Submitted by Valquíria Barbieri (kikibarbi@hotmail.com) on 2017-05-30T17:19:13Z No. of bitstreams: 1 _DISS_2014_Leni Dias de Sousa Erdei.pdf: 3042748 bytes, checksum: 87464e4d69026f3a04f2f7293bac7c48 (MD5) / Approved for entry into archive by Jordan (jordanbiblio@gmail.com) on 2017-06-05T16:58:22Z (GMT) No. of bitstreams: 1 _DISS_2014_Leni Dias de Sousa Erdei.pdf: 3042748 bytes, checksum: 87464e4d69026f3a04f2f7293bac7c48 (MD5) / Made available in DSpace on 2017-06-05T16:58:22Z (GMT). No. of bitstreams: 1 _DISS_2014_Leni Dias de Sousa Erdei.pdf: 3042748 bytes, checksum: 87464e4d69026f3a04f2f7293bac7c48 (MD5) Previous issue date: 2014-03-07 / Durante nossa pesquisa refletimos sobre a escolarização e a didatização do gênero poema inserido no Caderno Poetas da Escola do Programa Olimpíada de Língua Portuguesa Escrevendo o Futuro (OLPEF), uma parceria público-privada entre o MEC e a Fundação Itaú Social, sob a coordenação técnica da ONG de São Paulo CENPEC. A proposta do material inclui tanto o ensino da leitura e produção textual do gênero poema, para os alunos de escolas públicas brasileiras do 5º e 6º anos do Ensino Fundamental, bem como a formação do professor fundamentada na visão formalista da língua. A OLPEF, continuamente, amplia seu campo de atuação nas práticas escolares diárias, entretanto sua qualidade não é avaliada institucionalmente e nas academias ainda ocupa pouco espaço nas análises. Nossa pesquisa teve origem a partir da consideração de uma das conclusões de Padilha (2005), em sua tese de doutoramento - Os gêneros poéticos em livros didáticos de língua portuguesa do Ensino Fundamental: uma abordagem enunciativo-discursiva. Nela, a autora afirma que as diferentes formas de abordagem dos gêneros dos discursos poéticos nos livros didáticos demonstram as incompreensões teóricas desses materiais, no que diz respeito ao que vem a ser a concepção dos gêneros literários e, mais especificamente, do gênero discursivo poema. Tais empenhos estão atrelados, ainda, a estudos fundamentados na teoria literária, permeados por concepções formalistas que privilegiam, sobretudo, os aspectos da forma composicional. Nosso objetivo foi descrever os modos como o gênero discursivo poema foi didatizado na 2ª edição do Caderno Poetas da Escola do Programa da Olimpíada de Língua Portuguesa Escrevendo o Futuro 2010 e sugerir uma leitura e produção do poema na perspectiva enunciativo-discursiva, considerando, além dos aspectos formais, os sócio-históricos, discursivos e ideológicos, imbricados no processo de criação verbal. Nossas reflexões e análises foram fundamentadas, principalmente, na teoria enunciativo-discursiva de abordagem sócio-histórica de Bakhtin e o Círculo e na teoria de ensino-aprendizagem de Vygotsky. A análise do modelo didático revelou que a concepção de língua como comunicação e a abordagem formal do poema leva o ensino para uma direção tradicional em que identificar, memorizar e localizar são prioridades no estudo do texto poético. Adicionada a isso, a sequência didática elaborada pelos estudiosos genebrinos tende a tratar o poema de forma rígida sem dar abertura ao professor para modificações no planejamento. Ao término de nossa investigação, desejamos que os alunos possam assumir, desde cedo, a palavra de modo democrático no país em que vivem, portanto o olhar do ensino de língua materna deve estar voltado para a leitura e produção de textos em diferentes gêneros discursivos e, ainda, para a busca e compreensão das relações dialógicas que há neles. / During our research, we reflected on schooling and didactization of the poem genre, inserted in the Poets of School Notebook of the Portuguese Language Olympics Program Escrevendo o Futuro (Writing the Future) (OLPEF), a public-private partnership between MEC and Fundação Itaú Social, under the technical coordination of São Paulo’s NGO CENPEC. The proposed material includes both the teaching of reading and textual production of the poem genre, for the Brazilian public school students in the 5th and 6th years of elementary school, as well as teacher training based on the formalist view of language. The OLPEF continuously expands its field in daily school practices, though its quality is not evaluated institutionally, and, in the academies, it still occupies little space in the analyses. Our research originated from the consideration of one the findings of Padilha (2005), in her doctoral thesis - Os gêneros poéticos em livros didáticos de língua portuguesa do Ensino Fundamental: uma abordagem enunciativo-discursiva. In it, the author states that the different ways to approach the genre of poetic discourse in textbooks demonstrate the theoretical misunderstandings of these materials, in regards to what is to be the conception of literary genres and, more specifically, of poems discursive genres. Such endeavors are linked, still, to studies grounded in literary theory, permeated by formalist conceptions which privilege, especially, the aspects of compositional form. Our objective was to describe the ways in which discursive genre poem was taught in the 2nd edition of the Poets of School Notebook of the Portuguese Language Olympics Program Escrevendo o Futuro (Writing the Future) 2010 and suggest a reading and production of poem in the enunciative-discursive perspective, considering formal, socio-historical, discursive and ideological aspects, embedded in the verbal creation process. Our reflections and analyses were based mainly on enunciative-discursive theory of socio-historical approach of Bakhtin and the Circle and in the theory of teaching and learning of Vygotsky. The analysis of the didactic model revealed that the conception of language as communication and formal approach of the poem takes the teaching to a traditional direction in which identifying, memorizing and locating are priorities in the study of the poetic text. Added to this, the didactic sequence, developed by Genevan scholars, tend to treat the poem rigidly, without giving opening to the teacher for changing the planning. At the end of our investigation, we wish that students can take, early on, the word, in a democratic way, in the country in which they live, so the gaze of the teaching of the first language should be facing the reading and production of texts in different discursive genres and, furthermore, to the search for and understanding of dialogical relations in them.

