Abstract Facing the trend of globalization and new era of regional economy, corporations in the economical fact of ECFA are standing to embrace a whole new beginning for new economy age! The researcher currently works at VATM International Business Managerial Consulting Co., Ltd. and the company¡¦s major services are to provide consultation for financial and tax affairs, and operational management for executive officers. In her own professional development, from offering consultation as an accountant to executive management, operational strategies, and innovative concept, she realized that within the whole process of operational service, the use of time for decision making and abilities for information interpretation become the greatest operational issue that corporations need to face when tackling competition. It is also the most neglected ability that entrepreneurs must cultivate. A consultant from one perspective is to provide major resources for corporation operators¡¦ decision making and from another angle is to sustain the quality of information of corporations. The importance of a consultant is undeniable.In other words, the role of a consultant is not as the doctor of a corporation from the traditional viewpoint, but as the invisible chief staff and external inspector and mentor. The researcher believes that a consultant should take Entrepreneur-Schweitzer¡¦s perspective and face the problems of corporations from a humanist standpoint. The present study focuses on the psychological journey of launching a new business and self-reflection of an individual consultant. The study offers appropriate roles and positions a competent consultant should take. From the whole process of self-reflection and launch for an enterprise, the researcher suggests ¡§ManageAccountanize¡¨(business management accountanize)for consultation field as a concept for problem solving but not the idea of Balanced scored which the consultants use in general. In addition, this study also investigates the consulting industry value chain and knowledge value chain so as to approve the value of professional consultants. The researcher provides insights of the necessities of consultants including academic theoretical applications and establishment of consultation authority.

Engineering and Construction Services is a traditional manufacturing industry, provides factory or facility construction service for petrochemical, electrical power, steel manufacturer, storage and transfer system, environmental protection, technology, energy and public construction project. Most of domestic small and medium sized engineering and construction companies lack of resources for working capital, technical manpower, project management and design capability, such that they are not able to take part in the bidding for a large turnkey project. They can only contract for a smaller construction or be a subcontractor for a larger engineering and construction company, beside that, their profit will be very negligible due to lower entry barrier of this industry. In recent years, more and more companies of petrochemical industry move to foreign countries as well as global economic downturn, case number of domestic construction projects is trending down. Most of medium and small engineering and construction companies are in the face of business distress because of the tough competition, and that will limit the growth of business. In the mature and competitive industry, the most import strategy for medium and small companies is to build up core ability, build competitive advantage, and improve competitiveness. After that, the companies will have adequate resources and abilities to become a larger company which can enlarge the scale of operation, move to overseas market, and maximize the stockholders¡¦ value. To become a large company is very import for medium and small construction companies. All of these are the vision of small and medium sized engineering and construction companies and are the most important mission of the administrator of the companies. In this thesis, qualitative research method was used to study C Company by using PEST, Porter 5-force, value chain and SWOT analysis. The purpose of this work is to build up the strategy of competitive advantage for medium and small companies, and to find out proper business strategy for C Company. Some advices will be given to break through the business bottleneck, to enhance core competitiveness, and to enlarge the business scale and scope of C Company. We wish to share our experiences of competitive advantage building up and company renovation.

