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Thesis (Ph. D.)--University of Wisconsin--Madison, 1975. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 330-373).

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With the social progress in Taiwan, people have a wider choice of forms of recreation. Many changes have taken place in Taiwan's theaters since 1980 when theaters set up sequentially. Although some theaters have grown up and some vanished, as a form of recreation, the role of theater art has become more and more important. A theater has to count on box office to survive. In Taiwan, a main income of theater is the box office, which is chiefly concerned with its marketing strategies. In the past few years, performing arts groups have gradually adopted the business concepts of administration and marketing. It is impossible for the audience to perceive the full content and quality of a performance before making a purchase decision. Instead, the audience has to depend on past experiences, praises from others, or the promotional messages to support the decision. Among those, a theater can have a large control over the promotional messages sent out through their marketing channels. The traditional marketing strategies emphasized on delivering messages to target markets, but neglected their consistency. Thus, the communications elements, such as advertising, direct marketing, sale promotion, public relations, etc., were executed respectively, and could not approach the optimal effectiveness. Hence, Integrated Marketing Communication (IMC) rose up in 1990s and brought a new trend in marketing. The objective of this paper is to evaluate the IMC application in Ping-Fong Action Troupe by case study and in-depth interview. In the end, the researcher summarizes the IMC application in Ping-Fong Action Troupe on each tool, exams the consistency, and states researcher's own advices.

People are usually unaware of crises. Good preparation and prevention routinely can reduce the impact and influence of a crisis when it occurs. People are frightened of the hazards from a crisis, but it can also be a turning point for the situation. A good crisis management can effectively avoid crises. Even when a crisis happens, the crisis management can minimize the damage and help an organization to resume its functions which may turn a crisis into an opportunity. Therefore, having a good knowledge of crisis management becomes more and more important in the modern society. This study uses three-stages crisis management theory, pre-crisis stage, in-crisis stage, and post-crisis stage, combining with the characteristics of performing arts in Taiwan to analyze and evaluate the shutdown incident of Ping-Fong Acting Troupe¡¦s ¡§Incredible Country¡¨ in 2001. There are three main purposes of this research: (1).To review the theories and practical knowledge about crisis management; (2).To examine the procedures of handling the cancellation of Ping-Fong Acting Troupe¡¦s ¡§Incredible Country¡¨ and to evaluate if their crisis management can be used by others. (3).To make some suggestions for the performing arts groups to understand the importance of crisis management. The study also recommends that a performing arts company should not only adapt the crisis management from business world, but also recognize the characters of performing arts. A good crisis management of a performing arts organization is to balance between its financial structure and artistic concern simultaneously.

Submitted by Glauber Assunção Moreira (glauber.a.moreira@gmail.com) on 2018-08-21T16:22:22Z No. of bitstreams: 1 memoria do circo mambembe (print) 18-01-13.pdf: 102900567 bytes, checksum: 502bf47bd6db1ac66c1bece5c7fde061 (MD5) / Approved for entry into archive by Marly Santos (marly@ufba.br) on 2018-08-21T20:49:03Z (GMT) No. of bitstreams: 1 memoria do circo mambembe (print) 18-01-13.pdf: 102900567 bytes, checksum: 502bf47bd6db1ac66c1bece5c7fde061 (MD5) / Made available in DSpace on 2018-08-21T20:49:03Z (GMT). No. of bitstreams: 1 memoria do circo mambembe (print) 18-01-13.pdf: 102900567 bytes, checksum: 502bf47bd6db1ac66c1bece5c7fde061 (MD5) / Esta dissertação é o resultado de uma pesquisa que trata da atuação dos palhaços de quatro circos itinerantes, a partir do registro e da memória do Circo Mambembe e tem como objeto de estudo o palhaço Cadilac. Para a realização desta pesquisa utilizou-se dados de sete entrevistas com dois filhos, quatro netos e a viúva de João Francisco Silva, o palhaço Cadilac. Foram feitos cruzamentos de dados entre as entrevistas, documentos de arquivos públicos, fotos, escritos do próprio palhaço e registro das palhaçadas encenadas pelos netos do palhaço em questão. A partir do levantamento destas informações foi possível identificar a forma de atuação nos pequenos circos mambembes, o início de uma troupe circense e a forma de atuação dos palhaços que descendem de João Silva. O resultado da análise de todo o material obtido evidenciou que a oralidade ainda é a forma de transmissão mais utilizada por estes palhaços. Neste estudo é identificado como memória corporal o conjunto de técnicas estabelecidas por cada palhaço, em cada encenação na construção de um personagem-palhaço, apontando, ainda que as diversas formas de atuar destes palhaços são efêmeras e tem seus roteiros modificados em cada localidade em que se apresentam. / RESUMÉ Ce mémorie est le résult d’une recherche qui traite de la performance des clowns de quatre cirques itinérants, à partir du dossier et de la Mémoire du Cirque Mambembe et son objet d’étude est le clown Cadilac. Pour cette recherche, nous avons utilisé des données provenant de sept entrevues avec deux enfants, quatre petits-enfants et la veuve de João Francisco Silva, le clown Cadilac. Des croisements ont été faites entre les données des entrevues, des documents des archives publics, des photos, des écrits du clown en question, et l’enregistrements des clowneries mises en scène par ses petits-enfants. À partir de l’enquête de cette information a été possible d’identifier les différents domaines des petits cirques mambembe, le débu d’une troupe de cirque et le mode de fonctionnement de clowns descendants de João Silva. Le résult de l’analyse de tous les matériaux obtenus ont montré que la tradition orale est encore le mode de transmission de clowneries le plus utilisé de ces clowns. Dans cette étude, la mémoire du corps est identifié comme étant l’ensemble des techniques établies pour chaque clown dans chaque scénario dans la construction d’un personnage de clown, de pointage, bien que les différentes façons de réaliser ces clowns sont éphémères et ont modifié leurs scripts dans chaque localité où sont présentés.

