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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

The research of policy letting mainland tourisms into Taiwan and its influence ¡V taking complained behavior as an example

Chen, Tiao-lin 07 September 2007 (has links)
At present, the domestic economy reverses, the unemployment rate and the painful index staysat a high level, but the mainland people have the high expense ability, as well as comes to go sightseeing the intense wish, finally in the folk and under the correlation field urging, the government opens Class Three, and Class Two of mainland public figure in January 5th, 2002 comes to go sightseeing, once thus caused highly concerned however afterwards proved, because the government implemented this policy beforehand to obtain the tacit understanding by Mainland China. Promotes in the Executive Yuan six years country developing plan, 2008 tourists increasing plan not only are the key projects, is demonstrated the government thinks highly of the degree, this policy executed opportunity is not high. However, if comprehensively opens the mainland public figure to come the conception which goes sightseeing to be able to realized, goes abroad day by day by mainland people wealthy deep goes sightseeing the traveling to dispatch the strength to say, comes to go sightseeing every year the population should be over five million people. The government in 2002, two significant policies which impels "the tourist multiplies plan", "opens the mainland people to come to go sightseeing plan", in impels the determination in the demonstration government which goes sightseeing, but this two policies success or not, the mainland china people must act the pivotal role. Based on the above research motive, goals of this research are: First, the realization the type of mainland tourist comes for sightseeing and traveling complaint processing. Second, the realization at present Taiwan policy regarding the mainland tourist the regulation stipulation and present situation analysis. Third, SWOT to analyze our country to the mainland tourism service quality, software and hardwar facility, provides the reference for domestic tourism.
2

Empirical Study of Tourist Policing Service Quality in Penghu County

Tai, Neng-Chen 24 July 2007 (has links)
Summary: This research is based on service quality extension model , provided by Parasuraman, Zeithaml and Berry( 1985, 1988, 1991), to investigate the expectation and cognition on the practice of tourist policing service quality in Penghu county among the tourists, with different backgrounds, police supervisors and police officers here. In addition, to analyze their different views of expectation and cognition upon the launched local policing -service measure , and to investigate the tourists¡¦ satisfaction for these services as well as the differences of measure promotion, then put forward the conclusion and suggestion with the aim to make tourist policing service quality much better. The study , which is conducted with reference analysis and questionnaire survey, aimed the adult tourists visiting Penghu county, and the management level and tourist police within Penghu County Police Bureau(PHPB)to proceed this survey. Conclusions are as follows: 1. Upon the 5 service gaps, the gap 3 and 5 both has significantly difference, but no significantly difference exists upon gap 1, 2 and 4. 2. Under different backgrounds , there¡¦s no apparent differences between police administrators, along with varied ages and service seniority. But in view of the schooling record , the graduate university students from Central Police University take the tourist police service quality most seriously. In view of varied positions, differences exist upon reliability and safely , but not apparent, 3. Under the condition of various backgrounds, there¡¦s no apparent differences between tourist police officers along with different ages and service seniority. But in view of schooling record , the graduates from 9-month police training college take the tourist police service quality more seriously than those who are from 2-year training college. 4. Female tourists take the service quality more seriously under the condition of different backgrounds. Visitors, under the ¡§age¡¨ condition, aged from 20 to 29 are the less satisfied with the services. Besides, the university graduates and those who are engaged in ¡§others¡¨, on of the occupation items, are the less satisfied with the service separately under ¡§school record¡¨ and ¡§occupation¡¨ conditions. 5. According to the survey, the tourists¡¦ satisfaction level are as follows:Good and better: 52.8%,Ordinary : 26.2 % ,Bad and worse: 21%. 6. Based on statistics, more than half tourists, about 52.2%, can feel the declared services provided to them as they received the information previously through the newspaper and internet launched by PHPB. 7. The top 3 services , of the tourists¡¦ opinions, that should be strengthened are tourist police service settled in scenic spots, English communication ability and traffic order in touring area. Based on conclusions mentioned above, this study provides suggestion as follows: 1. Improve the service quality gap : The police administer should make efforts to bring forth new ideas to multiple police service and values, companied with cordial measures and attitudes, with the aim of protecting tourists¡¦ safety. Moreover, pay attention to tourists¡¦ suggestion, which by force of a track to communicate to outer environment more efficiently. Third, the communication should be reinforced inside the organization to make a efficient work team. 2. Strenghted the functions of policing service: Revise the organization, check the serving items, impose professional training, implement the management by walking around, emphasize civil trend and opinions, improve staffs¡¦ quality, strengthen system logic thought, combine information system with communication function
3