The number of cable TV subscribers in Taiwan is nearly 6 million. According to all kinds of statistics, the popularity rate of cable TV should be over 80% if those who watch cable TV without paying are included. The rate is estimated to be higher in metropolitan areas. In recent years, the media industry in Taiwan has been rising and flourishing, especially TV media. Watching TV is the most frequently chosen activity for entertainment in Taiwan families. However, when cable TV system is used to receive, transfer, and transmit wireless and satellite TV, or is applied by using the bandwidth of cables, can ¡§Self-production cable channel¡¨ planned by Business Plan also play the role of the media in TV channels? Restricted by the area division of operating cable TV, the customers of cable TV system operators are community residents. The overall operation has a lot to do with the communities. Self-production cable channel is the local TV station. With emphasis on local cultures in Taiwan, does cable TV system plan the context for local cultures to be the text related to local life, culture and history, especially for southern Taiwan that is short of ¡§care¡¨ from TV media for a long time? Can ¡§Self-production cable channel¡¨ provide the locals with some media functions in suitable time and meet the requirements of communities? For cable TV system which is short of economies scale, what is the operation mode of ¡§Self-production cable channel¡¨? And what are the elements affecting developments? Most of the internal studies related to cable TV emphasize on exploring engineering technique, operation effect, business strategy, subscription fees, subscriber satisfaction, and channel plan, and so on. Studies related to Self-production cable channel are rarely seen. Thus, the three purposes for this study are as following: 1. Explore the role and function of Self-production cable channels. 2. Analyze the development model and elements affecting the development of Self-production cable channels. 3. Seek for the possibilities to creativity of Self-production cable channels and give suggestions. To explore the development model of Self-production cable channels in Kaohsiung city, this study uses data mining technique, interview survey, and case study, and the interviewees include officials, industries, experts and scholars, and community representatives. Besides, literature review, data collection, value chain theory, diamond model, and SWOT Analysis are also used to assist in analyzing. By analyzing Self-production cable channels in Kaohsiung city, 5 conclusions are generalized: 1. Self-production cable channels are defined as the local media, and it produces materials based on communities. 2. The system operator keeps working, but the support is limited. 3. The goals and missions for Self-production cable channels are various. 4. Crisis exists in self-approval and other-approval. 5. Overall marketing of Self-production cable channels is not active enough. According to the result, suggestions to Self-production cable channels are as following: 1. Clear Definition: Non-profit TV station 2. Human Resources: Core element of organization 3. Enhance the brand, content, service value: Key to the creative development 4. Government Policy: The strongest promoter

The insurance industry in Taiwan has been more open and geared to the international standards during the recent years. At the same time, the Taiwanese and international financial industry has gone through drastic changes. Interest rate dropped and cost of material and human resource went up, leading to increased operation cost for insurance companies. In addition, the popularity of internet and elevated consumer awareness have challenged insurance companies¡¦ traditional marketing model ¡V direct sales force. Therefore, in order to cut down operation cost and expand the market, insurance companies started to develop diversified marketing channels, such as tele-marketing, bank insurance marketing, internet, TV direct sales, etc. New sales channels such as insurance agency and insurance broker also emerged at the same time. Every insurance company has different resources and competitive advantages, and hence created different marketing and operation models. Insurance companies hope to sell insurance through insurance brokers in order to lower operation cost. However, to avoid increasing bargaining power of insurance brokers, insurance companies are reluctant to overly rely on one or two insurance brokers. Insurance brokers, on the other hand, oftentimes recruit sales force from insurance companies to lower training cost. Such competition-cooperation relationship with insurance companies has shaped insurance brokers¡¦ operation model. This research is to analyze the industrial value chain within the insurance industry and to explore the potential operation models for insurance brokers via the five-force analysis of company L.

Taiwan¡¦s e-commerce market value continued to grow, the scale is about NT$ 430 billion in 2011, as compared to 2010 growing 20 percent. Which B2C e-commerce market reached NT$ 250 billion in 2011 accounted for about 6.4% of the overall retail market revenue, the scale compared to 2010 growing 22%. The relatively low entry barriers lead to a lot of companies to establish. However, each year about 60 percent of E-commerce Company out of the market in such a competitive situation. It is important that E-commerce Company must have a successful business model. Past research of value creation for e-commerce only take single theory such as transaction cost theory, Resource-Based View, Value Chain, Network Theory and Schumpeter Innovation, however, that failed to fully explain to the e-commerce company's value creation. Therefore, this study will according to five theoretical, and based on secondary data and literature for the case study company PChome, Books, and Mayuki to identify the business model of e-commerce company in Taiwan. Through this research found Taiwan¡¦s e-commerce companies are gradually expand from a small niche market to mass market, in addition, " cheap is not the most important, but to provide free activities for consumers that feeling add value. "