Made available in DSpace on 2014-07-29T16:19:11Z (GMT). No. of bitstreams: 1 dissertacao karla sa.pdf: 1149888 bytes, checksum: 694eb251bde21f2c59091d12dae7a0e4 (MD5) Previous issue date: 2009-10-09 / This paper examines the reality and prospects of the Brazilian Physics Olympiad in Goiás as a possible tool of scientific literacy in the manner of a non-formal education. Reflects on the history, relevance and general characteristics of that Olympics. Analyze science education as a cornerstone in the promotion of citizenship and the quest for sustainable economic, environmental, cultural, social, and to help break the stereotype of science as intangible. Presents an analysis, diagnostic tests, the evidence of the Brazilian Physics Olympiad, pointing suggestions of issues in context and better prepared. It is proposed to Brazilian Physics Olympiad as a contextual education partner and as we historically Brazilian Olympiad of Astronomy and Astronautics. The work highlights also the Brazilian Physics Olympiad as non-formal education, a characteristic that helps in the fulfillment of the education. Paper also an analysis of the vision of those involved in the Olympics, namely teachers, students and coordinators / Este trabalho analisa a realidade e perspectivas da Olimpíada Brasileira de Física em Goiás enquanto possível ferramenta de alfabetização científica nos moldes de uma educação não formal. Tece considerações sobre a história, relevância e características gerais da referida olimpíada. Analisa a educação científica como basilar na promoção da cidadania e na busca pela sustentabilidade econômica, ambiental, cultural e social, e como auxílio na ruptura do estereótipo da ciência como intangível. Apresenta uma análise, propedêutica, das provas da OBF, apontando sugestões de questões contextualizadas e melhores elaboradas. Propõe-se a OBF como uma educação contextualizada sócio e historicamente tal qual a Olimpíada Brasileira de Astronomia e Astronáutica. Coloca em destaque, ainda, a Olimpíada Brasileira de Física como educação não formal, característica que auxilia na efetivação da referida educação. Tece ainda uma análise da visão dos agentes envolvidos na olimpíada, a saber: professores, alunos e coordenadores pedagógicos

