published_or_final_version / abstract / Urban Design / Master / Master of Urban Design

published_or_final_version / Urban Planning / Master / Master of Science in Urban Planning

published_or_final_version / Business Administration / Master / Master of Business Administration

published_or_final_version / Public Administration / Master / Master of Public Administration

by Wong Tak Hoi. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. / Includes bibliographical references. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF TABLES --- p.v / ACKNOWLEDGEMENTS --- p.vii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Chapter I.1 --- Tourist Industry in Hong Kong --- p.1 / Chapter I.2 --- Ojectives of the Project --- p.2 / Chapter I.3 --- Aspects of Segmentation Base Adopted in the Project --- p.4 / Chapter I.4 --- Overview --- p.5 / Chapter II. --- LITERATURE REVIEW --- p.6 / Chapter II.1 --- The Physical Attributes --- p.7 / Chapter II.1.A --- Geographic --- p.7 / Chapter II.1.B --- Demographic --- p.7 / Chapter II.l.C --- Socioeconomic --- p.8 / Chapter II.2 --- The Behavioral Attributes --- p.8 / Chapter II.2.A --- Psychographics and Lifestyle --- p.8 / Chapter II.2.B --- Product Usage --- p.9 / Chapter II.2.C --- Perceptions and Preferences --- p.10 / Chapter II.2.D --- Benefits --- p.10 / Chapter III. --- METHODOLOGY --- p.14 / Chapter III.1 --- Limitations --- p.16 / Chapter IV. --- PROFILE REPORTS --- p.18 / Chapter IV.1 --- Product Profile Report --- p.18 / Chapter IV.1.A --- Strengths of the Hong Kong Souvenir Cup --- p.18 / Chapter IV.1.B --- Weaknesses of the Hong Kong Souvenir Cup --- p.19 / Chapter IV.2 --- Competitive Profile Report --- p.19 / Chapter IV.3 --- Customer Profile Report --- p.20 / Chapter V. --- RESULTS --- p.21 / Chapter V.1 --- Findings and Analysis Related to the Group which Decided to Buy the Souvenir Cup as/Expected it to be Used as an Ornament --- p.21 / Chapter V.2 --- Findings and Analysis Related to the Group which Decided to Buy the Souvenir Cup for/Expected it to be Used for Drinking Tea or Coffee --- p.25 / Chapter V.3 --- Findings and Analysis Related to the Miscellaneous Group which does not Know How the Souvenir Cup is Going to be Used --- p.30 / Chapter V.4 --- General Information about the Tourists --- p.34 / Chapter VI. --- MARKETING STRATEGY --- p.37 / Chapter VI.1 --- Target Segment --- p.37 / Chapter VI.2 --- Product Strategy --- p.38 / Chapter VI.3 --- Pricing Strategy --- p.39 / Chapter VI.4 --- Distribution Strategy --- p.39 / Chapter VI.5 --- Promotional Strategy --- p.40 / Chapter VII. --- CONCLUSION --- p.42 / APPENDIX I Exploratory phase questionnaire (English version) --- p.43 / APPENDIX II Descriptive phase questionnaire (English version) --- p.46 / APPENDIX III Descriptive phase questionnaire (Chinese version) --- p.49 / APPENDIX IV Drawing of Hong Kong souvenir cup --- p.52 / BIBLIOGRAPHY --- p.53

Summary in Chinese. / Thesis (M.B.A.)--Chinese University of Hong Kong. / Bibliography: leaves 88-90.

