by Wong Chi Wa. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1996. / Includes bibliographical references (leaves 60-62). / ABSTRACT --- p.iii / TABLE OF CONTENTS --- p.v / Chapter / Chapter I. --- INTRODUCTION --- p.1 / The Telecommunications Industry in Hong Kong --- p.1 / Existing Market Environment --- p.3 / Market Size and Market Segmentation in Hong Kong --- p.4 / Long-range Marketing Strategy for Telecommunications Industry --- p.6 / Value of Relationship --- p.7 / Chapter II. --- RELATIONSHIP MARKETING --- p.9 / Definition of Relationship Marketing --- p.9 / Relationship Marketing vs Marketing --- p.12 / A Model of effective Relationship Marketing --- p.12 / Relationship Marketing Inputs --- p.13 / Understand Customer Expectations --- p.13 / Building Service Partnerships --- p.14 / Empowering Employees --- p.15 / Total Quality Management --- p.16 / Positive Outcome of the Relationship Marketing Process --- p.16 / Customer Satisfaction --- p.17 / Customer Loyalty --- p.17 / Quality Products --- p.18 / Increased Profitability --- p.18 / Assessment Stage --- p.18 / Customer Feedback --- p.19 / Integration --- p.19 / Why Relationship Marketing Is Needed in Telecommunications industry in Hong Kong --- p.20 / Maturing of Services Marketing --- p.21 / Benefits to the Firm --- p.21 / Benefits to the Customer --- p.22 / Technological Advances --- p.23 / Chapter III. --- METHODOLOGY --- p.24 / The Sample --- p.24 / The Survey --- p.26 / Hypotheses --- p.26 / Chapter IV. --- STUDY RESULTS --- p.29 / Hypothesis Testing --- p.30 / Chapter V. --- DISCUSSION --- p.37 / Test Results for Hypothesis --- p.40 / Different Perception Between China and Non-China Based Banks --- p.43 / Critical Success Factors for Relationship Marketing --- p.45 / Chapter VI. --- RECOMMENDATIONS --- p.46 / Chapter VII. --- CONCLUSION --- p.50 / APPENDIES --- p.52 / BIBLIOGRAPHY --- p.60

