L’industrie du tourisme est reconnue comme partie intégrante de l’économie dans un environnement mondial soumis à des influences macro difficiles à gérer et à maîtriser. Le tourisme alternatif tel que le tourisme éthique, est considéré comme une solution durable pour une industrie d’une grande importance dans le monde et qui représente une possibilité de survie économique pour certains pays. L’objectif de cette recherche était d’évaluer la perception du rôle de l’éthique sur la formation de l’image d’une destination touristique par un public étudiant voyageur français, et son influence sur ses choix. La méthode choisie a été principalement une approche constructiviste et qualitative permettant de transférer la contribution des connaissances à plusieurs disciplines, et a engendré des implications managériales dans l’industrie du tourisme. Les résultats démontrent que, bien que l’image éthique d’une destination touristique est principalement influencée par les aspects sociaux et environnementaux, pèsent également des considérations de gestion qui découlent des implications économiques et politiques du tourisme et des activités touristiques. Ces considérations seront essentielles lors de l’élaboration de futurs produits touristiques pour le marché cible que sont les futurs visiteurs dans un environnement mondial de plus en plus accessible. / The tourism industry has proven to be an economic reliance in a global environment that is subject to macro influences that are difficult to manage and sustain. Alternative tourism, such as Ethical tourism, is seen to be a sustainable solution for an industry that holds much importance worldwide and for some countries, presents economic survival. The aim of this research was to evaluate how the French student travel market perceive the role of ethics on tourist destination image formation and its influence on holiday choice. This was primarily achieved by adopting a constructivist and qualitative approach that allowed for rich knowledge of contribution to be transferred to several academic disciplines and provided managerial implications for the tourism industry. Findings show that although an ethical tourist destination image is principally influenced by social and environmental impacts, there are also managerial considerations that derive from the economic and political implications that come from tourism and tourist activity. These considerations will be key when developing future tourism products for a target market who are the future visitors of an ever increasing accessible global environment.

The thesis looks into the under-researched phenomenon of ‘stasis’ that can be observed in many emerging tourist destinations in the world. Stasis—defined here as non-growth—has been essentially addressed in the tourism literature from the perspective of operational constraints. However, in this thesis it is argued that such an approach neglects to consider these constraints as outcomes of deeply sedimented and chronically reproduced structural properties. In other words, the study attempts to gain an understanding of why operational constraints fail to receive response in destinations experiencing stasis. With its focus on stasis rather than on change, the study adopts an innovative approach to tourism development, intending in this way to add to destination development theories.Accordingly, the examination of the research problem is integrated into the general reflection on the development of tourist areas, composing the theoretical background of the study. Moreover, two important methodological decisions are made with the aim to better grasp the dynamics of tourism development within stasis. A first decision is to dissociate the quantitative aspects of destination development from the qualitative ones, introducing two distinctive constructs named destination growth and destination shaping. A second decision is to address the research question from a strategic relational approach to structure and agency. The use of a structure-agency approach is decisive in appraising the extent to which structural constraints affect tourism stakeholders’ actions. The phenomenon is explored empirically from a critical theory perspective and a qualitative approach based on a single case study. The case under scrutiny is Gabon, a politically stable destination with acknowledged tourism assets and a tourism strategy adopted in the past decade. Gabon is examined essentially for its function as internal leisure travel destination. The analysis thus includes both domestic and international tourism, but limits itself to leisure travel. The study results indicate that, in the case of Gabon, structural properties and their rigidity explained a great deal of operational constraints and their continuity over time. However, and while structural properties adversely affect destination development, including growth, tourism initiatives are still able to emerge. These tourism initiatives are varied in that they are undertaken by different types of actors, they have different goals and take different forms. Yet, very few of these tourism stakeholders are in a position to modify the country’s structural properties due to a high centrality of social control. In such context, destination growth is primarily determined by the vested interest of a small circle of agents with social power. In conclusion, a country’s structural properties need to be regarded as spatialized and temporalized tendencies having a selective effect on actors but cannot fully explain action, hence destination development. In turn, action is intended—and strategic—but results do not necessarily match initial intentions. This implies that tourism development cannot be apprehended through the sole actions of tourism stakeholders, but need a combined analysis of the interrelationships between structure and agency. / Doctorat en Sciences / info:eu-repo/semantics/nonPublished

The subject of the thesis named "The selected factors of competitiveness of tourist destinations", is defining issues of the regions, regional competitiveness and ways to measure it. This work is divided into two parts. In theoretical part I describe the characteristics of tourism, the competitiveness of tourism and ways of its measuring. In the practical part I concentrate on the Shumava-west microregion, analysis of selected factors of destination competitiveness and comparison of selected factors of competitiveness of two microregions. The conclusion consists of summary rating and improving proposals for the status of the Shumava-west microregion on the tourism market.

