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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
81

Effects of colours, shapes and icons on performance and familiarity

Dambuza, Inga Yola January 2011 (has links)
Occupational injuries and illnesses remain to be a heavy burden on workers and employees in industrial developing and industrially developed societies, and health and safety in workplaces continues to be an important issue for ergonomists. Steps are being taken to stimulate health and safety agendas and to discover ways in which health and safety in industries can be improved. The main responsibility of employers is to provide employees with information, instructions and training that they required to carry out their work tasks in a healthy, practical and safe manner. The role of education as a countermeasure to occupational injury and illness is being re-examined by health and safety practitioners and safety training is being considered as a vital part of accident prevention strategies. Effective training programmes should guarantee that workers possess the skills they require to complete their tasks in a safe and healthy manner. Very little is known about the type and quality of training workers undergo and how that training affects the safety outcomes of companies. There has been an attempt over the past 20 years to increase the research on safety communications and a great deal of this research has been focused on safety warnings; with the greatest attention been placed on the components of safety signs, such as colours, size, shapes and icons. The effects of these components on comprehension with relation to age and education have not received the same amount of attention. The impact of familiarity on safety warnings with respect to age and education has also received very little attention; despite the knowledge that familiarity has been shown to increase the noticing of warnings and the comprehension of safety information. Despite the increase in the research on safety communication, the literature and research in South Africa is scarce. Studies present in South Africa do not encompass the comprehension of safety signs or the ability of individuals with different age and education levels to learn the information included in the signs. Due to the multi-linguistic nature of South Africa and the fact that South Africa is an Industrially Developing Country (IDC) with high levels of illiteracy, issues such as the comprehension of safety information must be addressed. Therefore, the objectives of this study were to investigate the effects of safety sign attributes on learning and familiarity, in subjects that differed in age and education levels. These effects were investigated through measuring the reaction and response times of the different subject groups, as well as the number of components in the safety signs that were recalled correctly. The combined results of these responses were used as a measure for familiarity. A set of signs was designed for the study by the researcher using three different colours, three different shapes, three different icons and text. Certain variables were omitted from some signs to create the test pool and the eight conditions that were tested in a laboratory setting. Each condition contained different components of the designed signs and 60 subjects were used to test these conditions. The subjects were placed in groups according to their age and level of education. Subjects were required to learn a set of 64 signs, either “With Occlusion” or “Without Occlusion”, and asked to recall the meanings of the components in the signs. Reaction time, response time and error rate were measured from the responses. The results showed that the conditions resulted in different reaction times, response times and error rates for all subjects. The signs containing a combination of shapes and text resulted in the best performance. Age and education were found to have a significant effect on various performance criteria as did the method in which the signs were displayed (Occlusion and No Occlusion). The increased repetitions and sessions elicited lower reaction times, response times and error rates. The conclusions drawn from this study suggest that different attributes be considered carefully when subjects are expected to learn and recall information in safety signs. The results also highlighted the need to increase the exposure of individuals to safety signs in order to increase familiarity and ultimately improve the recall and comprehension of the attributes.
82

Unit standards for aerophones in a postmodern South Africa

Bosman, Ronelle 07 December 2005 (has links)
South African education is currently in a process of restructuring, stemming from radical political changes in 1994. In 1995 a system of outcomes-based education was adopted by the Department of Education, strategically supported by the South African Qualifications Authority with its twelve relevant National Standards Bodies. Together with this, a system of unit standards, based on the accreditation of credits, learning programmes and qualifications is in a process of development. Music as formal school subject does not enjoy the same financial support from the Education Department as do the so-called "essential" subjects such as Mathematics and Science. Therefore no formal structures to generate unit standards for Music were origmally planned and budgeted for by educational authorities. To fill this need, and to prevent the marginalisation of such an important subject, the MEUSSA (Music Education Unit Standards for Southern Africa) project was initiated by the Music Department of the University of Pretoria early in 2000, involving 18 Master's and doctoral students in various areas of musical expertise. The aim is to generate unit standards for Music(s) in Southern Africa across traditional aspects such as instrumental training, harmony, history, theory and aural training, as well as the relatively unexplored domains of Music Technology, World Musics and Popular Music. Cultural shifts over the last approximately forty years began reshaping the understanding of the world we are' living in, resulting in a transition from a modern to a postmodern culture in Western societies. For the project of writing unit standards for music to be relevant, it was necessary to reflect on these changes and to accommodate them in music education. Frameworks and standards generated in the USA, Australia, New Zealand and England were also investigated and contextualised. Because the field of expertise of the author lies, inter alia, in the field of Aerophones, unit standards were specifically generated for music performance. These standards have to be considered as part of the MEUSSA project, and therefore be read in conjunction with contributions by other members of this team. It is the wish of the author, as part of the MEUSSA team, that this study will contribute towards making music education of high quality available to every learner in Southern Africa. / Thesis (DMus)--University of Pretoria, 2006. / Music / unrestricted
83

