The purpose of this study is to investigate medical tourism in Jordan through the international patients‘ perspective. The aim is to contribute to a better understanding of international patients‘ consumption behaviour to seek medical treatment, and while at the destination. And also to better understand the medical tourists‘ perceptions of quality of healthcare services. This research was designed to facilitate the identification of the characteristics of medical tourists, their visit, their sources of information and the main pull/push factors influencing their decision to travel. Moreover, it was designed to identify the level of satisfaction held by medical tourists towards their patient experience and their satisfaction predictors, by translating, adapting and validating a patient-centred quality of care instrument and assessing its psychometric properties amongst them. This research used a mixed-methods case study approach. It was conducted in 7 private hospitals with a primary quantitative research method through 302 interviewer-administered questionnaires and descriptive quantitative statistics, Mann-Whitney U Non-Parametric Significance Tests, Principal Component Analysis (PCA) and Factor Analysis. As a complement, qualitative research through 20 semi-structured interviews and content analysis was conducted in order to provide further insights into this area of research. The findings suggest that word-of-mouth recommendations and reputation have the utmost role in informing international patients of healthcare options in Jordan. Furthermore, recommendations from family and friends are the second most important after availability of specialized treatments in influencing the 3 international patients‘ decision to seek international healthcare. Moreover, significant differences in these terms exist between first and repeat visitors, which hold important implications for tourism marketers. Further marketing implications also exist as most patients shift in the type of activities they and their companions undertake after the main treatment period is completed. In terms of satisfaction, Factor Analysis suggest that medical tourists satisfaction of quality of services in Jordan‘s hospitals is based on six predictors including nutritional care, nursing care, physician care, room atmosphere, the procedure for incoming patients and other hospital services. Both quantitative and qualitative analyses show that medical tourists are satisfied with the quality of health care services rendered to them. However, minor areas show less satisfaction. The findings raise issues regarding the recruitment of non-Arab speaking nurses. Drawing together these findings presents implications for medical tourism management, international healthcare marketing, policy-making, and continuous improvement of the services they provide.

<p>Purpose of visit is one of the main determinants of destination choice. Assessing the fulfillment of travelers’ desires could thus gauge the tourism potential of a country from the perspective of travelers. The main reasons for traveling are relaxation, pleasure and entertainment, social interaction, opportunity to meet a romantic or sexual partner, educational opportunity, self-fulfillment, wish fulfillment, shopping, business, holiday, health, and transit. Meanwhile, academic research on satisfying the curiosity about a destination remains underdeveloped. The concept of curiosity is central to motivation and curiosity as a personality trait plays a significant role in the behavior of a traveler.</p> <p><br></p> <p>The goal of this dissertation was to examine the tourism potential of a destination from the point of view of travelers interested in exploring new horizons and perspectives to better fulfill their expectations and increase customer satisfaction. The purpose of this study is three-fold: (1) conceptualize destination curiosity; (2) develop a scale for destination curiosity; (3) examine the impact of destination curiosity as a major driver of international travel. For the latter, a set of integral relationships across different measurement items associated with destination curiosity and the cultural identity dimension of place identity is instituted in an SEM model in which the dependent variable is international visit intention. </p> <p>For this purpose, this study coined the term destination curiosity (hereafter, DC), which was defined as the travel enthusiasm that is reflective of a curious behavior to explore and seek fulfillment in acquiring knowledge through the actual travel experience at the destination. Aligned with Berlyne’s definition of curiosity and exploratory behavior, who is the most influential contributor to the concept of exploratory behavior, the two main dimensions of curiosity continue to be perceptual curiosity, which is more emotionally driven, and epistemic curiosity, which is information seeking behavior and cognitively driven.