An Engineering company is engineering services and traditional manufacturing industry. It provides construction services for electrical power, petrochemical, steel manufacturing, environmental protection, energy, technology and public construction project. Because of geographical, historical evolution, political and economic development, and other factors, it develops 95% domestic small and medium enterprises. Almost 90% of small and medium domestic engineering and construction companies lack of resources for financial capability, strength and efforts, technology, project management, and design capability. There are too many difficulties to cope with and powerless frustration for each resource and capability. Especially lacks of working funds, such they are not able to take part in the bidding for a large turnkey project. They can only undertake a smaller construction or act as a subcontractor for a larger engineering and construction company, besides their profit will be very negligible due to lower entry barrier of the industry. In recent years, more and more companies of petrochemical industry move to foreign countries as well as global economic downturn and the environmental consciousness is going up, it cases number of domestic construction projects is trending down and the market competition is trending fiercely. Most of small and medium engineering and construction companies are in the face of business distress because of the tough competition, and that will limit the growth of business. In a mature and competitive industry, the most strategy for medium and small companies is to build up core competence, build competitive advantage, and improve competitiveness. After that, the companies will have adequate resources and abilities to become a larger company which can enlarge the scale of operation, move to overseas market, and maximize the stockholders¡¦ value. To become a large company is very import for medium and small construction companies. All of these are the vision of small and medium sized engineering and construction companies and are the most important mission of the administrator of the companies. In this thesis, the research regards BJ engineering company as the research object. It carry on quality and qualitative research with such analytical methods as value chain, SWOT, 5-force analysis, PEST, and resource analysis. The purpose of this work is to build up the strategy of competitive advantage for small and medium companies, and find out the proper business strategy for BJ Company. Some advices will enable to break through the business bottleneck, enhance core competitiveness, and expand the business scale and the scope of BJ Company operations. We wish to share the experiences of competitive advantage to achieve sustainable management of the target.

With nearly two decades of development of Agency Business, the market has experienced a lot of industry up and down. Each time when the market approaches saturation, we always observe the survival drama on the industrial supply chain where the competitions among O.E.Ms are intensive and all are fighting for a limited market. Due to the rapid changes on the high-speed Internet applications with massive global information exchange requirements, revolutionary innovative technology and products are often developed, thus it is expected that network channels industry is still considerable room for growth in the future. Although the revolution of products is expected, in addition to the product's competitive, how to leverage soft power (such as professional and technical services), in the market to seize the initiative and continue to maintain the advantage of competitiveness, is still the subject for the case company to study. We expect by this thesis research to conceive in response to the vigorous development of modern information applications, of which case companies will face issues and challenges, such as: 1. Agency and brand resources coordinating and competing 2. Upstream, downstream and alliance companies¡¦ value chain relationships and competing strategies 3. Agency and OEM branding and product conflict 4. The changes of demand side such as new technologies and applications that may impact the assessment of the industry supply chain and coping strategies Based on three dimensions: industry trends, supply chain competing, internal allocation of resources with the long-term observation of the development of the case company, the internal executives in-depth interviews and secondary data collection methodologies, this research is to explore the case companies¡¦ response to strategy with the result, also try to analyze the feasibility of taking advantage of business operation management (five forces analysis / value network / game theory), to seek the best strategy for the case company in response to the rapidly changing business competition.