Effective and efficient performance management in local government, with reference to the Cacadu District Municipality

Asmah-Andoh, Kwame January 2012 (has links)
This study examined the existing levels of effectiveness and efficiency in local government with the application of performance management systems in the provision of municipal services. The provision of district-wide water services in Cacadu District Municipality in the Province of the Eastern Cape, South Africa is used for particular reference. Local government reforms after 1994 led to the creation of the district municipality (which groups together a number of local municipalities) to drive district-wide services provision, the introduction of systematic services provision standards and performance management as part of management reforms in municipalities. The problem for the research deals with how the Cacadu District Council and the councils of the local municipalities within the district are collaborating in using performance management systems, what effects this could have on programmes and services provision and how communication of performance information would improve service provision. Conceptual and practical difficulties encountered in effective and efficient utilisation and some obstacles that contribute to impeding progress in the use of performance management systems in municipalities were analysed. The qualitative research included a review of documents from the public administration and management literature; discourse analysis of interviews with municipal councilors and appointed officials, community members and provincial managers. The document review included a review of municipal documents that incorporated performance management or described development and use of performance management systems. It also included the legal frameworks and statutory requirements for municipal government and administration. All the responding municipal councils within the Cacadu District Municipality reported using performance management over the past five years yet little empirical evidence explains usage for district-wide programmes and services provision. Research shows that a comprehensive performance management approach to programmes and services has a more effective and efficient impact on service improvement than utilisation of personnnel appraisal (Ammons and Rivenbark, 2005). Despite the expected benefits, personnel performance appraisal is often flawed and the need exists in the district municipal model to develop and utilise performance management systems that validly assess the work performance of personnel (Hindo, 2010). Performance management system utilisation in decision making management is more related to the long-term benefits of effectiveness and efficiency than personnel appraisal for performance rewards and reporting. To overcome and address a situation of managing performance without a performance management system the study proposes a programme performance measurement and management system which incorporates information on management inputs, programme-specific data and citizens' feedback for outcomes and impact of the service. The suggested design for district-wide and specific municipal services provision elicit and provide relevant and appropriate performance information for management, decision-making and accountability to community. The effectiveness of the proposed system is to provide information for decision-making, long-term planning, strategic management and accountability reporting. The proposal is built on the exisiting method and thus efficient in the utilisation of resources. This has implications both for the theory of Public Administration and Management and the practical application of performamce management in public institutions. The study explicity provides a Public Administration perspective on management in a multi-municipal district context with different authorities. The study contributes to the theory of administrative policy and management context of the municipality with special attention to functions for which different authorities are responsible and the role of a performance system for better insught into managing overlapping authority, gaps and duplications. A central purpose of public management research is to theorise and influence practice. The practical utilisation of the proposed method is intended to assist managers and politicians with better understanding of a sustainable performance management system.
84

Development of a performance management system for the SABC (Port Elizabeth)

