The thesis analyses the use of the principles of stakeholder management as they are applied in the marketing management of the transport and logistics company GTL, spol. s r. o. The aim of the thesis is to find a suitable marketing and marketing communicaton strategy of the company. The proposed strategy draws on findings in the field of stakeholder management. The theoretical and methodolical part of the thesis concerns marketing communication strategy focused on public relations. The thesis further discusses corporate social responsibility, marketing in B2B services and ultimately the key topic -- the theory of stakeholder management and stakeholder analysis. The introduction to the practical part of the thesis provides a situation analysis of the GTL company. This is followed by a stakeholder-analysis-based marketing research study. The last section proposes a marketing communication strategy of the GTL company for the year 2012.

Num complexo ambiente de negócios, em intensa e contínua transformação, os projetos podem ser considerados entre as principais ferramentas organizacionais que sustentam a busca de melhorias em termos de processos, produtos e tecnologias, tornando-se uma atividade essencial para a maioria das empresas. A ampliação e aprofundamento da gestão de projetos tiveram como consequência o ganho de importância dos stakeholders ou partes interessadas do projeto, independentemente de seu envolvimento ser permanente ou temporário. Neste estudo, visou-se identificar e discutir: i) as práticas de gestão de stakeholders, ii) o desempenho dos projetos e iii) a relação entre as práticas de gestão dos stakeholders e o desempenho dos projetos. A partir da aplicação de um questionário eletrônico, em 2018, com participantes de projetos organizacionais, levantaram-se as características do projeto, da empresa e dos próprios participantes para 105 projetos finalizados. Capturou-se a percepção de concordância entre os participantes em relação à participação dos stakeholders, a adoção das práticas de gestão dos stakeholders e o desempenho dos seus respectivos projetos. Os dados obtidos permitiram desenvolver uma compreensão objetiva dos conceitos em discussão, segundo o entendimento dos participantes dos projetos. Foram propostos dois modelos conceituais com o objetivo de se identificar a dependência entre as práticas de gestão de stakeholders e o desempenho do projeto. Tais relações propostas foram avaliadas com o uso da técnica de modelagem de equações estruturais. O estudo permitiu evidenciar - com base nos diversos respondentes, participantes de projetos com diferentes características, realizados em distintas empresas - as práticas de gestão de stakeholders efetivamente adotadas e as dimensões de desempenho consideradas nos projetos. Em termos da avaliação da relação entre os conceitos, para ambos os modelos, as relações foram confirmadas e as contribuições mostraram-se positivas e significativas, de modo que os resultados são consistentes com os objetivos propostos no estudo. / In a complex business environment, in an intense and continuous transformation, projects can be considered among the main organizational tools that support the search for improvements in terms of processes, products and technologies, becoming an essential activity for most companies. The extension and deepening of the project management had the consequence of gaining importance to the project stakeholders, regardless of whether their involvement is permanent or temporary. In this way, this study aimed to identify and discuss: i) stakeholder management practices, ii) project performance, and iii) the relations between stakeholder management practices and project performance. From the application of an electronic questionnaire, in 2018, with practitioners of organizational projects, we raised the characteristics of the project, the company and the respondents themselves to 105 completed projects, in addition to the perception of agreement of these participants regarding the participation of stakeholders, adoption of stakeholder management practices and performance of their respective projects. The data obtained allowed an objective understanding of the concepts under discussion, according to the participants\' understanding of the projects. Two conceptual models were proposed in order to identify the occurrence of dependence between stakeholder management practices and project performance, so that such proposed relations were evaluated using the structural equation modeling technique. In general, the study showed - from the various respondents, for projects of different characteristics carried out in distinct companies - the management practices of stakeholders effectively adopted and the dimensions of performance contemplated in the projects. In terms of the evaluation of the relation between the concepts, for both models the relationships were confirmed and the contribution showed to be positive and significant, so that the results obtained are consistent with the proposed objectives.