</p> <p><br></p> <p>Having addressed both the affective and cognitive drivers of curiosity to conceptualize DC, sensation seeking, novelty experience, need for cognition, and perceptual curiosity were incorporated into the approach. DC was conceptualized according to Fine's clockspeed model (1998). Fine’s model is related to the rate of change and includes two dimensions: process control (integrality-modularity) and decision control (slow-fast clockspeed). By incorporating this model, both the complexity and diversity dimensions of DC were considered. Therefore, DC was conceptualized in a way that illustrates how the existing or potential competitive advantages of destinations can influence the destination choices of travelers when they travel to explore new horizons and perspectives. In this study Fine’s clockspeed model—as a supply chain model defined to be used by suppliers/organizations—is incorporated in conceptualizing destination curiosity, as personality trait of a traveler, with the lens of demand expectation. </p> <p><br></p> <p>As for developing a scale through a rigorous approach via higher-order factor modeling, a scale was developed to measure DC. Delphi method was used to purify the initial measurement items that were adopted from the perceptual curiosity scale (Collins, Litman, & Spielberger, 2004), the need for cognition scale (Cacioppo & Petty, 1982), the desire for novelty scale (Pearson, 1970), and the sensation seeking scale (Zuckerman, Kolin, Price, & Zoob, 1964) in the travel context. In addition, EFA and higher-order factor modeling were incorporated to develop a scale. </p> <p><br></p> <p>Finally, to ensure the predictive validity of the developed scale, another study was designed to examine the mediating effect of DC on the impact of the cultural identity (dimension of brand identity) of a country on international visit intention. Motion pictures, mega-events, or gastronomy arguably act as instigators; while established brand persistence, geopolitics, or the existence of stereotypes about a destination act as inhibitors when it comes to one’s willingness to travel to another country. Therefore, Turkey was chosen for the context and a scenario was defined that addressed all the mentioned elements. The cultural identity of a destination was considered a proper antecedent for examining the mediating effect of DC on international visit, as the desire to enjoy unique pleasant experiences is likely to be universal. Meanwhile, culture is undoubtedly a unique attribute of any destination, whether a destination affiliated with thousands of years of fame or a non-major tourist destination which has sustained its culture. The significant mediating effect of DC in that study shows its importance in destination marketing.</p> <p><br></p> <p>The DC is arguably critical for the improvement of relations between nations. The more people travel to explore new horizons and perspectives, the more they will understand each other. In the same vein, for travelers with a high level of DC, traveling is a means of nourishing their soul that can eventually improve the well-being of the global society.</p>

The current tourist behavioural trends and the increasing number of visitor nights can no longer be the main focus of the international tourism industry, as they harm the physical and social environment. However, in the current profit-driven economic and political systems, reducing the intensity of travelling seems unrealistic; besides, many people's livelihoods are dependent on the industry. Nevertheless, we should always strive for the utmost to mitigate harmful consequences. Travellers' behavioural patterns pose a major barrier to reforming the industry, calling for long-term connections and engagement with the physical and social environment as a possible solution. Therefore, we investigate the potential of transforming the hedonistic tourist attitude into one that values meaningful connections. Our research explores the emotional dimensions of DNA journeys and the effects of the travellers’ shifting identities on their behaviour. The semi-structured interviews helped unfold the emotions of participants emerging during their journeys. The findings indicate that the travellers' newly awakened emotions led to new attitudes of openness, acceptance and curiosity. We concluded that the emotions faced by DNA travellers as part of their identity construction could translate into the adoption of behavioural norms that bring new perspectives on responsible travelling by enabling a deeper connection to the destination. Genealogical mapping-based journeys embrace the appreciation of commonalities and differences as travellers enter a country with open hearts and minds. / A jelenlegi turisztikai viselkedési tendenciák és a növekvő vendégéjszakák száma nem lehet többé a nemzetközi idegenforgalmi ipar középpontjában, mivel ezek károsítják a fizikai és társadalmi környezetet. A jelenlegi haszonközpontú gazdasági és politikai rendszerekben azonban az utazás intenzitásának csökkentése irreálisnak tűnik, ráadásul sok ember megélhetése függ ettől az iparágtól. Ennek ellenére mindig a lehető legtöbbet kell tennünk a káros következmények mérséklése érdekében. Az utazók viselkedésmintái komoly akadályt jelentenek az iparág reformjának, és a szakemberek hosszú távú kapcsolatokat, valamint a fizikai és társadalmi környezettel való elkötelezettséget sürgetik. Ezért megvizsgáljuk a hedonista turista attitűd átalakításának lehetőségét egy olyanná, amely értékeli a jelentőségteljes kapcsolatokat. Kutatásunk a DNS-utazások érzelmi dimenzióit és az utazók változó identitásának a viselkedésükre gyakorolt hatását vizsgálja. A félig strukturált interjúk segítettek feltárni a résztvevők utazás során felbukkanó érzelmeit. Az eredmények azt mutatják, hogy a résztvevők újonnan ébredt érzelmei a nyitottságot, az elfogadást és a kíváncsiságot ösztönözték. Arra a következtetésre jutottunk, hogy a DNS-utazók által az identitásépítés részeként megtapasztalt érzelmek olyan viselkedési normák felvételéhez vezethetnek, amelyek új távlatokat kínálnak a felelős utazással kapcsolatban, a célállomással való mélyebb kapcsolódáson keresztül. A genealógiai feltérképezésen alapuló utazások a hasonlóságok és a különbségek megbecsülését segítik, mivel az utazók nyitott szívvel és elmével lépnek be a célországba.

