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Význam sociálních sítí pro marketingovou komunikaci hudebních kapel v ČR / The importance of social networks for marketing communication of music bands in the Czech RepublicBradová, Michala January 2012 (has links)
This thesis deals with the importance of social networks for marketing communications musical bands in the Czech republic. Firstly it deals with basic theoretical knowledge in the field of marketing communications, new media and social networks. Then describe the selected music band - Animé, Holden Caulfield, The Pooh and Republic of Two. Followed by analysis of the individual profiles on social networks selected music bands. Based on interviews do a comparison of views on the use of social networks for marketing communication among musicians and I will also look at the issue of fans through a questionnaire survey. In conclusion I will describe the own proposal how the musical band can promote.
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Problematika malých rodinných firem na Příbramsku / Small family business issues in the region of PřibramRosinská, Elisabeta January 2021 (has links)
The dissertation deals with the issue of a family entrepreneurship. Family businesses play a key role in GDP production and employment in our country and worldwide, which makes them the backbone of the economy. However, they were overlooked as a topic for studying and research for a long time. Lately a number of authors started to look into them and even in the Czech Republic they were brought to attention. Two distinct systems mix in these businesses, each one oriented towards different goals. Family business's practices are therefore influenced by the meshing of a family system and a business system, which sets them apart from other types of entrepreneurships. This theses is focused on specifics of small family business in the Příbramsko region. A suitable concept for explaining a specific behavior of family businesses seems to be a so called socio-emotional wealth. One of the goals of this thesis is to evaluate the importance of individual components of the socio-emotional wealth with the help of semi- structured interviews. Small family businesses are mostly viewed in a positive way and relationships, trust, a personalized approach, a good reputation, happiness of all personnel involved and quality of products and services provided are vital for them. A big administrative load and acquiring...
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Inovace motivačního systému společností / Innovation of the Motivation System of CompaniesProcházková, Kristýna January 2018 (has links)
The diploma thesis focuses on the innovation of the motivation system in selected companies. The thesis analyzes the current motivation system and through the structured interview, weaknesses in employee motivation are identified. On the basis of the empirical research carried out, concrete proposals are developed to increase the motivation of the employees.
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Návrh využití nových přístupů managementu ve strojírenské firmě / A Proposal of New Management Approaches in a Machinery CompanyVotruba, Jan January 2021 (has links)
The aim of this thesis is to create a set of recommendations for the selected engineering enterprise. The purpose of these recommendations is to increase the enterprise effectivness and its adaptability quotient. In the first part of this thesis, based on a literature search, the management systems of successful Czech and foreign entrepreneurs are described. In the next part the most appropriate managerial approach is chosen on the basis of the performed qualitative research and this section also describes the current situation of the selected engineering enterprise. In the last part are given individual recommendations and steps to achieve their implementation.
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Erfarenheter av mentalisering hos individer med ADHDRahm, Olivia January 2020 (has links)
Mentalisering innebär förmågan att förstå och tänka kring egna och andra människors intentioner och inre mentala tillstånd. Mentaliseringssvikt uppstår när man brister i denna förmåga. Mentaliseringssvikt har visats vara vanligt hos individer diagnostiserade med borderline personlighetsstörning, och då de har liknande symtombild som individer med uppmärksamhetsstörning (ADHD) har det påtalats att mentaliseringssvikt kan vara en betydelsefull faktor även hos denna grupp. I denna studie genomfördes 6 semistrukturerade intervjuer som analyserades med en induktiv tematisk analys med syftet att undersöka erfarenheter av mentalisering hos individer diagnostiserade med ADHD. Frågeställningar var följande: hur beskrivs upplevelser som har med mentalisering att göra, och hur upplevs de påverka ens sociala interaktioner och relationer? 3 teman framgick: 1. Mina interpersonella relationer är både trivsamma och mödosamma, 2. Tankar och känslor påverkar mig intensivt samt 3. Jag utvecklas och har fått större självkännedom från mina konstruktiva men också destruktiva strategier. Resultatet diskuterades i relation till att denna grupp av intervjudeltagare upplevt eller upplever mentaliseringssvikt. Framtida forskning föreslås utforska kopplingar mellan ADHD och mentaliseringssvikt vidare. / Mentalization is the ability to understand and to think about your own and other people’s intentions and internal mental states. Impaired mentalizing occur when there is a lack of this ability. Impaired mentalizing is common among individuals diagnosed with borderline personality disorder, and since they have symptoms similarities with individuals diagnosed with attention deficit hyperactivity disorder (ADHD) it has been discussed whether impaired mentalizing might be a significant factor among this group of individuals as well. 6 semi-structured interviews were completed in this study and was analysed through an inductive thematic analysis. The purpose of this study was to examine experiences of mentalizing among a group of individuals diagnosed with ADHD. The questions of interest were the following: how do individuals with ADHD describe their experiences that is related to mentalizing, and what are their experiences of mentalization affecting their social interactions and relationships? 3 themes emerged: 1. My interpersonal relationships are both pleasant and strenuous, 2. Thoughts and feelings affect me intensely and also, 3. I develop and have gotten greater self-awareness from my constructive and destructive strategies. The results are discussed in relation to this group of interview participants having experienced or is experiencing impaired mentalizing. Future research is suggested to focus further on linkages between ADHD and impaired mentalization.