<p>There often exist hard-to-identify or unforeseen external parties that emerge as indirect stakeholders of a project who can significantly influence its execution and outcome. The broader stakeholder landscape in both theory and practice recognizes the local community including other interest groups of a project site as such key stakeholders. However recent cases have revealed shortcomings in managing this category of stakeholders, leading to authoritative rejection of development permit applications and strong local opposition that consequently increase costs and delay to the project. There is indication that a weak community stakeholder management process in the planning stages can cause problems to the project, or worse, in some cases lead to project failure and abandonment by the developer. Wind energy development projects are not exempted from this condition and are possibly even more prone as they involve the erection of tall wind turbines across wide-open landscapes that are deemed controversial and unacceptable to a wider population. Endorsed by the persuasive rationale for wind energy especially in view of the environment and sustainable development, a more comprehensive and effective guidance for community stakeholder management in the planning stage is required to mitigate, if not eliminate, potential issues that can hinder the successful implementation of wind energy development projects. Hence this thesis primarily seeks to answer the research question of: “How should community stakeholders of wind energy development projects be managed in the planning stage prior to permit application?”.</p><p>Using a qualitative approach to research through interviews with several industry practitioners and reviewing secondary data of industry best practices, policies, literature and case studies, 16 community stakeholder management key conclusion points could be made from research data collected. These points are individually important while in aggregate form a broad and novel framework that serves to further raise the awareness and readiness of wind energy development project managers in their community stakeholder management initiatives. A baseline list of community stakeholders and their common concerns were identified, together with suggested approaches to identify community stakeholders in each project. Community consultation is key to the process and engaging the community as widely and early as possible is recommended. Furthermore, key principles and an array of common methods for community stakeholder management in the planning stages of the project are presented, while acknowledging that not all stakeholders can be satisfied at each instance. Ultimately these findings were consolidated in a community consultation checklist that serves as a more systematic and practical tool in guiding project managers in their community stakeholder management initiatives during planning.</p><p>The research findings herewith contribute valuable insights to the existing body of knowledge in this area and also provide enhanced practical guidance to project managers in achieving successful community stakeholder management during planning, facilitating higher acceptance for the proposal, carrying out a more efficient and effective planning process and improving the likelihood for project approval from both authoritative and judiciary standpoints.</p>

There often exist hard-to-identify or unforeseen external parties that emerge as indirect stakeholders of a project who can significantly influence its execution and outcome. The broader stakeholder landscape in both theory and practice recognizes the local community including other interest groups of a project site as such key stakeholders. However recent cases have revealed shortcomings in managing this category of stakeholders, leading to authoritative rejection of development permit applications and strong local opposition that consequently increase costs and delay to the project. There is indication that a weak community stakeholder management process in the planning stages can cause problems to the project, or worse, in some cases lead to project failure and abandonment by the developer. Wind energy development projects are not exempted from this condition and are possibly even more prone as they involve the erection of tall wind turbines across wide-open landscapes that are deemed controversial and unacceptable to a wider population. Endorsed by the persuasive rationale for wind energy especially in view of the environment and sustainable development, a more comprehensive and effective guidance for community stakeholder management in the planning stage is required to mitigate, if not eliminate, potential issues that can hinder the successful implementation of wind energy development projects. Hence this thesis primarily seeks to answer the research question of: “How should community stakeholders of wind energy development projects be managed in the planning stage prior to permit application?”. Using a qualitative approach to research through interviews with several industry practitioners and reviewing secondary data of industry best practices, policies, literature and case studies, 16 community stakeholder management key conclusion points could be made from research data collected. These points are individually important while in aggregate form a broad and novel framework that serves to further raise the awareness and readiness of wind energy development project managers in their community stakeholder management initiatives. A baseline list of community stakeholders and their common concerns were identified, together with suggested approaches to identify community stakeholders in each project. Community consultation is key to the process and engaging the community as widely and early as possible is recommended. Furthermore, key principles and an array of common methods for community stakeholder management in the planning stages of the project are presented, while acknowledging that not all stakeholders can be satisfied at each instance. Ultimately these findings were consolidated in a community consultation checklist that serves as a more systematic and practical tool in guiding project managers in their community stakeholder management initiatives during planning. The research findings herewith contribute valuable insights to the existing body of knowledge in this area and also provide enhanced practical guidance to project managers in achieving successful community stakeholder management during planning, facilitating higher acceptance for the proposal, carrying out a more efficient and effective planning process and improving the likelihood for project approval from both authoritative and judiciary standpoints.

