Global ETD Search

1	Attrahera mera! : – en studie över vad som lockar nya studenter till Umeå universitet Lindkvist, Marie, Sandberg, Stina January 2008 (has links) <p>Vi ämnar med denna uppsats kartlägga vilka faktorer som påverkar gymnasieelevers val att söka till Umeå universitet. Vårt delsyfte är att jämföra hur väl den bild Umeå universitet vill förmedla överensstämmer med den bild gymnasieelever har av universitetet. Vårt andra delsyfte är att ge förslag på kommunikationskanaler som är effektiva när det gäller att nå gymnasieelever. Studien bygger på en kvantitativ forskningsmetodik. De huvudsakliga upptäckterna studien visar är att gymnasieelever främst baserar sitt universitets/högskoleval på utbildningskvalitén och vilket program/kursutbud lärosätet erbjuder. Respondenterna anser vidare att den viktigaste egenskapen information från universitet/högskola skall ha är informativ.</p> Studentrekrytering beslutsteori tjänstemarknadsföring. Business studies Företagsekonomi
2	Attrahera mera! : – en studie över vad som lockar nya studenter till Umeå universitet Lindkvist, Marie, Sandberg, Stina January 2008 (has links) Vi ämnar med denna uppsats kartlägga vilka faktorer som påverkar gymnasieelevers val att söka till Umeå universitet. Vårt delsyfte är att jämföra hur väl den bild Umeå universitet vill förmedla överensstämmer med den bild gymnasieelever har av universitetet. Vårt andra delsyfte är att ge förslag på kommunikationskanaler som är effektiva när det gäller att nå gymnasieelever. Studien bygger på en kvantitativ forskningsmetodik. De huvudsakliga upptäckterna studien visar är att gymnasieelever främst baserar sitt universitets/högskoleval på utbildningskvalitén och vilket program/kursutbud lärosätet erbjuder. Respondenterna anser vidare att den viktigaste egenskapen information från universitet/högskola skall ha är informativ. Studentrekrytering beslutsteori tjänstemarknadsföring. Business studies Företagsekonomi
3	Från elev till student : En jämförelse av tre högskolors studentrekrytering och gymnasieelevers perspektiv Lindkvist, David, Norman, Ellen January 2011 (has links) Background: The competition is getting harder between the universities. To reach the high school students and discover which means of contact they prefer and how they perceive student recruitment are important issues in order to succeed in marketing strategies. Purpose: The purpose with our report is to investigate, analyze and compare the student recruitment in three universities and investigate how the high school students want to be contacted. Then we compare to see if they think alike. Method: We have done a qualitative study and chosen to use focus group interviews for the high school students and interviews for the universities to collect our empirical data. We have compared the empirical data and analyzed it with communication processes and marketing communication as theoretical grounds. Result: All of the universities work approximately the same way with their student recruitment. They put a large effort in the Internet and social networks as well as the personal contact. We found certain differences when it comes to the catalogues. Our selection of high school students preferred the personal contact but at the same time they looked up a lot of information on the Internet. The high school students do not want to be pursued by regular mail but they would rather look up the information themselves. Gymnasieelever Högskolor Studentrekrytering Marknadsföring Kommunikation Media and communication studies Medie- och kommunikationsvetenskap
4	Global studentrekrytering via sociala medier : En jämförande studie av KTH och Chalmers kommunikation på Facebook / Global student recruitment through social media : How KTH and Chalmers communicate through their Facebook Granberg, Kajsa, Gustafsson, Victor January 2016 (has links) Presumtiva studenter finns på sociala medier och det viktigt att högskolor/universitet använder sig av strategisk och effektiv kommunikation för att påverka utfallet av hur många och vilka studenter som söker sig till skolan. Vi tagit reda på vilka budskap som Kungliga Tekniska Högskolan och Chalmers Tekniska Högskola kommunicerar ut via deras Facebooksidor med hjälp av ett analysverktyg som är baserat på studenters rationella och emotionella aspekter när de söker utbildning utomlands. Vi har också undersökt var de är lika och olika i sin kommunikation genom kvalitativ innehållsanalys. Vi har använt oss av Angulo’s personlighetsteorier, Costumer Relationship Marketing-teorin och Sökbeteende på internet för att hitta ett resultat. Resultatet på totalt 16 analysenheter visar att KTH bland annat sänder ut budskap om att ha kul, trygghet, skapa en bra karriär och att det är vackert i Stockholm. Chalmers inlägg är kortare och de är mer fokuserade på kvalité och personliga mål än emotionella aspekter för att övertyga studenten. / Prospective students are using social media to find information about higher education. It is important for universities to use an effective communication to affect the outcome of how many and what kind of students that apply for the specific school. With an analyzing tool that is based on student’s rational and emotional aspects when they apply for a university, we found what messages that KTH and Chalmers communicate through their Facebook pages. We have also looked at where they are similar and different in their communication. We have used Angulo’s Personality Theory, Costumer Relationship Management and Searching behavior in internet to find a result. The result from a total of 16 analysis units shows that KTH is sending out messages about having fun, social security, career prospects and that it is beautiful in Sweden and at KTH. This is communicated through stories from students. Chalmers publications are shorter and more focused on quality and personal goals then any emotional factors to persuade students. Study Abroad Information Social Media Student Recruitment PR Higher Education Global Communication Studera utomlands information sociala medier studentrekrytering PR högre utbildning global kommunikation
