The aim of this thesis is the effort to improve the quality of tourism-services for handicappted persons in South-Bohemian region through the elimination of physical and mental barriers. Teoretical part of this thesis describes the situation of travelling of disabled persons in the world, special conditions of tavelling and leisure-times activities for handicappted persons. Analytical part contains potentiality of South-Bohemian region in tourism, explores tourism-services offers for disabled persons. The third part contains suggestions of help for handicappted persons to intercorate them into the tourism in South {--}Bohemian region.

Neste trabalho à apresentada uma investigaÃÃo que visa identificar a ordem de influÃncia dos elementos do composto de marketing â produto, preÃo, comunicaÃÃo e distribuiÃÃo - na decisÃo de compra de artesanato pelos turistas nacionais e estrangeiros do Mercado Central de Fortaleza. Para tanto, foi realizada uma pesquisa quantitativa, com 256 turistas compradores do Mercado, sendo 204 brasileiros e 52 estrangeiros, utilizando um questionÃrio estruturado por meio de entrevista direta, tendo como base teorias que abordam a temÃtica em questÃo. Em sÃntese, as conclusÃes extraÃdas desta investigaÃÃo mostram que o produto à o elemento do composto mercadolÃgico de maior influÃncia na decisÃo de compra, seguido do preÃo, do atendimento e da apresentaÃÃo do ponto-de-venda. A pesquisa tambÃm pÃde constatar que os turistas tÃm uma boa percepÃÃo desses elementos. Este estudo fornece informaÃÃes que podem auxiliar os permissionÃrios do Mercado Central no desenvolvimento de estratÃgias mercadolÃgicas, objetivando o alcance das necessidades de seus clientes. / This study presents an investigation that intends to identify the influence of marketing tools â product, price, communication and distribution â in purchase decision of handcrafts by tourists in âMercado Central de Fortalezaâ. A research was done with 256 buy trunts in the market, 204 brazilians and 52 foreigners, using a structured questionnaire and direct interviews. The conclusion of this investigation is that the product is the element of major influence in the decision to buy, followed by the price of that product, the salesman and the presentation of the store. The research identifies that the tourists have a good perception of these elements. This study provides information to the development of marketing strategios with the objective of reaching the clients necessities.

La Corse est la plus septentrionale des grandes îles de Méditerranée Occidentale, elle est la plus petite (3680 km2) et la moins peuplée.(330 000 habitants). Plus proche des côtes italiennes, elle fait néanmoins partie intégrante de la France où une forte diaspora est installée et génère des échanges serrés. Depuis l’Antiquité, la Corse a toujours eu des relations commerciales avec le continent, d’abord avec la péninsule italienne puis, depuis l’annexion de 1768, avec la France continentale. Deux révolutions technologiques favorisèrent un fort accroissement des échanges : l’arrivée des navires à vapeur en 1830 et celle de l’avion au vingtième siècle. Les évolutions se poursuivent toujours pour réduire la durée des vols et des traversées et augmenter la capacité de transport. La Collectivité Territoriale de Corse a la maîtrise des transports et conclut des délégations de service public avec les compagnies maritimes et aériennes ; tandis que l’État s’est retiré, l’Union Européenne intervient davantage pour imposer la libre concurrence. Les infrastructures ont dû s’adapter à l’évolution des flottes mais elles sont toujours déterminées par le relief cloisonné de l’île qui a l’originalité de disposer de sept ports et quatre aéroports afin de mieux desservir les territoires. Le trafic des marchandises est modeste et déséquilibré, les entrées étant très supérieures aux sorties ; celui des passagers a été décuplé en soixante ans, sa répartition est très inégale dans l’année et entre les ports et aéroports. ; la part de l’avion se rapproche de celle du bateau. Les touristes sont majoritaires chez les passagers mais sont beaucoup moins nombreux que ceux des îles concurrentes. Les tarifs ont été nettement réduits pour les résidents mais restent élevés pour les autres usagers, ce problème devra être résolu pour améliorer la continuité territoriale. / Corsica is the northernmost of the big western Mediterranean islands, as well as the smallest (3680 km2) and the less populated (330 000 inhabitants). Even if Corsica is nearer from Italian coasts than French ones, it takes part fully of French mainland where a significant diaspora lives and creates tight trades.Since Antiquity, Corsica had business relations with the mainland. It started with Italian peninsula, and went on with mainland France after its annexation in 1768.Two main technological revolutions promoted a huge increase in the trade relations: the emergence of steamboats in 1830 followed by the plane in the 20th century.Technological improvements are still continuing to reduce time of flights and sea crossings, increasing thus transport capacity.Territorial collectivity of Corsica is in charge of transports and delegates public services to the airlines and shipping companies. While French state progressively withdraws, European Union is more and more involved to impose free market.Even if infrastructures evolved with the fleet changings, they are still determined by the compartmentalized relief of the island which led to the construction of seven ports and four airports in order to serve better the different territories.Goods’ traffic is of modest size and unbalanced (entries rather higher than exits), whereas passengers’ one has increased tenfold in sixty years. For this last one, an inequality of distribution along the year is observed (seasonal variations), as well as between ports and airports. Progressively the plane’s part gets closer to the boat’s one. Passengers are mainly tourists that remain less numerous than those of the competing islands.Fares have been reduced significantly for Corsican residents, but still remain high for the other passengers. This problem will have to be solved to improve territorial continuity.