Within the field of development, participation has become the normative approach in the past two decades. For development projects to be sustainable, the communication must be participatory in nature. For development projects to be sustainable and to actually contribute to the development of communities, communication has to be based on the participatory approach of development communication. Dialogue, empowerment that leads to independence and cultural identity are some of the most important principles of the participatory approach. The importance of communication aimed at development first became apparent during the modernisation paradigm. Modernisation is considered an evolutionary shift from a traditional view to a modern society. Development is seen as synonymous with westernization, industrialization and economic growth. Universities are under pressure from both the government and the industry to help with economic development and deliver graduates that can make a positive difference in their field of expertise (Grimaldi & Grandi, 2005). A university business incubator (UBI) is a business incubator located within a university. University business incubators facilitate and develop conditions and support systems that ensure young entrepreneurs with new ventures will function successfully. Business incubators support these entrepreneurs by giving them access to affordable facilities and resources such as secretarial support and office furniture. The focus is on providing entrepreneurs with specialised support, training and assistance, including research and development, risk capital and networking opportunities (Lalkaka, 1990:25). A UBI uses the university‟s resources, personnel‟s time and knowledge toward economic development efforts, reaping the benefits from the commercialisation of the university‟s own research (Grimaldi & Grandi, 2005; Mian, 1997). The Netherlands Initiative for Capacity development in Higher Education (NICHE) launched a programme in South Africa in February 2009. BEEHIVE (Bridging Business and Education by Establishing a Hub of Innovative Ventures and Expertise) is the university incubator of the North-West University‟s (NWU) Vaal Triangle Campus, which started with the operational phase of the programme in May 2012. The name was changed in 2011 to Bhive for marketing purposes. Against this background, the following research question was investigated: to what extent is the communication between stakeholders of the Bhive UI participatory? The researcher used a qualitative research method in order to collect the data. A literature study was conducted to explore the premises of the nature of the participatory approach in development communication for social change. Interviews with different stakeholders were conducted to determine their perceptions regarding the Bhive UI. Lastly, the researcher observed the Bhive UI over a period of two years. The research findings reveal that within the larger paradigm of heteroglossia there is room for improvement. This study pointed out the various areas for improvement and offered theoretically grounded recommendations. / MA (Communication Studies), North-West University, Potchefstroom Campus, 2014

Megaprojects are commonly known as large-scale projects which costs at least 1 billion USD. Megaprojects are implemented internationally, they impact millions of people, and take many years to be completed. Generally, megaprojects are infrastructural projects and they, for instance, can contribute to the country’s development, boost some infrastructural sectors, connect different regions by construction of roads, provide the opportunity for new businesses.Due to their scale and scope, megaprojects involve both primary and secondary stakeholders which have different interests, and therefore, different perception of success. Hence, project manager should identify each stakeholder and consider their interests from the very beginning of the project.As a case study for the current research it was decided to explore the Silk Road Economic Belt (SREB), which is a part of One Belt One Road (OBOR) initiative by China. SREB road has a very significant meaning than the previous historic Silk Way, and it will connect Asia with Europe. The old trade Silk way will be updated till huge international infrastructural megaproject. This research focuses on Kazakhstan, which one of the key actors in that project, and which is world 9th biggest country.The main purpose of the current research is to increase the understanding about how secondary stakeholders perceive the success of megaprojects. We limited the research by stakeholders in local communities, so we can explore that topic more comprehensively. In order to find the answer on research question, seven semi-structured interviews were conducted. It was decided to follow the Business-Government-Society (BGS) model (Steiner &amp; Steiner, 1980) and focus on stakeholders from three different sectors (business, government, society). Furthermore, through analysis of secondary data we got more holistic picture about research area.The research findings show that depending on communities’ sector the success perception differs. Furthermore, it was concluded from the findings that different local communities have different techniques and tools to evaluate the success, and therefore some of them perceive and estimate success in qualitative way, but others in quantitative way. In addition, the research showed that it is important to consider local communities’ interests during the project planning phase because it influences the projects’ success.The theoretical contribution of the current research is realized during the analysis of empirical findings and during the review of existing literature. The practical implication of the work is to provide the guidance on local community management in megaprojects and on how these communities perceive the success of projects.

