This study commences with the assumption that action can be taken to lessen the disruption to the mathematical progress of Year 11 students in the Australian Capital Territory senior secondary colleges. If students are to perform their best in mathematics they need their transition from high school to college to be as smooth as possible. Nevertheless, many students change their mathematics enrolment soon after commencing college. The study relies particularly upon The Theory of Reasoned Action to determine whether students have the intention both before and during the transition of performing well in mathematics at college. Although this measure provides a predictor of the intention, it does not necessarily follow that the conditions allow the student to comply with the prediction. Statistical instruments were also used - to determine whether students initially enrol in appropriate courses and whether they perform as well in their first semester at college as in Year 10. A small sample of students was interviewed to elicit whether there was supporting evidence for some conclusions drawn from the results and the literature survey. Analyses of the predictor of intention indicate that during the transition period a very high proportion of students intends to perform well in mathematics at college. Analysis of the components of the measure pinpoints some small differences between high schools. The statistical analyses show that a significant proportion of students completes Semester 1 in mathematics courses other than those of initial enrolment and that performance by the Year 11 students correlates well with Year 10 performance. Discussion centres around actions of intervention and their focus. Parents and guardians are possible recipients of further information since the evidence suggests they are the most influential advisers in the lives of this age group. College teachers are possibly the best current providers of that information, although, high school teachers and careers advisers could take a more prominent role following appropriate training. Recommendations are made concerning the enrolment procedure and the beginning of Year 11 routine. Other conclusions and recommendations concern action by classroom teachers that could ensure more students succeed in the course of initial enrolment, whether they are in the course most suited to their previous performance or are attempting a more difficult course.

Predicting customers’ intention to purchase products online is an important issue. This thesis aims to understand how online shopping decision is determined by individual’s intention to buy via Internet and his/her attitude toward e-purchase. This study by integrating the Theory of Reasoned Action (TRA) with the Technology Acceptance Model (TAM), attempts to understand how website usefulness and ease of use, as well as customers’ attitude toward online shopping, influence purchase intention influence the online purchase. Those two models adopted in an online environment were used to analyze the outcome of the survey among Polish e-shoppers. By adopting the idea of regular and heavy Internet users, this study tries to differentiate the online shopping behavior in those two groups. The findings of the thesis have been found to be partially consistent with both models. However the difference between heavy and regular Internet users in frequency of buying online has not been confirmed.

The number of adolescents in the U.S. who engage in risk behaviors such as alcohol and drug use and unsafe sexual practices has reached alarming levels, with Hispanic adolescents in particular reporting high rates of substance use and sexual activity. This study explored risk and protective factors that influence high-risk behaviors in Hispanic adolescents. A theoretical model was developed based on an integration of Ecodevelopmental Theory and the Theory of Reasoned Action to investigate individual and social factors that affect the risk behaviors of Hispanic adolescents. This study was a cross-sectional, descriptive, secondary investigation of the baseline data of a combined sample of 493 Hispanic adolescent 7th and 8th graders and their immigrant parents who had been recruited for participation in the Familias Efficacy I and II studies. The hypothesized model of relationships included 3 direct effects variables: parent-adolescent communication about sex; adolescent condom use self-efficacy; and family functioning, which integrated 4 constructs: parental involvement; positive parenting; family communication; and parent-adolescent communication. The study model also included 3 indirect variables: parents' acculturation; differential acculturation; and parent's HIV knowledge. Three adolescent risk behaviors served as outcome variables: condom use; drinking alcohol while having sex ; and substance use. It was hypothesized that (1) family functioning, parent-adolescent communication about sex, and adolescent self efficacy would all be directly related to adolescent risk behaviors; (2) parent's acculturation would be related to adolescent risk behaviors indirectly through its association with parent's HIV knowledge and parent-adolescent communication about sex; and (3) differential acculturation would be related to adolescent risk behaviors indirectly through its association with family functioning, adolescent condom use self-efficacy, and parent-adolescent communication about sex. Cronbach's alpha computed for all measures yielded good to excellent reliability coefficients. Pearson linear correlation coefficients were calculated between all of the study variables, followed by confirmatory factor analysis to ascertain the feasibility of collapsing multiple indicators of family functioning and HIV/STIs risk behaviors into single latent variables. Finally, the hypothesized structural equation model was estimated. Beta coefficients were calculated to examine direct effects and Mackinnon's asymmetric distribution of product test was used to evaluate mediated effects. Data analysis failed to confirm any of the study hypotheses; however, post-hoc analyses yielded findings that merit further study. Family functioning emerged as the heart of the model, embedded within a web of direct and mediated relationships. Additional findings suggest that family functioning mediates the effect of parents' acculturation and of parents' HIV knowledge on adolescent risk behaviors. Study limitations include its cross-sectional design, self-report measures, convenience sample and integration of clinical and non-clinical samples. Suggestions are provided for researchers to further explore relationships among the variables, and recommendations made for community nursing practitioners to develop, implement and evaluate HIV/STIs prevention programs for Hispanic adolescents.

