The aim of this study to explore the green products purchases intentions of the young & native Swedish consumers. Many studies have done on the green products and consumers of green products. Researcher also focused on the consumers’ and their purchase intention based on the age. Some studies conducted only on the young consumers of a particular country. However, this study focused on the young consumers of Sweden. Attitude, knowledge and friends and family influences are considered as the three basic factors of this study. I tried to investigate the influence of these three factors on the green purchase intentions of young Swedish. The Theory of Planned Behavior is used to predict human behavior. The theory is on the basis of three factors, those factors are attitude to the behavior, subjective norms and perceived behavior control. As mentioned before that I have considered three factors for this study and theses three factors are related with the other three factors of the Theory of Planned Behavior. This research used quantitative method, and quantitative method requires large numbers of sample. To fulfill the quantitative method’s requirement on sample numbers, I have considered 190 young Swedish from different places of Umeå and Stockholm. Analysis of the consumers’ response showed me positive response of young consumers on green products. The TPB helped me to explain my three factors as these factors are related with the factors of TPB. All the factors I have considered are positively explained and supported by Theory of Planned Behaviors. Findings of this study describes that Swedish are environment conscious consumers. They have positive knowledge, attitude on green product and intention to buy green products. As this study was based on young Swedish and they have showed their positivity on the green products and indented to purchase green products in future.

The focus of this research relates to physical activity (PA) among populations at risk for inactivity. Two studies were completed. Study 1 was an exploratory study examining the relationship between health literacy (HL) and PA as they relate to the Theory of Planned Behaviour (TPB) constructs. Study 2 was an action research-based project in partnership with the staff and students of an alternative school. In Study 1 participants (N=65) completed measurements including the REALM to assess HL, and accelerometers to establish PA levels. The results of this study showed that even after controlling for covariates HL and PA are significantly linked (r = 0.37, p < 0.01), however, the TPB constructs were not found to mediate this relationship. However, Perceived Behavioural Control (r = 0.29, p < 0.05) and Intention to Exercise (r = 0.29, p < 0.05) were significantly linked to HL. Of particular interest, Difficulty Reading was cited as a significant barrier to PA for those with lower levels of HL (r = 0.37, p < 0.01). Finally, HL was found to be a significant moderator of the Education-PA relationship. Study 2 contained two components. First, focus groups with community partner organization (CPO) members to establish issues of relevance to them related to PA, to gather suggestions for incorporating PA into CPO programs, to gain an understanding of the barriers experienced by the community members, and to receive input regarding their current feelings and knowledge surrounding PA. Second, a process evaluation was conducted with administration to gauge how the CPO had progressed over the first academic year, using the TRACE process evaluation tool. The findings from the focus groups were organized by socio ecological level into PA facilitators and inhibitors, and were used to plan a new PA program for the school year. A repeated measures survey and process evaluation tool were used to assess these program objectives for the initial year. Perceived HL scores increased from baseline (M = 20.71,SD = 4.29) to follow-up (M = 22.58, SD = 5.15 ); t(-2.44), p < 0.05, as did perceived understanding of the importance of PA from September (M = 4.46 , SD = 1.60) to June (M = 5.54 , SD = 1.67); t(-3.06), p < 0.01. There was an increase in total minutes of MVPA among students as well, although this trend merely approached significance, from September (M = 526.60, SD = 557.63) to June (M=817.0, SD = 674.69), t(-1.97), p = 0.06. The evaluation tool revealed that the community was “Half Way There”, and identified areas where improvements could be made. These findings are relevant to creating equitable and comprehensive promotion and education of physical activity in the future and to understanding the mechanisms involved in PA disparities. These findings also support the need for health promoters and researchers to work with communities known to be at risk for low HL, and using action research methods to create locally relevant program development and research. / Graduate

From an online consumers' point of view, explore the online shopping behavioural changes in Sweden that could be caused by covid-19 and investigate through Theory of Planned Behaviour if the changes would affect consumers' online shopping intention in Sweden after the pandemic.

Den här studien undersöker vilka bakgrundsfaktorer som ligger bakom slit- och slängbeteende. Med hjälp av beteendeteorin Theory of Planned Behavior, intervjuer och observationer så visar studien att funktion och kvalitét måste samspela med kognitiv tillfredställelse för att någon ska vilja behålla en produkt länge. Studien finner även att människors sociala behov är en faktor som kan påverkas för att öka tiden som en person väljer att behålla en produkt. Målet med studien är att genom väletablerade teorier om emotionell design och tillfredsställning genom produkter presentera ett designkoncept som påverkar bakgrundsfaktorerna till slit- och slängbeteendet. Det uppnås genom att hitta en produktkategori bland artefakter som kastas. Det har framkommit att lampor är en sådan en sådan produkt. Designkonceptet som presenteras i den här studien är en bordslampa designad för att påverka bakgrundsfaktorerna som styr intentionen till att hålla kvar vid en produkt. / This study investigates the background factors behind wear and tear behavior. Using the behavioral theory Theory of Planned Behavior, interviews and observations, the study shows that function and quality must interact with cognitive satisfaction in order for someone to want to keep a product for a long time. The study also finds that people's social needs are a factor that can be influenced to increase the time a person chooses to keep a product. The aim of the study is to present, through well-established theories of emotional design and satisfaction through products, a design concept that influences the background factors for wear and tear behavior. This is achieved by finding a product category among discarded artifacts. It has emerged that lamps are one such product. The design concept presented in this study is therefor a table lamp designed to influence the background factors that control the intention to keep a product.