During the late nineteenth century American reformers crafted a physical culture designed to help adjust their nation to the social changes fostered by industrialization, urbanization and immigration. The creators of modern sport considered athletics a "technology" for building a modern liberal civilization. Their "sporting republic" quickly gained a prominent place in American life. America's Athletic Missionaries examines the impact that United States participation in the Olympic Games, from 1896 to 1936, had on American culture. The idea of the sporting republic united politics and the strenuous life. In the Olympics Americans discovered a particularly rich environment for both athletic and political demonstrations. The architects of the sporting republic thought that sport could create livable urban environments, fight crime, promote democracy, Americanize the recently acquired empire, and assimilate immigrant populations. American Olympic teams earned the moniker of "America's athletic missionaries" for their performances at the first five Olympic Games. American Olympians enjoyed the active support of the political, business and academic elite. Lionized by the press and showered with public acclaim, the Olympians became symbols of the power of sport in channeling human energy in socially productive directions. During the 1920s the role of the sporting republic underwent a transformation. Sport, as had many other facets of Progressive reform, had been accepted as part of the orthodoxy of American values. But the political nature of sport changed. Abandoned by intellectuals who associated it with middle-class materialism, sport was increasingly cast as a form of escapism and disassociated from political action. The new version of sport became one of the totems of consumer culture. The press depicted the Olympic Games of the 1920s as sensational spectacles, without any significant political overtones. By the 1930s Americans had rediscovered the political uses of sport. Much of the world had come to view the Olympic Games as tests of national strength and many countries devoted great resources in the pursuit of athletic conquest. This study examines the relationship between political and physical culture, the uses of athletic ideology in the construction of American civilization, and the function of sport as a cultural tool.

The diploma thesis "Athletes as heroes - construction and evolution of Czech olympic medalist image" deals with media construction of olympic Winter image and its following trasformation into national hero myth. It approaches the topic from the perspective of semiotic analysis. It informs about the key concepts of semiotics and media studies like visual communication, sign, code, myth, social construction of reality, representation and stereotype. These concepts are consequently used as tools for the analysis of photos (thein legends) and headlines in daily press. The text shows on the case of six olympic winners (between years 1998 - 2008) how Czech daily press dealt and built individual stories a basic archetypes. In its first part it offers basic theoretical frame serving to understand the hero image as the social construct. Athlete with his win attracts new - medial constructed - identity. In the second part text tries to analyse media contents that deal with athetes images immediate after their olympic victory. It arrives to following conclusions: media have a tendency to produce the stories od victory, that are gender unequal and stereotyped. And finally, text show us individual images, their basic signs and confrontation, that signifies very similar narrative pracices and zero progress in time.

This diploma thesis named Digital Communication of the Czech Olympic Team at the 2018 Winter Olympics deals with the communication of the Czech Olympic Committee, focusing on social media profiles - the Czech Olympic Team, which the Czech Olympic Committee manages and communicates through them to the target audience. The diploma thesis analyzes communication specifically during the XXIII. Winter Olympic Games in PyeongChang, South Korea and focuses on communication on Instagram and YouTube. The theoretical part outlines the history of the Olympic Games, explains the basic concepts of marketing and PR and the connection of these disciplines to sports and social networks. The analytical part explains the functioning of the Czech Olympic Committee and analyzes the communication on Instagram and YouTube during the Olympics. The analysis was partly based on data from the Czech Olympic production and partly my own research and analysis of posts from the period under review. To the analysis are added findings from a structured interview with the head of digital communication and is followed up with recommendations for future communication of this association.

Jesse Owens was the star of the Berlin Olympics in 1936. His four gold medals in Hitler's Germany, as an African American, had far reaching implications back in the United States. Despite segregation and a social hierarchy that was an impasse to both black opportunity and achievement, Owens created a lasting legacy that drastically impacted race relations. The purpose of this thesis was to examine what the Olympic glory of Owens represented for society. Owens as an Olympian in 1936 manufactured a brand of social capital that tied people together in commonality—as Americans. As well, in both myth and deed, Owens has been traditionally credited with challenging Hitler's beliefs of Aryan Supremacy. Yet, Owens was also a race pioneer, as his athletic feats were read in newspapers all over the country, and as a result, helped shift the consciousness of Southerners who were historically ignorant of black achievement.