Nyembezi, Vuyo January 2009 (has links)
This study focused on exploring and finding the ideal performance management system suitable for the South African Broadcasting Corporation by establishing an understanding of employees’ experiences and perceptions of the previous and a proposed performance management systems and their value to SABC employees. This was done by eliciting how employees see, make sense of and interpret their everyday experiences of performance management systems, in order to develop a more suitable inclusive performance management system. A qualitative study was used to seek answers to the research questions. A focus group interview was selected for data collection. The data was analysed according to guidelines indicated and proposed by Creswell (1998:147-148). The researcher made use of convenience sampling to select 45 participants in 5 groups for the focus groups. One group consisted of managers/supervisors, and the other four groups were employees from four different business units. Participants were guaranteed confidentiality. Credibility, transferability, dependability and conformability were used as the main components in the model, to determine the truth-value of the study. Findings indicated that there was a fair understanding of the previous performance management system but there had been poor implementation of the system. The participants concurred that the previous performance iv management systems in the organisations were not adding any value to their lives. They pointed out that there was no reward in place for high performers and no action taken for non-performers, and this impacted negatively on how implementation was perceived and experienced. The recommendations are that the revised performance management system should have a stronger emphasis on effective management, monitoring, feedback and reward. Furthermore, the system should close the current gaps of reward for high performance and correction of low performance. It was further concluded that for a performance management system to be effective, it should incorporate updated job descriptions, performance measures and standards, as well as evaluator training and guidelines for improvement, employee input, compensation and/or rewards.
85

Towards establishing national standards for the classification of construction information in the Republic of South Africa

Maritz, M.J. (Marthinus Johannes) 21 July 2005 (has links)
Please read the abstract in the section 00front of this document / Thesis (PhD (Quantity Surveying))--University of Pretoria, 2005. / Construction Economics / unrestricted
86

Evaluating the Integrated Development Plan (IDP) as a performance management system for a selected KwaZulu-Natal municipality

Hlongwane, Nkululeko Terrence January 2011 (has links)
Dissertation submitted in the partial fulfillment for the requirements of the Degree of Master of Business Administration, Durban University of Technology, 2011. / Notwithstanding the unsurpassed planning efforts, municipalities nationally seem to be losing their battle in pursuit of sustainable development. South African municipalities find themselves confronted with a harsh reality and that is that after 12 years of legislated Integrated Development Planning (IDP), poverty remains widespread and persists alongside affluence, while inequalities are increasing. The mechanism of service delivery in municipalities is hampered by bureaucratic settings within Local Government and the ambiguity attached to some of the projects. The service and infrastructural developments targeted for the poor, and the involvement of communities in the affairs of the Local Government might be seen as a partial panacea for poverty alleviation in South Africa, however the capacity of Local Governments to effectively carry out this developmental challenge assigned to them might be a new twist in the developmental challenge facing Local Governments in South Africa. The commonly-employed approach to local development to the challenges of co-ordinating and integrating efforts has revealed clear evidence of the usefulness of sustainable local development which helps to promote effective planning methods based on a multi-sectorial approach to poverty reduction and community development for an integrated local development planning process. The literature review contained in this research indicates that in South Africa the implementation of the IDP at Local Government level impacts upon by the Performance Management System (PMS). This research which has been grounded within the positivist paradigm, evaluates the IDP as a performance management system at Ugu District Municipality. Interviews were conducted amongst employees of the Ugu District Municipality and the community served by the municipality to evaluate the extent to which the IDP is used as a tool to deliver sustainable development.
87

South Africa a sustainable future : performance indicators for government and business

Lord, Richard 12 1900 (has links)
Study project (MBA)--University of Stellenbosch, 2003. / ENGLISH ABSTRACT: This assignment tries to provide insight into the reasons required for the formulation of sustainability performance indicators. It develops two sets of performance indicators for government and business respectively, to be used in an attempt to create a sustainable South Africa. It is approached in a very distinctive manner with two specific focus areas. Firstly, it examines the requirements of government, as this allows for the creation of a foundation upon which business can prosper, and examines the requirements with which to create this foundation. Secondly, once a sound foundation is laid, this paper examines the requirements of business that is believed to provide guidelines for shaping their sustainability. All this is done against a backdrop of the principles of good governance endorsed both internationally and in South Africa. / AFRIKAANSE OPSOMMING: Hierdie dokument probeer om lig te werp op die redes vir die formulering van prestasie aanwysers vir volhoubare ontwikkeling, en struktureer twee stelle aanwysers vir die regering en besighede, om hulle volhoubaarheid te ondersteun in Suid-Afrika. Daar is twee spesifieke fokusareas. Eerstens word verwys na die regering, en die vereistes waarop die fondasie gebou kan word waarop besighede kan floreer. Tweedens word gekyk na wat van besighede verlang word om verder volhoubare riglyne te omhels. Dit word alles gedoen teen die agtergrond van goeie regerings-en besigheidspraktyke, wat tans internasionaal en plaaslik beoefen word.
88

