El turismo global ha retrocedido 30 años por causa de los efectos del Covid19, por lo que se encuentra en un contexto de incertidumbre. Este sector es fundamental por los millones de dólares que aporta al PBI mundial, así que se debe incentivar su activación con experiencias de viaje sostenible y responsables. Por lo tanto, se encuentra oportuno resaltar cómo la gamificación interviene favorablemente para la mejora de la experiencia del turista y la promoción del turismo responsable. La gamificación es hacer uso de diseños de elementos de juegos en un contexto de no juego. Esto implica generar un ecosistema de competencia, diversión, participación de varios actores, entre otros elementos. Las investigaciones científicas sobre la intervención de la gamificación en el turismo han ido en aumento. Sin embargo, no hay una sistematización cualitativa que las conecte para tener claridad de cómo se está aplicando la gamificación en el sector turístico, y, finalmente, comunique sus ventajas o desventajas al ser aplicada. Esta investigación usa la metodología de revisión de literatura con un enfoque integrador, en base a fuentes de alta confiabilidad. Con la investigación se concluye que la gamificación es actualmente un elemento clave para el desarrollo de una mejora de la experiencia del usuario en el destino turístico y para la mejora de los procesos dentro de la empresa turística. / The tourism has regressed 30 years since the effects caused by the Covid19, therefore it’s phasing an uncertainty context. This industry is fundamental because the billions of dollars that it gives to the worldwide GNP, so it’s a must to incentive the activation with sustainable and responsible travel experiences. That’s the reason why it’s opportune to highlight the intervention of the gamification in improving the tourist experience and the promotion of a responsible tourism. Gamification is to use elements of games in a context of no games. This implies to generate a challenging, fun, and participative ecosystem with the participation of various stakeholders between other elements. The amount of scientist’s research about the gamification intervention in the tourism industry have been increasing. However, there is not a qualitative systematization that connect the tourism and the gamification to show clearly how are the applications of it in the industry and, finally, could communicate its advantages or disadvantages when it’s applied. This research uses the literature review with integrative focus based in high trustable documents. With this paper we can conclude that the gamification is now a days a key element to develop an improvement in the user experience of travelers when visiting a touristic destiny and to enhance the processes in touristic businesses. / Trabajo de investigación

Made available in DSpace on 2014-12-17T15:51:35Z (GMT). No. of bitstreams: 1 GilmaraBS_DISSERT.pdf: 2773608 bytes, checksum: 72968116cf9dfecc381e26f1ac65ff6f (MD5) Previous issue date: 2014-03-24 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior / This study is about the primary stakeholder management - the resident community, given its participation and support for the development of tourism in touristic destinations. It has as a general aim to analyze the factors that are capable to influence the residents‟ support to the development of religious tourism in Santa Cruz, RN, and the existing interrelationships between factors. In order to achieve this objective, it was necessary to use exploratory and descriptive research, followed by a quantitative approach through questionnaires with 422 residents of Santa Cruz -RN. The study was based on the variables relationship model proposed by Nunkoo and Ramkissoon (2012), it was also used the technique of Structural Equation Modeling - SEM, aiming to explain the relationships between the constructs studied. The results found on the survey suggest that the more residents realize the benefits generated by tourism, as well as trust in government actors in charge of tourism development, the more there will be a propensity to support the development of religious tourism. This result is similar to the one found in the study of Nunkoo and Ramkissoon (2012). We conclude that the structural model that best represents the reality of Santa Cruz -RN is composed of the factors: benefits, costs, and confidence in governmental actors, which are able to influence the support of Santa Cruz‟s residents for the development of religious tourism. It is also noteworthy that it was found a highly significant connection between the factors benefits perceived from tourism and confidence in governmental actors and between both of them, the political support for tourism / Este estudo versa sobre a gest?o do stakeholder prim?rio - comunidade residente, tendo em vista sua participa??o e apoio ao desenvolvimento do turismo em destinos tur?sticos. Tem como objetivo geral analisar os fatores capazes de influenciar o apoio dos residentes ao desenvolvimento do turismo religioso em Santa Cruz-RN, assim como as inter-rela??es existentes entre os fatores. Para se atingir tal objetivo, fez-se necess?rio a utiliza??o da pesquisa explorat?ria e descritiva, seguida de uma abordagem quantitativa com aplica??o de question?rios com 422 residentes da cidade de Santa Cruz-RN. O estudo baseou-se no modelo de relacionamento de vari?veis proposto por Nunkoo e Ramkissoon (2012), bem como utilizou-se da t?cnica de Modelagem de Equa??es Estruturais MEE, visando explicar os relacionamentos entre os constructos estudados. Os resultados encontrados pela pesquisa sugerem que quanto mais os residentes perceberem os benef?cios gerados pelo turismo, assim como confiem em atores governamentais respons?veis pelo desenvolvimento da atividade tur?stica, mais existir? uma propens?o ao apoio ao desenvolvimento do turismo religioso. Esse resultado assemelha-se ao encontrado no estudo de Nunkoo e Ramkissoon (2012). Conclui-se que o modelo estrutural que melhor representa a realidade de Santa Cruz-RN ? composto pelos fatores: benef?cios, custos e confian?a em atores governamentais, esses que s?o capazes de influenciar o apoio dos residentes santa-cruzenses ao desenvolvimento do turismo religioso. Ressalta-se ainda que se constatam rela??es altamente significativas entre os fatores benef?cios percebidos do turismo e a confian?a nos atores governamentais, e entre ambas e o apoio pol?tico ao turismo