Yao Li. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2004. / Includes bibliographical references (leaves 66-68). / Abstracts in English and Chinese. / Chapter Chapter 1 --- Weather Derivatives: A Review --- p.1 / Chapter 1.1 --- Introduction --- p.1 / Chapter 1.2 --- Types of weather risk --- p.1 / Chapter 1.3 --- Key weather derivative elements --- p.3 / Chapter 1.4 --- Methods for pricing weather derivatives --- p.5 / Chapter 1.5 --- Current Situation in Hong Kong: the Recreation Industry --- p.8 / Tables and Figures --- p.10 / Chapter Chapter 2 --- Markov Models with Application to Hong Kong's Rainfall --- p.13 / Chapter 2.1 --- The Model --- p.14 / Chapter 2.2 --- Maximum Likelihood Estimation --- p.17 / Chapter 2.2.1 --- Estimates for Occurrence Model --- p.18 / Chapter 2.2.2 --- Estimates for Intensity Model --- p.23 / Chapter 2.3 --- Model for Amount --- p.28 / Tables and Figures --- p.29 / Chapter Chapter 3 --- Contract Specifications and Option Evaluation --- p.42 / Chapter 3.1 --- The Contract --- p.42 / Chapter 3.2 --- The Monte-Carlo Simulation --- p.44 / Chapter 3.2.1 --- The Rainfall Event --- p.45 / Chapter 3.2.2 --- The Aggregate Payoff --- p.47 / Chapter 3.2.3 --- Some Simulation Results --- p.48 / Chapter 3.3 --- Further Applications --- p.49 / Tables and Figures --- p.55 / Chapter Chapter 4 --- Concluding Remarks and Discussions --- p.64 / References --- p.66

published_or_final_version / Urban Planning / Master / Master of Science in Urban Planning

Background: Medical tourism is arising in Asian countries and in Hong Kong, the maternal tourism is evolving due to the influx of non-entitled pregnant women from mainland China for deliveries. The visitors were attracted not only by the technical advancement of Hong Kong healthcare system, but its special administrative background which grants the babies with a permanent resident identity as well as the citizenship benefits regardless to their parental status. Besides, the parents could avoid penalties from the "One Child Policy" in China. With the limited healthcare resources, non-local mothers started to compete with the local mothers for obstetric services. The community raised their concerns in developing of maternity tourism and verbalised their demands in protecting local rights and equity to resources. Aims and Objectives: There are limited published researches available on maternal tourism or the specific situation faced by Hong Kong. By analysing grey literature, this paper would like to suggest the impact exerted on the healthcare system by the influx of non-eligible mothers with a medical tourism framework. Results: The impact of non-local-mother deliveries on healthcare system were discussed in the areas of governance, delivery, financing, human resources and regulation. Future research could be done on assessing the priorities in the framework components and the direction, effectiveness of the management strategies for non-entitled deliveries. / published_or_final_version / Public Health / Master / Master of Public Health

In contemporary society with a rapid high-rise development, a growing number of tangible and intangible heritages are suffered from serious threats of destruction with changes in social, environmental and economic conditions. Despite heritage conservation and tourism development have been controversial issues in recent years; it seems that heritage conservation and sustainable tourism are always losing in economic or new developments. In this study, it aims to explore the relationship between heritage conservation and sustainable tourism, and identify local needs and aspirations on regenerating the area through data collection, and suggest three factors which shall be concerned and are effective to guide the future planning process of heritage conservation how to promote culturally sustainable tourism. There are two assets of heritage, tangible and intangible assets, both are significant for conservation, meanwhile, sustainability reflects to social, economic and environmental elements. That is to say, social and cultural issues are both importance of heritage conservation and sustainable development. However, social and intangible aspects, such as customs, lifestyle, culture, arts, are rarely concerned through heritage conservation as a part of urban regeneration in Guangzhou. Through theoretical investment and overseas experiences, this study suggests promoting culturally sustainable tourism. The recommendation emphasizes advocating sustainable tourism in a holistic view. Taking as a case study, En Ning Lu is an urban regeneration project which combine concept of the heritage conservation and urban regeneration, meanwhile, it has great potential to retain and promote local and Lingnan culture by enhancing sustainable tourism. Therefore, it emphasizes that the significance of the incorporation between heritage conservation, urban regeneration and sustainability, and through the three factors, namely politic, management of cultural landscapes and compatibility between new development and old town, to provide a workable suggestion for sustainable tourism, particularly in terms of cultural aspect. The proposed formulation for developing En Ning Lu serves as a sample for other urban regeneration projects in Guangzhou. And it is hope to guide Guangzhou forwards heritage conservation, urban regeneration and sustainable development via these recommendations that summarized in the study. / published_or_final_version / Urban Planning and Design / Master / Master of Science in Urban Planning