No description available.

Um megaevento esportivo pode modificar o cenário de um país e influenciar na sua imagem como destino turístico, bem como na imagem da cidade que o sedia. Megaeventos, como os Jogos Olímpicos, envolvem mudanças: sociais, investimentos financeiros e de infraestrutura, e maior visibilidade internacional. A avaliação da imagem da cidade-sede pode impactar na imagem do destino ao qual ela faz parte (efeito recíproco). Partindo desse pressuposto, da importância do turismo na economia mundial/brasileira e da relação entre megaeventos esportivos e o aquecimento dessa atividade, o objetivo desta tese foi verificar os efeitos recíprocos de imagem entre a cidade-sede de um megaevento esportivo e o destino turístico ao qual ela faz parte (destino-mãe). O foco foram os Jogos Olímpicos de 2016 no Rio de Janeiro-Brasil. Foi realizada pesquisa descritiva/ quantitativa por meio de questionários fechados, com estrangeiros de 48 países (n=340), utilizando escala Likert de sete pontos. A escala foi baseada nas dimensões de imagem de destino: cognitiva e afetiva, tendo como variáveis moderadoras: a familiaridade e a animosidade com o destino-mãe e o envolvimento com os jogos. Para a análise dos dados foi utilizada a modelagem de equações estruturais VB-SEM por meio do software SmartPLS 3. Os resultados apontaram para avaliações positivas da imagem de destino, do Rio e do Brasil, identificando a dimensão cognitiva como a mais relevante. Foi confirmado efeito recíproco positivo e forte entre as imagens do Rio como sede da Olímpiadas de 2016 e Brasil como seu destino-mãe e também o contrário, contudo não foram encontrados efeitos de moderação. No caso especfício da animosidade não houve presença dessa variável em relação ao Brasil, o que é um resultado positivo. Este trabalho traz contribuições teóricas por estudar os efeitos recíprocos de imagem em destinos, especialmente considerando um contexto de megaevento esportivo e contribuições práticas para o desenvolvimento de políticas de turismo mais integrativas entre destino-mãe e cidade/ regiões do seu território e até mesmo para a captação e realização de novos grandes eventos. / A sport mega event can modify a country\'s scenery and influence its image as a tourist destination, as well as the host city image. Sports mega events such as the Olympic Games involve a series of changes: social, financial and infrastructure investments and a greater international visibility. The host city image evaluation can have an impact on the destination image to which it belongs (reciprocal effect). Based on this assumption and the importance of tourism activity in the world and Brazilian economies and the relationship between sport mega events and the warming of this activity, the objective of this thesis was to verify the image reciprocal effects between a sport mega event host city and the national tourist destination (mother-destination). The focus was the 2016 Olympic Games held in Rio de Janeiro- Brazil. Descriptive/quantitative research was performed with foreigners from 48 countries (n = 340) using structured questionnaires and a Likert seven-point scale. The scale was adapted based on the cognitive and affective destination image dimensions, having as moderating variables: familiarity and the animosity with the mother-destination and games involvement. For data analysis, PLS structural equations modeling was performed using the software SmartPLS 3. The results pointed to positive evaluations of Rio and Brazil destination images, identifying the cognitive dimension as the most relevant. A positive and strong reciprocal effect was confirmed between the images of Rio as the 2016 Olympics host city and Brazil as the mother-destination. However, no moderation effects were found and in the specific case of animosity, there was no presence of this variable related to Brazil, which was a good result. This work brings theoretical contributions because it studies the reciprocal effects in destination images, considering the context of a sport mega event, as well as practical contributions for the development of more integrative tourism policies between mother-destination, cities / regions and for the hosting of new major events.