台北市觀光巴士商業企劃 / Taipei Hop-on Hop-off sightseeing tour

貝彤寧, Barragan, Daniela Unknown Date (has links)
No description available.
4

La médiation touristique / Tourism mediation

Filloz, Claude - Valia 01 October 2012 (has links)
On pourrait dire que le projet de cette thèse consiste à comprendre l’articulation dans l’espace, du tourisme et de la communication dans des situations qui mettent en tension un sujet individuel, dévoilant toute la singularité de son désir dans des récits ou des pratiques et des acteurs collectifs engagés dans les politiques touristiques, les médias et les institutions du tourisme.Notre réflexion s’organise ainsi en suivant les modalités de l’articulation entre ces dimensions réelle, symbolique et imaginaire du tourisme. Dans le champ des SIC et particulièrement grâce à des modèles permettant de formaliser la médiation touristique, notre approche conceptuelle permet d’appréhender les significations du tourisme. Nous modéliserons les composantes, les liens et interrelations de la médiation touristique pour proposer une approche théorique de ce que l’on peut appeler la signification touristique de l’espace.En premier lieu, nous abordons les définitions, un état de la recherche en tourisme et le lexique du tourisme par l’étymologie et l’analyse lexicale des termes les plus fréquents : « tour », « tourisme », « touriste », « loisir », « villégiature », « vacances » et « voyage ».En second lieu, nous proposons de poser les bases du champ de la médiation touristique et de montrer que la pratique sociale du tourisme est une médiation. Nous présenterons, commenterons et analyserons, en nous fondant sur un schéma de la médiation touristique, les différentes relations de communication en jeu dans la médiation touristique. Puis nous présenterons les structures de la médiation touristique pour fonder « une théorie critique » de la médiation touristique.Par la suite, nous approfondirons le concept en présentant les opérateurs, les acteurs et les politiques de l’organisation du tourisme, en nous fondant sur l’analyse d’exemples et d’études concernant principalement la médiation et les médiateurs dans le cas de la France pour comprendre comment pratiques et scènes de tourisme s’organisent. Par la suite, nous décrirons et analyserons le système d’information touristique en deux points. Le premier concerne l’énonciation de l’espace produit par le touriste, les touristes et les médiateurs du tourisme (énonciation de la parole du guide par exemple) au travers des récits pluri et multimédias. L’autre concerne la mise en œuvre des stratégies par les destinateurs (opérateurs et acteurs de l’organisation du tourisme privés et publics) au travers des médias du tourisme (généralistes, spécifiques du tourisme et guide touristiques). Un travail d’analyse de discours porte sur des exemples de documents textuels et/ou iconiques des guides touristiques et des labels touristiques. / It may be said that this thesis aims at understanding the spatial articulation between tourism and communication in such situations as those in which an individual subject – expressing the whole peculiarity of his or her desire through telling or practices – and collective actors are brought together.My reflection thus organises itself in accordance with the modalities of the articulation between the three dimensions of tourism: the practical dimension, the symbolic dimension and the imaginary dimension.Tourist activity consists in travelling and in visiting a site, a place or a destination; tourist mediation means the range of activities that are organised around tourism or those that are associated to it. Tourist mediation concerns the agents and the practices in the field of tourism. In this context, I wish to show that tourist mediation structures the perceptions, the interpretations and the practises of space.I address the definitions; give an overview of academic research on tourism and address the notions of tourism through the etymology of its main words (tour, tourism, and tourist) and through the differences that exist between tourism and other notions similar to it such as leisure, vacations, holiday and travelling. These notions are necessary to the comprehending of tourist mediation.I intend to lay the foundations of the field of tourist mediation and to demonstrate that the social practise of tourism is a form of mediation. I will present the tourist objects that structure the tourist practises of space. The structures of tourist mediation will then be laid; this will enable me to craft a “critical theory” of tourist mediation. With a view to understanding how the practises and the scenes of tourism organise, I will subsequently widen the concept by presenting the operators, the agents and the policies of the tourist organisation; the examples and the studies of the latter are mainly concerned with mediation and mediators in the case of France. I situate tourist mediation in relation to the experience of otherness and to the relationship to the others, to wanderlust, to the tourist imagination and to cultural imagination too. I then describe and give a two-point analysis of the tourist information system. The first point is concerned with the enunciation of space produced by the tourist, the tourists and by the tourist mediators (the enunciation of the guide’s discourse for instance) through various multimedia telling. The second point is concerned with the enunciation, through the tourist media (non-specialised or tourism media, tourist guides), by the speakers (e.g. operators and private or public agents of the tourist organisation) of the communication strategies and of the tourist descriptive signing. This discourse analysis relates to examples of textual and/or iconic documents.
5