An assessment of managerial knowledge, skills and attitudes required for implementing performance management system for organisational performance at Newcastle Municipality

Bhengu, Muzomuhle 04 1900 (has links)
Thesis (MPA)--Stellenbosch University, 2015. / ENGLISH ABSTRACT: In South Africa, Performance Management Systems (PMSs) are widely implemented in municipalities to monitor and evaluate service delivery mechanisms for the purpose of improving organisational performance. The implementation of an effective PMS depends on several factors, including human elements. Therefore, the purpose of this research at Newcastle Municipality in KwaZulu-Natal was to assess the available managerial knowledge, skills and attitudes required for implementing an effective PMS for organisational performance. A qualitative research design was employed to describe the performance management processes currently implemented at Newcastle Municipality and the characteristics of these processes. A quantitative survey method was useful for collecting data and for precluding the management and performance practitioners identified through a stratified sampling method from providing data that was not within the scope of this research. The research found that managerial knowledge and skills were available and adequate at Newcastle Municipality. Despite these findings, there was a minor but significant need to improve existing managerial skills. Furthermore, the research uncovered mixed reactions towards managerial attitudes and it was difficult to determine the purpose of the implementation of PMS at the municipality and the attitude of members towards it. This was because the majority of respondents provided neutral responses to the question of whether there was a lack of positive attitude towards PMS from members in the organisation and because an equal number of respondents agreed and disagreed that PMS was implemented to comply with legislation rather than used as an internal control measure. Other attitudinal data contradicted the abovementioned findings on managerial knowledge and skills owing to the common feeling among respondents that knowledge and skills pertaining to the implementation of PMS were lacking in the municipality and that the municipality did not have the capacity or sufficient resources to implement PMS. It was concluded that the interaction between performance managers and existing Knowledge Management (KM) sharing practices at Newcastle Municipality probably contributed to an increase in managerial knowledge and skills. Future research is proposed to confirm this assumption. Furthermore, owing to discrepancies in feedback on managerial attitudes, the entire study conducted at Newcastle Municipality should be replicated in a similar setting in order to improve the reliability of its findings. It is recommended that future research should utilise a combination of quantitative and qualitative data-collection methods to grant participants the opportunity to explain their rationale for indicating a particular attitude in the questionnaire. This will also assist prospective researchers to formulate a specific viewpoint of respondents’ attitudes towards the implementation of an effective PMS, which will contribute to the corpus of scientific knowledge about PMSs by highlighting the real causes of PMS implementation failure. / AFRIKAANSE OPSOMMING: In Suid-Afrika word prestasiebestuurstelsels (PBS’e) algemeen in munisipaliteite geïmplementeer