5	Studentrekrytering : det bortglömda kapitlet inom eventkommunikation / Student recruitment : the forgotten chapter within student recruitment Pettersson, Daniel, Rosenberg, Anni January 2009 (has links) <p>Student recruitment is a subject that seems to be forgotten in the theory of event communication. Yet the area has some specific reoccurring features. Our purpose was to examine these specific features and how to work with these in the best way, and also see how to get the most out of the event communication to the young at event and fairs. Special features we have looked at are the student ambassadors ands their impact, the meaning of a give-away and also if there are any essential factors to get in contact with the young at fairs and events, and if new technology had an important role to play in the area.</p><p>Our research has been inductive, and therefore, we have created our own theory and reflected it to the larger topic of event communication and its theories. Our research method has been triangular, both quantitative and qualitative; interviews with those who work with student recruitment, and surveys to young people in upper secondary school.</p><p>Our study showed the importance of student ambassadors and their specific task to be nice, friendly and outgoing. In comparison, the give-away isn't as important. It mainly has a remembering function and can also make interaction easier. We also found that different events are needed to fill different requirements, meanings and purposes. Information is also important; both to create awareness about the events and fairs, but also information at the event and fairs. This information should first and foremost be through a course catalogue, but also information about the school and the life as a student is important. Regarding to new technology it has a secondary meaning, and shouldn't be over-emphasized.</p> student recruitment education fair student recruitment events event communication student ambassador events fairs give-away showcase Word-of-Mouth Top-of-Mind sensory marketing youth communication Generation Y studentrekrytering utbildningsmässa studentrekryteringsevent eventkommunikation studentambassadör event mässa give-away monter Word-of-Mouth Top-of-Mind sinnesmarknadsföring ung kommunikation Generation Y Media and communication studies Medie- och kommunikationsvetenskap
6	Studentrekrytering : det bortglömda kapitlet inom eventkommunikation / Student recruitment : the forgotten chapter within student recruitment Pettersson, Daniel, Rosenberg, Anni January 2009 (has links) Student recruitment is a subject that seems to be forgotten in the theory of event communication. Yet the area has some specific reoccurring features. Our purpose was to examine these specific features and how to work with these in the best way, and also see how to get the most out of the event communication to the young at event and fairs. Special features we have looked at are the student ambassadors ands their impact, the meaning of a give-away and also if there are any essential factors to get in contact with the young at fairs and events, and if new technology had an important role to play in the area. Our research has been inductive, and therefore, we have created our own theory and reflected it to the larger topic of event communication and its theories. Our research method has been triangular, both quantitative and qualitative; interviews with those who work with student recruitment, and surveys to young people in upper secondary school. Our study showed the importance of student ambassadors and their specific task to be nice, friendly and outgoing. In comparison, the give-away isn't as important. It mainly has a remembering function and can also make interaction easier. We also found that different events are needed to fill different requirements, meanings and purposes. Information is also important; both to create awareness about the events and fairs, but also information at the event and fairs. This information should first and foremost be through a course catalogue, but also information about the school and the life as a student is important. Regarding to new technology it has a secondary meaning, and shouldn't be over-emphasized. student recruitment education fair student recruitment events event communication student ambassador events fairs give-away showcase Word-of-Mouth Top-of-Mind sensory marketing youth communication Generation Y studentrekrytering utbildningsmässa studentrekryteringsevent eventkommunikation studentambassadör event mässa give-away monter Word-of-Mouth Top-of-Mind sinnesmarknadsföring ung kommunikation Generation Y Media and communication studies Medie- och kommunikationsvetenskap

1

Page generated in 0.111 seconds