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Le son, sur un support audio-visuel, est le vecteur d’un sens supplémentaire pour l’image. La captation de ce sens concerne trois attitudes de l’individu vis-à-vis de la bande-son: réaction affective, cognitive et comportementale. Cette recherche aborde la réaction cognitive de l’individu par rapport à une bande-son publicitaire produite, en 2012, pour les voitures européennes. Ce travail de recherche vérifie quelles modalités des éléments constitutifs d’une bande-son sont adéquates aux valeurs « dynamisme, modernité et sécurité» des voitures européennes. La méthodologie de cette recherche comporte deux parties. La première partie est l’analyse de la structure narrative de chaque spot publicitaire afin de découvrir les stratégies narratives de chaque spot publicitaire de notre corpus. L’autre partie consiste à effectuer une expérimentation dans le cadre d’un entretien directif avec deux échantillons: l’un comprend des consommateurs potentiels quelconques, et l’autre sera constitué de consommateurs potentiels experts. L’entretien avec ces deux groupes nous permet de faire une comparaison entre la réaction cognitive des experts et celle des non experts vis-à-vis de la même bande-son. / The sound, on an audio visual support, is the vector of meaning to the image. The capture of this sense covers three attitudes of the individual vis-a-vis the soundtrack: emotional response, cognitive and behavioral. This research addresses the cognitive reaction of the individual in relation to soundtracks advertising produced in 2012, for European cars. This research verifies what terms the constituent elements of a soundt rack are adequate values "dynamism, modernity and security" of european cars. The methodology of this research has two parts. The first part is the analysis of the narrative structure of each commercial to discover the narrative strategies of each commer cial of our corpus. The other part is to perform an experiment in the context of a structured interview with two samples: one comprises any potential consumers, and the other will consist of potential consumer’s experts. The meeting with these groups allows us to make a comparison between the cognitive response of experts and of noun experts vis-a-vis the same soundtrack.

Desmistificando a ideia de que música para o cinema e música para as salas de concerto pertencem a universos distintos, na qual a primeira seria inferior à segunda, o presente trabalho propõe a análise musical parcial de duas obras do compositor norte-americano Bernard Herrmann: a Sinfonietta for String Orchestra e a trilha sonora do filme Psycho (Psicose). Ele se desenvolve mostrando a interação e a intersecção do que denominamos domínios da sala de concerto e do meio cinematográfico, analisando essas peças sob a ótica da intertextualidade elemento de forte presença materializado em Psycho pela reutilização de ideias e até mesmo de movimentos integrais da Sinfonietta O trabalho também retrata o desenvolvimento histórico e estético da música para o cinema e discute questões de ordem funcional e formal. É acompanhado de um CD-ROM com os áudios dos trechos analisados e as imagens das sequências do filme que contêm os trechos musicais selecionados para análise. / In this work an attempt is made to demystify the idea that music for film and music for concert halls belong to different universes, where the first would carry less value than the second. The Sinfonietta for String Orchestra and the soundtrack from the movie Psycho, two musical works of the american composer Bernard Herrman, will be partially analyzed. The analysis portrays the interaction and intersection of what we call the domains of the concert hall and the cinema, analizing these scores from the perspective of intertextuality which can be seen through the reuse of ideas and even whole movements from the Sinfonietta within the soundtrack of Psycho. The work also depicts the historical development, aesthetics of music for film and discusses issues of its function and form. It is accompanied by a CD-ROM with audio excerpts and sequences from the film which contains the musical excerpts selected for this analysis.

Desmistificando a ideia de que música para o cinema e música para as salas de concerto pertencem a universos distintos, na qual a primeira seria inferior à segunda, o presente trabalho propõe a análise musical parcial de duas obras do compositor norte-americano Bernard Herrmann: a Sinfonietta for String Orchestra e a trilha sonora do filme Psycho (Psicose). Ele se desenvolve mostrando a interação e a intersecção do que denominamos domínios da sala de concerto e do meio cinematográfico, analisando essas peças sob a ótica da intertextualidade elemento de forte presença materializado em Psycho pela reutilização de ideias e até mesmo de movimentos integrais da Sinfonietta O trabalho também retrata o desenvolvimento histórico e estético da música para o cinema e discute questões de ordem funcional e formal. É acompanhado de um CD-ROM com os áudios dos trechos analisados e as imagens das sequências do filme que contêm os trechos musicais selecionados para análise. / In this work an attempt is made to demystify the idea that music for film and music for concert halls belong to different universes, where the first would carry less value than the second. The Sinfonietta for String Orchestra and the soundtrack from the movie Psycho, two musical works of the american composer Bernard Herrman, will be partially analyzed. The analysis portrays the interaction and intersection of what we call the domains of the concert hall and the cinema, analizing these scores from the perspective of intertextuality which can be seen through the reuse of ideas and even whole movements from the Sinfonietta within the soundtrack of Psycho. The work also depicts the historical development, aesthetics of music for film and discusses issues of its function and form. It is accompanied by a CD-ROM with audio excerpts and sequences from the film which contains the musical excerpts selected for this analysis.

The work deals with the recording and reproduction of sound tracks on 16mm film and with old forgotten film optic sound technologies, as well as plans experiments and research, which examines possible methods for reading and writing tracks using modern optoelectronic devices. The final output is intended to drive the writing negative audio (analog and digital) on the photosensitive material and design of the device for synchronous playback of digital audio tracks from an external memory card. The work is done in collaboration with film laboratories Barrandov Studio a.s. and Meopta-Optika, spol. s r.o.