Atsakingo verslo idėja aktuali tiek viso pasaulio, tiek ir Lietuvos verslininkams, kaip veiksnys, didinantis įmonių konkurencingumą rinkoje. Ji gali padėti gerinti santykius su vartotojais, partneriais, investuotojais bei užtikrinti verslo ilgalaikiškumą ir stabilumą. Šiame darbe buvo stengiamasi, remiantis Lietuvos bei užsienio autorių moksliniais darbais, atskleisti socialinės atsakomybės sampratą, jos svarbą šiuolaikiniam verslui, išskyriau esminius socialinės atsakomybės teiginius ir teikiamą naudą, bei apžvelgiau ĮSA (CSR) taikymo sritis ir jose naudojamus principus. Taip pat darbe yra palyginama Lietuvos situaciją ĮSA kontekste su kitomis valstybėmis: Jungtinėmis Karalystėmis, Olandija, Belgija ir Latvija. Įvertinama kas yra pasiekta mūsų šalyje, skatinant socialinę atsakomybę, ir kokias ĮSA iniciatyvas dar reikia plėtoti ir įgyvendinti, remiantis užsienio šalių patirtimi. Lietuvoje socialinė atsakomybė kol kas nauja sąvoka ir dar gana neįprasti rūpesčiai verslo atstovams. Todėl Lietuvoje yra atlikta ne daug tyrimų apie socialiai atsakingo verslo skatinimą bei jo įgyvendinimą versle. Mano inicijuojamas tyrimo tikslas buvo indentifikuoti pagrindines ĮSA skatinimo priemones ir būdus, įvertinti jų reikšmę ir pritaikymą praktiškai, kartu pateikiant pasiūlymus, kas paspartinų ir sudarytų palankesnes sąlygas ĮSA plėtrai tarp Lietuvos įmonių. Tyrimas parodė, kad Lietuvoje vis dar trūksta supratimo ir informacijos apie socialinę atsakomybę, trūksta kompetetingų ĮSA specialistų... [toliau žr. visą tekstą] / The scale of cultural values of the organizations in the advanced countries has expanded recently significantly in the XX century. The organizations began comprehend clearly that they are the part of the social system and that relations between the organization ant the society, and between different systems (ecosystem, technical) are very important. Therefore, in the scale of the organizational values the new value like social responsibility has appeared. The idea of the responsible business is relevant for Lithuanian businessmen and all the world businessmen as the factor which may increase the competetiveness between the companies. This idea may assist to improve relations with consumers, partners, investors and insure the stability of the business. The author in this work on the grounds of the studies Lithuanian and foreign authors discloses the concept of the social responsibility, its importance to modern business, emphasizes important statements about social responsibility and its benefit and surveys the application areas of ĮSA (CSR) and their principles. The author also compares in this work situation in Lithuania and in other countries (the United Kingdom, Holland, Belgium, Latvia) on the subject of ĮSA. The author analyses the achievements in promoting social responsibility and ĮSA initiatives which the organizations need to promote and implement according to foreign practice. It should be mentioned that the social responsibility is quite new concept for Lithuanian... [to full text]

Submitted by Filipe dos Santos (fsantos@pucsp.br) on 2017-03-23T13:08:23Z No. of bitstreams: 1 Helena Cecília Barreto Bruno Wilke.pdf: 4148458 bytes, checksum: 3ec9e7e5dfe2f09f794863a596f40311 (MD5) / Made available in DSpace on 2017-03-23T13:08:23Z (GMT). No. of bitstreams: 1 Helena Cecília Barreto Bruno Wilke.pdf: 4148458 bytes, checksum: 3ec9e7e5dfe2f09f794863a596f40311 (MD5) Previous issue date: 2017-03-17 / Conselho Nacional de Pesquisa e Desenvolvimento Científico e Tecnológico - CNPq / This research surveys the development of the fundamental concepts and guidelines of the United Nations Development Program (UNDP). Its creation dates back to a period of liberalism and expanding of international organizations, seeking for democratic peace, still under the effects of World War II. Its purposes are correlated to designs created after the Cold War, when security and development, which were based on anthropological concepts, begin to respond to the restructuring of the planetary governmentality. The Human Development Index (HDI), adopted by the UNDP since the 1990s, is an important tool in identifying and constructing the so-called vulnerabilities as threats both for local and global governments. The survey of the Conjunct Program “Segurança com Cidadania”, coordinated by the UNDP in a neighborhood of Vitória, Espírito Santo, Brazil, disclosure the operational model of the HDI, together with the so-called “segurança cidadã” specifically designed for Latin America, which was recently incorporated to the Sustainable Development Objectives (SDO). The Restorative Justice is considered a complementary planetary connection aiming to broaden the formal penal system, flexibilizing sentences and implementing social policies in schools and communities. The present study verified the UNDP's effectiveness in enforcing penal practices operated in the name of the alleged neutrality of human development throughout the manufacture of responsible and resilient conducts that underpins the management of collective misery / Esta pesquisa mapeia a produção dos principais conceitos e abordagens do Programa das Nações Unidas para o Desenvolvimento (PNUD). Sua emergência remonta a um período de revisões liberais e expansão das organizações internacionais ancoradas na busca pela paz democrática, ainda sob os efeitos da Segunda Guerra Mundial. Seus empreendimentos evidenciam delineamentos mais acabados após a chamada Guerra Fria, quando a segurança e o desenvolvimento, calcados no humano, passam a responder aos redimensionamentos da governamentalidade planetária. O Índice de Desenvolvimento Humano (IDH), adotado pelo PNUD a partir da década de 1990, mostra-se importante instrumento na identificação e construção das chamadas vulnerabilidades como virtuais ameaças aos governos do e no planeta. A análise do Programa Conjunto Segurança com Cidadania, coordenado pelo PNUD em um bairro na capital do Espírito Santo, expõe o funcionamento do IDH, aliado à abordagem da chamada segurança cidadã – específica à América Latina, recentemente incorporada aos Objetivos de Desenvolvimento Sustentável (ODS). A Justiça Restaurativa situa-se como uma de suas conexões planetárias preferenciais ao complementar e ampliar o sistema penal formal e mostra sua flexibilidade punitiva ao implementar políticas sociais em escolas e comunidades. A pesquisa constatou a eficiência do PNUD em irradiar práticas penalizadoras operadas em nome da pretensa neutralidade do desenvolvimento humano, por meio da produção de condutas responsáveis e resilientes que sustentam a gestão compartilhada da miséria