by Hui To, Tsui Kit Ling. / Includes questionnaire. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaves 112-[116]). / ABSTRACT --- p.i / TABLE OF CONTENTS --- p.iii / LIST OF ILLUSTRATIONS --- p.vi / LIST OF TABLES --- p.vii / ACKNOWLEDGEMENT --- p.viii / Chapter / Chapter 1. --- INTRODUCTION --- p.1 / Chapter 2. --- LITERATURE REVIEW --- p.3 / Chapter 2.1 --- Recruitment Consulting Industry --- p.3 / Chapter 2.11 --- Industry Overview --- p.3 / Chapter 2.12 --- Recent Development and Current Situation --- p.5 / Chapter 2.2 --- Hong Kong Telecommunications Industry --- p.7 / Chapter 2.21 --- Industry Overview --- p.7 / Chapter 2.22 --- Service Providers --- p.9 / Chapter 2.23 --- Macro Trends --- p.12 / Chapter 2.3 --- Employment Market in the Telecommunications Industry --- p.13 / Chapter 2.31 --- Growth of Labor Force --- p.13 / Chapter 2.32 --- Staff Turnover --- p.16 / Chapter 2.33 --- Salary Level --- p.17 / Chapter 2.4 --- Telecommunications Industry: A Niche for Employment Agencies --- p.18 / Chapter 3. --- RESEARCH OBJECTIVES --- p.20 / Chapter 4. --- METHODOLOGY --- p.21 / Chapter 4.1 --- Overall Approach --- p.21 / Chapter 4.2 --- Primary Research --- p.22 / Chapter 4.21 --- Employers --- p.22 / Chapter 4.22 --- Employees --- p.22 / Chapter 4.23 --- Specialized Employment Agencies --- p.23 / Chapter 4.3 --- Secondary Research --- p.24 / Chapter 5. --- RESEARCH RESULTS --- p.25 / Chapter 5.1 --- Survey Results of Employers in the Telecommunications Industry --- p.25 / Chapter 5.11 --- Change in Number of Employees / New Hires --- p.26 / Chapter 5.12 --- Frequently Used Recruitment Channels --- p.27 / Chapter 5.13 --- General Industry Perception --- p.29 / Chapter 5.14 --- Perception of Employment Agencies --- p.31 / Chapter 5.15 --- Criteria in Choosing Employment Agencies --- p.33 / Chapter 5.16 --- Value-added Services in Recruitment Process --- p.34 / Chapter 5.17 --- Opinion on Agency Fees --- p.36 / Chapter 5.18 --- Profile of Participating Companies --- p.37 / Chapter 5.2 --- Survey Results of Potential Job Seekers --- p.39 / Chapter 5.21 --- Stability --- p.40 / Chapter 5.22 --- Reasons of Job Change --- p.42 / Chapter 5.23 --- Job Search Channels --- p.43 / Chapter 5.24 --- General Industry Perception --- p.44 / Chapter 5.25 --- Perception of Employment Agencies --- p.45 / Chapter 5.26 --- Criteria in Choosing Employment Agency --- p.46 / Chapter 5.27 --- Difficulties in Job Search Process --- p.47 / Chapter 5.28 --- Expectation of Employment Agency Services --- p.48 / Chapter 5.29 --- Respondents' Profile --- p.49 / Chapter 5.3 --- Summary of Interviews with Telecommunications Companies --- p.51 / Chapter 5.31 --- Nokia Telecommunications (HK) Ltd --- p.52 / Chapter 5.32 --- People Communications Ltd --- p.54 / Chapter 5.4 --- Summary of Interviews with Specialized Employment Agencies --- p.56 / Chapter 5.41 --- Morgan & Banks (HK) Ltd --- p.57 / Chapter 5.42 --- Pacrim Recruiters (HK) Ltd --- p.60 / Chapter 6. --- CONCLUSIONS & RECOMMENDATIONS --- p.62 / Chapter 6.1 --- Real & Fast Growth in Telecommunications Industry --- p.63 / Chapter 6.2 --- Preference for Specialized Employment Agencies --- p.65 / Chapter 6.3 --- Critical Success Factors of Specialized Employment Agencies --- p.67 / Chapter 6.31 --- Possession of Industry Knowledge --- p.67 / Chapter 6.32 --- Provision of Job Market Information --- p.70 / Chapter 6.33 --- Efficient and Effective Database Management --- p.72 / Chapter 6.34 --- Establishment of Reputation --- p.76 / Chapter 6.35 --- Provision of Professional Candidate Assessment --- p.79 / Chapter 6.4 --- Overall Summary --- p.83 / Chapter 7. --- SUGGESTIONS FOR FUTURE STUDY --- p.84 / Chapter 7.1 --- Studies with Broader Sample Coverage --- p.84 / Chapter 7.2 --- Studies in Specific Job Category Segments --- p.84 / Chapter 7.3 --- Business Strategies & Plans --- p.85 / Chapter 7.4 --- Studies on China Opportunities --- p.85 / APPENDIX --- p.86 / BIBLIOGRAPHY --- p.112

