The goal of this thesis is to describe the influence of technological development on the ways in which the moving image is created and to introduce forms that this medium attains in the area of live audio-visual performances. The theoretical study approaches this topic as a historical overview of technical image, focusing on its connections with music. It thus observes specific creative processes of the avant-garde film and music video and subsequently puts them into the context of current types of moving picture created as a result of software codes. Based on the definitions of digital media's key principles, a theoretical basis is set up and then applied to the description of contemporary forms of audio-visual performances. These principles are also used for the definition of the features of software tools, numeric representations of which make it possible to work with any type of an image as with a set of mathematical functions. The main result of this thesis is thus a presentation of creative possibilities of today's image, which has - thanks to digital devices - disengaged itself from its previous technical limitation and become a fully dynamic element that can be created and modified in real time.

Made available in DSpace on 2016-04-26T18:18:11Z (GMT). No. of bitstreams: 1 Gisele Mello Gentil.pdf: 39259284 bytes, checksum: c126d52a1a814961cfd58d885261fdfe (MD5) Previous issue date: 2009-09-29 / This project has the goal to research the influence of women´s magazines on the making up of the present female beauty patterns. For doing so, the research starts from an analysis of the beauty patterns in 1960´s, 1970´s, 1980´s, 1990´s and 2000´s run in the advertising of CLAUDIA and NOVA magazines published by Abril publisher, building up the corpus of this research. A special attention is given to the use of editing softwares to correct images such as Photoshop, due to the fact of its extensive use in post production of women´s advertising photos run in the analyzed magazines; fact incisively proved through interviews with professionals from PLAYBOY and NOVA magazines that complemented the research. From the theoretical point of view, this research is based upon Umberto Eco, Georges Vigarello and Nancy Etcoff works on the history of beauty; the work of Lucia Santaella on the approach of the forthcoming post human phenomenon; to support the ideas of analysis on the politics of the body in the context of the digital culture the works of Mark Dery, Nízia Villaça and Paula Sibilia were used. Through the theory that the pattern of present female beauty is part of an image, women´s appearance, their activities and other elements such as colors and images were analyzed in the publicity ads. The analysis show that the exposure to the advertising images of women mechanically perfect, changed and corrected through the use of editing images softwares, impose to real women a naturally impossible beauty pattern leading them to search for solutions to make their bodies into what the Photoshop makes in advertising. At the end, based upon the corpus of the research and in the light of its bibliography, it is concluded that the present beauty pattern became a stereotype and it suffers the influence of the means of communication and the new technological scenery and it is ruled by the images projected in advertising. Those are images that go through several interventions of editing and correcting softwares that lead several women to submit themselves to surgical and chemical interventions with the purpose of drawing closer to the image shown on the means of communication / Este projeto tem como objetivo pesquisar a influência das revistas femininas na formação do padrão de beleza. Para tanto, parte de uma análise dos padrões de beleza das décadas de 1960, 1970, 1980, 1990 e 2000 veiculados nos anúncios publicitários das revistas CLAUDIA e NOVA, publicadas pela Editora Abril, que constituem o corpus da pesquisa. Destaque especial é dado ao uso de softwares de edição de imagem, como o Photoshop, em virtude da recorrência de seu uso na pós-produção das fotos publicitárias de mulheres veiculadas nas revistas analisadas, fato comprovado incisivamente pelas entrevistas com profissionais das revistas Playboy e NOVA, que complementaram a pesquisa. Do ponto de vista teórico, a pesquisa se apóia em Umberto Eco, Georges Vigarello e Nancy Etcoff para a história da beleza; Lucia Santaella, para a abordagem do fenômeno emergente do pós-humano; e para embasar as análises sobre as políticas do corpo no contexto da cultura digital, Mark Dery, Nízia Villaça e Paula Sibilia. Através da hipótese de que o padrão de beleza feminino atual parte de uma imagem, foi analisado nos anúncios publicitários a aparência das mulheres, suas atividades e outros elementos como cores e formas presentes. As análises mostram que a exposição das imagens publicitárias de mulheres mecanicamente perfeitas, alteradas e corrigidas por editores de imagens, impõe às mulheres reais um padrão de beleza naturalmente impossível, levando a busca de soluções para que possam fazer em seus corpos o que o Photoshop faz na publicidade. Ao final, com base no corpus da pesquisa e à luz da bibliografia, conclui-se que o padrão de beleza atual passou a ser um estereótipo e sofre interferências dos meios de comunicação e do novo cenário tecnológico e é pautado por imagens projetadas pela publicidade. São imagens que passam por diversas intervenções de programas de edição e correção de formas e que levam diversas mulheres a submeter-se a processos cirúrgicos e químicos, no intuito de aproximar-se da imagem apresentada nos meios de comunicação

«Au commencement, Dieu créa le Ciel et la Terre». À l’ouverture du récit de la Genèse, le plus célèbre des incipit condense ce qui a constitué durant des siècles à la fois l’imagerie et le modèle théorique de la Création du monde en Occident. Or, dès le XVIIe siècle, la conception de la Création s’enrichit de considérations savantes qui bousculent l’univoque de la version biblique. Le récit canonique est alors instruit par les notions profanes d’évolution ou de loi mécanique qui bouleversent l’image biblique d’un Dieu-Créateur du monde en six jours dont la tradition avait longtemps fixé le canon. Pensées au pluriel, les représentations de la Création du monde se diversifient au sein d’une iconographie variée et créative, fruit de la conciliation entre le sacré et le profane qui autorise des représentations inédites où Dieu viendrait souffle rles tourbillons imaginés par Descartes ou encore dynamiser un mécanisme terrestre résolument voltairien. À l’heure de sa complexification théorique, il sera plus particulièrement question d'appréhender la relecture du mythe biblique de la Création du monde dans les arts de la période concernée. À partir d’un corpus d’images tirées de divers horizons – bibliques, scientifiques,alchimiques ou physico-théologiques – l’objet de cette thèse est justement d’appréhender la résilience de l’iconographie biblique dans un monde en pleine sécularisation. Nous verrons notamment comment, autorité latente ou référent stéréotypé, telle une ombre, la figure du Créateur condense toute la complexité des rapports entre l’homme et ses mythes. / “In the beginning God created Heaven and Earth”. Opening of the first chapter of the Genesis,the most well-known incipit of all time sums up both the imagery and the main idea of the Creation of the World that has existed in the west for thousands of years. However, this biblical conception of Creation starts to weaken in the beginning of the XVIIth century and to expand to embrace scientific views when secular ideas of evolution or the laws of mechanics shook the biblical tradition of the six-Day Creation narrative. The once unique idea of a World Creation becomes a more complex concept at the crossroads between sacred and profaneand authorized innovative pictures representing, for example, God blowing the Cartesian cosmogenic whirlpools or giving thrust to the terrestrial mechanism inspired by Voltaire. When the groundbreaking theories on the Creation were published, it was necessary to focus on the artistic reinterpretations of the myth. Based on a great diversity of images – biblical, scientific,alchemical – we’ll try to analyze how biblical iconography stands still at the time of the global secularization of the world in which, as a paradoxical authority or an unconscious standard, the image of the Creator holds up the complex relationship between Man and his Mythology.