om dienslewerigsmeganismes te monitor en te evalueer. Die doel hiervan is om organisatoriese prestasie te verbeter. Die implementering van ʼn effektiewe PBS berus op verskeie faktore, onder andere menslike elemente. Daarom was die doel van hierdie navorsing om kennis, vaardighede en ingesteldheid met betrekking tot bestuur, wat verlang word om ʼn effektiewe PBS in munisipaliteite te implementeer, te assesseer ten einde organisatoriese prestasie te verbeter. Hierdie studie is by Newcastle Munisipaliteit in KwaZulu-Natal uitgevoer. ʼn Kwalitatiewe navorsingsontwerp is gebruik om die prestasiebestuurprosesse wat tans by Newcastle Munisipaliteit geïmplementeer word, asook die eienskappe van hierdie prosesse, te beskryf. ʼn Kwantitatiewe opname is gedoen om data in te samel en te verhoed dat bestuurders en prestasiepraktisyns, wat deur ʼn gestratifiseerde steekproefmetode geïdentifiseer is, data voorsien wat buite die bestek van hierdie navorsing val. Daar is deur middel van hierdie navorsing bevind dat kennis en vaardighede ten opsigte van bestuur sowel beskikbaar as voldoende is by Newcastle Munisipaliteit. Ten spyte van hierdie bevinding, is daar bepaal dat daar wel ʼn klein, maar beduidende behoefte daaraan is om bestaande bestuursvaardighede te verbeter. Verder het die navorsing gemengde reaksies ten opsigte van bestuursingesteldheid ontlok en dit was moeilik om te bepaal wat die doel van die implementering van ʼn PBS in die munisipaliteit is en wat lede van die organisasie se ingesteldheid teenoor hierdie stelsel is. Die rede hiervoor is dat die meeste respondente ʼn neutrale stand ingeneem het teenoor organisasielede se moontlike tekort aan ʼn positiewe ingesteldheid teenoor die PBS en omdat dieselfde hoeveelheid respondente beweer en daarvan verskil dat die PBS geïmplementeer is om aan wetgewing te voldoen eerder as om gebruik te word as ʼn interne beheermaatreël. Ander data oor ingesteldheid het die bogenoemde bevindinge oor bestuurders se kennis en vaardighede weerspreek, aangesien respondente oor die algemeen voel dat kennis en vaardighede om ʼn PBS in die munisipaliteit te implementeer, te kort skiet en dat die munisipaliteit nie die kapasiteit en genoegsame hulpbronne het om ʼn PBS te implementeer nie. Daar is tot die gevolgtrekking gekom dat prestasiebestuurders en die bestaande praktyk by Newcastle Munisipaliteit om kennisbestuur te deel, waarskynlik bygedra het tot ʼn toename in bestuurskennis en -vaardighede. Verdere navorsing oor die onderwerp word aanbeveel om hierdie aanname te bevestig. As gevolg van die teenstrydighede in terugvoer oor bestuursingesteldheid, word daar aanbeveel dat verdere navorsing onderneem moet word waarin die hele studie wat by Newcastle Munisipaliteit onderneem is, in ʼn soortgelyke omgewing gerepliseer word. Dit sal die betroubaarheid van studie se bevindinge kan verbeter. Vir die doel hiervan word daar aanbeveel dat verdere navorsing van ʼn kombinasie van kwantitatiewe en kwalitatiewe data-insamelingsmetodes gebruik moet maak om aan deelnemers die geleentheid te bied om te kan verduidelik waarom hulle ʼn bepaalde ingesteldheid in die vraelys aangedui het. Voornemende navorsers sal ook hierdeur in staat gestel word om ʼn spesifieke perspektief oor respondente se houdings teenoor die implementering van ʼn effektiewe PBS te formuleer. Dit sal bydra tot die korpus van wetenskaplike kennis oor PBS’e deur die werklike redes aan die lig te bring waarom die implementering van ʼn PBS kan misluk.
89