Due to the trend of globalization, Auto-parts industry in Taiwan is facing the challenge of market liberalized and global car companies¡¦ tactical regroup that cause the structural readjustment. In order to maintain market competitive capacity, Auto-parts companies in Taiwan head into internationalization gradually and set up overseas subsidiaries in different investing types, creating so-called multi-national enterprises. The overseas subsidiaries will not only present their different tactical missions they should undertake that are different from their headquarter¡¦s during expanding market share, but also play different roles in monolithic value chain. Under internationalized operation, how to keep track of transcendental international knowledge-management tactics and generate innovative motivity continuously will be a great challenge to reputed traditional industry- Auto-parts in the future. Through questionnaire-inquire method, this research reports explore the connection of the knowledge management and the ability of organization innovation in Auto-parts industry. Adding the view of internationalized tactics to search the above influence of otherness in order to find out the most optimum international knowledge-management operation mode. After this research is studied and verified, the main points of it as follows: 1. The analysis of otherness: This research points out that the level of internationalization to the Auto-parts firms does not cause any notable difference in knowledge management and organization innovation. 2. Influential analysis: In the part of affection of knowledge management to organization innovation, this research notes that other variable of knowledge management to management innovation and technology innovation exists positive connection aside from knowledge management tactics. The ¡§learning culture¡¨ is the most forecasting factor to management innovation and technology innovation. Besides, both ¡§knowledge-supporting information system¡¨ and ¡§knowledge-transfer advancement¡¨ get marked forecasting to the management innovation of Auto-parts industry. ¡§Multinational-integration-knowledge innovation¡¨ has notable forecasting to technology management. Only value-chain-activity causes influence in variable to the part of knowledge management and organization innovation in internationalized tactics. The research to Auto-parts industry remarks that learning culture, knowledge-supporting information system, knowledge-transfer advancement and multinational-integration-knowledge innovation enable knowledge management to create positive affection in organization innovation. Thus, as my suggestion, enterprises have to get the effort in cultivating learning culture, establishing knowledge-supporting information system, advancing knowledge transfer and using the method of integration to create knowledge.

Economy in China has been blooming recently. The business potential has drawn attention from all over the world. Now varied industries have started to locate in China. Furthermore, it is believed that the interaction between cross-strait will be very close with the condition that both China and Taiwan have joined in WTO. This research will be focused on 1.The impact and the influence on higher education publishers in Taiwan after both China and Taiwan joined in WTO. 2. Is it a threat or an opportunity to the publishers with the consequent implementation from WTO? 3. What is the role of foreign publishers in Taiwan under this circumstance? As publishing industry in China hasn¡¦t been opened yet, this research will target on the discussion of co-publishing model from cross-strait. Taking a case study and its analysis, it is found that publishing industry has been identified as traditional industry but its upgrade and transition can not be applied to traditional industry. Therefore, the conclusions are as follow: 1. The regulations of publishing in China are still the key factors. 2. The extent of the resource publishers possess is the key factor of entering higher education market in China. 3. Publishers in Taiwan are more flexible to the consequent implementation. 4. Core competence is not equivalent to regional competitive advantage. 5. Market in China will be another opportunity for Taiwan. 6. The position of publishers in Taiwan in Chinese publishing has been changed. 7. Taiwan is the bridge between China and the rest of the world. 8. Each region has its own individual business model. 9. There is a remarkable difference of the process between publishing industry and traditional industry.

Users evaluate and assign value to products regarding several factors, one of which is design attributes. The attributes can provide certain consequences, which can, in turn, serve to users&rsquo / desires or ultimate goals in life. Value is attributed regarding the desirability of the sequential chain of attributes, consequences and goals. Considering value creation for the users as designers&rsquo / main responsibility / they should focus on how these chains are shaped while designing products. This study mainly concentrates on this relation between design attributes, the consequences these attributes provide, and the ultimate goals of users these consequences satisfy. Three main types of consequence and user goals, which are together called as value types, are identified in the literature: pragmatic, experiential and symbolic. How these value types can be provided by design attributes is examined both with literature review and a research on users&rsquo / pre-purchase value assignment to portable digital audio players. The research on portable digital audio players is conducted using laddering technique. After the interviews with 30 respondents, the value types identified in the literature review as pragmatic, experiential and symbolic value are supported by the data / and and an extension is suggested within the subgroups of experiential value. The salient design attributes that are valued at pre-purchase, and outstanding relations between designed attributes, consequences and user goals are identified.