The concept of Corporate Social Responsibility (CSR) and stakeholder management is relatively new to the Ghanaian business sector. Unilever Ghana ltd. has consistently had a prominent CSR drive in Ghana for several years. It has been found that stakeholder involvement in CSR is important for implementing relevant CSR programs which creates goodwill, good reputation and enhances business value. It is on this basis that this case study of Unilever Ghana was conducted. It investigates the CSR process of the company, the involvement and management of stakeholders in that regard and the relationship with corporate (financial) performance. Using the stakeholder approach as theoretical frame, interviews with open-ended questioning style as well as documents are used as sources of evidence. Analysis of the data is done with the help of building empirical models which will serve as guidelines for management practitioners dealing with stakeholder relations and CSR in modern Ghana.

Megaprojects are commonly known as large-scale projects which costs at least 1 billion USD. Megaprojects are implemented internationally, they impact millions of people, and take many years to be completed. Generally, megaprojects are infrastructural projects and they, for instance, can contribute to the country’s development, boost some infrastructural sectors, connect different regions by construction of roads, provide the opportunity for new businesses.Due to their scale and scope, megaprojects involve both primary and secondary stakeholders which have different interests, and therefore, different perception of success. Hence, project manager should identify each stakeholder and consider their interests from the very beginning of the project.As a case study for the current research it was decided to explore the Silk Road Economic Belt (SREB), which is a part of One Belt One Road (OBOR) initiative by China. SREB road has a very significant meaning than the previous historic Silk Way, and it will connect Asia with Europe. The old trade Silk way will be updated till huge international infrastructural megaproject. This research focuses on Kazakhstan, which one of the key actors in that project, and which is world 9th biggest country.The main purpose of the current research is to increase the understanding about how secondary stakeholders perceive the success of megaprojects. We limited the research by stakeholders in local communities, so we can explore that topic more comprehensively. In order to find the answer on research question, seven semi-structured interviews were conducted. It was decided to follow the Business-Government-Society (BGS) model (Steiner &amp; Steiner, 1980) and focus on stakeholders from three different sectors (business, government, society). Furthermore, through analysis of secondary data we got more holistic picture about research area.The research findings show that depending on communities’ sector the success perception differs. Furthermore, it was concluded from the findings that different local communities have different techniques and tools to evaluate the success, and therefore some of them perceive and estimate success in qualitative way, but others in quantitative way. In addition, the research showed that it is important to consider local communities’ interests during the project planning phase because it influences the projects’ success.The theoretical contribution of the current research is realized during the analysis of empirical findings and during the review of existing literature. The practical implication of the work is to provide the guidance on local community management in megaprojects and on how these communities perceive the success of projects.

