The problem of this study concerned the marketing strategies utilized by public community colleges, public and private colleges and universities for the nontraditional student in Texas. Subjects of this study consisted of 101, or 78.9 percent of the original population of 128 regionally accredited colleges and universities in Texas as listed in the Educational Directory, Colleges & Universities, 1980-81. Out of original subpopulations of 56 public community colleges, 48, or 85.7 percent; 26, or 76.5 percent of the 34 public colleges and universities; and, 27, or 71.1 percent, of the 38 private colleges and universities surveyed participated in the study. Contact persons for the study were primarily public relations officers.

M.Cur. / This study addressed the shortage of qualified nursing staff by means of an empirical research questionnaire according to the principles of the Delphi method. The study has as its objective the design of a marketing strategy for a nursing college, and also determines the contribution of marketing staff and formulates guidelines for a marketing programme and the implementation of a marketing strategy. The research consisted of three phases, being a literature survey and analysis of existing marketing models for service careers; the use of the Delphi method In three rounds, as well as critical Interviews with members Included In the sample to verify results; and the final validation with a marketing consultant and three respondents who are experienced marketing staff members. Marketing was regarded as a total system of Interactional activities, and the potential contribution of all involved persons was addressed in compiling a strategic marketing formula. A possible framework for a marketing strategy was determined with specific emphasis on the elements of such a formula, namely marketing staff, target market, products, price, promotional activities, venue and marketing research. It became clear from the research results that a marketing strategy and the guidelines for implementing such a strategy could enable marketing staff to enhance the Image of this career in an organised and planned manner, thereby contributing to the recruitment of nursing students who could resolve the shortage of qualified nursing staff.

Submitted in full compliance with the requirements for the Master of Health Sciences in Dental Technology, Durban University of Technology, Durban, South Africa, 2017. / With the transformation in Higher Education (HE), the number of Black African students entering South African universities increased significantly (72%). Black African students accounted for 77.38% of the total student population at Durban University of Technology (DUT). It has been noted that the majority Black African students in HE are first-generation students, many are under-prepared, and come from low-socioeconomic backgrounds. Students from this racial group tend to make incorrect career choices due to a lack of knowledge, experience, and adequate vocational guidance and career counselling. To add to this, many University of Technology programmes, such as Dental Technology, are vocational in nature and prepare students for unfamiliar industries. The aim of this study is to determine the factors associated with student recruitment practices and student profiles in the Dental Technology programme at the DUT. This cross-sectional study employed a mixed method approach. An online survey recruited Dental Technology students who entered the programme from 2008 to 2012. The students’ demographic information was retrieved from the Management Information System (MIS) Department. The survey generated categorical data, which was analysed using the SPSS (Statistical Package for the Social Sciences) which included frequencies, cross-tabulation, Chi-Square test, and Spearman's Rank Order Correlation. Semi-structured interviews with Dental Technology lecturers and the staff involved in student recruitment practices generated qualitative data which was analysed using QSR NVIVO 10. Common themes were classified and discussed. The findings showed that 75% of Dental Technology students were Black African. Only 28% came from urban areas and 81.4% of students attended government schools. Furthermore, 60% relied on financial aid for the payment of their tuition fees. Two categories of necessary attributes emerged i.e. general attributes for an HE student (intrinsic qualities e.g. passion, positive attitude) and the practice specific attributes for Dental Technology (e.g. good eye-hand coordination, manual dexterity). However, the academic staff indicated that the programme is not attracting its desired students. Added to this, is the fact that from the 2008 – 2012 initial intake of 157 students, 41% dropped out of the programme. According to Dental Technology staff, there are no programme-specific student recruitment practices, and they rely on the institutional recruitment practices. However, qualitative findings showed that the DUT employs a generic approach which includes branding and direct promotion with academic departments only minimally involved, reducing the likelihood of effectively recruiting desired students for specific academic programmes such as Dental Technology. About 83% of students indicated that they had not been exposed to any of the DUT’s recruitment practices while they were still in high school. With these findings, it can be concluded that the association between the profiles of the student participants and the current student recruitment practices in the Dental Technology programme is incongruent and weak. In essence when students are recruited to enrol in academic programmes in an institution there needs to be a strong relationship between academic departments and the staff members responsible for recruiting students as the academic staff members are better able to clearly explain the intricacies of their respective programmes and they have an accurate understanding of their desired students. The student recruitment personnel are equipped to sell or market the institution and its offerings to prospective students, but there is clearly a need for the Dental Technology programme to pay more attention to the manner in which their students are recruited and retained. This will help to improve the programme's pass rates and dropout rates while addressing the issues of access, equity, diversity. / M