The thesis is an examination of Aboriginal cultural tourism based on interviews with national and international tourists. The research found that the opportunity for tourists to share personal intimacy with Aboriginal people often outweighed the attraction to the cultural aspects of the tours and that this can contribute to the discourse of reconciliation.

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The thesis is an examination of Aboriginal cultural tourism based on interviews with national and international tourists. The research found that the opportunity for tourists to share personal intimacy with Aboriginal people often outweighed the attraction to the cultural aspects of the tours and that this can contribute to the discourse of reconciliation.

M. Tech. (Department of Tourism and Hospitality Management, Faculty of Human Sciences) Vaal University of Technology. / Tourism is regarded as a global phenomenon in the 21st Century and is the world’s largest and fastest growing industry. Many countries globally look at tourism as a key driver for economic growth and rescue to their economic slumber (Brida, Lanzilotta, Moreno & Santiñaque 2018:62). In South Africa, tourism contributed immensely to total employment and economic activity in the country and the government sees this industry as a great resource, the country’s strategy for expansion and a possible vehicle to take South Africa into a new economic trajectory. The National Department of Tourism developed the National Tourism Sector Strategy (NTSS 2016-2026) to facilitate the growth of this industry. As a result, direct tourism performance is measured on an ongoing basis against the goals set for South Africa of which two of the performance measures are length of stay and direct spend (NTSS 2019). These two are important because if visitors stay for longer periods at a destination, their spending increases as they partake in more tourism activities and pay for accommodation. This in turn increases the value attached to tourism as an engine for economic growth (SA Tourism 2007:59). Tourists’ spending and length of stay are therefore very important variables in the tourism industry as they contribute immensely to the economic value of tourism to specific destinations (Wong, Fong, & Law, 2016:958; Wang, Fong, Law & Fang 2018:472; Montañoa, Rossellób & Sansób 2019:112). Length of stay and average spend per day by tourists are fluctuating for South Africa as a tourism destination (SAT 2009-2018). The growth of both these variables has also been small over a period of ten years. These fluctuations and slow growth exert pressure on the tourism industry (SAT 2005-2018) and therefore annually form part of the strategic objectives of the National Department of Tourism (NTSS 2019). An in-depth analysis of these two variables is lacking and understanding the factors influencing these two variables within a South African context is of paramount importance to improving the economic value of tourism to the country. Although the factors influencing the two variables have been widely researched, these cannot be stereotyped to all destinations as they are destination specific (Barros & Machado 2010:693; Gemara & Correiab 2018:56) and these have not been analysed in the context of South Africa as a tourism destination. Though fluctuating patterns and slow growth on tourists’ length of stay and spending in South Africa is evident and is a cause of concern, the real problem here is lack of in-depth information on factors which influence these two key variables from a South African perspective. Even though South African Tourism have placed length of stay and spending of tourists as key strategic variables that need to be closely monitored and improved it needs action from the South African context. Once these factors are known, only then can South African Tourism be able to condition them positively for the benefit of the country’s economy. This research therefore sought to explore the factors influencing the stay duration and spending behaviour of international air tourists to South Africa and how these factors can be developed to increase tourists’ length of stay and spending in South Africa. Hence the aim of this research was to identify and analyse factors that influence length of stay and spending behaviour of international tourists reaching South Africa by air and in both cases, attention was given to the intrinsic and extrinsic contributing factors. Literature was reviewed on tourists’ travel behaviour by means of an in-depth discussion of travel motivations in general and travel motivations to South Africa specifically, tourists’ decision-making process, type of holiday decisions tourists makes, and the factors that influence these tourists’ decisions. The composition of the total tourism product was also analysed as this has an influence on tourists’ travel behaviour. This was followed by a comprehensive analysis of literature concerning tourists’ spending behaviour and visitors’ length of stay, which form the pith of this study. The analysis focused on the definition of concepts such as tourists’ length of stay and spending behaviour, the importance of length of stay and spending behaviour of tourists in tourism, how tourism spending is measured, how tourism expenditure data is gathered, what constitutes tourism spending/expenditure and lastly the factors which influence tourists’ length of stay and spending behaviour. A quantitative paradigm in the form of a sample survey was used in conducting this research. This research follows a cross-sectional design (exploratory and descriptive in nature at the same time) which involves the collection of data on more than one case and at a single point in time. The target population of this study comprised international tourists who visited South Africa by air. These visitors were accessed at one of the top tourist attractions in Cape Town (one of the most popular cities for international tourists) namely Table Mountain Cable Way. Table Mountain was selected as a data collection hub as it enjoys the lion’s