published_or_final_version / Geography / Doctoral / Doctor of Philosophy

by Ling Ho-Ming, Desmond, Yeung Yuk-Lam. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2000. / Includes bibliographical references (leaves 73-75). / Questionnaire also in Chinese. / ABSTRACT --- p.i / ACKNOWLEDGMENTS --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF FIGURES & TABLES --- p.vi / Chapter CHAPTER I --- INTRODUCTION --- p.1 / Chapter 1.1 --- Problem Statement --- p.2 / Chapter 1.2 --- Purpose of the study --- p.4 / Chapter 1.3 --- Hypotheses of the Study --- p.5 / Chapter 1.3.1 --- Hypothesis 1 --- p.5 / Chapter 1.3.2 --- Hypothesis 2 --- p.5 / Chapter 1.3.3 --- Hypothesis 3 --- p.6 / Chapter 1.3.4 --- Hypothesis 4 --- p.6 / Chapter 1.3.5 --- Hypothesis 5 --- p.6 / Chapter 1.3.6 --- Hypothesis 6 --- p.7 / Chapter 1.3.7 --- Hypothesis 7 --- p.7 / Chapter CHATPER II --- LITERATURE REVIEW --- p.8 / Chapter 2.1 --- Development of Videoconferencing --- p.8 / Chapter 2.1.1 --- Type of Videoconferencing System --- p.10 / Chapter 2.1.2 --- Application of Videoconferencing System --- p.12 / Chapter 2.1.3 --- Benefits and Costs of Using Videoconferencing --- p.15 / Chapter 2.2 --- Videoconferencing in China --- p.24 / Chapter 2.2.1 --- Background --- p.24 / Chapter 2.2.2 --- Market Situation --- p.26 / Chapter 2.2.3 --- Industry Players --- p.26 / Chapter CHAPTER III --- METHODOLOGY --- p.29 / Chapter 3.1 --- Scope of Study --- p.29 / Chapter 3.2 --- Research Design --- p.33 / Chapter 3.2.1 --- Mail survey --- p.34 / Chapter 3.3 --- Sampling Plan --- p.34 / Chapter 3.3.1 --- Target population --- p.34 / Chapter 3.3.2 --- Sampling method --- p.35 / Chapter 3.3.3 --- Judgment sampling --- p.55 / Chapter 3.3.4 --- Sample size --- p.35 / Chapter 3.4 --- Instrument --- p.36 / Chapter 3.4.1 --- Questionnaire --- p.36 / Chapter 3.4.2 --- Pilot test --- p.37 / Chapter 3.4.3 --- Data Collection --- p.37 / Chapter 3.5 --- Data analysis --- p.38 / Chapter CHAPTER IV --- RESULTS --- p.40 / Chapter 4.1 --- Exploratory Research --- p.40 / Chapter 4.2 --- Descriptive Research --- p.40 / Chapter 4.2.1 --- Respondents' Background Characteristics --- p.41 / Chapter 4.2.2 --- Perceived Degree of Agreement on Benefits of VC --- p.45 / Chapter 4.2.3 --- Perceived Importance of Selection Criteria --- p.46 / Chapter 4.2.4 --- Factor Groupings of Benefits --- p.47 / Chapter 4.2.5 --- Factor Groupings of Criteria --- p.49 / Chapter 4.2.6 --- Relationship Between Overall Employee Size and Office(s) Using VC Equipment --- p.51 / Chapter 4.2.7 --- Relationship Between Average Annual Sales Revenue and Office(s) Using VC Equipment --- p.52 / Chapter 4.2.8 --- Difference in Perceptions Between VC Using Companies and Non-VC Using Companies --- p.52 / Chapter 4.2.9 --- Difference in Perceptions Between Companies Planning to Purchase VC and Companies Not Planning to Purchase VC --- p.52 / Chapter 4.2.10 --- Comparison of Mean Scores for Different Years of Establishment of Shanghai Office --- p.53 / Chapter 4.2.11 --- Comparison of Mean Scores for Different Sized Companies --- p.53 / Chapter 4.2.12 --- Comparison of Mean Scores for Companies with Different Average Annual Sales Revenue --- p.54 / Chapter CHAPTER V --- "DISCUSSION, CONCLUSIONS & RECOMMENDATIONS" --- p.55 / Chapter 5.1 --- Discussion of Survey Findings --- p.55 / Chapter 5.1.1 --- Respondents' Background Characteristics --- p.55 / Chapter 5.1.2 --- Discussion of Benefit Factors --- p.57 / Chapter 5.1.3 --- Discussion of Criteria Factors --- p.58 / Chapter 5.1.4 --- Relationship Between Overall Employee Size and Offtce(s) Using VC Equipment --- p.61 / Chapter 5.1.5 --- Relationship Between Average Annual Sales Revenue and Office(s) Using VC Equipment --- p.61 / Chapter 5.1.6 --- Difference in Perception Among Various Respondents' Characteristics --- p.62 / Chapter 5.2 --- Conclusions --- p.63 / Chapter 5.3 --- Recommendations --- p.65 / Chapter 5.3.1 --- Attractiveness of VC Industry in China --- p.65 / Chapter 5.3.2 --- Suggested Market Positioning --- p.66 / Chapter 5.3.3 --- Suggestions for Future Research Studies --- p.71 / REFERENCES --- p.73 / APPENDIX 1 --- p.76 / APPENDIX 2 --- p.77 / APPENDIX 3 --- p.79 / APPENDIX 4 --- p.83 / APPENDIX 5 --- p.84 / APPENDIX --- p.85 / APPENDIX 7 --- p.86 / APPENDIX 8 --- p.87 / APPENDIX 9 --- p.88 / APPENDIX 10 --- p.89