During the late 1960s and early 1970s, many predominantly white colleges began admitting larger numbers of black students. According to a 1974-1975 University of Michigan study, these schools shared similar predisposing factors and went through the same precipitating events on their journeys toward increased black enrollment. In addition, after the new students arrived, all of the schools experienced tension as they encountered similar problems and worked to find solutions. Moorhead State College (MSC), in Moorhead, Minnesota, was a white school that began trying to attract more minority students with a recruitment program called Project E-Quality. The program enrolled over 120 minority students, many of them black, between 1968 and 1974. The influx of black students at MSC had a significant impact on the school population as well as on the surrounding white community. The program helped break down racial barriers and stereotypes, as many whites and some blacks encountered people of a different race for the first time. By voicing grievances, forming their own groups, expressing cultural pride, and fighting for change, MSC black students left a lasting impact on the college.

The research on the recruitment and retention of African American students into vocational teacher education indicated that there was a need for institutions of higher education to take a more serious look at these efforts. This admonition was due to the continuous decline of African Americans in the teaching force, as well as a decline in minority student enrollments in vocational teacher education (Pratzner, 1987). Statistics also indicated that by the year 2000, the number of minority students in public schools will make up approximately 40% of school enrollments, while the number of minority teachers is expected to decline to less than 5% of the teaching force (Graham, 1987; Holmes, 1989). This lack of representation of minorities in the teaching force will have a negative impact on the success of all children in the nation'S public schools (Carnegie Forum on Education and the Economy, 1986). / Ed. D.

The marriage and family therapy profession is comprised mostly of European-American clinicians. Although all academic programs accredited by the American Association for Marriage and Family Therapy (AAMFT) are required to demonstrate effort in recruiting African-American students, these efforts do not appear to be successful. This study was designed to provide suggestions for recruiting and supporting African-American students in marriage and family therapy programs based on perceptions of faculty and current African-American students. Data for this study are based on survey questionnaires received from 25 of 29 directors of AAMFT accredited academic programs and telephone interviews followed by survey questionnaires completed by 15 of the 20 African-American graduate students enrolled in these programs during the 1989-90 academic year. Results indicated that African-American students and faculty are grossly under represented in these programs. Many current African-American students report feeling isolated, alienated and lonely, as well as disappointed with the lack of African-American peers and faculty in their program. Specific suggestions are offered by students and faculty for improving recruitment and retention of African-American students. Suggestions for improving program sensitivity to cultural and racial issues which may impede the full integration of the African-American student into the academic program and the profession are also offered. / Master of Science