Television is the most important media in modern life. Recently, the rapid development of information and telecommunication technology has created opportunities for new media usage. In order to expedite the adoption of digital technology,the government has initiated the ¡§challege2008- national important development¡¨project. Mobile television is one item included in the project. So far, not much research has investigated issues related to the adoption and use of this new media. The purpose of this research is to investigate motivations and factors that influence people¡¦s willingness to use mobile digital TV. Potential motivations, including fashion, information, mobility, social and entertainment, and their effects on the perceived usefulness and attitude are investigated. The research used quantity analysis, Snowball Sampling and convinence sampling to collect 316 samples. The data were analyzed using LISREL, the structural equation modeling tool. The result shows that information and fashion are two major motivations that had positive influence to the perceived usefulness. Social motivation and entertainment motivation had positive influence on attitudes. Attitudes and the perceived usefulness had positive influence on the intention to adopt mobile TV. Social norm did not have significant effect on the intention. The implications of the findings and research limitations are discussed.

The Internet’s popularity as a health resource (also referred to as e-health) for patients is impacting the doctor-patient relationship and health care overall. Many patients now tend to look on the Internet for the information they seek in order to avoid the hassle of going to the doctor. It is important to investigate how the doctors themselves feel about this impact and see what factors influence their behaviors toward patients with regards to e-health. This study used mediation behavior theory and the theory of reasoned action to assess the relationship between doctors’ beliefs/attitudes and their subjective norms about e-health and their mediation behavior toward patients. Results revealed that many factors, including perceived benefits of the effects of e-health, perceived concerns about possible negative effects, evaluations, positive experiences with patients and social norms indeed affect the type of mediation behavior doctors perform with patients when discussing e-health.

Today’s youth have been exposed to more gambling-related media than previous generations, and they have grown up in an era in which states not only sanction but also run and promote gambling enterprises. Social Learning Theory proposes that one can develop new attitudes or expectancies about a specific behavior by watching others engage in that behavior, and that the media is one avenue through which one can develop new expectancies (Bandura, 2001). In addition, the Theory of Reasoned Action proposes that one’s behaviors are influenced directly by both subjective norms and attitudes (Fishbein and Ajzen, 1975). A mixed methods explanatory design was used to test a modified version of the Theory of Reasoned Action in which subjective norms and gambling-related media were hypothesized to have an effect on gambling behaviors directly and indirectly through both positive and negative expectancies. Structural Equation Modeling was used to test the hypotheses, and semi-standardized interviews were used to help explain the results of the quantitative analyses and provide a richer and more accurate interpretation of the data. The hypothesized model was partially supported: the model was a good fit with the female college student data, accounting for 27.8% of variance in female student gambling behaviors, and it fit the male college student data reasonably well, accounting for 35.2% of variance in male student gambling behaviors. Results indicated that perceived subjective norms were more important for female college students. Results also indicated that exposure to gambling-related media has a direct positive association with both male and female college student gambling behaviors, and that exposure to gambling-related media has an indirect, positive association with male college student behaviors through positive expectancies. However, exposure to gambling-related media is not associated with positive expectancies about gambling for female college students. Data from the qualitative interviews supported the findings from the qualitative analyses and provided some clues about the progression from non-problematic to problematic behaviors, which may inform future research in this area.

In public relations, minority public relations practitioners are feeling left behind by the profession (Ford & Appelbaum, 2005). Where do top executives stand on employment diversity within their organizations? An online survey of 20 top executives of small-sized public relations agencies explored how top executives’ perceptions of and normative beliefs about diversity practices were related to their future engagement in diversity practices at work. Based on the theory of reasoned action, this explanatory study found that executives’ perceptions of peer endorsement of diversity were associated with greater intention of organizational engagement in diversity practices. Neither perceived benefits of nor perceived concerns about diversity were related to future engagement. Recommendations for contacting this hard-to-reach audience, as well as suggestions for promoting diversity practices among top executives, were discussed.

