The focus of this study is the Strategic analysis and the proposal of the partial ICT Strategy of the Trade and Distribution Company K&V Electro s.c. dealing with the sale of electro technical material. The first part is the strategic analysis theory divided to external analysis exploring macro and micro business space and the internal analysis assessing the internal company environment and basic factors of the company style of work resulting with strengths and weakness features of the business. The author decided to use the SWOT analysis method to describe and assess the strategic analysis and describes this method`s theory too. The particular presentation of the mentioned company followed together with the internal analysis. The practical part of the study deals with analysis, tests and assessment particular factors which characterised the company, resulted with the SWOT matrix and the development of the conclusions and the strategy choice determination. The last chapter contents the final assessment.

The master‘s thesis is about creating a real marketing strategy for the hygienic product by the trading company called Hygset s.r.o. located in Brno. The first part summarizes the theoretical basis of the thesis and defines terms related to marketing strategy. Follows complex analysis of the current state by professional methods and research. Based on the findings in the previous parts, consumer-oriented marketing strategy itself is prepared so the strategic goals of the company are reflected.

The IT business has dramatically changed within last few years. Nowadays M Computers ltd. established mainly as a hardware reseller is being faced with a decision about the answer to these changes and further direction of the business to gain the competitive advantage. The goal of presented master`s thesis is to analyze and evaluate the current position of the company using the methods of strategic analysis. Furthermore a proposal of company strategy by the year 2009 will be provided.

The master's thesis is focused on development strategy of a small company. First we describe theoretical knowledge, then we form suggestions, based on an analysis of current company state. The thesis also consists of proposals, which lead to better competitive advantage of the company and more efficient execution of product sales.

Aim of this thesis are analysing of contemporary state of company Dolly lingerie and setting new direction of development on this basis. Detailed analysis uses 5C ands SWOT analysis method. In the theoretical part thesis deals with substantial requisits of business plan.

Maintenir durablement une activité pendant vingt-trois ans ne s'improvise pas, mais demande au contraire de savoir modeler ensemble pensée et action, contrôle et apprentissage, stabilité et changement. L'élaboration d'une stratégie, par une TPE, suit un processus qui lui est propre c'est-à-dire adapté à ses capacités technologiques et organisationnelles mais aussi lié aux opportunités que son dirigeant arrive à saisir. A l'aide de l'étude du cas d'une petite cave coopérative, nous proposons d'illustrer le processus d'élaboration d'une stratégie. Nous retenons comme fil conducteur le dirigeant qui a occupé à la fois la présidence du conseil d'administration de la coopérative et la direction managériale de la petite firme. Nous verrons que cette originalité fonctionnelle a permis à l'organisation de conjuguer innovation et pérennité sur l'ensemble de ses domaines d'activités, l'autorisant ainsi à poursuivre le développement de son industrie vitivinicole et ce malgré les problématiques fonctionnelles rencontrées ou les évolutions sur son marché. Analyser « l'innovation en train de se faire » a fait émerger l'un après l'autre les évènements-clés qui ont façonné la politique menée de 1988 à 2011 et a permis de mettre en évidence le rôle des acteurs au cœur du processus d'apprentissage stratégique. / To maintain durably an activity during twenty-three years doesn't act as itself but it takes to know how to model together : though and action, control and learning, stability and change. The elaboration of a strategy, by a SME, follows a process of its own that is adapted to its technological and organizationel capacities but it must also be connected to the opportunities seized by the manager.Based one's argument on the case study of a small cooperative cellar, we illustrate the elaboration process of a strategy. We retain the story line of the manager who served as chairman of the board of directors of the cooperative and also as managing director of this small firm. We shall see that this functional originality allowed the organization to combine innovation and sustainability on all fields of activity. This helped it to continue the development of its wine industry, in spite of the functional problems or the evolutions of his Market.To study "the innovation being made" has brought to the foreground one after the other the events-keys, which shaped the corporate policy led from 1988 to 2011, and allowed to highlight the role of the actors at the heart of the process of strategic Learning.