Submitted by Nadir Basilio (nadirsb@uninove.br) on 2015-08-05T18:57:06Z No. of bitstreams: 1 Valeria Vanessa Eduardo.pdf: 1237580 bytes, checksum: 3360b266563745c1797257490f48a031 (MD5) / Made available in DSpace on 2015-08-05T18:57:06Z (GMT). No. of bitstreams: 1 Valeria Vanessa Eduardo.pdf: 1237580 bytes, checksum: 3360b266563745c1797257490f48a031 (MD5) Previous issue date: 2015-03-18 / According to research conducted in 2013 by the Brazilian Book Chamber and the Economic Research Foundation, the publishing industry showed a nominal increase of 7.52% over the previous year. This increase accounts for the copies produced electronically and in hardcopy as well as the numbers of sales in the period. Another significant point of the research, both for the editorial stage as to an analysis of the reading of the Brazilian citizen profile, is the amount of new titles available. In 2012, there were 51,905 new works by national authors. This indicator increased by almost 10% to 56,372 in 2013. Together the information, we see a positive outlook for literature, with several opportunities for publishing. It is presented to publishers the challenge of conquering a readership growing. Thus, the editorial events appear as strategic projects to attract readers. In this context, this study aims to how stakeholders are managed in editorials events projects, considering the project management processes proposed by PMBOK. Project management has been established as an important tool in the strengthening of the results of the events, since the benefits from the use of planning, execution and control of temporary and unique events prove to be perfectly adherent to event management. Whereas the stakeholder management process aims to engage them, aspect of fundamental importance for success in project management, through a qualitative approach whose strategy will be a multiple case study in São Paulo, this study presents as result in a proposal of key activities related to the management of stakeholders from project management processes that are applicable to events that meet the demands of the publishing market. / De acordo com pesquisa realizada em 2013, pela Câmara Brasileira do Livro e a Fundação de Pesquisas Econômicas, o setor editorial mostrou um crescimento nominal de 7,52% em relação ao ano anterior. Este aumento contabiliza os exemplares produzidos eletronicamente e em via impressa, bem como os números das vendas realizadas no período. Outro ponto significativo da pesquisa, tanto para o cenário editorial como para uma análise do perfil de leitura do cidadão brasileiro, é a quantidade de novos títulos disponíveis. Em 2012, foram 51.905 obras inéditas de autores nacionais. Este indicador aumentou em quase 10%, passando para 56.372 em 2013. Somadas as informações, vê-se um panorama positivo para a literatura, com diversas oportunidades para o mercado editorial. Apresenta-se às editoras o desafio de conquistar um público leitor cada vez maior. Assim, os eventos editoriais aparecem como projetos estratégicos para atrair leitores. Neste contexto, o presente estudo pretende apresentar como os stakeholders são gerenciados nos projetos de eventos editoriais, considerando os processos de gerenciamento de projetos propostos pelo guia PMBOK. O gerenciamento de projetos tem se constituído como uma importante ferramenta na potencialização dos resultados dos eventos, uma vez que os benefícios resultantes da utilização dos processos de planejamento, execução e controle de eventos temporários e únicos demonstram ser perfeitamente aderentes ao gerenciamento de eventos. Considerando que o processo de gerenciamento de stakeholders tem como objetivo engajá-los, aspecto de fundamental importância para o sucesso no gerenciamento de projetos, através da abordagem qualitativa cuja estratégia será um estudo de caso múltiplo no Estado de São Paulo, o presente estudo apresenta como resultado uma proposta de atividades fundamentais relacionadas à gestão dos stakeholders, a partir de processos de gestão de projetos que sejam aplicáveis a eventos que atendam à demanda do mercado editorial.

The food industry represents one of the most promising business sectors for sustainable development comprising numerous environmental, social and economic challenges. The industry is fragmented into a multitude of organizations with particular supply chains based within a complex multi-stakeholder environment. Therefore, the organizational goal of creating a sustainable supply chain is experiencing increased attention within research. Even though previous literature has assessed the diverse drivers and barriers impacting sustainable supply chain management (SSCM), the theory of stakeholder management for SSCM has so far barely been recognized. This paper aims to fill this research gap and establishes the connection between the concepts of stakeholder management and SSCM taking into consideration the implicated drivers and barriers. The assessment of prominent drivers and barriers as well as crucial stakeholder groups functions as a basis for the evaluation of possible stakeholder strategies suitable for SSCM. This research study is situated in the context of small and medium-sized enterprises (SMEs) in the German food industry. By conducting 13 semi-structured interviews with supply chain representatives this study follows a qualitative research approach. The data analysis reveals that SMEs in the German food industry face numerous obstacles in their attempt to implement sustainability within the supply chain. Moreover, it is apparent that current stakeholder strategies are insufficient in the context of supply chain sustainability. A closer network beyond business is considered the most effective strategic objective for the engagement with crucial stakeholder groups in order to enhance the drivers and reduce the impact of existing barriers. Consequently, this thesis provides a theoretical contribution by developing a deeper understanding of stakeholder management as a tool for increasing supply chain sustainability and further advances existing theory with the formation of a new analytical framework as well as the recognition of a novel stakeholder strategy.