The impact of international mobility and globalization on universities has led to a greater need for students. Thus, throughout students stay in their destinatio ncountry, prospective students access a variety of sources of information and make simultaneous decisions about where to travel; decision making is required at everystage of the travel process (pre-travel, during travel, and post travel). Previous to the advent of social media dominate traditional sources of information, such as print media, educational fairs and university websites. The social media websites such as social networking (Facebook, Google+, LinkedIn,), microblogging (Twitter,Tumblr), photo sharing (Snapchat, Instagram, Pinterest), Video sharing (YouTube,Facebook Live, Periscope, Vimeo) become an alternative source of university information as many young people and students engage, work and participate in this online community. The purpose of this thesis is to research the influence of social media on the decision-making process of Ethiopian educational tourists in Poland, as well as how other factors (such as others’ comments, replies, and tour reviews) influence the process of their travel decision making. The data collection tool was a survey that included demographic questions, closed ended questions, multiple choice questions, a rating scale (Likert 5 scale model), and a few open-ended questions. The survey questionnaire was completed by 137 international students. The study's findings indicate that social media has a sizable influence and role as a source of information for Ethiopian educational tourists in Poland at every stage of their travel decisionmaking process, and that other factors (such as others' comments, replies, and tourreviews) influenced their decision-making process as well. Overall, this study helps to gather insights into Ethiopian educational tourists' decision-making behavior in Poland. Due to the fact that the research will contribute cross-national knowledge about educational tourists' behavior during the travel decision-making process in a destination, it will have a significant impact on promoting domestic travel and tourism in Poland.

Одним из многообещающих способов продвижения современных городов и регионов России сегодня является событийный туризм. В его основе лежит главный мотивирующий фактор – символическое событие (ивент), которое отличается своей неординарностью, эмоциональной составляющей, а также имеет определенный резонанс для общества и территории проведения. Благодаря реализуемым событиям возрастает количество упоминаний о городе в СМИ, развивается сфера «HoReCa», туроператорами создаются увлекательные маршруты. В итоге формируется позитивный имидж Екатеринбурга, обеспечивается рост его узнаваемости внутри страны и за ее пределами. Согласно теме исследования мы рассмотрели потенциал событийного туризма как инструмента продвижения территории для внешних целевых аудиторий на примере текущего состояния рынка событийных мероприятий в Екатеринбурге и определили, что городу не хватает не только уникального турпродукта, но и грамотной политики продвижения событий для нерезидентов. Это создает риск недозагруженности и нерентабельности мероприятий, провоцирует финансовые и репутационные потери для организаторов и города в целом. Сегодня можно наблюдать положительную динамику лишь отдельных наиболее перспективных массовых событий, ежегодно привлекающих все большее число иногородних участников. / One of the most promising ways to promote modern cities and regions of Russia today is the event tourism. It is based on the main motivating factor - a symbolic event (event), which is distinguished by its eccentricity, emotional component, and also has a certain resonance for the society and the territory of the event. Thanks to the ongoing events, the number of mentions of the city in the media increases, the sphere of "HoReCa" is developing, tour operators are creating fascinating routes. As a result, a positive image of Yekaterinburg is formed, and its recognition within and outside the country is ensured. According to the research topic, we considered the potential of event tourism as a tool for promoting the territory for external target audiences by examining the current state of the event events market in Yekaterinburg and determined that the city lacks not only a unique tourist product but also a competent policy of promoting events for non-residents. This creates a risk of underloading and unprofitable activities, provokes financial and reputation losses for the organizers and the city as a whole. Today we can observe the positive dynamics of only some of the most promising mass events, attracting an increasing number of nonresident participants every year.

No description available.