Um megaevento esportivo pode modificar o cenário de um país e influenciar na sua imagem como destino turístico, bem como na imagem da cidade que o sedia. Megaeventos, como os Jogos Olímpicos, envolvem mudanças: sociais, investimentos financeiros e de infraestrutura, e maior visibilidade internacional. A avaliação da imagem da cidade-sede pode impactar na imagem do destino ao qual ela faz parte (efeito recíproco). Partindo desse pressuposto, da importância do turismo na economia mundial/brasileira e da relação entre megaeventos esportivos e o aquecimento dessa atividade, o objetivo desta tese foi verificar os efeitos recíprocos de imagem entre a cidade-sede de um megaevento esportivo e o destino turístico ao qual ela faz parte (destino-mãe). O foco foram os Jogos Olímpicos de 2016 no Rio de Janeiro-Brasil. Foi realizada pesquisa descritiva/ quantitativa por meio de questionários fechados, com estrangeiros de 48 países (n=340), utilizando escala Likert de sete pontos. A escala foi baseada nas dimensões de imagem de destino: cognitiva e afetiva, tendo como variáveis moderadoras: a familiaridade e a animosidade com o destino-mãe e o envolvimento com os jogos. Para a análise dos dados foi utilizada a modelagem de equações estruturais VB-SEM por meio do software SmartPLS 3. Os resultados apontaram para avaliações positivas da imagem de destino, do Rio e do Brasil, identificando a dimensão cognitiva como a mais relevante. Foi confirmado efeito recíproco positivo e forte entre as imagens do Rio como sede da Olímpiadas de 2016 e Brasil como seu destino-mãe e também o contrário, contudo não foram encontrados efeitos de moderação. No caso especfício da animosidade não houve presença dessa variável em relação ao Brasil, o que é um resultado positivo. Este trabalho traz contribuições teóricas por estudar os efeitos recíprocos de imagem em destinos, especialmente considerando um contexto de megaevento esportivo e contribuições práticas para o desenvolvimento de políticas de turismo mais integrativas entre destino-mãe e cidade/ regiões do seu território e até mesmo para a captação e realização de novos grandes eventos. / A sport mega event can modify a country\'s scenery and influence its image as a tourist destination, as well as the host city image. Sports mega events such as the Olympic Games involve a series of changes: social, financial and infrastructure investments and a greater international visibility. The host city image evaluation can have an impact on the destination image to which it belongs (reciprocal effect). Based on this assumption and the importance of tourism activity in the world and Brazilian economies and the relationship between sport mega events and the warming of this activity, the objective of this thesis was to verify the image reciprocal effects between a sport mega event host city and the national tourist destination (mother-destination). The focus was the 2016 Olympic Games held in Rio de Janeiro- Brazil. Descriptive/quantitative research was performed with foreigners from 48 countries (n = 340) using structured questionnaires and a Likert seven-point scale. The scale was adapted based on the cognitive and affective destination image dimensions, having as moderating variables: familiarity and the animosity with the mother-destination and games involvement. For data analysis, PLS structural equations modeling was performed using the software SmartPLS 3. The results pointed to positive evaluations of Rio and Brazil destination images, identifying the cognitive dimension as the most relevant. A positive and strong reciprocal effect was confirmed between the images of Rio as the 2016 Olympics host city and Brazil as the mother-destination. However, no moderation effects were found and in the specific case of animosity, there was no presence of this variable related to Brazil, which was a good result. This work brings theoretical contributions because it studies the reciprocal effects in destination images, considering the context of a sport mega event, as well as practical contributions for the development of more integrative tourism policies between mother-destination, cities / regions and for the hosting of new major events.