A review of the alignment between the Integrated Development Plan and the performance management system of Capricorn District Municipality

Khumalo, Ngwadeni Nompumelelo Yvonne 04 1900 (has links)
Thesis (MPA)--Stellenbosch University, 2015. / ENGLISH ABSTRACT: Local government in South Africa is mandated by legislation to develop an Integrated Development Plan (IDP) and a performance management system to direct and ensure the delivery of services to the communities that the municipalities serve. The implementation of performance management systems to plan, monitor and evaluate service delivery is not a new concept for the public sector. The development of the IDP and performance management system is an integrated process that requires municipalities to be able to align the planning, monitoring and evaluation processes. These processes should be undertaken to ensure that there is improved provision of service delivery. If planning processes fail to integrate performance management in the IDP and Service Delivery Budget Implementation Plan (SDIBP), monitoring and evaluation processes will not inform the affected municipalities on areas that must be improved to achieve better service delivery. In South Africa the importance of implementing a performance management system that is aligned with the IDP is enshrined in local government legislation. The implementation of the legislation to realise alignment is achieved through a systematic approach that starts with the way in which a municipality is institutionally arranged to promote performance, as well as the processes of developing the IDP as set objectives, key performance indicators and targets, and undertaking monitoring and evaluation processes to measure whether the IDP objectives and key performance indicators are achieved. The research is a case study reviewing the alignment of the IDP and performance management system of the Capricorn District Municipality (CDM). The study used purposive sampling and literature review to investigate the extent to which the IDP and performance management systems of CDM are aligned. The study recommends improvements that the CDM can implement to align the IDP and performance management system better based on the policy and legislative framework requirements for integrated development planning and performance management. It also suggests processes to develop the IDP and performance management system of the CDM and assesses the extent to which the CDM performance management system aligns with, and monitors and evaluates the IDP. / AFRIKAANSE OPSOMMING: Plaaslike regering in Suid-Afrika word deur wetgewing bemagtig om ‘n Geïntegreerde Ontwikkelingsplan [GOP] en prestasiebestuurstelsel te ontwikkel om rigting te gee en sodoende dienslewering aan die munisipaliteite wat hulle bedien, te verseker. Die implementering van prestasiebestuurstelsels om dienslewering te beplan, monitor en evalueer is nie ‘n nuwe konsep in die publieke sektor nie. Die ontwikkeling van die GOP en prestasiebestuurstelsel is ‘n geïntegreerde proses wat munisipaliteite in staat stel om die beplanning, monitering en evaluering in lyn met mekaar te stel. Hierdie prosesse moet onderneem word om verbeterde diensliewering te verseker. Indien beplanningsprosesse faal om prestasiebestuur te integreer met die GOP en die Dienslewering- en Begrotingsimplementeringsplan [DLBIP], sal monitorings- en evalueringsprosesse nie die betrokke munisipaliteit kan inlig rakende areas wat moet verbeter om beter dienslewering te bereik. In Suid-Afrika is die belangrikheid om ‘n prestasiebestuurstelsel te implementer wat in lyn is met die GOP, vasgelê in plaaslike bestuur wetgewing. Die implementering van die wetgewing om inskakeling te realiseer word bereik deur ‘n sistimatiese benadering wat begin by die manier waarop ‘n munisipaliteit institusioneel gerat is om prestasie te bevorder sowel as die prosesse vir ontwikkeling van die GOP as ‘n stel vasgestelde doelwitte, sleutel prestasie indikators en teikens en dan die moniterings- en evaluasieprosesse om te meet of die GOP doelwitte en sleutel prestasie indikators wel behaal is. Die navorsing is ‘n gevalle studie wat die integrasie tussen die GOP en prestasiebestuurstelsel van die Capricorn Distrik Munisipaliteit (CDM) ontleed. Die studie gebruik doelgerigte steekproewe en literêre oorsig om die omvang van integrasie tussen CDM se GOP en prestasiebestuurstels te ondersoek. Die studie beveel verbeterings aan wat die CDM kan implementeer om integrasie tussen die GOP en prestasiebestuurstelsel te verbeter, gebaseer op die beleid en wetgewende raamwerk vereistes vir geïntegreerde ontwikkelingsbeplanning en prestasiebestuur. Verder stel dit ook prosesse voor vir die ontwikkeling van die GOP en prestasiebestuurstelsel by CDM en bereken die omvang waartoe die CDM se prestasiebestuurstelsel inskakel met die GOP en dit ook moniteer en evalueer.
90

Green labelling : investigation into the marketing of FSC certified timber along the domestic timber value chain in South Africa