The Impact of Chinese Tourists on International Hotel Industry in Kaohsiung

Chen, Li-chun 07 July 2011 (has links)
Since the two side of SEF and ARATS started the meeting again in Beijing in JUN 13th 2008, completed two issues of both weekend Direct air links between Taiwan and China and the people visit Taiwan from mainland, in july 4,2008, the first group came to Taiwan as tourists from mainland. Those tourists, not only bring lots of good business but also been very helpful to our sightseeing industrial Because of those reasons, I decided to discuss : 1.what are the real effects to our tourist business by allowing tourists from mainland? 2. which parts of Taiwan are really gets benefits from them? So in this thesis, only discuss the international tourist hotels. we find out lots of ideas by survey from the internet and, and also understand what the government think about the policy of allowing tourists from mainland by developed of passed issues and policy. The international tourist hotels are the most been helped and gets benefits in this situation by allowing tourists from mainland, we found out the increase of room average, at the same time, hotel stuffs also got the strong feeling about tourists from china bring lots of benefits to them, although they also bring lots of problems in rooms, food and language, but we still found out more benefits than that in this issue. we hope Kaohsiung will become the biggest model of all by allowing tourists from china, and by the changing of the government policy, make the flight in both come and out in Kaohsiung become regular, we believe in the future of Kaohsiung tourist business will be better, not only the hotels been helped but also the economic of Kaohsiung will be better.
6

Recomendação de locais baseado na sabedoria da multidão / Recommending places based on the wisdom-of-the-crowd.

