Virtual production technology has recently emerged as a transformative tool in the film industry. The technology offers filmmakers new ways to work characterized by collaborative creativity across the boundaries of their roles. This bachelor thesis examines the possibilities and challenges for media producers with the implementation of Virtual Production. It primarily focuses on the producers closest to the technology and their view on the subject.  This group is particularly relevant as they work directly with the technology. As a result, both their workflow and position relative to other roles may shift. The study maps out the opportunities and challenges associated with the technology, as well as qualitatively analyzes the potential consequences.    Data is collected through qualitative interviews with relevant stakeholders in the field. They are allowed to speak relatively freely about their thoughts on the subject and draw conclusions based on their expertise. Topics such as technical challenges, group dynamics, and future perspectives are highlighted in the interviews. The results of the interviews show enthusiasm towards further implementation of the technology, although some challenges undoubtedly arise. However, most argue that the flexibility of the new technology outweighs its shortcomings. Many point out that the future of the technology is uncertain due to the possibility of new software emerging to replace the old and potentially changing the workflow once again. Regarding workflows, there is unanimous agreement that some of the post-production work is shifted to an earlier stage of pre-production. This enables a shift of responsibilities for the Virtual Production-department and the VFX-department to a position where they plan the project at an increasingly early stage than before. New roles are created within the film team, thus creating new communication chains between roles that did not exist before. These new communication chains also come with their own set of advantages and challenges. However, the results indicate that the technology is viewed as an asset. It demonstrates that the industry is ready to embrace the technology despite the challenges it brings.

The virtual worlds realms constitute a new space for exploration in which new forms of communication, production and consumption are generated. The presence of these platforms, based on social interaction, is becoming a focus of research for future social, educational and/or economic applications, but it is also a reflection in real time of an online cultural reality. In the diversity of the existing scenarios, the interest of this research is framed in the uniqueness of the Second Life metaverse. By means of a transverse perspective, in which the different conceptual nodes intersect, the principal sociocultural characteristics which nourish this virtual ecosystem have been selected. Meanwhile, a radius of symbolic and productive action by its users has been established, with the aim of defining and understanding its natural growth and of highlighting its specific features. Understanding this medium may lead us to consider new challenges and alternative virtual environments in a design which takes into account the cultural spectrum of the community that inhabits it. / Els mons virtuals constitueixen un nou espai d'exploració en el que s'hi generen noves formes de comunicació, producció i consum. La presència d'aquestes plataformes, fonamentades en la interacció social, esdevenen un focus d'investigació per a futures aplicacions socials, educatives i/o econòmiques, però també són un reflex en temps real d'una realitat cultural en línia. En la diversitat de propostes existents, l'interès d'aquesta recerca queda emmarcat en la singularitat del metavers Second Life. Mitjançant una perspectiva transversal, en la que diferents nodes conceptuals s'interseccionen, s'han seleccionat les principals característiques socioculturals que nodreixen aquest ecosistema virtual; alhora s'ha establert un radi d'acció simbòlic i productiu dels seus usuaris, amb la finalitat de delimitar i comprendre el seu creixement natural, així com destacar-ne els seus trets específics. L'enteniment d'aquest medi, pot acostar-nos a plantejar nous reptes i entorns virtuals alternatius en un disseny que tingui en compte l'espectre cultural de la comunitat que l'habita.