Made available in DSpace on 2014-12-17T14:35:56Z (GMT). No. of bitstreams: 1 MariaFACS.pdf: 4047207 bytes, checksum: c51b6af45d6f3890902e20538007753d (MD5) Previous issue date: 2008-07-22 / This thesis is a result of a research on Natal/RN as a tourist destination. We understand that cities are chosen as tourist destinations beyond its cartographic localization, from other dimensions of meanings that, in its set, constitute images. These images are, probably, very different of the images constructed by native and resident populations, who possess relations of identity with the place. The knowledge of the meanings that others attribute to this city as tourist destination, bring us near to the symbolic bonds established by individuals or social groups on the act of their choices, as well as bring us near to the interaction process city-tourists where the expectations are confirmed or not. The images divulgated by the media also participate of the complex formation of the tourist image that is being constructed and available for the different public, in different social contexts. The tourism constitutes a symbolic asset of the modern society, being considered by the studious, as one of the most expressive phenomena of the modernity, for involving each year displacement and the interaction of thousand of people of different cultures in the entire world. All this people s mobilization points to practical social related to personal motivations, to the entailed desired to the idea to travel and to exceed borders. It is already consensus that tourism is a phenomenon of economic growth, generating jobs, income, professional, qualification, bringing improvements for the host cities. Since 1995, in Brazil, the tourism as a sector of the economy, passed to be considered one of the national priorities, and in this perspective, the national politics of the tourism invested in infrastructure of Brazilian cities with high tourist potential, objecting to increase the flows of Brazilian and foreign tourists. Owing to this fact, the country still invests in programs of tourist marketing, mainly divulging the images of the natural beauties of Brazil abroad. And for Brazilians, the campaigns appeal to rescue the feeling to be Brazilian, associating the idea to travel and know its country. Natal city possesses an excellent positioning in the tourist marketing, being predominantly divulgated in national and international level, for its naturalistic singularity, where the images of its natural enchantments as warm water beaches, white dunes, warm weather, constant breeze and an always blue sky are shown as the favorite scene on this city. From what was viewed above that the choice of a tourist destination articulates from a determined imaginary of a place, already constructed or in process of construction, we consider the knowledge of this imaginary a basic learning for the population of the city and especially, for educators, in the formation of professionals in this area and for tourism managers, elaborators of public politics. Based on this estimative, we developed this research that had as a general objective to identify the images that illustrate Natal city as a tourist destination - our objective of study, particularly the meanings and senses attributed by the tourist marketing (hotel s folders) and by the tourists that visited the city during this study. The discussions and reflections that had guided this research had been given from the theoretical link between imaginary and social representation, also considering some interfaces between the fields of communication and symbol. From the studied authors, Baczko (1985) clarifies that the study of social imaginary is directed for the mechanisms and structures of the social life, especially for the intervention accomplishes and efficient of the representations and symbols in the practical collectives, as well as in its direction and orientation . Following this same thought, Moscovici (1978) says that the social representation are produced in communicational and symbolic contexts, and these representations once that already constituted circulate socially as almost tangible entities. Based on this fundament and on the analyze of Barthes (1990), particularly in the approach given to the reading of photographic image, we could observe on hotel s folders that each page evidences senses and meanings of functionality of internal and external spaces, pointing to the way of leisure offered by the keepers of city which is the hotels. About, the leisure that they