share of South Africa’s international tourist arrivals. According to the Table Mountain Aerial Cableway Company (TMACC2014:11), Table Mountain was named Africa’s leading tourist attraction in the World Travel Awards 2014 which makes it possible to pull many international tourists to the country of South Africa. Guided by previous similar studies, the sample size for this study was predetermined at 800 respondents of which 720 were completed without error signifying a response rate of 90%. A non-probability sampling technique namely convenience sampling was chosen for this survey as no list was available on who would be visiting the Table Mountain Arial Cable Way. The 800 international tourists were therefore purposively (only international visitors) and conveniently recruited depending on their willingness to participate in the research project; thus, a non-probability sampling technique was followed. Through the researcher distributing the questionnaire in person and using own judgement, a diverse range of nationalities, age groups and gender was included in the sample for it to be a close representation of all the visitors to South Africa as well as of the phenomenon under investigation. The questionnaire was designed and used to obtain detailed data on travel motivations, spending patterns and length of stay of the international air tourist market to South Africa. The questionnaire was designed from previous studies related to the above key variables and this added to the content validity of the questionnaire. A pre-test study was conducted by means of 10 survey questionnaires administered to academic experts at a University who had travelled abroad, and this added to the face validity of the questionnaire. The Statistical Package for the Social Sciences (SPSS) version 23.0 for Windows was used to analyse the data and data gathered was presented by means of frequency tables and analytically described, subjected to exploratory factor analysis, one-way analysis of variances (ANOVA), t-tests, and Spearman’s rank order correlation analysis to establish the relationships between variables. Based on the empirical findings of this research project it is concluded that more males than females participated in this research and on average the age of the participants is 41 years, mostly married people and mainly staying in hotels and lodges. A variety of nationalities participated in this research but most of the respondents were from USA, UK followed by a huge margin from Germany, Netherlands and Australia, a profile which matches that of typical visitors to South Africa and were holders of a degree or diploma, followed by those with a postgraduate qualification with the majority being professionals followed by those in managerial positions. Most of the respondents to the study were first-time visitors to South Africa, travelling in a group of 3 or less people, and the average number of people in the travel group was 4 people and the average number of previous visits to South Africa was 1.68 times. Many of the respondents to this study travelled to South Africa mainly for holiday/leisure mostly to enjoy the natural attractions of South Africa since they placed high importance on appreciation of natural resources, enjoyment of beautiful scenery and sightseeing of tourist spots as important travel motivators. Most of the respondents to this study stayed on average 16.42 days which is higher than the annual average length of stay of international tourists. This information is very important from a marketing perspective as it helps in the profiling of tourists, targeting, tourism product development and positioning. Of importance as well is the fact that that the bigger the travel group the higher their spending will be. The most important aspects directly and significantly influencing length of stay were time constraints, the location of South Africa and financial constraints. It can be concluded that length of stay, availability of time to shop and respondents’ experience as a tourist directly and significantly contributes to visitor spending while interaction with the locals does not. The main travel motivations of international tourists to South Africa were Relaxation and Novelty, Social motivations, Cultural and heritage motivations, Personal Motivations and Destination motivations, of which Relaxation and Novelty and Cultural and Heritage motivations were rated high as travel motivations of tourists to South Africa. The main factors influencing length of stay of the respondents to this study were Personal experience, Access attributes, Destination attributes and Personal constraints. Of these factors, personal constraints and destination attributes ranked the highest as influencers of tourists’ length of stay. The respondents’ length of stay was least influenced by access attributes. The main factors influencing tourist spending patterns as determined by the factor analysis were: “Access and opportunity”, “Time availability” and “External influences”. Tourists’ spending was to a larger extent influenced by time availability followed by access and opportunity but least affected by external influences. The recommendations to increase length of stay and spending of inbound air tourists to South Africa made in this study are specific to South Africa as they were derived from a deep exploration of factors that influence air tourists’ length of stay and spending behaviour to South Africa. If South African Tourism, tourism industry associations and business owners implement these recommendations, this will improve both stay duration and spending of inbound air tourists to South Africa which has been fluctuating and showing slow growth. The recommendations most importantly add to literature that was lacking from a South African perspective on how length of stay and spending can be positively influenced for inbound air tourists to South Africa. The recommendations are as follows: South African Tourism, various industry associations (FEDHASA, ASATA, GHASA, RASA, SATSA), tour operators and travel agents, individual tourism