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1	A picture is worth more than a thousand words : A study of how higher education use an authentic photographic language in branding Kronqvist, My January 2022 (has links) Many organizations form a visual language to brand and gain a competitive advantage in a competitive marketplace. The institutions of higher education are no exception. However, the conditions and context of branding in higher education are complex. The aim of this study is to explore how higher education uses the characteristics of their photographic language to brand and differentiate from other higher education institutions. The findings of this study rely on interviews with Communication Officers of four different Swedish universities. The analysis of the interviews suggests that there are distinct characteristics of the photographic language that the universities use for differentiation. The Communication Officers also argue that authenticity and inclusion are important aspects of their communication, pointing to the conclusion that all universities adapt to these as similar characteristics. The interviews also indicate that higher education want to differentiate from the visual language of global image banks and that they are all hesitant to mention competition within their context. To develop theories and models for visual branding within the context of higher education is a suggestion for future research, that might come to benefit many university representatives. Authenticity Higher Education Interviews Photographic Language Visual Branding Visual Literacy Media and Communications Medie- och kommunikationsvetenskap
2	Private Labels and Personal Care: A Focus on Store Brand Package Design, Branding Design and Consumer Attitudes Towards Private Label Personal Care Products King, Larrie Leon, Jr. 04 August 2014 (has links) No description available. Design Marketing Packaging Communication Store Brand National Brand Brand Package Design Design Consumer Attitude Consumer Visual branding Marketing Generic Personal Care Hygiene Product Dollar General Target Walgreens Great Value Recession Store Graphic Design

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A picture is worth more than a thousand words : A study of how higher education use an authentic photographic language in branding

Private Labels and Personal Care: A Focus on Store Brand Package Design, Branding Design and Consumer Attitudes Towards Private Label Personal Care Products