Pulguk-sa and Haein-sa Temples, which are ~ical Buddhist temple destinations, are located in the south-east of the Korean peninsula and attract the highest number of tourists of the twothousand temples in Korea. Pulguk-sa is located in the Kyongj u National Park, and Haein-sa is in the Mount Kaya National Park. Both temple sites have been designated officially as Historic and Scenic Sites by the Korean Government. This thesis examines the total impact of tourism at these two important temples and in so doing draws out a number of p::>licy recommendations to improve them as tourist destinations. To carry out the research, surveys were undertaken which incorporated the business community, the monks and the visitors at the temple sites, together with numerous face to face interviews with the temple authorites and local and national government officials. In addition to providing much qualitative information, the surveys made possible the construction of local Input-output models to assess the economic impact of tourism. In this manner an overall perspective of the tourism demand and supply situation at the two temples was obtained which enabled comparisons to be made, the economic importance of tourism to be identified, and development priorities to be listed

Published Article / Globally, tourism is increasingly referred to as the world's biggest industry. As tourism increases, so does consumer demand for quality. Superior customer service may be viewed as one of the most effective strategies for tourism destinations to create and maintain a sustainable competitive advantage. The primary goals of this article are to:•Describe the current satisfaction levels of international and domestic tourists to the Sol Plaatje Municipal Area in terms of service quality; •Describe the perceptions and experiences of role-players in the local tourism industry regarding service excellence; and •Make recommendations to improve service quality in the Sol Plaatje area where applicable. The findings of this study revealed the following:•Although the majority of tourists (83.4% of domestic and 93.8% of international tourists) were generally satisfied with the service they received, there are specific areas requiring urgent attention for service levels to improve. •A large number of local role-players (50%+) representing the tourism industry in the region believe that service delivery must improve substantially within accommodation establishments, the transportation sector, restaurants (including coffee shops) and tourist attractions. The major contribution of the research study lies in the fact that the findings and recommendations will be beneficial to tourism stakeholders in their efforts to provide tourists with the best holiday and/or business experience at their respective tourist destinations.

No description available.

Abstract: The emergence and development of tourism attractions in inner cities throughout the world has given rise to a number of scholarly debates in the academic study of urban tourism. While academic scholarship in the field of urban tourism began with the cities of the developed states mostly in the 1980s, the emergence and development of tourism initiatives in the inner cities of the developing states in 1990s has drawn a great deal of attention to the South as well. This research explores the emergence and development of an inner city tourism initiative in the form of a craft project known as Beautiful Things. Beautiful Things is a two-year-old craft project located at Newtown’s Cultural Precinct, in the inner city of Johannesburg. The project was inaugurated at the World Summit on Sustainable Development in August 2002, and has since its relocation to the inner city of Johannesburg in December 2002, contributed significantly to the physical, social and economic regeneration of this area. The study of this project is very important in that it is shedding some light on the role of heritage and cultural industries in rejuvenating declining inner cities. It gives light on how Newtown Cultural Precinct as a whole functions within the inner city of Johannesburg. In spite of this project’s role in the development of the Johannesburg inner city, Beautiful Things has not yet been explored for academic research. This research on Beautiful Things is set to be informative on a number of theoretical issues underpinning the development of urban heritage and cultural tourism in general and the development of tourism in Johannesburg. The findings of the study of Beautiful Things reveal important international trends on the development of heritage and cultural attractions in inner cities and elucidate a number of similarities in the development of tourism policies across the cities of the world. This research begins with a chapter on the international experiences of heritage and cultural tourism developments in inner cities and then follows by a study of Johannesburg’s tourism policy and strategy developments. Both chapters are vital in providing the context under which Beautiful Things came to emerge in the inner city of Johannesburg, performing an important role of regenerating the declining inner city. The last part of this research is an empirical confirmation study of physical, social and economic contributions of Beautiful Things in the inner city of Johannesburg. The research is informed by theories of neo-liberalization, local economic development, and inner city regeneration.