and hospitality business companies that offer tourism products and services to inbound air tourists should take into consideration that length of stay is inhibited by personal constraints. It is thus important to offer value for money to the tourists. Continuous creative marketing strategies should be employed to attract long staying tourists to this country. South African Tourism, tourism business owners and industry associations should utilise new approaches and strategies that provides information about diverse range of attractions, spending opportunities and facilitate easy access as these are important to tourists who stay longer. Tourists’ personal experiences have a significant influence on tourists’ decisions to stay for longer periods hence South African Tourism and respective industry associations should offer thorough training to tourism and hospitality product/service providers and employees to enhance quality interaction with the visitors as this has a significant influence on the tourists’ decisions to stay longer in South Africa. Tourists that have been to South Africa before were influenced by personal experiences to stay for longer periods while the older and higher educated tourists were less influenced by the length of stay factors owing to their experience and confidence of what they want from a holiday in South Africa. South African Tourism, industry associations and tourism business owners should therefore target repeat visitors and the old, educated tourist market as they tend to stay for longer periods thus adding to the economic returns through their prolonged spending. Tourists that travel in larger groups are influenced by personal constraints, namely time and money; hence creating opportunities for value packages by tourism business owners in conjunction with wholesale and retail travel companies will ensure that this market stays longer in South Africa. Since destination attributes have proven to significantly influence length of stay of international tourists to South Africa, South Africa Tourism needs to create awareness on tourism opportunities that are not fully realised. This will increase tourists’ knowledge of the wide variety of activities and attractions to see in South Africa; hence they will budget long enough time to enjoy these products. Since spending patterns of tourists are influenced by time availability, if tourists stay longer, they will have enough time to shop and to experience destination products and services; hence their spending will rise. It is important to improve the environment related to Access and opportunity, Time availability and External influences as these factors influence how much tourists spend in the destination visited. The most important aspect to give attention to in order increase tourists’ spending is time availability. Opportunities should be created for tourists to spend money, which should be communicated on various platforms. South African Businesses that offer shopping opportunities (especially in shopping malls) should extend shopping hours late in the evening to allow tourists time to shop but safety and security should be geared up. Most of the tours do not always offer ample time for shopping and this should be communicated to the tour operators as it will also assist the local economy to grow.

Energy use associated with tourism has rarely been studied, despite a potentially considerable contribution to global or national energy demand and concomitant greenhouse gas emissions. In New Zealand, tourism constitutes an increasingly important economic sector that is supported by the Government to induce further economic growth. At the same time New Zealand is facing the challenge of reducing currently increasing fossil fuel combustion and carbon dioxide emissions. As a response, this study investigated the contribution tourism makes to energy use in New Zealand. In particular it has examined the role of the three main tourism subsectors (transport, accommodation, and attractions/activities), and different domestic and international 'tourist types'. Seven separate data analyses provided inputs for building a model based on 'tourist types' from which energy use in the New Zealand tourism sector could be estimated. Tourism was found to contribute at least 5.6% to national energy demand, which is larger than its 4.9% contribution to GDP in 2000. Transport, in particular domestic air and car travel, was identified as the dominant energy consumer. Within the accommodation sub-sector, hotels are the largest energy consumers, both in total and on a per visitor-night basis. Of the three sub-sectors, attractions and activities contribute least to energy use, however, activities such as scenic flights or boat cruises were recognised as being energy intensive. As a result of larger visitor volumes, domestic tourists contribute more to energy consumption than international tourists. Domestic and international tourists types differ in their energy consumption patterns, for example measured as energy use per travel day. Tourist types that rely on air travel are the most energy intensive ones, for example the domestic 'long air business' travellers or the international 'coach tourists'. The importance of international tourists' energy use will increase, given current growth rates. There are many options to decrease energy use of the tourism sector, with the most effective ones being within the energy intensive transport sub-sector. Increasing vehicle efficiencies and decreasing travel distances appear to be the most promising measures. This study argues that energy use depends largely on tourists' travel behaviour. Changing behaviour is possible but is postulated to be very difficult, and further research is needed to better understand tourists' motivations, expectations and decision-making. Only then, can strategies be developed and implemented to alter travel behaviours to better balance energy use, other environmental impacts and economic yield. Such a balance is a crucial consideration in the search for more sustainable forms of tourism.