offer, it is directed to young public, giving meaning to the young myth of personalized leisure tourism on children, young and adults images. The image about security that hotels offer and the singular image of Natal city as a paradise place, provide an idealization of pleasure through the sun, dunes, and beaches and also due to the hospitability of the natives who are assigned as educated . For the tourist that participated on this research, Natal city is tied only by the imaginary of leisure and nature which constitute the emotional link of the relation media-city-tourist. And with such force and fullness of directions the city discloses without tensions and contradictions as a place protected by a mythical and sacred aura. The study also demonstrates us that the potiguar culture remains (almost) forgotten, due to the silenced in this imaginary. In this perspective, we highlight that this culture silence is very close related to the disvalue of education in its general meaning. We defend that the imaginary apprehended constitutes a new reading and a new looking and understanding the tourist reality that comes historically consolidating in this city. In this direction, we glimpse that this study and its future dismemberments can collaborate with the process of rescue the cultural values of the potiguar people, in the way that the meaning of tourist may be redefined, and the tourist image of the city can be also disclosed for its identities particularities of its culture / Esta tese ? resultado de uma pesquisa sobre Natal-RN como destino tur?stico. Compreendemos que as cidades s?o escolhidas como destinos tur?sticos para al?m da sua localiza??o cartogr?fica, a partir de outras dimens?es de significados, que, no seu conjunto, constituem imagens. Estas, muito provavelmente bem diferentes das imagens constru?das pelas popula??es nativa e residente, que possuem rela??es identit?rias com esse lugar. O conhecimento das significa??es que os outros atribuem a esta cidade como destino tur?stico nos aproxima dos v?nculos simb?licos estabelecidos pelos indiv?duos ou grupos sociais no ato de suas escolhas, bem como do processo de intera??o cidade-turistas, onde as expectativas s?o confirmadas ou n?o. As imagens viabilizadas pela m?dia tamb?m participam da complexa forma??o da imagem tur?stica que est? sendo constru?da e disponibilizada para os v?rios p?blicos, em diferentes contextos sociais. O Turismo constitui um bem simb?lico da Sociedade Moderna, sendo considerado pelos estudiosos como um dos fen?menos mais expressivos da Contemporaneidade, por envolver a cada ano o deslocamento e a intera??o de milhares de pessoas de culturas diferentes, em lugares do mundo inteiro. Toda essa mobiliza??o de pessoas aponta para uma pr?tica social relacionada ?s motiva??es pessoais e aos desejos vinculados ? id?ia de viajar e ultrapassar fronteiras. J? ? consenso que o Turismo ? um fen?meno de crescimento econ?mico, gerador de empregos, renda, qualifica??o profissional, trazendo melhorias para as cidades receptoras. No Brasil, desde 1995, o Turismo como setor da economia passou a ser considerado uma das prioridades nacionais, e, nessa perspectiva, a Pol?tica Nacional do Turismo investiu na infra-estrutura das cidades brasileiras com elevado potencial tur?stico, objetivando aumentar os fluxos dos turistas brasileiros e estrangeiros. E para isso continua investindo em programas de marketing tur?stico, divulgando principalmente as imagens das belezas naturais do Brasil para o exterior. Para os brasileiros, as campanhas apelam para o resgate do sentimento de brasilidade, associado ? id?ia de viajar e conhecer o seu pa?s. A cidade de Natal-RN possui um excelente posicionamento no marketing tur?stico, sendo predominantemente divulgada em n?vel nacional e internacional, pela sua singularidade naturalista, atrav?s de imagens reveladoras de seus encantos naturais, como as praias de ?guas mornas, dunas brancas, sol ardente, brisa constante e um c?u sempre azul, constantemente mostrada como o cen?rio predileto do olhar midi?tico sobre essa cidade. A partir do pressuposto, acima mencionado, de que a escolha de um destino tur?stico articula-se a um determinado imagin?rio do lugar, j? constru?do ou em processo de constru??o, consideramos o conhecimento desse imagin?rio um saber fundamental para a popula??o da cidade e, especialmente, para os educadores, na forma??o dos turism?logos, e para os gestores de turismo, elaboradores das pol?ticas p?blicas. Com base nesses pressupostos, desenvolvemos esta pesquisa, que teve como