Syfte: Den här studien undersöker hur företaget Icehotel arbetar med marknadsföring samt vad som lockar turisten att besöka denna turistattraktion. Vi har valt att studera och forska närmare kring människans fem sinnen, vilket består av syn, ljud, lukt, smak och känsel. Metod: I denna studie arbetar vi med kvalitativa metoder. Vi har utfört en deltagande observation på plats för att kunna få en djupgående förståelse för hur de fem sinnena påverkas under vistelsen. En stor del av empirin består av information som vi har fått genom email- och kvalitativa intervjuer. Det är sju informanter som har besvarat våra intervjufrågor. I analyskapitlet framkommer en diskussion om vår observation och våra egna tankar kring studien. Teori: Vi har i denna uppsats använt oss utav fem teoretiska referensramar och en modell. Teorierna är Sinnesmarknadsföring, Destinationsmarknadsföring, Konsumentkultur, Image och Word of mouth. Modellen heter Människans fem sinnen och sinnesupplevelser. Slutsats: I denna studie om Icehotel har vi kommit fram till att en marknadsföringsstrategi med fokus på människans fem sinnen kan gynna ett företag. Vi har dragit slutsatsen att sinnesmarknadsföring är ett okänt begrepp och om fler företagare blir informerade om dess inverkan kommer de förmodligen att tillämpa det. En förbättrad image kan höja gästernas och dagsbesökarnas helhetsupplevelse. / Purpose: This study examines how the company Icehotel works with marketing and what attracts tourists to visit this tourist attraction. We have chosen to study and research closely on the five human senses, which consists sight, sound, smell, taste and touch. Methodology: The chosen method for this study is that of qualitative method. We have conducted a participatory observation on the destination in order to get a deeper understanding of how the five senses are affected. The empirical data consists of information that we have received by email- and qualitative interviews. In the study seven respondents have answered our interview questions. In the analysis section emerges a discussion of our observation and our own thoughts on the study.  Theory: We have used five theoretical frameworks, as well as one theoretical model from this study. Our theories include, Sensory Marketing, Destination Marketing, Consumer Culture, Image and Word of mouth. The model is called, “The sensory experiences” Findings: In this study about the Icehotel, we came to a conclusion that a marketing strategy with a focus on the five senses can be beneficial for businesses. Sensory marketing is currently an unknown concept. If more entrepreneurs are informed about its impact, they will perhaps apply it. By applying the five senses to their marketing strategies, businesses' images can improve. Hence, raise guests and 'day visitors' overall experiences.

The main aim of this thesis is through the analysis to monitor the domestic tourism in the Region of South Bohemia, to determine participant satisfaction and domestic tourism, and build its profile. A partial aim is to prepare the methodology of investigation of domestic tourism in a chosen area. A part of this thesis is a questioning, which was realised during the summer of 2010 in selected locations in the Region of South Bohemia. Locations were chosen deliberately (based on information from secondary sources). Specifically, the recreational area around the left bank of the Lipno lake, the State Castle and Chateau Český Krumlov, the State Chateau Hluboká, the State Chateau Červená Lhota, the Rosenberg Castle and the Tourist Information Centre Tábor. The outcome of this thesis is the profile of domestic visitor in the Region of South Bohemia and the methodology of build the profile of domestic visitor in an arbitrarily selected area.

No description available.

The aim of the Master thesis is to design the tourist product with elements of gamification for a chosen tourist attraction in the Czech Republic including its implementation. The project partner is Tachov castle which is situated is the town of the same name in the tourist area of Český les. The theoretical part of the thesis is included in the first three chapters, the chapter number four guarantees the transition between theoretical and practical part and the practical part is contained in the chapter number five and six. The theoretical part consists of the general terms which are related to the services and products in the tourism field, then there are defined the current trends in tourism and some marketing aspects of tourist attractions. The fourth chapter deals with the term of gamification and its principles when designing the gamified product. The chapter number five focuses on the analysis of the current situation of using gamification in tourism in the Czech Republic as well as in the foreign countries. In the last chapter there is suggested the gamified tourist product for the chosen tourist attraction. The contribution of the using gamified elements in tourist product is evaluated on the basis of its implementation and of other findings.

The objective of this thesis was to evaluate the attractiveness of Jindřichův Hradec. The theoretical part is a description of the basic assumptions, which are used as standard assessments of potential for tourism. Other, more complex methods are spatial analysis and overlay analysis. The practical part is the description field under review. Detailed analysis of the primary components of the assumptions offer and secondary offer. For further evaluation method is developed based on defining the conditions for tourism, which are then scored and ranked and the obtained information are summarized. The same data are used to create maps in the GIS program. All results are evaluated for overall impression of intensity and attractiveness of tourism. Conclusion is a recommendation for the development of sustainable tourism in the area Jindřichův Hradec.

The objective of this diploma thesis is search processing of tourism, his problematics and protection of the nature. In the other part this thesis deal with analysis of hiking trail in Labske piskovce PLA in focus of potentional atractive with proposal of new hiking trails in this location. Analysis containe all hiking trails in this location according to colored tourism distinction of trails. Proposal of new hiking trails was formed with regard on protection of nature thus at the same time was surrounding area approached for visitors as much as possible. Proposal comprise new and turisty often attended attractiviness. This proposal can produce increase of attractiviness in this district and the influx of new turists.