No description available.

No description available.

No description available.

Made available in DSpace on 2016-06-02T20:23:14Z (GMT). No. of bitstreams: 1 5087.pdf: 3337839 bytes, checksum: dd1a3d8080f9c50c9ec2f2dbd7f23682 (MD5) Previous issue date: 2012-11-30 / Financiadora de Estudos e Projetos / The major media conglomerates consolidated from the 1980s invest heavily on franchises captained by blockbusters movies and a wide range of products derived from them, in search of larger profits in the worldwide entertainment market. This study aims to analyze the marketing characteristics of franchises produced by major media conglomerates. In intend to do so, notes and appointments are made on the Star Wars film franchise, referred to as a kind of genesis for the franchise business model that the entertainment industry practices today. Star Wars created a paradigm in the production process of the Hollywood studios, combining filmic creativity with product marketing practices for disclosure and especially the development of strategic marketing licensing and merchandising of products that carry its brand. Through the analysis of the narrative structure of the Star Wars movies, creative tools used in the development of the story and its characters are identified showing possible paths for creating extensions and sequences that allow the expansion of several derived products across multiple platforms, building the media franchise. / Os grandes conglomerados de mídia, consolidados a partir da década de 1980, investem pesadamente em franquias capitaneadas por filmes blockbusters e uma vasta gama de produtos deles derivados, na busca de lucros cada vez maiores no mercado do entretenimento mundial. Este trabalho tem por objetivo analisar as características mercadológicas das franquias produzidas pelos grandes conglomerados de mídia, tendo como objeto de estudo e apontamentos a franquia cinematográfica Star Wars, referenciada como uma espécie de gênese para o modelo de negócio de franquias que a indústria do entretenimento pratica hoje. Star Wars criou um paradigma no processo produtivo dos estúdios de Hollywood, unindo a criatividade do produto fílmico com as práticas de marketing para sua divulgação e, principalmente, o desenvolvimento de estratégicas mercadológicas de licenciamento e de merchandising dos produtos que levam sua marca. Por meio da análise da estrutura narrativa dos filmes de Star Wars, são identificadas ferramentas que, utilizadas no desenvolvimento da história e de seus personagens, possibilitam caminhos para a criação de extensões e sequências na expansão dos vários produtos derivados, em diversas plataformas, na construção da franquia de mídia.

The Age of Trump witnessed the visible rise of intense culture wars and polarization in the United States. While culture wars are not new phenomena, the current iteration has digital media acting as new discursive structures and mediating battlegrounds for all sides of the cultural conflict. This project chronicles these online culture wars, demonstrating how within a neoliberal and postmodern socio-cultural condition, the rise of ambivalent, profit-driven digital technologies and platforms structure affect and mediate newly networked neo-reactionary populist (sub)cultural ideologies and discourses. The resulting online ecosystems afforded the digital formations of obscure reactionary subcultures (trolls, antifeminists, the alt-right, etc.) with particular personalized and affectively driven memetic communicative logics. These reactionary affective publics eventually began converging under perceived common ideological and social interests as online actions and reactionary discursive (re)formations and (re)networkings were catalyzed by (sub/cross)cultural conflicts and moments of sentimental activation. This led to the emergence of affectively charged and informally networked reactionary publics which began spilling out into the offline world alongside Trump's ascendancy to the White House. The increasing progressive reactions during the Trump Era also faced limitations in combatting reactionary politics due to structural dynamics of digital media and the larger culture war filtering of politics. The overall macro function of these new online culture wars is the bipartisan obfuscation and undermining of a collectivist and materialist reality and engagement with politics in the favor of a more personalized, symbolic and affective engagement that is indicative of the neoliberalized postmodern era.

Indiana University-Purdue University Indianapolis (IUPUI) / After the fight by the Indiana chapter of the National Organization for Women (Indiana NOW) to include the Equal Rights Amendment into the Constitution of the United States failed at the national level, it was thrust into a battle to protect abortion rights. During the 1980s culture wars, a period of identity politics and antifeminist movements, abortion rights became the largest issue Indiana NOW had to face. Indiana NOW utilized a strategy based on both empathy (to form an emotional motivation) and a political (or legal) strategy to combat the political Right’s attempts to eliminate women’s right to obtain a legal abortion. This thesis looks at Indiana NOW’s strategies to fight for women’s right to keep abortions safe and legal during the 1980s. Understanding Indiana NOW’s efforts throughout the 1980s and into the early 1990s to combat the removal of abortion rights offers a glimpse into how we can understand feminism before, during, and after the culture wars. This understanding allows us to see the utility of and problems with the idea of “waves” of feminism.

No description available.

No description available.

No description available.

In this paper I have studied the two new religious phenomena, Temple of the Jedi Order and Whovianism, based on the cognitive concept of man dominated by schemas that characterize the outcome of adequate response to new situations. This principle is about how man faces new situations through old knowledge and experience of similar events. For this study, I analyzed selected stories in which individuals describe their religious interest and involvement in the Star Wars movies, and the related religious community Temple of the Jedi Order, as well as the television series Doctor Who, with the associated religious community Whovianism. This study was inspired by phenomenographic method by which researchers focus on the perceived and how it is conveyed in the respective story. The results of this study show that new religious phenomena, such as the Temple of the Jedi Order and Whovianism, can be explained using the theory of cognitive schemas.  The study shows that the individuals, whose stories have been examined, use ancient knowledge and experiences on the different aspects conveyed by Star Wars and Doctor Who and through this a new religious community is born.