objetivo geral identificar as imagens que exibem a cidade de Natal-RN como destino tur?stico - nosso objeto de estudo, particularmente os significados e os sentidos atribu?dos pelo marketing tur?stico (f?lderes da Rede Hoteleira) e pelos turistas que visitavam a cidade durante o estudo. As discuss?es e as reflex?es que nortearam o trabalho deram-se a partir da articula??o te?rica entre imagin?rio e representa??es sociais, considerando tamb?m algumas interfaces entre os campos comunicacional e simb?lico. Dos autores estudados, Baczko (1985) nos esclarece que o estudo dos imagin?rios sociais est? muito direcionado para os mecanismos e estruturas da vida social, especialmente pela interven??o efetiva e eficaz das representa??es e s?mbolos nas pr?ticas coletivas, bem como na sua dire??o e orienta??o . Nessa mesma vertente de pensamento, Moscovici (1978) nos diz que as representa??es sociais se produzem em contextos comunicacionais e simb?licos, e que essas representa??es, uma vez constitu?das, circulam socialmente como entidades quase tang?veis. Com base nesses fundamentos e na proposta de an?lise semiol?gica de Barthes (1990), particularmente no enfoque dado ? leitura da imagem fotogr?fica, pudemos observar nos f?lderes da Rede Hoteleira, que cada p?gina evidencia sentidos e significados de funcionalidade dos espa?os internos e externos, apontando para a ritualiza??o do lazer oferecido pelos guardi?es da cidade, ou seja, os hot?is. O lazer que estes oferecem est? direcionado ao p?blico jovem, conotando o mito do Turismo de Lazer personificado nas imagens de crian?as, jovens e adultos jovens. A imagem de seguran?a que os hot?is oferecem e a imagem singular de Natal como um lugar-para?so remetem ? idealiza??o do lazer-?cio, atrav?s dos passeios ao sol, das dunas, praias, e tamb?m do acolhimento pelas pessoas do lugar, designadas como educadas . Para os turistas abordados pela pesquisadora, a cidade de Natal est? vinculada apenas ao imagin?rio do lazer e da natureza, que constituem o elo emocional da rela??o m?dia-cidade-turistas. E com tal for?a e plenitude de sentidos que a cidade se revela e ? revelada sem tens?es e contradi??es, como um lugar protegido por uma aura m?tica e sagrada. Dialeticamente, o estudo nos mostra que a cultura potiguar permanece (quase) esquecida, pois que silenciada nesse imagin?rio tur?stico. Nessa perspectiva, destacamos que o silenciamento da cultura est? intimamente relacionado ? desvaloriza??o da educa??o no seu sentido amplo. Defendemos que o imagin?rio apreendido constitui uma nova leitura e um modo de olhar e compreender a realidade tur?stica que vem se consolidando historicamente em Natal. Nesse sentido, vislumbramos que este estudo e seus futuros desmembramentos possam colaborar no processo de resgate dos valores culturais do povo potiguar, de modo que o sentido tur?stico institu?do possa ser ressignificado, e, numa amplia??o inclusiva, a imagem tur?stica da cidade se revele e seja revelada tamb?m pelas particularidades identit?rias de sua cultura

Dagens teknologi förenklar integrationen mellan människor med stort avstånd, något man inte kunde föreställa sig tidigare. Massmedier som nyhetskanaler och sociala medier tillåter människor att interagera samt läsa och samla in information från hela världen. En person kan exempelvis samla information från bekvämligheten av sitt egna hem, utan personliga erfarenheter. Syftet med denna studie är att undersöka hur mediebevakningen av flyktingströmmen har påverkat turisters attityder mot turistdestinationer. Studien avgränsas geografiskt till den grekiska ön Lesbos, för att få en inblick på hur turister påverkas av massmedia. Därtill har författarna av studien implementerat en kvantitativ forskningsmetod i form av strukturerade intervjuer. Sekundärdata har även samlats in i form av tidigare forskningar, information tilldelad av massmedia och fakta från myndigheter. Valet att inkludera dessa former av sekundärdata är för att få insikt och en djupare förståelse om hur världen ser ut idag i samband med studien. Resultatet av den strukturerade intervjun visade att majoriteten av de tillfrågade fått sin kunskap om Lesbos genom massmedier.  