With the rapid development of IT and broadband network, voice, data and video services are gradually integrated. IPTV is one of the popular products, which can deliver and provide consumers a variety of digitized content over the internet. Despite of the advantages mentioned above, IPTV in Taiwan is still not a threat to traditional TV. Therefore, many interesting issues were coming up. One of the interesting issues is looking into the factors of influencing continuance intention. This study explores the factors through the literature reviewing and the data collected from practitioners and participants. Moreover, we try to explain and verify the factors affecting the continuance intention by proposing a new model derived from Value-based Adoption Model (VAM) and Exception-Confirmation Model (ECM). In this research, an empirical survey methodology with 7 hypotheses was applied to verify this model. Partial Least Squares (PLS) was used to analyze the data and evaluate the model. The results not only identify the effective factors of perceived benefit and perceived sacrifice to IPTV services, but also showed that perceived value was influenced by the trade-off between perceived benefit and sacrifice, as well as by the consumers¡¦ confirmation level. The value that consumers perceive from IPTV services will have a significant effect on satisfaction and the continuance intention. In sum, the study explores the factors of perceived benefit and perceived sacrifice, and proposes a more comprehensive framework to explain the ¡§continuing using behavior¡¨. This study also provides a reference model for the value-based or IPTV research and some suggestions for the IPTV practitioners.

Enterprise 2.0 has become popular in firms. Many Enterprise 2.0 researchers and practitioners have recognized the importance of benefits and costs in using Enterprise 2.0 by individuals. However, their effects on adoption intention in enterprise contexts are not discussed. To investigate this issue, we proposed a model to understand the intention to adopt Enterprise 2.0. Three factors are identified based on value-based adoption model (VAM), namely perceived benefits, perceived costs, and perceived value. An empirical survey was conducted to collect data. 500 samples were collected within 18 days. Of which 150 was valid. This yielded a response rate of 30%. Partial Least Squares (PLS) was used to analyze the data and verify the model. The result showed that perceived value not only played an important role in mediating the relationship between perceived benefits and costs, and adoption intention but it also exerted a significant effect on intention to adopt Enterprise 2.0. Moreover, we identified major factors that may affect perceived value. We find that both perceived benefits and perceived costs have significant impacts on perceived value, and cause intention to adopt Enterprise 2.0. Implications of such finding are discussed.

E-handel kallas ofta för shopping ”vartsomhelst, närsomhelst” och har möjliggjort förkonsumenter att handla utan att behöva lämna sitt hem (Zmijewska., Lawrence & Steele,2007). Mobil handel och mobila betalningstjänster har ökat kraftigt de senaste åren, delvis på grund av utvecklingen inom mobiltelefoni och möjligheten att använda internet utanförhemmet. Mobil handel har därför blivit en del av konsumenternas vardagsliv (Hwang, Shiau& Jan, 2007). Mobila betalningstjänster erbjuder en unik möjlighet för företag att förbättraderas kommunikation till deras kunder, samt att öka värdet i transaktionerna med kunderna, genom att ständigt ha möjligheten att engagera kunderna, oavsett vart de är. Detta kan stärkavarumärket öka lojaliteten hos kunderna (Early, 2014). För att lyckas med detta krävs det dock för företagen att förstå hur de kan få ut mest värde ur deras lösningar och erbjudanden och vilka faktorer som de ska överväga för att öka konsumenternas adapterande och acceptansav mobile betalningslösningar. Dahlberg, Mallat, Ondrus and Zmijewska (2008) nämner att de tycker att det behövs mer forskning I detta ämne för att förbättra förståelsen avkonsumenternas acceptans av mobila betalningstjänster och för att förbättra kvaliteten och relevans gentemot forskning I mobila betalningstjänster. (Dahlberg, Mallat, Ondrus and Zmijewska, 2008). Resultaten av denna avhandling är en uppsättning av faktorer som tros ha ett positivt inflytande på konsumenternas adapterande och acceptans av mobilabetalningstjänster. Faktorerna som har upptäckts är följande: · Gör mer än bara transaktioner· Skapa en snabb tjänst· Gör det enkelt· Gör det pålitligt· Adaptera till mobiltelefoner· Gör det till en trevlig upplevelse· Öka säkerheten· Ändra konsumenternas vanor· Rikta in tjänsten till rätt segment· Erbjud flera betalningsalternativ· Gör det gratis eller billigt / E-commerce, often referred to shopping “anytime, anywhere”, has allowed consumers to do shopping at any hour of the day without ever leaving their home. Although E-commerce require the consumers to have access to a stationary computer in their homes. Mobile commerce and mobile payments overcame this obstacle and allowed consumer to shop wherever they want (Zmijewska., Lawrence & Steele, 2007). Driven by the mobility of mobile phones there has been a fast increase in recent years in mobile commerce and mobile payment services, and both have increasingly become a part of consumers’ everyday life(Hwang, Shiau & Jan, 2007). Mobile payments offer unique possibilities for businesses to improve the communications, increase the value for the consumers, and to be able to engage with the consumers wherever they are. This will strengthen the brand of the businesses and solidify their customer relationships (Early, 2014). However for businesses to follow the mobile payment trend and get the most value out of their mobile payment solutions it is important for them to know what factors to consider to increase the consumer adoption and acceptance of their mobile payment services. Dahlberg, Mallat, Ondrus and Zmijewska(2008) believe that more research is needed to enhance the current understanding of mobilepayment services and to improve the quality and relevance of mobile payment research(Dahlberg, Mallat, Ondrus and Zmijewska, 2008). The findings of this thesis are a set of factors that are believed to positively influence the consumer adoption intention of mobile payment. The findings are the following:· Go beyond transactions· Create a fast experience· Make it easy· Make it reliable· Adapt to the mobile phone· Make paying with the phone a pleasant experience· Counter the perceived security· Change the habits· Target the right segment· Offer an abundance of payment options· Make it free or cheap

New technologies are constantly introduced in our everyday life. Societies and people have reaped great benefits from integrating information technology into a plethora of societal and commercial functions. However, innovations are not unconditionally accepted by users. Since digital innovations constantly are introduced to aid us, there is an interest in understanding what factors would either influence us or make us prone to adopt new technologies. The main research question is to identify the key influences, both positive and negative, within technology adoption. The scope was limited to Scandinavian supermarkets and the technology of adoption intention was the Smart Cart; a seamless approach to make your shopping experience easier. Through a value-based acceptance model (VAM), a quantitative survey was conducted to explore consumers, attitudes towards Smart Cart through the factors perceived usefulness (PU), perceived enjoyment (PE), perceived privacy risk (PPR) and perceived difficulty to use (PDU), in relation to the perceived value (PV) of the product which can eventually lead to intention to adopt and use(IAU). The findings showed that perceived usefulness (PU) and perceived enjoyment (PE) demonstrated a strong positive correlation to potential users’ perceived value (PV) of Smart Cart while perceived privacy risk (PPR) showed a weak negative and perceived difficulty to use (PDU) showed a medium-strong positive correlation to potential consumers’ perceived value (PV) of the product. Potential consumers’ perception of Smart Cart’s value (PV) showed a strong positive correlation with intention to adopt and use (IAU).