Adopting new technologies enable enterprises to improve employees¡¦ performance and competitive advantages. The differences in natures of adopting processes of organizations and individuals need further clarify for better understandings regarding to their framework in adopting new technologies. This paper based on the Theory of Reasoned Action (TRA) and existed research to construct the relations amongst the effective factors which affect the adopting new technologies in either individual or organization perspectives. In the individual level, the constructed research framework indicated employees¡¦ e-Learning satisfaction could be measured by three major dimensions, the perceived e-Learning qualities, individual internal beliefs (usefulness and ease of use), and social influence. Eight proposed hypothesis were confirmed by Structured Equation Modeling analysis of 428 valid samples. Path analyses verified the original path in TRA, TAM, and D&M ISS Model. The perceived e-Learning qualities and social influence cause significantly influence to employees¡¦ e-Learning satisfaction in both directly and indirectly, which by way of individual internal beliefs, positive paths. The results also showed that perceived information quality, usefulness, system quality, social influence, ease of use, and than service quality positively affect employees¡¦ satisfaction of e-Learning in descend sequences. Where, in the organization level, decision framework of adopting new technology of oil refinery was composed by modified Delphi method and was verified by Analytic Network Process from the survey of 15 experts. The consistency opinions confirmed four inter-depended dimensions and seventeen criteria were included. The results suggested that process fitness, environmental fitness, actors¡¦ organizational fitness, and new technology characteristics are important dimensions of adopting new technology in descend sequences. On the other hand, economic feasibility, relative advantages, government, environment acceptance, and engineering feasibility are the top five important factors to be evaluated during the adopting process. The different natures of adopting processes of organizations and individuals cause their different framework in adopting new technologies. This paper concluded that new technology, actors¡¦, environmental characteristics are three interdepended dimensions which influence the adopting behavior no matter in individual or organization context. In organization level of oil refinery case, actors¡¦ characteristics consist not only of actors¡¦ organizational fitness but also process fitness, which is the most important dimension while adopting new technology. In final, the implications of findings were discussed and directions were also suggested for future research.

As the mobile devices are popularized, the population of mobile Internet is increasing year by year. The mobile application service includes mobile information, mobile entertainment, mobile transaction, and mobile location service. The most growing market is the mobile game. According the prediction of Juniper¡¦s research, the output value of global mobile game industry will reach 9.7 billion dollars. To research the sunrise industry topic, the Theory of Reasoned Action (TRA) and the Technology Acceptance Model (TAM) are integrated in this thesis. Contextual Effects in the Usage Intention of Mobile Games. The causal relationship of perceived playfulness, perceived ease of use, attitude, subjective norm, and intention is researched. The influence of location, task, and subjective norm on intention is also studied. According to the research and the result of PLS analysis, the Theory of Reasoned Action and the Technology Acceptance Model are verified in this thesis. Additionally, the assumptions proposed in this research are verified and proved. Some results are derived in this research. The perceived ease of use positively influences the perceived playfulness. The perceived playfulness and the perceived ease of use positively influence the attitude. The attitude and the subjective norm positively influence the intention. The interaction of the location and the subjective norm will regulate the intention. The interaction of the task and the subjective norm will not regulate the intention. Some further TAM Model results are derived in this research. The perceived playfulness and the perceived ease of use positively influence the intention. The influence of location, task, and perceived playfulness on intention is also studied. Finally, according to the result of the study, some suggestions are proposed for future research.

The purpose of this study is to further current theory-driven research in public relations by examining the influence of corporate social responsibility (CSR) initiatives on beliefs, attitudes, and behavioral intentions. Specifically, CSR initiatives identified by Kotler and Lee (2005) were tested using Fishbein and Ajzen’s (1975, 2005) theory of reasoned action to determine their influences on individual’s belief, attitudes, and behavioral intentions toward an organization and its products. This area of inquiry is particularly relevant for public relations scholars and practitioners since creating awareness of CSR practices among key stakeholders requires accurate and timely communication. A controlled experiment utilizing a 1x6 factorial was conducted using stimulus materials based on the Starbucks Coffee Company. The stimulus materials consisted of four Starbucks CSR messages that coincided with four CSR initiatives identified by Kotler and Lee (2005), and one Starbucks message unrelated to CSR to control for CSR initiative type. The sixth condition contained no Starbucks message as an overall control condition. All six conditions contained the same self-administered instrument to measure the variables of interest. The results of the controlled experiment found that salient beliefs predict attitudes and that attitudes predict behavioral intentions. Thus, the predictions of the theory of reasoned action are supported. The findings indicate that CSR initiatives do influence individuals’ beliefs about organizations and their products, particularly beliefs about their contributions to the community and their trustworthiness. Specific findings of this study suggest that cause-related marketing may be the most beneficial to corporations in terms of its influence on consumers’ beliefs about the corporation, which in turn may have positive financial implications. However, this study found that CSR initiatives did not influence attitudes or behavioral intentions.