Dessutom visar det sig att majoriteten av respondenterna uppgav att de inte kunde tänka sig resa till ön Lesbos i Grekland för nöje och avkoppling. Studiens undersökning visar att mediebevakningen av flyktingströmmen och ön Lesbos har haft stort inflytande bland respondenterna. Baserat på informationen från massmedia, har ön beskrivits som flyktingmottagning och respondenter som reser för avkoppling och nöje valde att undvika Lesbos som ett resmål. Det författarna fick fram av studien var att majoriteten av de svenska turisterna har en negativ attityd och syn på Lesbos. Detta på grund informationen som förmedlas av massmedia och dess informationsspridning om ön. Vidare är det viktigt att notera att turismens attityder och åsikter skiljer sig åt mellan varje individ, eftersom varje individ tar emot informationen olika, även om den kommer från samma källa. / Today’s technology allows people to interact at a great distance that could not be imagined before. Through the technology, the media such as news channels and social media which allows people to interact as well as read and gather information from all over the world. For example, a person can gather information from the comfort of his own home, without having to experience it himself. The purpose of this paper is to examine how the media coverage affects and alters tourist’s attitudes and views of a tourist destination. The study has limited itself to the Greek Island of Lesvos and how its tourism has been affected by the media reports of the refugee movements. The authors of the study have applied a quantitative research method in the form of structured interviews. Secondary data have also been collected such as; news from social media, scientific articles, statistics, and facts from governmental organizations, in order to have a deeper understanding of the subject that is studied. The results of the structured interview showed that the majority of respondents gained their knowledge of the island Lesvos through media outlets.  Whilst the majority of those who participated expressed that they could not imagine traveling to the island of Lesvos in Greece for pleasure and relaxation. The study survey shows that the media coverage of the refugee tide and the island of Lesvos had a great influence among the respondents. Based on the information from the media outlet, the island was described as a refugee camp and the respondents traveling for relaxation and fun chose to avoid Lesvos as a tourist destination I conclusion; the study indicates that the majority of the Swedish tourists have a negative attitude and view towards Lesvos due to the coverage and information spread by the media. Furthermore, it is important to note that the attitudes and views of the tourists differ from each individual. This is because every individual receives and perceives the information differently, even though it may come from the same source.

The purpose of this study, written in Swedish, is to study two of the most popular sportsevents in Sweden; Vasaloppet and Göteborgsvarvet (Gothenburg Half Marathon) and theaffect the events has on the host destinations and also how the organizers use the destinationsfor their development.The study also shows how municipalities and public authorities connected to destinationdevelopment handles these events for their own purpose in their destination marketing todevelop their destination and improve the destination image.To achieve the purpose of the study, the following research questions has been formulated:“How does the municipality work with these events to improve the development of thedestination?” and “How does Vasaloppet and Göteborgsvarvet affect the destinations and howdoes the race events use their destination for their development?”Big events related to tourism is often organized by independent actors without any supportfrom the government controlled authorities. Despite that, the municipality or governmentcontrolled organizations will always have an an impact on these big events since they providethe essential infrastructure, transport, etc.One of the tools used in this study is semi structured interviews with 19 different, for thecases, relevant people, including the leaders within the organizing committees of Vasaloppetand Göteborgsvarvet. Interviews has also been made with the municipalities and otherpartners to the organizers. As a complement to these interviews, we have also interviewed afew participants from the two races. The study is also complemented with media articles andother previous research in the subject.The study identifies a strong dependency between the organizers and destinations that goesboth ways. The conclusion clearly shows the needs of cooperation and support between all theinvolved organizations to be able to achieve the best possible result and development. Thestudy reveals how all the involved organizations cooperates and works in relation to eachother and