Motorsport fields autocross, rallycross and motocross no more have the status they had in recent history. They have to share their popularity with a growing offer of other attractive leisure activities. At the same time automobile clubs (keepers of motorsport stadiums, where various motorsport venues are held) have to deal with a decrease in financial and material support. Sponsors now decide more carefully about the sports to which they will link their brands. To reach an overall prosperity it is essential to focus marketing strategy on both channels -- B2B as well as B2C. Theoretical part of the thesis deals with a strategic marketing in sport industry with a focus on marketing mix. On the other hand practical part uses empirical and theoretical methods to analyze marketing mix of autocross, rallycross and motocross stadiums in the Czech Republic. Conclusion of the practical part summarizes the aim of the diploma thesis. Firstly, there is an analysis of Sedlčany Motorsport Stadium's marketing mix. The results are then used for creation of a new marketing strategy of this sport facility.

Author of this diploma thesis deals with application methods and risk analysis for financing of the sport club. The goal is to analyse and describe the present situation of financing the sport club. Output of this thesis is the proposal leading to improvement of the financial situation of the club.

This Master's thesis presents a historical review of proposals for professional football associations of Santa Maria-RS through the Cultural Heritage and the use of images in the composition of a content management system based wiki that refers to the history of the clubs. The intent is to demonstrate the construction of a joint work of the Cultural Heritage itself, as well as topics such as History, Memory, Archives Diffusion and Photography, and Information Technology, with aspects related to the nature of football sports bodies, demonstrating the importance and relevance of the combination of themes separable and apparently has not studied thoroughly, at least as consistent with local realities of the municipality of Santa Maria-RS. The research demonstrates an institutional memory of the rescue of sporting clubs in question, its organization and retrieval, as a way of highlighting the emergence of a field of work related to the sports area. The work is divided into chapters, which deal with the broadcast, Archives Diffusion, History, Cultural Heritage, Memory, Photography and the Use of Images. Complementary parts of the research dealing exclusively with the football and its history, divided into national, regional and municipal levels, demonstrating the relevance and significance of the theme in several aspects, such as the sociological and cultural, among others. To this end, we sought the preparation of an electronic instrument to characterize the history of the club through images and additions in the form of a virtual encyclopedia on finding practical solutions that meet user needs in relation to the world of football. / A presente dissertação de Mestrado apresenta uma proposição de resgate histórico das agremiações futebolísticas profissionais de Santa Maria-RS através do Patrimônio Cultural e da utilização de imagens, na composição de um sistema gerenciador de conteúdo de base wiki que remete à história dos clubes. O intento é a demonstração de construção de um trabalho conjunto do Patrimônio Cultural em si, além de temas como História, Memória, Difusão em Arquivos e Fotografia, além da Informática, com aspectos ligados a entidades esportivas de cunho futebolístico, demonstrando a importância e relevância da conjugação de temas aparentemente dissociáveis e ainda não estudados profundamente, pelo menos no que condiz à realidade local do município de Santa Maria-RS. A pesquisa demonstra um resgate da memória institucional das agremiações esportivas em questão, sua organização e recuperação, como forma de ressaltar o surgimento de um campo de trabalho ligado à área esportiva. O trabalho está dividido em capítulos, os quais tratam da Difusão em Arquivos, da História, do Patrimônio Cultural, da Memória, da Fotografia e o Uso de Imagens. Partes complementares da pesquisa tratam exclusivamente do Futebol e da sua História, divididos em nível nacional, regional e municipal, demonstrando a relevância e significância do tema em diversos aspectos, como o caráter sociológico e cultural, entre outros. Para tal, buscou-se a elaboração de um instrumento eletrônico de caracterização da história dos clubes através de imagens e complementações sob forma de uma enciclopédia virtual, na busca de soluções práticas que atendam às necessidades do usuário em relação ao universo do futebol local.

Submitted by Kilvya Braga (kilvyabraga@hotmail.com) on 2018-04-23T22:14:57Z No. of bitstreams: 1 JOÃO PAULO RIBEIRO DE SOUZA – DISSERTAÇÃO (PPGH) 2014.pdf: 4366562 bytes, checksum: ef011127ab0e1529eb4f267c2658583a (MD5) / Made available in DSpace on 2018-04-23T22:14:57Z (GMT). No. of bitstreams: 1 JOÃO PAULO RIBEIRO DE SOUZA – DISSERTAÇÃO (PPGH) 2014.pdf: 4366562 bytes, checksum: ef011127ab0e1529eb4f267c2658583a (MD5) Previous issue date: 2014 / CNPq / O presente trabalho busca investigar a Cidade da Parahyba do Norte entre os anos de 1908 a 1925, enfocando os aspectos da instalação dos principais equipamentos modernos como calçamentos das ruas, saneamento, água encanada, luz elétrica, bonde elétrico, praças, jardins e os esportes. Com a aquisição desses melhoramentos os grupos dirigentes buscaram inserir-se num processo de mudança de concepção e afirmação de um modo de viver moderno que os projetavam como portadores de valores que os distinguiam dos costumes e práticas dos habitantes do mundo rural. Para isso, utilizaremos os jornais, revistas, documentos oficiais e imagens que expressam a relação dos grupos sociais com esses equipamentos fazendo com que eles passassem ao imaginário social como signos que simbolizavam a modernidade, percebendo nessa relação como esses elementos foram recepcionados e representados no cotidiano dos grupos sociais envolvidos. Desta feita, também utilizaremos os esportes praticados na Parahyba do Norte como parte do arsenal de símbolos usados pela sociedade parahybana para enquadrar-se numa postura comportamental alinhada com padrões modernos e civilizada. Mostraremos ainda, como se configuraram e foram construídas as tramas sociais pela prática esportiva e nas relações estabelecidas nos clubes sociais, precisamente no Club Ástrea e Cabo Branco. Assim, poderemos compreender como estavam configuradas as atividades de lazer e divertimento na capital de forma a evidenciar as estratégias adotadas pelas elites para dispor dessas práticas. / This study aims to investigate the City of North Parahyba between the years 1908 to 1925, focusing on the main aspects of the installation of modern equipment such as paving of streets, sanitation, running water, electric light, electric tram, parks, gardens and sports. With the acquisition of these improvements the ruling groups sought to insert themselves in a changing conception and affirmation of a modern way of living that projected them as bearers of values that distinguished the customs and practices of the inhabitants of the rural world process. For this, we use newspapers, magazines, official documents and images that express the relationship of social groups with such equipment causing them to go to the social imaginary as signs that symbolized modernity, realizing this relationship as these elements were received and represented in the everyday the social groups involved. This time, we will also use the sports practiced in Parahyba North as part of the arsenal of symbols used by parahybana society to fit into line with modern and civilized standards behavioral posture. Still show, as configured and social frames were built by sports practice and the relationships established in social clubs, precisely at Club Astrea and Cabo Branco. Thus, we can understand how they were configured leisure activities and fun in the capital in order to highlight the strategies adopted by the elites to have these practices.