The purpose of this study is to determine which marketing communication methods tour operators in Gauteng, registered with SATSA, utilise. Tour operators aim to enhance tourist experiences. Companies need to be exposed to the marketplace to attract and keep business, thus marketing communication methods used by tourism organisations are examined at length. The results for the study were obtained using a web-based questionnaire. Main findings include the fact that SATSA-registered tour operators frequently use interactive media, direct marketing and advertising. Word of mouth was continually regarded as an important marketing communication method. The larger the company, the more likely it is to use advertising. Interactive media can be used by small and large companies alike. Many marketing communication methods that are used frequently were not deemed to be efficient. One may therefore conclude that SATSA-registered tour operators in Gauteng prefer to use interactive media. / Business Management / M. Comm. (Business Management)

The main objective of this thesis is to propose a products optimization for current Czech touristic clientele in France. Partial aims are to identify visitor segment of Czech clients in France and to define variants of products optimization proposals for selected Czech clients in France. The theoretical part consists of five chapters and deals with international tourism, tour operators, including their services and marketing mix, consumption behaviour of customer on international tourism market, outbound tourism of Czech republic and position of France in international tourism. The practical part covers an analysis of supply and demand and product optimizations proposals for one Czech tour operator. Czech tourists going on Five-day Coach Package tours to Paris were selected as a target segment. There were proposed three variants of product optimizations for this group, based on information gained from an analysis of competitors´offer and a profile of a visitor and his requirements. The optimizations of Paris package tour mainly concerned costs reduction of service providers, quality enhancement of an accommodation and boarding.

The purpose of this study is to determine which marketing communication methods tour operators in Gauteng, registered with SATSA, utilise. Tour operators aim to enhance tourist experiences. Companies need to be exposed to the marketplace to attract and keep business, thus marketing communication methods used by tourism organisations are examined at length. The results for the study were obtained using a web-based questionnaire. Main findings include the fact that SATSA-registered tour operators frequently use interactive media, direct marketing and advertising. Word of mouth was continually regarded as an important marketing communication method. The larger the company, the more likely it is to use advertising. Interactive media can be used by small and large companies alike. Many marketing communication methods that are used frequently were not deemed to be efficient. One may therefore conclude that SATSA-registered tour operators in Gauteng prefer to use interactive media. / Business Management / M. Comm. (Business Management)

La protection des ressources naturelles marines est un enjeu fort pour les décideurs publics. Le développement récent des aires marines protégées (AMP) contribue à ces enjeux de préservation. Les AMP ont pour objectifs de conserver les écosystèmes marins et côtiers tout en favorisant les activités humaines. La complexité de ces objectifs les rend difficiles à atteindre. L’objectif de cette thèse est de mener une analyse ex ante d’un projet d’une AMP aux îles Kuriat (Tunisie). Cette analyse représente une aide aux décideurs pour une meilleure gouvernance en intégrant les acteurs impliqués (pêcheur, visiteur, plaisancier) dans le processus de gestion. Pour ce faire, nous appliquons la méthode d’évaluation contingente (MEC) à des échantillons des pêcheurs et des visiteurs aux îles Kuriat. Nous nous intéressons au traitement des biais de sélection et d’échantillonnage et à l’incertitude sur la spécification des modèles économétriques lors de la mise en œuvre de la MEC. Nous faisons appel au modèle HeckitBMA,qui est une combinaison du modèle de Heckman (1979) et de l’inférence bayésienne, pour calculer le consentement à recevoir des pêcheurs. Nous utilisons aussi le modèle Zero inflated ordered probit (ZIOP), qui est une combinaison d’un probit binaire avec un probit ordonné, pour calculer le consentement à payer des visiteurs après avoir corrigé l’échantillon par imputation multiple. Nos résultats montrent que les groupes d’acteurs se distinguent par leur activité et leur situation économique ce qui les amène à avoir des perceptions différentes. Cela permet aux décideurs d’élaborer une politique de compensation permettant d’indemniser les acteurs ayant subi un préjudice. / The protection of marine natural resources is a major challenge for policy makers. The recent development of marine protected areas (MPAs) contributes to the preservation issues. MPAs are aimed to preserve the marine and coastal ecosystems while promoting human activities. The complexity of these objectives makes them difficult to reach. The purpose of this work is to conduct an ex-ante analysis of a proposed MPA to Kuriat Islands (Tunisia). This analysis is an aid to decision makers for better governance by integrating the actors involved (fisherman, visitor, boater) in the management process. To do this, we use the contingent valuation method (CVM) to samples of fishermen and visitors to the islands Kuriat. We are interested in the treatment of selection and sampling bias and uncertainty about specifying econometric models during the implementation of the CVM. We use the model HeckitBMA, which is a combination of the Heckman model (1979) and Bayesian inference, to calculate the willingness to accept of fishermen. We also use the model Zero inflated ordered probit (ZIOP), which is a combination of a binary probit with an ordered probit, to calculate the willingness to pay of visitors after correcting the sample by multiple imputation. Our results show that groups of actors are distinguished by their activity and economic conditions that cause them to have different perceptions. This allows policy makers to develop a policy of compensation to compensate the players who have been harmed.