The tourism industry is becoming increasingly more competitive, making it essential for tourism destinations to understand why tourists travel to specific destinations. Travel motives are seen as important factors affecting tourist behaviour. Understanding the travel motives of tourists is essential information for the development of a tourism product and its marketing strategy. Tourists to different destinations have different internal reasons for doing so, and wish to fulfil certain needs. These needs motivate tourists to choose a certain destination and, therefore, identifying the travel motives of tourists to tourism destinations will help the destination to better target their marketing strategies to tourists with common motives. The aim of this study is to determine the travel motives of tourists to selected national parks in South Africa as well as to determine whether there are differences and/or similarities between these motives. The parks concerned are the Addo Elephant-, Augrabies Falls- and Golden Gate Highlands National Parks. This will assist SANParks in their future marketing efforts and help to better understand why the tourists choose to visit the respective parks. A literature review regarding tourist behaviour was carried out to achieve Objective 1, which was to conduct a theoretical analysis of tourist behaviour. The primary reasons for understanding tourist behaviour are to be able to retain your customer for life, to fulfil the tourists’ needs and to develop better target marketing strategies. To understand tourists’ travel motives better, studying tourist behaviour becomes important. The tourist’s decision-making process (that forms part of the tourism behaviour model) is divided into six stages. These are, awareness of a need; seeking information; evaluation of information; decision making; action or buying and postpurchase evaluation. The tourist behaviour model consists of a number of factors that influence this decision-making process, including internal (for example perception, learning and motivation) and external (for example culture, social class and family) influences as well as personal (race, gender and age) and market-related (climate, economy and government) influencers. The most important influence relevant to this study is motivation. To achieve Objective 2, which was to conduct a theoretical analysis of travel motives of tourists to nature based products, a literature review concerning the travel motives of tourists was carried out. This revealed that a number of different travel motives to tourism destinations have been identified. Internal needs motivate tourists to travel to specific destinations, in the hope of fulfilling these needs. Research on travel motives is based on a number of theories, and some of the important motives that arose were: nature, wildlife, escape, relaxation, education, novelty, socialisation, family recreation and destination attractions. In conclusion, there are similarities as well as differences in the travel motives of tourists to different natural areas. Objectives 3 and 4 included determining the profiles as well as the travel motives of tourists to the selected national parks. Secondary data was used to determine the profiles and travel motives of the tourists. The first section focused on the profiles of the tourists, which proved to be quite similar in all three parks, with minor differences regarding province of residence and the languages spoken. The second section focused on the travel motives of these tourists, and a factor analysis was used to extract six factors from the data. These factors were: relax and socialise, park attractions, nature and wildlife, knowledge-seeking, photography and park activities. The factors of tourists to each park were compared by means of a practical significance test (ANOVA) to determine the differences in travel motives to each park. The results revealed that certain travel motives were more important to certain of the three selected national parks, for example: knowledge-seeking is more important to tourists visiting the Addo Elephant National Park, relax and socialise is more important to tourists visiting the Augrabies Falls National Park, and park activities are more important to tourists visiting the Golden Gate Highlands National Park. By determining the differences and similarities in travel motives to the three selected national parks, the aim of this study was achieved. The results are in agreement with other researchers’ findings that there are a number of travel motives motivating tourists to visit certain destinations, and this study determined that these motives differ from destination to destination. / Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2012.