what could be done in other ways to optimize the best conditions for development. / Syftet med den här studien är att kartlägga hur två av Sveriges största folkliga evenemang,Vasaloppet och Göteborgsvarvet, påverkar de destinationer de äger rum i och hur använder desig av respektive ort. Även hur aktuella kommuner och offentliga instanser kopplade tilldestinationsutveckling arbetar för att kapitalisera på dessa evenemang, dels ekonomiskt menframförallt i marknadsförande och imagelyftande syfte. För att uppnå studiens syfte harföljande forskningsfrågor utformats: “Hur arbetar kommunen, kopplat till destinationsutveckling,för att kapitalisera på dessa evenemang, dels ekonomiskt men framförallt imarknadsförande och imagelyftande syfte?” och “Hur påverkar Vasaloppet och Göteborgsvarvetsina respektive destinationer och hur använder evenemangen sig i sin tur av orten?”Stora evenemang relaterade till turistnäringen arrangeras ofta av självständiga aktörer utaninblandning från offentlig verksamhet. Dock kommer det offentliga alltid påverkaförutsättningarna för arrangemanget genom exempelvis att förse evenemanget med nödvändiginfrastruktur, transportmedel, markupplåtelse med mera, vilket är något som staten,kommunen, landstinget eller myndigheter ansvarar över (Svensk Turism 2010).Forskningsfrågorna har besvarats med hjälp utav semistrukturerade intervjuer med 19personer som vi ansett vara relevanra. Dessa är: Informant vid Mora kommun, Älvdalenskommun och Malung-Sälens kommun samt informant vid Sälens turistbyrå, Eva-Lena Frick(Vasaloppets VD) och Bo Edsberger (Göteborgsvarvets general).Vidare har även sponsorer avevenemangen och deltagare intervjuats. Intervjuerna gavs innebörd genom meningskoncentrering.Detta betyder att information som framkommit i intervjuerna delas in i olikateman. Intervjutexterna har sedan analyserats med hjälp av vår referensram som innehåller decentrala begreppen: Turistdestination, Evenemangsmarknadsföring, Event branding ochSportevenemang. Vidare kompletterades faktan från intervjuerna med information från mediasom behandlat de olika evenemangen.I studien har ett tydligt beroende mellan arrangör och destination identifierats i tvåvägariktningar. Det visar på behovet av samarbete och stöttning mellan de två parterna för att nåbäst möjliga resultat och utveckling. I studien framkommer hur de olika inblandadeorganisationerna i dagsläget arbetar med och förhåller sig till varandra.

In this essay, we focus on how Helsingborg uses its cultural part of the total tourism. Are there any sights or attractions that have something extra that makes a tourist wants to go to Helsingborg and visit them, and what's the traction forces that are behing? For a municipality, in our case Helsingborg will be able to attract tourists and visitors must be able to market themselves in a good way so the tourists know about what the municipality has to offer. In our previous research, there are both similarities and differences in how to work with culture as part of the tourism industry. The main similarity we have come to is that the history of all the sights and attractions are mainly highlighted and the difference is that you see their work processes in different ways in how to work with cultural tourism. All the places we've studied all have a well-functioning tourism in the whole of the factors mentioned in this essay, but it comes to working well thought out with all the factors that may have an impact on how long you can be a destination or not. / I vår uppsats fokuserar vi på hur Helsingborg arbetar med kultur som en del i den totala turismen som finns. Har kulturella sevärdheter och attraktioner något extra som gör att en turist vill åka till platsen och vad kan det vara for dragningskrafter som ligger bakom? För att en kommun, i vårt fall Helsingborg ska kunna locka turister och besökarna måste man kunna marknadsföra sig på ett bra sätt så turisterna vet om vad kommunen har att erbjuda. I vår tidigare forskning finns det både likheter och skillnader i hur man arbetar med kultur som en del av turismbranschen. Den främsta likheten vi kommit fram till är att historien bakom alla sevärdheter och attraktioner är det som främst lyfts fram och skillnaden är att man ser sina arbetsprocesser pa olika sätt i hur man arbetar med kulturturism. Alla platser vi har studerat har alla en välfungerande turism i det stora hela i de faktorer som nämns i vår uppsats, men det gäller att arbeta genomtänkt med alla faktorer som kan tänkas ha en påverkan på hur länge man kan vara en destination eller inte.