L’objectif de cette recherche est d’évaluer la pertinence pour une entreprise multinationale d’une démarche sociétale en faveur de ses territoires d’implantation. A partir d’une revue de littérature pluridisciplinaire, nous proposons un cadre théorique intégrateur et une grille d’analyse des pratiques sociétales. Nous examinons les pratiques des multinationales françaises et leurs déterminants lors de deux études empiriques : une analyse de contenu des rapports sociétaux de trente-huit multinationales, et une étude de douze cas. Il ressort de cette recherche une différenciation stratégique des pratiques des multinationales entre les territoires. Les multinationales arbitrent dans le choix des pratiques à l’égard desterritoires, voire concentrent leurs efforts sur un nombre réduit de territoires. Cette recherche souligne également le rôle de la puissance publique et des parties prenantes d’un territoire dans le choix des pratiques sociétales. / The aim of this research is to consider the relevance of a CSR strategy towards territories for a multinational corporation.Through a pluridisciplinary literature review, we build a model to interpret social actions towards territories. We investigate empirically social actions of French Multinational corporations. Firstly, we analyse the content of thirty-eight French multinationals’ reports. Then, we interpret multinationals social actions through twelve case studies. One result of this research is a strategic differentiation of social actions by Multinational corporations depending on the territories. We find that Multinational corporations differentiate their social actions, or focus on specific territories. This research shows also therole of public actor and different stakeholders in the choice of social actions.

由於環保意識抬頭及商界和社會之間日益惡化的情況下，企業正在努力尋找新的商業模式來重塑資本主義。麥可·波特主張創造共享價值，試圖找尋新一波創新的商業模式來重塑資本主義。共享價值模式能夠為企業和社會創造財富，因此為越來越多的企業紛紛加入創造共享價值的行列。 本論文主要使用個案分析法和次級資料分析法進行研究。研究係透過了解利害相關人對於智慧電網的態度，以及解析智慧電網產業價值鏈來分辨共享價值之所在。透過對於智慧電網相關的研究，以及共享價值的學術文獻來建立研究架構。同時也蒐集了IBM公司以及智慧電網相關產業的動態訊息支持研究分析。其目的是要找出IBM公司的商業模式是否符共享價值模型之定義。研究彙整了智慧電網的利害相關人的意見，並且進行IBM所提供智慧電網方案與共享價值的關聯性分析。然後建議IBM對於創造共享價值可能的發展方向與模式。 研究結果發現IBM提供的智慧電網方案與創造共享價值其實是有關聯性的。然而，大部分的價值是透過與產業鏈結合而間接被創造出來的。在智慧電網方面，IBM並無法獨立創造出共享價值。因而提出了在面對利害關係人時，需要清楚辨認誰是最主要的影響者。透過連鎖效應的方式使得智慧電網能夠更符合創造共享價值。 另外，由於智慧電網應用技術的複雜性使得本研究的力度受到限制。 / Due to the rise of environmental awareness and the worsening situations between the business community and society, corporations are trying to find a way to reinvent capitalism. Michael E. Porter advocates that Creating Shared Value might be the answer for how business will able to reinvent capitalism and unleash the next wave of business and innovation. More and more corporations have jumped on the CSV bandwagon to create wealth for both the business and the society. Case analysis and secondary data analysis techniques are employed in this paper as the research method, through analyzing the stakeholders that are in the smart grid landscape. Academic literature, research papers, publications and information from relevant websites are used to support the analysis. The purpose is to find out whether IBM Company’s business model is in accordance with the shared value model by analyzing the opinions of stakeholders of smart grid and the proposes values of IBM’s smart grid solutions. The results are that most of the solutions that IBM has for smart grid are somehow relevant to the concept of CSV. However, most of the values proposed are rather indirect　as they are often created through collaborating with other players in the value chain. IBM alone would not be able to create a shared value model of its own. Therefore, suggestion has been made to emphasize on the importance of clearly identifying who has the biggest influence among stakeholders. Through chain effect between the stakeholders to enhance Smart Grid to become a more distinct shared value model. Also, due to the complexity of technologies involved in smart grid, the research has many limitations.