The 2009 American Recovery and Reinvestment Act, signed under the Obama administration, mandated physicians to complete certification for electronic medical records (EMRs). Despite these mandates and the increased access to information technology, slow adoption rates persist on the use of EMRs. Guided by the theory of planned behavior and the technology acceptance model, the purpose of this quantitative study was to examine the relationship between the independent variables perceived ease of use, perceived usefulness, perceived behavioral control, perceived social influence, attitudes toward EMR, and the dependent variable user acceptance. This study identified physicians in the United States as end-users of EMRs. In this study, 76 randomly selected physicians in the United States, identified as end-users of EMRs, completed an electronic survey requiring responses to a 5-point Likert Scale model. Standard multiple regression analysis served as the means used to analyze the regression model. Despite the regression model being statistically significant, none of the individual independent variables had statistical significance in predicting user acceptance. Interdependence and homoscedasticity likely contributed to this phenomenon. Social change implications include understanding of physician perceptions and beliefs--how physician perceptions and beliefs affect EMR adoption. Because adoption rates did not achieve 100% certification by end-users, another social change implication includes the necessity of examining how end-user acceptance could decrease medical errors, increase efficiencies in physician workload, and improve communication within the health care industry.

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No description available.

This study aims to investigate college students' security awareness of using social media in sharing information. The two theories that have guided this study are the theory of planned behavior (TPB) and the technology acceptance model (TAM). Data was collected from both undergraduate and graduate students from the University of North Texas (UNT) in Denton. The total responses included 380 students from different majors with 291 valid responses for data analysis; The structural equation model (SEM) Lavaan package was used to find out the best fit of the model. A diagonally weighted least squares (DWLS) was used to model the variables as ordinal in this study's analysis as ordinal data made the model fit substantially. The study found that 6 factors: attitude (AB), subjective norm (SN), perceived behavior control (PBC), perceived usefulness (PU), perceived risks (PR), and security awareness (SA) influenced behavior intention (BI). Also, I found that AB was influenced by PR and SA, as well as SN influenced by SA. Self-efficacy (SE) influenced PBC. On the other hand, the study found that controllability (C) did not influence PBC; perhaps, an individual's skills do not interact with social media security settings. Perceived ease of use (PEOU) did not influence BI; perhaps this occurred because of an individual's inability to prevent his or her information from being disclosed in the future, even if they had taken the right precautions. This study contributed to literature on understanding the nature of information sharing among college students on social media. The results may help college security professionals to evaluate or revise the rules and policies regarding cybersecurity and privacy.

Purpose - The purpose of this thesis is to explain the impacts of attitude, subjective normsand perceived behavioral control on Swedish consumers' intentions to purchase greencosmetics.Methodology - This thesis utilizes a multiple regression analysis based on an onlineself-completion questionnaire with respondents inside the sampling frame of SwedishMillennials and generation z consumers.Results - This thesis provides an understanding that Attitude, Subjective Norm and Perceivedbehavioral control can positively impact green cosmetic purchase intention.Originality / value - Testing the model of TPB as previously applied in green cosmeticconsumption research, in a greener highly competitive growing market of Swedish personalcare products.