This is the first study of the avant-garde Yiddish art theater movement, which flourished across five continents during the interwar period. From Warsaw to San Francisco, Buenos Aires to Winnipeg, Mexico City to Paris, and Johannesburg to Melbourne, the Yiddish art theaters were acclaimed by critics and popular with Jewish and non-Jewish spectators alike. These theaters had a significant impact on renowned theater practitioners around the world, who credited the Yiddish art theaters with inspiring their own artistic practice. In tracing how a small group of Yiddish theater artists developed a modernist theater movement with a global impact, my project provides a key and heretofore missing chapter in the history of the modern stage. I argue that the spirit of innovation that characterized the activities of the Yiddish art theaters and enabled them to become so influential was a direct product of the transnational nature of their movement. Operating in a Jewish cultural context unbounded by national borders, the success of these companies was propelled by a steady exchange of actors, directors, scenic designers, and critics across the world. Buoyed by a global audience base and unconfined by the geographical-linguistic borders that limited the national theaters of their neighbors, Yiddish theater artists were uniquely able to develop a fully transnational modernist theater practice. The global reach of the Yiddish art theaters is best exemplified by the Vilna Troupe (1915-1935), the catalyst for this movement and the primary focus of my study. The Vilna Troupe was the epicenter of the international Yiddish art theater movement throughout the interwar period. I demonstrate how the Troupe remained itinerant throughout its history, enabling it to reach an ever-larger global audience and inspiring dozens of other Jewish actors to create Yiddish art theaters of their own. Where previous generations of Yiddish actors had been subject to the double disapproval of Jewish and non-Jewish intellectuals alike, the Vilna Troupe legitimized the Yiddish art theater movement as a key contributor to the global theatrical avant-garde. / Near Eastern Languages and Civilizations

Cette recherche a pour objectif d'étudier la situation du théâtre de création pour adolescents au Québec. Pour ce faire, nous relaterons d'abord l'histoire de cette pratique en relation avec celle du théâtre pour l'enfance et la jeunesse en général. Du théâtre purement divertissant au théâtre de création contemporain en passant par le didactisme et l'animation théâtrale, le théâtre pour enfants, puis pour la jeunesse, a joué plusieurs rôles et pris différentes formes. Nous développerons ensuite sur le parcours de la compagnie la plus significative dans le milieu du théâtre de création pour adolescents: le Théâtre Le Clou. Actif depuis 1989, le Théâtre Le Clou cherche à intéresser et bousculer le public adolescent en lui proposant une forme artistique nouvelle et branchée dans le présent. Suite à cette étude de cas, nous analyserons la situation actuelle et proposerons des moyens pour améliorer les conditions de pratique des compagnies qui souhaitent présenter leurs créations aux jeunes de 12 à 17ans. Nous croyons que le théâtre de création pour adolescents au Québec ne se développera pas davantage dans les prochaines années sans que de grands changements ne soient opérés dans le financement et la gestion des centres de diffusion de la province. La sensibilisation des enseignants, des diffuseurs, des parents et de la population en général est également nécessaire pour permettre aux adolescents d'entrer plus facilement en contact avec le théâtre de création et les arts en général. Un débat public sur la place de la culture dans notre société serait souhaitable. Notre étude a démontré que malgré les efforts des compagnies spécialisées et de certains diffuseurs, le contact avec les écoles secondaires reste difficile. Les compagnies de théâtre qui s'intéressent au public adolescent doivent être persévérantes et ingénieuses pour survivre dans un marché où les budgets des écoles pour les sorties culturelles sont minimes, voire inexistants. Selon nous, ce qui importe c'est que les jeunes aient accès régulièrement à une diversité de propositions artistiques de qualité, présentées dans des lieux adaptés. Dans le répertoire comme dans la création, l'art doit continuer d'exister pour ce qu'il est, sans redevenir un outil pédagogique. ______________________________________________________________________________ MOTS-CLÉS DE L’AUTEUR : Théâtre, Jeunesse, Adolescents, Adolescence, Théâtre Le Clou.

Thesis (M.A.)--Acadia University, 1999. / Includes bibliographical references (leaves 65-66). Also available on the Internet via the World Wide Web.

Thesis (M.A.)--Memorial University of Newfoundland. / Bibliography : leaves [177]-189. Also available online.