Thesis (MBA)--University of Stellenbosch, 2009. / ENGLISH ABSTRACT: The Centre of Excellence for Invasion Biology (C+B) is a research centre that provides bursaries for post-graduate students to study in the field of "Invasion Biology". One of the goals of the centre is to ensure that 50% of the funded students are from previously disadvantaged groups. However, since its inception in 2004 it has consistently been unable to meet this goal. The researcher, who has insight in the centre's marketing activities and has knowledge of marketing, is of the opinion that the reason for this failure is due to the lack of knowledge of the target market and the lack of a targeted marketing strategy. As background this report investigates the theory related to marketing and whether this is applicable to a centre such as the C-I-B. The conclusion that the marketing theory is relevant to the C-I-B, lead to a market research project that informed the development of a marketing strategy suggestion which the researcher believes will address the stated problem. The report concludes with recommendations to other stakeholders who should address the deeper lying problems which surface at secondary school level. / AFRIKAANSE OPSOMMING: Die Sentrum van Uitnemendheid vir Indringer Biologie (S-I-S) is 'n sentrum wat beurse voorsien vir nagraadse studente wat studeer in die veld van "Indringer Biologie". Een van die sentrum se doelwitte is om te verseker dat 50% van sy studente deur voorheen benadeelde groepe verteenwoordig word. Sedert sy ontstaan in 2004 kon die sentrum nog nooit hierdie doel bereik nie. Die navorser, wat insae het in die bemarkingsaktiwiteite van die sentrum en kennis dra van bemarkingsbeginsels, is van mening dat hierdie probleem die gevolg is van gebrekkige kennis van die teikenmark en 'n gebrek aan 'n gefokusde bemarkingsstrategie. As agtergrond ondersoek hierdie verslag die teorie ten opsigte van bemarking en of hierdie teorie relevant is vir 'n sentrum soos die S-I-B. Die gevolgtrekking was dat die teorie wel relevant is vir die S-I-B en het gelei tot 'n marknavorsingsprojek wat bygedra het tot die ontwikkeling van 'n bemarkingsstrategie voorstel, wat die navorser glo die probleem sal aanspreek. Die verslag sluit af met voorstelle aan die ander belanghebbendes wat verantwoordelikheid behoort te neem vir die dieperliggende probleme wat op sekondere vlak geidentifiseer is.

The primary purpose of this study was to determine the marketing strategies for attracting students who have nonreligious vocational goals (NRVG) that are employed by Bible colleges that are either accredited or candidates for accreditation of the American Association of Bible Colleges (AABC). Primary subpurposes were to determine the AABC's interest in marketing themselves.to NRVG; practice of educational marketing strategies toward NRVG; career planning programs and placement services available to NRVG; approaching employers with placement services for NRVG; making available seminars, placement services, and alumni networking for NRVG; and difference in marketing to NRVG according to a colleges' denomination, size, three year growth pattern, and estimated percentage of NRVG. An overview of the literature pertaining to educational marketing and marketing for a liberal arts education was given. The population chosen for this study was the accredited (87) and candidate for accreditation (15) Bible colleges of the AABC (102). Eighty (78.4%) colleges actually responded. The design of this study was survey research using a mailed questionnaire as the principal source of data collection. The statistics utilized were parametric (e.g., one-way analysis of variance and t test) and nonparametric (e.g., chi square). The results of the study indicated that AABC colleges were interested in marketing themselves to students with NRVG. Many of the colleges practiced common educational marketing strategies, but much more could be done. AABC colleges offered a number of effective career Planning programs and placement services, but failed to offer several strategic programs. The Colleges have approached employers in order to place students, but not to the extent they could. AABC colleges have not served or involved their alumni to the extent they could. The marketing strategies of the AABC did not significantly differ based on a college's denomination, size, three year growth pattern, and estimated percentage of students with NRVG. However, each of the four sets did have significant results.

Each year, institutions of higher education devote valuable financial and personnel resources in the hope of enhancing student recruitment and matriculation. The purpose of this study was to examine the demographic characteristics, the factors that influenced students’ decisions to apply for admission to a university, their educational intentions, and their reasons for not enrolling after they had been admitted. The subjects of the study were first-time freshmen accepted for admission to a mid-size, public, southwestern university who did not enroll for the fall 1997 semester. Statistically significant differences were found when comparing no-shows and enrolled students by gender, ethnicity, age, ACT/SAT score, and distance of their hometown from the university. There were more female no-shows, and more males enrolled than females; a greater percentage of no-shows reported the distance of their hometown to be more than 200 miles; and the mean test score for no-shows was higher. Factors important in the college selection process found to be statistically significant among the groups were: a greater percentage of Minorities than Caucasians reported the importance of the financial aid award or a scholarship offer; students living within 100 miles of the campus reported the proximity of the university as important, advice received from current or former students and high school counselors was more important to those living more than 100 miles from the campus. Cost of attendance and scholarships were important to students with the higher test scores. Statistically significant reasons cited by the no-shows for not enrolling were more Minorities than Caucasians reported financial difficulties and job demands; students living farther from the campus reported attending other universities while those living within 100 miles reported attending a community college. Recommendations the university studied could pursue include: developing a program to follow-up on the no-shows, directing more energy at recruiting students living within 200 miles of the university, and increasing the availability of scholarships.

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