Brilhante, Igo Ramalho January 2016 (has links)
BRILHANTE, Igo Ramalho. Recommending places based on the wisdom-of-the-crowd. 2016. 164 f. Tese (Doutorado em Ciência da Computação)-Universidade Federal do Ceará, Fortaleza, 2016. / Submitted by Anderson Silva Pereira (anderson.pereiraaa@gmail.com) on 2017-06-08T21:15:36Z No. of bitstreams: 1 2016_tese_irbrilhante.pdf: 14886146 bytes, checksum: 6613aa522f50b0c6b1733926b9d1cd5d (MD5) / Approved for entry into archive by Rocilda Sales (rocilda@ufc.br) on 2017-06-09T11:12:35Z (GMT) No. of bitstreams: 1 2016_tese_irbrilhante.pdf: 14886146 bytes, checksum: 6613aa522f50b0c6b1733926b9d1cd5d (MD5) / Made available in DSpace on 2017-06-09T11:12:35Z (GMT). No. of bitstreams: 1 2016_tese_irbrilhante.pdf: 14886146 bytes, checksum: 6613aa522f50b0c6b1733926b9d1cd5d (MD5) Previous issue date: 2016 / The collective opinion of a great number of users, popularly known as wisdom of the crowd, has been seen as powerful tool for solving problems. As suggested by Surowiecki in his books, large groups of people are now considered smarter than an elite few, regardless of how brilliant at solving problems or coming to wise decisions they are. This phenomenon together with the availability of a huge amount of data on the Web has propitiated the development of solutions which employ the wisdom-of-the-crowd to solve a variety of problems in different domains, such as recommender systems, social networks and combinatorial problems. The vast majority of data on the Web has been generated in the last few years by billions of users around the globe using their mobile devices and web applications, mainly on social networks. This information carries astonishing details of daily activities ranging from urban mobility and tourism behavior, to emotions and interests. The largest social network nowadays is Facebook, which in December 2015 had incredible 1.31 billion mobile active users, 4.5 billion “likes” generated daily. In addition, every 60 seconds 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded. This flood of data has brought great opportunities to discover individual and collective preferences, and use this information to offer services to meet people’s needs, such as recommending relevant and interesting items (e.g. news, places, movies). Furthermore, it is now possible to exploit the experiences of groups of people as a collective behavior so as to augment the experience of other. This latter illustrates the important scenario where the discovery of collective behavioral patterns, the wisdom-of-the-crowd, may enrich the experience of individual users. In this light, this thesis has the objective of taking advantage of the wisdom of the crowd in order to better understand human mobility behavior so as to achieve the final purpose of supporting users (e.g. people) by providing intelligent and effective recommendations. We accomplish this objective by following three main lines of investigation as discussed below. In the first line of investigation we conduct a study of human mobility using the wisdom-of-the-crowd, culminating in the development of an analytical framework that offers a methodology to understand how the points of interest (PoIs) in a city are related to each other on the basis of the displacement of people. We experimented our methodology by using the PoI network topology to identify new classes of points of interest based on visiting patterns, spatial displacement from one PoI to another as well as popularity of the PoIs. Important relationships between PoIs are mined by discovering communities (groups) of PoIs that are closely related to each other based on user movements, where different analytical metrics are proposed to better understand such a perspective. The second line of investigation exploits the wisdom-of-the-crowd collected through user-generated content to recommend itineraries in tourist cities. To this end, we propose an unsupervised framework, called TripBuilder, that leverages large collections of Flickr photos, as the wisdom-of-the-crowd, and points of interest from Wikipedia in order to support tourists in planning their visits to the cities. We extensively experimented our framework using real data, thus demonstrating the effectiveness and efficiency of the proposal. Based on the theoretical framework, we designed and developed a platform encompassing the main features required to create personalized sightseeing tours. This platform has received significant interest within the research community, since it is recognized as crucial to understand the needs of tourists when they are planning a visit to a new city. Consequently this led to outstanding scientific results. In the third line of investigation, we exploit the wisdom-of-the-crowd to leverage recommendations of groups of people (e.g. friends) who can enjoy an item (e.g. restaurant) together. We propose GroupFinder to address the novel user-item group formation problem aimed at recommending the best group of friends for a < user, item > pair. The proposal combines user-item relevance information with the user’s social network (ego network), while trying to balance the satisfaction of all the members of the group for the item with the intra-group relationships. Algorithmic solutions are proposed and experimented in the location-based recommendation domain by using four publicly available Location-Based Social Network (LBSN) datasets, showing that our solution is effective and outperforms strong baselines. / A opinião coletiva de um grande número de usuários, popularmente conhecida como wisdom-of-the-crowd, tem sido vista como poderosa ferramenta para resolver problemas. Como sugerido por Surowiecki em seus livros, grandes grupos de pessoas são considerados mais inteligentes do que uma elite de poucos, independentemente de quão brilhante na resolução de problemas ou tomadas de decisões sábias esses são. Este fenômeno, juntamente com a disponibilidade de uma enorme quantidade de dados na Web propiciou o desenvolvimento de soluções que empregam a sabedoria da multidão para resolver uma variedade de problemas em diferentes domínios, tais como sistemas de recomendação, redes sociais e problemas combinatoriais. A grande maioria dos dados na Web tem sido gerada nos últimos anos por bilhões de usuários em todo o mundo através de seus dispositivos móveis e aplicações web, principalmente em redes sociais. Esta informação carrega detalhes surpreendentes sobre as atividades dia ́rias, que variam da mobilidade urbana e comportamento de turismo, à emoções e interesses. Atualmente, a maior rede social é o Facebook, que em dezembro de 2015 tinha incríveis 1.31 bilhões de usuários (móveis) ativos, 4.5 bilhões de “likes” gerados diariamente. Além disso, a cada 60 segundos, 510 comentários são publicados, 293.000 status são atualizados e 136.000 fotos são enviadas. Esta inundação de dados trouxe grandes oportunidades para delinear as preferências individuais e coletivas, e usar essas informações para oferecer serviços para atender às necessidades das pessoas, como recomendar itens relevantes e interessantes (por exemplo, notícias, lugares, filmes). Ainda, é possível explorar as experiências de grupos de pessoas como um comportamento coletivo para aumentar a experiência de outros. Este último ilustra o cenário importante onde a descoberta de padrões comportamentais coletivos, a sabedoria da multidão, pode enriquecer a experiência de usuários individuais. Neste sentido, esta tese tem o objetivo de aproveitar a sabedoria da multidão para entender melhor o comportamento da mobilidade humana de modo a alcançar o propósito final de auxiliar os usuários (por exemplo, pessoas), fornecendo recomendações inteligentes e eficazes. Alcançamos esse objetivo seguindo três linhas principais de investigação, conforme discutido abaixo. Na primeira linha de investigação, realizamos um estudo sobre a mobilidade humana usando a sabedoria da multidão, culminando no desenvolvimento de uma estrutura analítica que oferece uma metodologia para entender como os pontos de interesse (PoIs) em uma cidade estão relacionados com base no deslocamento de pessoas. Experimentamos nossa metodologia usando a topologia de rede de PoIs para identificar novas classes de pontos de interesse com base em padrões de visitas, deslocamento espacial de um PoI para outro, bem como popularidade dos mesmos. Relações importantes entre PoIs são mineradas pela descoberta de comunidades (grupos) de PoIs que estão intimamente relacionadas entre si com base nos movimentos do usuário, onde diferentes métricas analíticas são propostas para entender melhor tal perspectiva. A segunda linha de investigação explora a sabedoria da multidão coletada através de conteúdo gerado por usuários para recomendar itinerários em cidades turísticas. Para isso, propomos uma estrutura não supervisionada, chamada TripBuilder, que alavanca grandes coleções de fotos do Flickr e pontos de interesse da Wikipedia, a fim de auxiliar os turistas no planejamento de suas visitas às cidades. Experimentamos extensivamente nossa estrutura usando dados reais, demonstrando assim a eficácia e eficiência da proposta. Com base no arcabouço teórico, desenhamos e desenvolvemos uma plataforma que engloba as principais características necessárias para a realização de passeios turísticos personalizados. Esta plataforma tem recebido um interesse significativo dentro da comunidade de pesquisa, uma vez que este tem sido reconhecido como crucial para entender as necessidades dos turistas quando eles estão planejando uma visita a uma nova cidade. Consequentemente, isto levou a resultados científicos notáveis. Na terceira linha de investigação, exploramos a sabedoria da multidão para realizar recomendações de grupos de pessoas (por exemplo, amigos) que pudessem desfrutar de um determinado item (por exemplo, restaurante) em conjunto. Propomos GroupFinder para abordar o novo problema de formação de grupo de usuário-item destinado a recomendar o melhor grupo de amigos para um determinado par < usuário,item >. A proposta combina informações sobre a relevância do item para o usuário juntamente com a rede social deste (ego network), ao mesmo tempo em que tenta equilibrar a satisfação de todos os membros do grupo pelo item com as relações intra-grupais. Soluções algorítmicas são propostas e experimentadas no domínio de recomendação baseado em localização, utilizando quatro base de dados de rede sociais baseados em local (LBSN) publicamente disponíveis, mostrando que nossa solução é eficaz e supera baselines definidos.
7