Ursprünglich wurde die Theorie des geplanten Verhaltens (TPB) als suffizient bezeichnet, das heißt: 1.) Alleinige Determinanten der Einstellung, der subjektiven Norm und der wahrgenommenen Verhaltenskontrolle seien Überzeugungen und Bewertungen. 2.) Alleinige Determinanten der Intention seien die Einstellung, die subjektive Norm und die wahrgenommene Verhaltenskontrolle. 3.) Alleinige Determinanten des Verhaltens seien die Intention und für den Fall, dass sie gut mit der tatsächlichen Verhaltenskontrolle übereinstimmt, die wahrgenommene Verhaltenskontrolle. Das Kernziel der vorliegenden Arbeit war ein umfassender Test der Suffizienzannahme der TPB bezüglich der Vorhersage der Verhaltensintention, weil diese aufgrund einer Vielzahl von Untersuchungen, die unabhängige Effekte jeweils einzelner, zusätzlicher Prädiktoren erbracht hatten, zunehmend in die Kritik geraten war. Für einen umfassenden Test mussten alle wesentlichen in der Forschungsliteratur im Sinne potentiell zusätzlicher Intentionsprädiktoren diskutierten Konstrukte gemeinsam untersucht werden. Konkret waren dies die wahrgenommene moralische Verpflichtung, das antizipierte Bedauern, die soziale Identität, mehrere Selbstidentitäten und Erfahrung mit Aspekten des Zielverhaltens. Außerdem wurde das Konzept der wahrgenommenen Verhaltenskontrolle in Selbstwirksamkeit und wahrgenommene externe Hindernisse als interne und externe Aspekte von Verhaltenskontrolle ausdifferenziert. Eine Stichprobe deutscher Studierender der Forstwirtschaft (N = 149) wurde per Fragebogen hinsichtlich ihrer Karriereintention (für oder gegen die Aufnahme einer Tätigkeit in der sub-/tropischen Entwicklungszusammenarbeit) untersucht. Bezüglich der Suffizienz der Intentionsvorhersage ergab sich: 1.) Alle bislang nur getrennt untersuchten zusätzlichen Intentionsprädiktoren konnten in konfirmatorischen Faktorenanalysen mit zwei eher weniger bedeutsamen Ausnahmen empirisch klar voneinander und von den klassischen Konstrukten der TPB unterschieden werden. Hinter ihnen verbirgt sich also nicht jeweils ein und derselbe Wirkfaktor. 2.) Bei simultaner Untersuchung aller Prädiktoren verbesserten die direkte Erfahrung mit Aspekten des Zielverhaltens und die persönliche Norm die Intentionsvorhersage signifikant. Der durch sie zusätzlich aufgeklärte Anteil an Kriteriumsvarianz fällt mit 3% jedoch gering aus. Die anderenorts prädiktionsstarken Identitätskonzepte leisteten keine weiteren Vorhersagebeiträge. Dies wird aus dreierlei Perspektive diskutiert: a) Publication Bias, b) Priming-Effekte durch die Befragung selbst und c) Kontextabhängigkeit der Vorhersagekraft der einzelnen Prädiktoren. 3.) Neben den oder anstelle der Haupteffekte der verschiedenen Konstrukte gab es bei der Vorhersage der Verhaltensintention keinerlei Interaktionseffekte der potentiell zusätzlichen Prädiktoren untereinander und mit den klassischen Prädiktoren der TPB. Bezüglich der exemplarisch mituntersuchten Suffizienz der Vorhersage der globalen Intentionsprädiktoren ergab sich: 4.) Im Widerspruch zu den Annahmen der TPB trugen Werthaltungen als theorie-externe Variablen direkt, also nicht durch Überzeugungen und Bewertungen vermittelt, zur Vorhersage der Einstellung zum Verhalten und der subjektiven Norm bei. Direkte Beiträge theorie-externer Variablen zur Vorhersage der Verhaltenskontrolle waren hingegen nicht zu konstatieren. / Initially the Theory of Planned Behavior (TPB) was considered sufficient, that is: (1) The only determinants of attitude, subjective norm and perceived behavioral control be beliefs and evaluations. (2) The only determinants of intentions be attitude, subjective norm and perceived behavioral control. (3) The only determinants of behavior be intention and?if in accordance with objective behavioral control?perceived behavioral control. The main objective of the work presented here was a comprehensive test of the TPB's sufficiency assumption regarding the prediction of intention since it is this aspect that has come under growing critisism due to a large number of studies yielding independent effects of single additional predictors. A comprehensive test required all potentially additional predictors discussed in the literature to be included. Those were social identity, several self-identities, perceived moral obligation, anticipated regret, and experience with aspects of the target behavior. Furthermore perceived behavioral control was decomposed into self-efficacy and perceived external barriers as internal and external aspects of behavioral control. German forestry students (N = 149) were surveyed by means of questionnaires regarding their career intention to take up or not take up a development aid job in (sub-)tropical forestry. With respect to prediction of intention the following could be shown: (1) All so far only separately examined additional predictors of intention were empirically clearly distinguishable from one another and from the classical TPB predictors of intention by means of confirmatory factor analyses. Two exceptions were of just minor importance. (2) Simultaneous examination of all predictors produced a significant increase in explained variance in intention attributable to direct experience with aspects of the target behavior and to personal norm. The 3% increase in explained variance is to be assessed as small yet. The identity constructs, which had been strong predictors elsewhere, produced no contributions. This is discussed from three perspectives: a) publication bias, b) priming effects due to the survey itself, and c) context dependence of the respective constructs' prediction power. (3) There were no interaction effects between any two predictors of the classical and the additional set above or instead of any main effect. Investigation of the sufficiency of beliefs and evaluations as the only determinants of the global intention predictors' was exemplarily included in the study. (4) Contrary to TPB's assumptions, values as theory external variables contributed directly, i. e. not mediated by beliefs or evaluations, to the prediction of attitude and subjective norm but not so to the prediction of behavioral control.