This research studied a possible strategy to attract Nicaraguan people to visit Taiwan as tourists. Taiwan is known as East Asia’s sole island bisected by the Tropic of Cancer. Undoubtedly, it is rich in tourism resources; it’s developing its destinations, theme and lifestyle as well as health and fitness tourism. Taiwan has great potential in ecological travel such as bird watching, and whale and dolphin watching, and theme travel like festival tourism, cultural tourism and medical/recuperative tourism. Now with firsthand experience, Taiwan has shown me fascinating places of unique splendor, beauty and traditions. As a Nicaraguan citizen, I have sympathized and shared similar experiences with my countrymen (Nicaraguans) while living and studying in Taiwan. They have manifested great interest in traveling. Undoubtedly, Nicaraguan people are willing to visit, know, and explore places, especially Asian countries. As a result, we did interviews to a focus group of Nicaraguan students, first-time Nicaraguan visitors and a diplomat to study whether my countrymen would choose to travel to Taiwan as tourists. In the interviews, we found common themes, categories and patterns that suggest to us that Nicaraguans would choose Taiwan as a tourist destination. Providing affordable tourist packages to these visitors would give the opportunity to have access and channels to travel to Taiwan. This in turn, led us to suggest a way to attract Nicaraguan visitors to travel to Taiwan as tourists. Keywords: Tourism, Nicaragua, Tourist attraction, Tourist destination, Destination image

Notions "attractiveness" and "friendliness" in the context of a tourism destination are currently not too researched and developed. Due to increasing competition in the tourism market, tourism destination try to determine the level of their general attractiveness and try to identify specific factors, that determine whether the target visitors consider just this destination as attractive and friendly. Although they are an important indicators, for destination management as well as for public management and regional development, the approaches to their measurement are not generally accepted and identified, because they are subjective focused and specific characterized. This diploma thesis provides fundamental and comprehensive overview of attractiveness and friendliness tourist destination measured approaches.

The thesis deals with marketing activities of the north-bohemian town Žatec in terms of Tourism. It discovers its predispositions to be successful and up-to-date tourist destination. It highlights the role of the Tourism Office in Žatec as the main participant of the tourism in the town. The main goal is to evaluate current position of the town as one of the tourist destinations in the Czech Republic, to analyse current marketing strategy and to project a new marketing strategy for 2013. The thesis was discussed with the culture management of the town. It will be also a clue for the management to set its 2013 marketing strategy.

The thesis deals with the issues of the rival tourist destinations and the question concerned with the measurement of competitiveness. The objective is to propose tactical measures for the Destination management company of the town Český Krumlov and thereby strengthen the competitive position of this destination. To meet the goals of the thesis it proceeds from the research of foreign approaches to measure competitiveness that is modified in conditions of the Czech tourist destination. It specifically uses AHP method to determine the importance of the competitiveness's factors and combination of different techniques for gathering information to assess the degree of fulfilling these factors. The data obtained from Český Krumlov are compared with other competing destinations in the Czech Republic and on its basis it formulates appropriate recommendations (measures).

This study explores the branding, and promotion of tourist destinations in Cameroon. The research aims to identify strategies and challenges faced in positioning Cameroon as a competitive tourist destination and suggest areas for improvement. The research methodology employed a combination of content analysis, case studies, and interviews with industry experts. The findings highlight the significance of effective branding and promotion strategies in attracting tourists and creating economic benefits. Challenges such as language barriers and access to industry experts were encountered during the research process. The study recommends further research with a larger time frame to gain more insights. Overall, this research contributes to understanding the implications and opportunities for enhancing the branding and promotion efforts of tourist destinations in Cameroon.

The aim of this diploma thesis is to create a general outline reflecting promotion of the Czech Republic in tourism in past 10 years. The first chapter specifies the key issues dealt with in the thesis namely theoretical definitions of tourist destination, marketing and management of the destination and its characteristics. For instance creation of regional touristic products (packages), which are essential in terms of representation of the Czech Republic in foreign markets. The following part deals with promotion and image of the Czech Republic as a tourist destination. The third chapture describes development of efforts to promote the Czech Republic as a tourist destination as well as the role of organizations that control the whole promotion. The last section outlines, evaluates and compares individual marketing strategies, campaigns and activities of the national agency CzechTourism from its beginning until 2007.

Spiš region is one of the most interesting regions in Slovakia. It has many natural and cultural monuments, sports and recreational facilities and other tourist attractions. This natural and cultural heritage is of transnational importance. Moreover, the unique combination of diverse attractions, which are concentrated in a small area, is the main source of competitive advantage. The thesis is focused on the analysis of conditions for development of tourism and analysis of marketing activities of the region. First, we assessed the primary and secondary offer of the destination. Although it is relatively wide, the problem is its concentration in the larger tourist centers and cities, often poor quality of services or inadequate price for offered quality. On the field of marketing activities, two main ideas for support of the development of tourism are proposed. Firstly, it is a clear definition (geographically) of the region as a destination. Secondly, an existance of a tourist organization that would promote cooperation between individual entities and public sector and create a single marketing strategy for the region Spiš is proposed. Spis region has a great potential for tourism, but needs to use and develop constantly.