Business events for the citizens of the Nelson Mandela Metropolitan Bay

Hastie, Dean January 2015 (has links)
The effective application of destination marketing strategies leads to increased business activity within a city. This in turn leads to higher attainment levels of social and economic development. It can therefore be said that destination marketing strategies are an essential factor in the growth and functioning of a city. The objective of destination marketing is the city’s image or identity which in turn is the starting point for developing the city’s brand. Cities require an identity. It is crucial that a city has a unique identity with which visitors, tourists and residents can relate to. Examples of these unique city identities are Los Angeles which is known as the City of Angels and Florence which is known as the City of Lilies. The image of a place influences people’s perceptions and choices when visiting, living and conducting business in a specific city. The city’s image and brand serves as a conduit for city residents to identify with their city. The essence of the brand must be discovered, identified, brought to the surface and not imagined, created or added from the outside through an artificial process. Cities that make use of effective destination marketing strategies have endured a considerable increase in business and leisure activities. Notably, business events are important attractions and drivers for activity in many destinations. Multiple parties designing a brand strategy for a city should thoroughly assess the resources and assets a city possesses. A city branding strategy can enable a city to leverage its ‘tangible and non-tangible assets‟. In order for business tourism to develop in South Africa, it is essential that players within the sector have a thorough understanding of international dynamics in order to capitalise on the opportunities that are provided in South Africa. Nelson Mandela Bay in South Africa is a city with vast potential. The city is ideal as a tourist destination as it is situated along the Sunshine coast of South Africa. It could be said of the city that it is on the threshold of rising eminence in the coming decades. This treatise investigates the approach and success factors for a successful rebranding of Nelson Mandela Bay through business events as part of a destination marketing strategy. The treatise will ascertain which business events residents of the Nelson Mandela Bay would require and support. A survey was conducted among citizens of Nelson Mandela Bay using a questionnaire from which 952 responses were received. The questionnaire measured the respondents’ attitudes to which types of business events they would require and support their feelings on the brand identity of the city as well as the communication medium they would like to receive communication through. The findings of this study indicate that residents of Nelson Mandela Bay are open to the use of business events as the main driver in terms of business event attendance and support. Furthermore, the residents have made it clear they will support exhibitions, conventions and tradeshows. Facebook and local radio are identified as being the preferred communication method for hearing about events.
8