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Dětská porozumění sociální stratifikaci s ohledem na profese / Children's understanding of social stratification regarding occupationCzafíková, Kateřina January 2020 (has links)
The thesis is focused on research for children's understanding of social stratification on primary school. The main topic are children's representations of the structure of society regarding occupations. The aim is the diagnoses of children's understanding reflecting the structure of society. It tries to reveal if children on primary school percieve invisible network of statuses and roles that result from the structure of our society and carry social rules and agreements. The theoretical part defines socialogical terms, deals with topics concerning the structure of society and describes past and current theories of social stratification. It also presents home and foreign research of children's understanding. Considering a little amount of research on this topic, the thesis draws inspiration from another theses focused on the same topic, yet aimed at children on secondary school. The practical part describes the qualitative research of the thesis. The major issue is How and on which basis a child thinks about the structure of society regarding occupations?. Qualitative research using the method of the depth semi-structured interview studies criteria taken into consideration by children thinking about this topic. The results are analysed by the method of process coding and presented by...
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Případová studie zahrádkové osady Klecánky aneb není zahrádkář jako zahrádkář / Case study of Klecánky allotment site or there is not one gardener like the otherMatějovská, Lucie January 2012 (has links)
8 Abstract The diploma thesis Case study of Klecánky allotment site or there is not one gardener like the other is a case study of one of the huge allotment sites located near the village Zdiby on the north periphery of Prague. The aim of the thesis is to find out who the garden plot users are and what motivations for being in the allotment site they have. Furthermore to find out which concept of their garden plots they have chosen and which functions the allotment site satisfies. The thesis puts special emphasis on sustainable development aspects of gardening and on the values and value orientations of the garden plot users. The research was conducted with methods of participant observations and semi-structured interviews. In the course of the research it turned out that the gardeners demonstrate lots of common characteristics, however, their attitudes and values are different in substantial aspects. This is connected with the extent of their cultivation of fruits and vegetables. It also appeared that this fact is strongly related to the age and to the extent of busyness of the garden plot users. The analysis reflects these findings and besides the description of the gardeners as one social group it also refers deeply to each of the gardener groups. The outcomes of the thesis can help to understand to the...
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Genderová rovnost v předškolním vzdělávání / Gender Equality in Preschool EducationKinclová, Nikola January 2016 (has links)
The diploma thesis deals with gender aspects of preschool education from kindergartens leading's view. The main aim was to research situation and approach to gender equality in preschool education. Because of it I have decided to focus on knowledge and attitude of leading of kindergartens and their importance to preschool curriculum and also to order of children group from the gender perspective. The theoretical part summarizes findings about school socialization, preschool institutions and documents about curriculum. This part also focus on viewpoint of character of institutional children education, studies of school and preschool socialization and the aspects which are cause for feminization of preschool education. The empirical part introduces the methodological steps of the research. That means method, data collecting or the way of questioning which work on the constructivism and critical theory. This offers the results of analysis of semi-structured interviews. The main part of the thesis includes the results of twelve research and refers to occurrence of gender topics in the space of kindergartens - construction of professional identity of leading schools or definition of teaching and preschool education. The research refers to understanding of gender issues by preschool leaders in connection...
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Perceived Reality vs Taught Reality in Compulsory SchoolBici, Herolinda January 2020 (has links)
This paper examines how we discuss social issues in the L2 classroom under the guidelines of Lgr11. To answer this, I ask the following sub-questions; How are the overall goals of education and parts (see Appendix B) of the Curriculum for English currently perceived by English teachers? How are the social subjects in the L2 classroom currently handled? Thirdly, what kind of lesson plan can be implemented in the classroom context under the guidelines of Lgr11? Looking at past research and relevant documents along with the qualitative data and through a triangulation of evidence carried out consisting of semi-structured interviews, supported by netnography research I propose a lesson plan using the collaborative action research model. All data was collected through technical means such as Zoom, phone calls and Facebook groups. The results of the interviews with teachers have shown that there is a unity in some respects with similar interpretations of Lgr11 and the curriculum. As well as differences of views and approaches concerning social issues in the L2 classroom. Based on the netnography research findings, most tasks given consisted of receptive skills while productive skills were used less. The netnography also supported the interview findings in the claim that popular topics were used more, whereas unpopular topics were neglected significantly. CLIL as a method was found to be absent in most of the collected data with some exceptions.
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Disruptive Technology in Sound Clash Culture: Narratives of Technological Adoptions and Performance in CompetitionCharles, Franklyn W. January 2019 (has links)
No description available.
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