Ham, Cornelis 03 1900 (has links)
Thesis (MBA)--Stellenbosch University, 2007. / ENGLISH ABSTRACT: Green consumerism is on the increase, especially in developed countries. Green labels plays a key role in informing and assuring consumers about the environmental credibility of the products that they purchase. Within the global forestry industry green label certification schemes have also had a large impact. More than 80% of the 1.3 million hectares of plantations in South Africa are certified under the Forestry Stewardship Council (FSC) green label standard. A research survey was undertaken amongst growers, processors and retailers of timber products in South Africa to assess the current FSC domestic market situation. The survey indicated that although growers and processors support FSC certification, as a way of improving the quality of forestry in South Africa, they receive very limited market benefits for FSC certified products and do not market FSC products actively. Hardware retailers were found to be unaware of FSC certification. Reports from other developing countries indicate similar trends. This raises the question if it is worth marketing FSC products to domestic consumers? The marketing of FSC certified products might not yield direct financial gains but it can help to improve the image of forestry companies and the forestry industry in general. FSC certification can be used as a way of showing corporate social responsibility towards consumers and in raising the profile of the South African forestry industry. Based on the results from the research survey a number of recommendations can be made regarding the marketing of FSC as a green label certification system in South Africa. A marketing campaign for FSC certified timber products should ideally focus on the social benefits of buying high quality timber products. This marketing message should be targeted at individual and corporate consumers. Individual consumers could be educated about the benefits of buying green label products while corporate consumers could be encouraged to use and sell FSC certified products as part of their corporate social responsibility. The promotion of FSC certification could also be boosted if it can be included in activities related to the 2010 Soccer World Cup. The different role players in the domestic timber value chain can each playa role in marketing FSC certified products. These roles differ from creating a promotional push in the timber value chain by growers, processors and retailers to a promotional pull amongst consumers by the FSC, NGO's, certification bodies, industry representatives and government. A marketing campaign for FSC products should ideally be coordinated and driven by the South African FSC National Initiative / AFRIKAANSE OPSOMMING: Groen verbruikersdruk is aan die toeneem, veral in ontwikkelde lande. Groen etikette speel 'n sleutelrol in die verskaffing van inligting en 'n versekering aan verbruikers oor die omgewingsgeloofwaardigheid van die produkte wat hulle koop. Groen sertifiseringskemas het ook 'n groot impak op die globale bosbou-industrie gehad. Meer as 80% van die 1.3 miljoen hektaar plantasies in Suid Afrika is gesertifiseer volgens die "Forestry Stewardship Council" (FSC) groen etiket standaard. 'n Navorsingsopname is onderneem onder kwekers, verwerkers en kleinhandelaars van houtprodukte in Suid Afrika. Die doel was om die huidige binnelandse marksituasie van FSC gesertifiseerde houtprodukte te ontleed. Die opname het getoon dat, alhoewel kwekers en verwerkers FSC sertifisering ondersteun as 'n manier om bosbou se kwaliteit in Suid Afrika te verbeter, hulle baie min markvoordeel uit FSC gesertifiseerde produkte kry en dat hulle nie FSC produkte aktief bemark nie. Daar is bevind dat hardeware kleinhandelaars onbewus is van FSC sertifisering. Verslae vanaf ander ontwikkelende lande dui op soortgelyke tendense. Dit laat ontstaan die vraag of dit die moeite werd is om FSC produkte aan binnelandse verbruikers te bemark? Die bemarking van FSC gesertifiseerde produkte mag dalk nie direkte finansieHe voordele inhou nie, maar kan help om die beeld van bosboumaatskappye en die bosboubedryf in die algemeen te verbeter. FSC sertifisering kan gebruik word om korporatiewe sosiale verantwoordelikheid aan verbuikers te demonstreer en om die profiel van die Suid-Afrikaanse bosbou industrie te verbeter. 'n Aantal aanbevelings, gebaseer op die resultate van die navorsingsopname, kan gemaak word oor die bemarking van FSC as 'n groen etiket sertifiseringstelsel in Suid Afrika. 'n Bemarkingsveldtog vir FSC gesertifiseerde houtprodukte behoort te fokus op die sosiale voordele van die koop van hoe kwaliteit houtprodukte. Individuele en korporatiewe verbruikers behoort geteiken te word met die bemarkingsboodskap. Individuele verbruikers kan opgelei word in die voordele van die koop van groen etiket produkte, terwyl korporatiewe verbruikers aangemoedig kan word om FSC produkte te gebruik en te verkoop as deel van hulle korporatiewe sosiale verantwoordelikheid. Die promosie van FSC sertifisering kan ook aangehelp word deur dit in te sluit by aktiwiteite wat betrekking het op die 2010 Sokker Wereldbeker. Die verskillende rolspelers in die binnelandse hout waardeketting kan elk 'n rol speel in die bemarking van FSC gesertifiseerde produkte. Hierdie rolle kan wissel vanaf die skepping van 'n promosie stootkrag in die hout waardeketting deur kwekers, verwerkers en kleinhandelaars tot die skepping van 'n promosie trekkrag onder verbruikers deur die FSC, nie-regeringsorganisasies, industriele verteenwoordigers en die regering. 'n Bemarkinsgveldtog behoort deur die Suid-Afrikaanse FSC Nasionale Inisiatief gedryf en geko6rdineer te word

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