Design vyhlídkového plavidla. / Design of sightseeing vessel.

Lekeš, Jakub January 2009 (has links)
The essence of this diploma work is to find suitable alternatives to the current situation in the river sightseeing vessels. The aim is to design an object that would offer passengers an adequate and attractive environment where they would spend their free time and which would also be appropriate supplement to the place where this vessel is located.
9

Design vyhlídkové vzducholodi / Design of lookout airship

Ondra, Martin January 2012 (has links)
Diploma thesis concerns with design of a lookout airship. The work tries to find a solution to a problem, how to connect technology, ergonomics and aesthetics into design of new product. Analysis of complete dilemma leads to a new design of an airship, which should become a valuable aircraft for transporting passangers, travelling and flying untraditional sightseeing flights
10

Relanzamiento integral post pandemia, servicios turísticos / Post Pandemic Relaunch, Tourist Services Latino Travel

Chura Vilcape, Gerber Antonio, Rodriguez Zeballos, Ximena Lizeth, Prieto Guzmán, Hilda Roxana 26 November 2021 (has links)
En el presente trabajo se expone la problemática actual por la que atraviesa la agencia de viajes Latino Travel en tiempos de pandemia, al pertenecer a uno de los sectores más golpeados por el COVID 19, como es el Turismo, además de la inestabilidad política por la cual venimos atravesando. Para poder desarrollar el siguiente trabajo primero procedimos a plantear los objetivos del proyecto y exponemos los antecedentes de la empresa como su historia, acciones de venta y de marketing, así como también la cartera de servicios con la que actualmente cuenta. Se realizó una investigación de enfoque mixto con un muestreo aleatorio simple, para la parte cualitativa se realizó la técnica de Focus Group a 6 grupos conformados por 7 integrantes en talleres de duración de 2 horas y para estudio cualitativo se utilizó una encuesta que fue aplicada a 300 personas además de entrevistas a profundidad a personas clave de la industria, esto con la finalidad de definir el público objetivo de la empresa, preferencias, estacionalidad y sus principales insights. Continuamos con el análisis del Macro y Microentorno para pasar a realizar el análisis SWOT y plantear las estrategias que nos ayudaran al relanzamiento de Latino Travel. Finalmente se puede encontrar la propuesta para el relanzamiento de Latino Travel, basada en una agrupación de estrategias pensadas ya adecuadas a la situación de la agencia de viajes y así mismo, junto con el análisis financiero respaldar nuestra propuesta. / In the present work, the current problems faced by the Latino Travel agency in times of pandemic are exposed, as it belongs to one of the sectors hardest hit by COVID 19, such as Tourism, in addition to the political instability caused by the which we have been going through. In order to develop the following work, we first proceeded to raise the objectives of the project and expose the background of the company such as its history, sales and marketing actions, as well as the portfolio of services it currently has. A mixed approach research was carried out with a simple random sampling, for the qualitative part, the Focus Group technique was performed on 6 groups made up of 7 members in workshops of 2 hours duration and for a qualitative study a survey was applied that was applied to 300 people in addition to in-depth interviews with key people in the industry, this in order to define the company's target audience, preferences, seasonality and its main insights. We continue with the analysis of the Macro and Microenvironment in order to carry out the SWOT analysis and propose the strategies that will help us to relaunch Latino Travel. Finally, you can find the proposal for the relaunch of Latino Travel, based on a grouping of strategies already thought appropriate to the situation of the travel agency and likewise, together with the financial analysis to support our proposal. / Tesis

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