El presente trabajo de investigación tiene como objetivo desarrollar un plan de negocio para un servicio de audioguías llamado Turistea. Este modelo de negocio consiste en ofrecer audios informativos sobre destinos turísticos vía redes sociales y website. El público objetivo son los turistas en centros turísticos en las regiones de Cusco, Arequipa y Lima (destinos inicialmente ofrecidos) que tengan entre 18 y 44 años. A continuación, se detallará las necesidades identificadas, la solución planteada, los experimentos realizados y el plan de negocios. Con relación a la necesidad, se identificó que los turistas que visitaban los diferentes destinos no estaban completamente satisfechos con las visitas guiadas en grupo, ya sea por los estrictos horarios, la cantidad de personas, entre otros. Así, se halló la oportunidad para plantear un modelo de negocios que les permita personalizar su experiencia y puedan decidir sobre diversos factores como los tiempos, los destinos a visitar, la cantidad de personas con las que quieren ir, etc. Para plantear el modelo de negocio de una manera simplificada, se utilizó la herramienta Business Model Canvas. Con el fin de validar la solución, el modelo de negocio y el interés de compra de los usuarios; se desarrolló una serie de experimentos desde entrevistas hasta campañas para incentivar la demanda. El plan de negocios de Turistea se basó en identificar la necesidad de los usuarios, plantear y validar la solución y el modelo de negocio, y aplicar la metodología Concierge para validar el interés de compra y viabilidad del proyecto. / The present research project has the purpose of developing a business plan for a service of audio guides called Turistea. This business model consists in offering informative audios about tourist attractions via social networks and a company website. The target audience of the project are tourists that are visiting Cusco, Arequipa, and/or Lima (Turistea’s three initial destinations); between the ages 18 and 44. In the next paragraphs the identified need, the proposed solution, the experiments performed, and the business plan will be further detailed. The identified need was that the tourists were not completely satisfied with group guided tours, due to the tight schedules, the amount of people in the group, etc. Thus, the opportunity to propose a business model that allows the users to further personalize their experience and be able to decide on various factors such as times and destinations was found. In order to pose the business model in a simplified way, the Business Model Canvas tool was used to identify the key points of the company. To validate the proposed solution, the business model, and the user’s purchase interest; a series of experiments were developed, ranging from interviews to discount campaigns to boost the demand. Turistea’s business plan was based on identifying the user’s needs, proposing, and validating the solution and business model, and applying the Concierge methodology to validate the purchase interest and project’s viability. / Trabajo de investigación

El avance tecnológico ha cambiado la forma de relacionarse de las personas, esto ha generado que el turismo se visualice desde diferentes enfoques los cuales recaen esencialmente en la relación con la tecnología, la participación de la comunidad, la co-gestión entre entidades estatales y privadas y la interacción del viajero con el entorno desde la experiencia que se ofrece. En la gestión turística los destinos turísticos inteligentes cobran importancia porque presentan un enfoque renovado que responde al nuevo perfil del turista actual y ofrece impulso a la economía local. Este nuevo perfil del turista se caracteriza esencialmente por el uso de las tecnologías y cómo éstas influyen en su estilo de vida, así como también en la mayor independencia e interacción respetuosa con el destino que visitan. Por tanto, la presente investigación tuvo como objetivo explicar la relación del perfil del turista digital con la gestión de un destino turístico inteligente, siguiendo una metodología de revisión de literatura bajo el enfoque integrador puesto que sintetiza la información obtenida de los documentos empleando la caracterización del perfil del turista digital, la revisión y análisis conceptual sobre destinos turísticos inteligentes, la identificación de aspectos clave para su implementación y la descripción de la relación del perfil del turista digital con la gestión de destinos turísticos inteligentes. Finalmente, concluimos que el perfil del turista digital se relaciona directamente con cada aspecto de la gestión de los destinos turísticos inteligentes. / Technological advancement has changed the way people relate to each other, this has generated that tourism is viewed from different approaches which essentially fall on the relationship with technology, community participation, co-management between state and private entities and the interaction of the traveler with the environment from the experience that is offered. In tourism management, smart tourist destinations gain importance because they present a renewed approach that responds to the new profile of the current tourist and offers a boost to the local economy. This new tourist profile is essentially characterized by the use of technologies and how they influence their lifestyle, as well as greater independence and respectful interaction with the destination they visit. Therefore, the present research aimed to explain the relationship of the digital tourist profile with the management of an intelligent tourist destination, following a literature review methodology under the integrative approach since it synthesizes the information obtained from the documents using the characterization of the profile of the digital tourist, the review and conceptual analysis of smart tourist destinations, the identification of key aspects for their implementation and the description of the relationship of the profile of the digital tourist with the management of smart tourist destinations. Finally, we conclude that the profile of the digital tourist is directly related to every aspect of the management of smart tourist destinations. / Trabajo de investigación