Hosting the Tokyo 2020 Olympics during the COVID-19 pandemic presented a major crisis for the Olympic movement, both in Canada and around the world. The Pandemic led to an unprecedented postponement of the games and to widespread concern that the Tokyo Olympics could become a mega-spreader event. The purpose of the present study is to provide an empirical accounting of the Canadian experience prior to and during the Tokyo Games, specifically through a thematic analysis of content related to COVID-19 and the Olympic Games, as produced by major Canadian media sources and key Canadian sport organizations. Utilizing a communication centered view of crisis informed by Situational Crisis Communication Theory (SCCT) and narrative management, the present study examined the crisis response of major Canadian sport organizations, most specifically the Canadian Olympic Committee (COC) (Coombs, 2007; DiSanza et al., 2018; Gigliotti, 2020). A unique methodological approach was used in the present study, beginning with both database and grey literature search strategies to collect data from Canadian media sources and sport organizations. Sources included the CBC, the National Post, and the Globe and Mail as media sources, and the Canadian Olympic Committee, Own the Podium, and Sport Canada as major sport organizations. Researchers then followed a data analysis process utilizing a framework of thematic analysis from Braun and Clarke (2006), collaborative analysis following Richards and Hemphill (2018), and the use of software and visual narrative analysis based on the work of Hoeber et al. (2017). This methodology allowed the researchers to analyze a large sample of 930 documents published between March 11th, 2020 and August 22nd 2021. The results of the present study revealed a complex and changing narrative in response to the COVID-19 pandemic and subsequent postponement of the Tokyo Olympics. The decision by the COCC to withdraw from the Olympics in March 2020 was portrayed as a principled stand that influenced the IOC into postponing the Games to a year later. The COC continued to focus on promoting athletes in their public messaging and presented a strong, coherent narrative that appeared consistent with the values of key stakeholders and minimized the reputational threat posed to the organization. The IOC however received substantial negative media coverage, especially in the lead up to the Games in 2021. During the initial period of the Games themselves, media coverage focused on new COVID-19 cases and the effect of strict safety protocols. However, by August 2021 there appeared to have been a significant shift in the narrative, with the focus becoming stories and performances of Olympic athletes. The results of the present study emphasize the importance of effective narrative management in crisis communications, and the consistently of this approach with SCCT (Coombs, 2007; DiSanza et al., 2018). Furthermore, the effectiveness of the COC’s crisis response also reinforces a communication centered view of crisis, where the perceptions of stakeholders are viewed as a key element of defining organizational crisis management (Gigliotti, 2020). To minimize the reputational threat to their organizations, crisis managers should ensure that stakeholder perceptions remain central to their crisis communication decision making, and managers should also consider the importance of crafting a strong and coherent narrative.

Title: The Children and Youth Olympics in the Czech Republic in the sports, economy and marketing sphere Objectives: The main aim of this work is to analyse all the available documents of all the individual Children and Youth Olympics in the Czech Republic from 2003 to 2013 in the sports, economy and marketing sphere. Methods: Dissertation is divided into three parts based on data from relevant Czech Olympic Comittee documents. The first part is primarily about sport and analyses success of the Children and Youth Olympics athletes at International Games. The second part focuses on budget of particulars Games. And the third part contains analysis of marketing support - partnership, media support, merchandising and information leaflets. Results: We can observe positive results at all three areas - sports, economy and marketing. The Children and Youth Olympics s based on strong platform that helps to spread olympic idea among young people in the Czech Republic. Proposals and recommendations for future Games are based on detailed analysis and evaluation of all three parts. Key words: Olympism, Czech Olympic Committee, Children and Youth Olympics, financing of the sports activities, marketing of sports event, publishing

Title: Policy of sport talented youth promotion in the Czech Republic and republic of Austria Objectives: Main goal of this thesis is focused on comparison between Czech and Austrian policy of talented youth in sport. To find out the biggest differences between these two systems and due to this findings try to suggest recommendation to one or the other country. Methods: Comparative analysis based on the collected secondary data. Results: Both systems are different in all areas that I compared. There are some slight differences as some bigger once. Diverse organization of sport, funding of sport but the main difference was found within the school system in a matter of support to students in their sport career as at the same time educationally. Key words: Sport, talented youth in sport, sport legislation, organization of sport, funding of sport, youth Olympics.

Using the narrative imagery of Instagram and the cultural narrative of the Olympics, I explore the role of agency and autonomy in modern sport with a focus on the commercial and institutional arms of surfing. This project is an attempt to evaluate visual and cultural narrative from the perspective of a literary scholar and to root theory and philosophy in issues that go beyond scholarship and academics. In chapter one, I use sports sociologists Jennifer Hargreaves and Krista Comer as well as Jean Kilbourne and Rosalind Gill to illuminate and explore two surf-centric Instagram accounts, both of which imagine a story of surfing through a mostly visual medium. In chapter two, I turn to Elizabeth Grosz and Michel Foucault to help explore the institutionalized arm of surfing through its recent inclusion in the Olympic Games. / Includes bibliography. / Thesis (M.A.)--Florida Atlantic University, 2017. / FAU Electronic Theses and Dissertations Collection