The purpose of this diploma thesis is a proposal development strategy of the Vinoteka Rek, which is based in Prostějov. Analysis conducted was aimed at research of internal company resources and external environment. The results of the analysis show market position and identifies source of competitive advantage. Diploma thesis contains such proposed changes that would lead to an improvement of its existing position among the competitors.

The purpose of this diploma thesis is a proposal strategy of company development for a business company XY s.r.o. Analysis conducted was aimed at research of internal company resources and external environment. The results of the analysis show market position and identifies source of competitive advantage. Strategy implementation should support improvement of market position.

Titel: Småföretags möte med covid-19 - En kvalitativ studie om förändring av strategi vid kris Författare: Annie Johansson & Louise Åberg Handledare: Pia Nylinder Examinator: Petter Boye Institution: Ekonomprogrammet, Linnéuniversitetet i Kalmar. Introduktion: I början av våren 2020 spred sig viruset covid-19 över hela världen. Detta virus ha orsakat stora ekonomiska konsekvenser för bland annat företag i Sverige och de har svårigheter att klara sig ekonomiskt. Det finns emellertid bristande forskning om hur små företags tillämpning av strategi vid kris samt hur denna strategi förändras för att de ekonomiskt ska kunna gå runt. Speciellt vid en pandemi som covid-19 då det är första gången detta drabbar världen i modern tid. Det är ett unikt tillfälle att fånga upp små företagens agerande mitt i detta kaos. Syfte: Syftet med studien är att analysera om och hur småföretag i Sverige förändrar sin strategi till följd av covid-19 pandemin. För att kunna analysera detta kommer vi fokusera på hur företagen hanterar sin strategi när de är i kris i jämförelse med vilka strategier de hade innan krisen påverkade dem. Metod: Studien har genomförts med en kvalitativ forskningsmetod där en växling mellan teori och empiri har nyttjats för att möjliggöra en justering av teorin för att matcha studiens riktning. En resebyrå, en camping samt en livsmedelsbutik har intervjuats genom semistrukturerade intervjuer, vilket vi baserar vår empiri på. Intervjuerna har skett med personer som är kunniga inom området på sitt företag. Slutsats: Studien har visat att samtliga tre företag genomgår strategiförändringar i samband med covid-19 för att ekonomiskt klara av krisen. Resultatet visar även att företagen arbetar mer med en strategi som process än strategi som plan p.g.a. av det ökade behovet av flexibilitet. Även andra faktorer som bland annat kundfokus och tekniskt innovativa idéer skapar möjligheter för företaget att utveckla sig även i kriser. / Title: Small companies meets with Covid-19 - A qualitative study on changing strategy in crisis Authors: Annie Johansson & Louise Åberg Supervisor: Pia Nylinder Examiner: Petter Boye Institution: Bachelor of Science in Business and Economics, Linnaeus University, Sweden Introduction: In early spring 2020, the virus covid-19 spread throughout the world. This virus has caused great financial consequences for companies, among other, in Sweden and they have difficulties in managing financially. However, there is a lack of research on how small companies apply strategy in crisis as well as how this strategy changes in order to be economically viable. Especially in a pandemic like covid-19 when it is the first time this has hit the world in modern times. It is a unique moment to catch up with small businesses in the midst of this chaos. Purpose: The purpose of the study is to analyse if and how small companies in Sweden are changing their strategy in results of the covid-19 pandemic. In order to analyse this, we will focus on how the companies manage their strategy when they are in crisis to compare to the strategy they used before the crisis. Method: The study was conducted using a qualitative research method where an alternation between theory and empiricism was used to enable an adjustment of the theory to match the study's direction. A travel agency, a camping and a grocery store have been interviewed through semi-structured interviews, on which we base our empiricism. The interviews have taken place with people who are knowledgeable in the field at their company. Conclusion: The study has shown that all three companies are undergoing strategy changes in conjunction with covid-19 to financially cope with the crisis. The result also shows that the companies work more with a strategy as a process than a strategy as a plan, because of the increased need for flexibility. Other factors such as customer focus and technologically innovative ideas also create opportunities for the company to develop even in crises.