Syfte: Syftet med denna studie är att beskriva samt analysera styrningen av strategisk implementering på Varbergs Stadshotell & Asia Spa. Syftet är dessutom att förklara och förstå styrning utifrån begreppen: strategi, strategiskt ledarskap, beslutsfattande och strategisk implementering. Teoretisk referensram: Studiens huvudområde är styrning av strategisk implementering. För att beskriva styrning har vi brutit ner styrning till begreppen: strategi, strategiskt ledarskap, beslutsfattande och strategisk implementering. I referensramen får läsaren en förståelse för uppsatsens huvudområde utifrån redan existerande teorier. Metod: Denna studie tillämpar ett hermeneutiskt synsätt och en induktiv ansats där empiri går mot teori. Resultatet av denna studie togs fram genom en kvalitativ metod med hjälp av personliga intervjuer på Varbergs Stadshotell & Asia Spa. Empiri: Empirin sammanställdes genom fem personliga intervjuer med aktörer från Varbergs Stadshotell & Asia Spa. Intervjuer genomfördes med stöd från framtagna intervjuguider. För att säkerställa trovärdigheten har samtliga intervjuer godkänts av respektive respondent före publicering i denna studie. Slutsats: Vår uppfattning är att den strategiska implementeringen på Varbergs Stadshotell & Asia Spa styrs främst av ägarna och hotelldirektören. Vi har i slutsatsen även kommit fram till att personalen på Varbergs Stadshotell & Asia Spa involveras i beslutsprocessen, genom att få komma med åsikter och idéer. Vår uppfattning är även att de strategiska beslut som rör företagets och avdelningarnas mål samt visioner fattas av ägarna och hotelldirektören. / Objective: The objective of this study is to describe and analyze the management of strategic implementation at Varbergs Stadshotell & Asia Spa. Further, the purpose is to explain and understand management based on the concepts of strategy, strategic leadership, decision-making and strategic implementation. Theoretical framework: This study focuses on the management of strategic implementation. To describe management, we have broken down the term management into the concepts of strategy, strategic leadership, decision-making and strategic implementation. The theoretical framework gives the reader an understanding of the main subject of this thesis based on existing theories. Methods: This study applies a hermeneutic perspective and an inductive approach in which the empirical evidence is analyzed against the theoretical framework. The result of this study was developed through a qualitative research method and interviews were conducted with employees from Varbergs Stadshotel & Asia Spa. Empirical evidence: The empirical data used I this study was compiled through five interviews with employees from Varbergs Stadshotell & Asia Spa. The interviews were conducted using interview guidelines developed by the authors of this study. To ensure credibility, all the interviews were approved and proof read by the respective respondent prior to publication of this study. Conclusion: In our opinion the strategic implementation of Varberg Stadshotell & Asia Spa is primarily controlled by the owners and the hotel manager. We have also reached the conclusion that the staff at Varberg Resort & Spa is involved in the decision making process, by being allowed to express their opinions and ideas. Further, our research shows that the owners and the hotel manager make the strategic decisions relating to the hotel ́s and departmental goals and visions.

The need to manage an unpredictability and to defuse uncertainties in the market is of great interest for SMEs, especially since many actors are forced to interact almost instantly upon inception. The strategic management of SMEs, within a networking context and through their internationalization process, is the primary focus of this research paper. Building on discoveries from the clean tech industry and facilitators surrounding those actors, the knowledge of firm´s network embeddedness and the importance of a network proficiency for business development is discussed as a point of supply to strategic actions in a highly competitive environment. A conceptual model is constructed, building on existing theories regarding internationalization to further expand current theories regarding networks, entrepreneurial effectuation, International Entrepreneurship (IE), International Business (IB), in order to create an applicability for an industry that is notably influenced by the political sphere. The analysis, stemming from an explorative multiple case study, illustrates the empirical data through the conceptual model. Key findings include that the environment can be said to be partly non-conducive for SMEs international venturings, due to the disruptive nature of the technologies and at times opposing cognitive mindsets. The conclusion points to a general need for an ability to augment a liable position through a mastery within networking realms along with a purposeful cognition, something these authors have labeled a Networking intelligence (NI) in its entirety. NI would, for this reason, be equivalent to obtaining a mastery within three networking dimensions with the additional feed-in mechanism of purposeful cognition. NI would as such constitute an advantage, ultimately leading to firms gaining a greater impact in regards to a commercial development through an internationalization processes. NI would in this regard act as a facilitator for growth, promoting more effective, efficient, and possibly more balanced actions on the international scene. NI would also enable SMEs to mirror the capabilities of an embedded MNC, with its heterogeneous resources.