China, a nation inhabited by one fifth of the world's population and often referred to as "the sleeping giant", is undergoing significant transition. China, subject to domestic changes in its quest for a new balance between traditions, socialist notions and market economy, defines its new role in a changing world that drives towards the globalization of trade in goods and services faces. / This study examines the Chinese position regarding two aspects significant for both China's domestic process of transition and China's international role: telecommunications and banking services. The first chapter examines the general international framework of the GATS with respect to telecommunications and financial services. This includes, inter alia, a study of the legal framework, comprising in particular the WTO Financial Services Agreement and the Basic Telecommunications Agreement. Chapter Two provides an overview of the Chinese telecommunications and banking sectors. This Chapter focuses on the historical and cultural background influencing the process of domestic deregulation and internationalization of these sectors. Chapter Three features an assessment of the Sino-US WTO Agreement on the telecommunications and banking sectors. In the course of this study, a number of concerns and probable consequences can be identified for both sectors examined. / Will "the sleeping giant" move on towards complete market liberalization, or is that prospect merely a castle in the air? This study explores how the China's legal framework governing these two key sectors might unfold.

No description available.

published_or_final_version / Business Administration / Master / Master of Business Administration

by Lam Chak Hou, Sunny, Yung Kai Tin, William. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references (leaf 58). / ABSTRACT --- p.i / TABLE OF CONTENTS --- p.ii / LIST OF FIGURES --- p.iii / PREFACE --- p.iv / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Study Objectives --- p.4 / Chapter II. --- APPROACHES AND METHODOLOGY --- p.5 / Approach --- p.5 / Methodology --- p.6 / Chapter III. --- THE COMPANY --- p.8 / Hongkong Telecom (HKT) --- p.8 / Subsidiaries --- p.9 / Joint Ventures --- p.11 / Chapter IV. --- EXISTING SYSTEMS --- p.12 / Real-time Online Sales Executive (ROSE) --- p.15 / Subscriber Services Control (SSC) --- p.16 / Subscriber Billing (SBS) --- p.17 / Shortfalls of existing systems --- p.19 / Chapter V. --- DRAGON PROJECT --- p.21 / Background --- p.21 / Dragon System Functional Description --- p.23 / Dragon Project Team --- p.29 / Initial Project Plan --- p.32 / Project Management Mechanism --- p.34 / Project Status --- p.36 / Chapter VI. --- PROBLEMS --- p.38 / Chapter VII. --- CONCLUSIONS --- p.43 / Chapter VIII --- RECOMMENDATIONS --- p.49 / Dragon Project --- p.49 / Package Implementation in general --- p.54 / Final Comments --- p.58 / BIBLIOGRAPHY --- p.59

published_or_final_version / Business Administration / Master / Master of Business Administration