This study conducts a qualitative examination based on five interviews with children’s librarians. The aim is to bring up and analyse the attitudes of the librarians towards reading promotion activities for children outside of school and investigate their experiences of participation in a summer reading challenge project.The first theory used to analyse is Jofrid Karner Smidt’s thesis of five different roles that a librarian can have on literary preferences. The second is her theory of how librarians view their promotion of literature.My interviews shows that the librarians in the study have a common opinion and enthusiasm regarding children's pleasure reading. They consider that their most important task is to show them the joy in reading. Promote reading work outside of school requires marketing in a different way than the same work at school. The libraries spend a lot of time and energy to present themselves in different ways. It is important to constantly seek new ways of working and try to reach out to the children.A concept like Sommarboken with a common purpose and materials and follow up meetings is well considered. The various libraries design themselves their summer meetings as they want. At the meetings, the children have the opportunity to the all-important conversation about their reading, both with each other and the librarian. The lustful and undemanding in the arrangement is something that all the interviewees represent in their profession. / Program: Bibliotekarie