Kutná Hora is a beautiful historical city and one of most significant tourist destinations in the Czech Republic. Taking its importance into account the historical city centre of Kutná Hora became UNESCO World Heritage Site in 1995. In spite of this international recognition, the town currently has to face the problem of the decreasing number of visitors as well as their short stay. The aim of my thesis is to describe the current commercial communication of the Kutná Hora city implemented mostly by local tourism agency and to analyze its future potential. Another objective is to suggest improvements of city marketing in order to increase the city's tourism profit in future. The thesis explains the principles of marketing strategies for tourist destinations demonstrated by the example of the city of Kutná Hora. The result is based on classified literature, my own research and data delivered by experts working in the tourism field. The author gives practical recommendations which could be a basis for the future destination management of Kutná Hora city.

This Master's thesis deals with an analysis of cycling in Vysočina region based on that a project focused on a promotion of cycling in the area is to be designed. The main objective is to find appropriate means of transport that should serve cyclists to approach their favourite tourist destinations. Together with newly created lines corresponding to the tourist destinations a realizable project should be designed the purpose of which is to promote tourism in Vysočina region.

<p>Sweden as an international tourist destination occupies an important role in the Swedish trade industry and therefore the country’s economic development. It is therefore of importance to incorporate planning in the marketing process of Sweden to be able to keep a position on the world map as an attractive tourist destination. Tourism and international marketing of the country Sweden has shown to be of interest on a governmental level to promote the destination on a global arena. The result of this interest has led to the development of the government owned company VisitSweden, who officially is responsible to promote Sweden internationally wide as a tourist destination. The purpose of this study is consequently to analyze VisitSwedens international marketing of Sweden as a trademark. The study also aims to evaluate the company’s attitude and activities to show the importance of the company’s existence in the Swedish tourist industry.</p><p>The result of the study shows that there are flaws in the marketing tools that the company use in their current communication with the international market. As these tools are the company’s main communication tools, VisitSweden are criticised not to achieve their main goals that consist of creating and marketing the trademark Sweden. The fact that VisitSweden is a governmental organisation, financed with state funds, also incorporates a certain responsibility towards the Swedish tourist industry to achieve positive results through the company’s activities. VisitSwedens effort is important and should therefore be improved and reinforced to stimulate the trademark Sweden and the international communication. Finally, an alternative international marketing campaign has been developed for the company to be used to communicate a united image and trademark of Sweden, which also could be used by tourism companies countrywide.</p> / <p>Sverige som internationell turistdestination har idag en betydande roll för det svenska näringslivet och därigenom landets ekonomiska utveckling. En planering inför denna destinations internationella marknadsföring är därför av vikt för att bibehålla en position på världskartan som lockande turistdestination. Turismen samt den internationella marknadsföringen av landet Sverige har även visat sig vara betydelsefull för dem som arbetar på regeringsnivå för att främja Sverige i utlandet. Ur detta intresse på regeringsnivå har således det statliga företaget VisitSweden vuxit fram och kommit att bli det företag som officiellt är ansvarigt för den internationella marknadsföringen av Sverige som turistdestination. Syftet med denna studie är följaktligen att analysera den internationella marknadsföringen av Sverige som varumärke med utgångspunkt från företaget VisitSwedens verksamhet. Undersökningen syftar till att utvärdera företagets attityd och arbete, för att påvisa vikten av företagets verksamhet för den svenska turistnäringen.</p><p>Resultatet av studien visar på att det existerar brister i de marknadsföringsverktyg som undersökts och som företaget nyttjar i sin aktuella internationella marknadsföring. Då dessa verktyg är företagets huvudsakliga kommunikationsverktyg som används för att nå ut till den internationella marknaden, kritiseras VisitSweden att inte uppnå sitt huvudsakliga mål med att skapa och marknadsföra varumärket Sverige. Att VisitSweden också är en statlig organisation innebär ett visst ansvar att uppnå positiva resultat med sin verksamhet då företaget finansieras av statliga pengar samt verkar med syftet att gynna svensk turistnäring. Företagets arbete anses vara viktigt för den svenska turistnäringen, och bör således förbättras och stärkas för att stimulera varumärket Sverige samt kommunikationen på den internationella marknaden. Slutligen har det utarbetats en alternativ internationell marknadsföringskampanj som företaget kan använda för att kommunicera gemensam bild av Sverige, som även kan nyttjas av nationella turismföretag.</p>