NDLTD Global ETD Search
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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"varmärkesidentitet"" "subject:"varumärkesidentitet""

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Konsten att sammanfläta varumärkesidentitet och omnikanaler : En kvaltativ studie applicerat på modevarumärken / The art of intertwining the Brand and Omni Channels : A Qualitative study Applied to fashion Brands

Andersson, Mindy, Herman, Ella, Lundgren, Emma January 2018 (has links)
No description available.
Brand identity
Integrated marketing communications
Channels
Servicescape
Omnichannels
Digitalization
Mobile Device
Varmärkesidentitet
Integrerad marknadsföringskommunikation
Kanaler
Servicelandskap
Omnikanaler
Digitaliseringen
Mobila enheter
Business Administration
Företagsekonomi

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