Sociological Research of TV Audience Behaviour Factors Determining The Time Spent Watching TV ABSTRACT The thesis deals with the phenomenon of TV viewing and with TV audience behaviour research. The theoretical part demarcates watching TV within leisure activities and deals with the question of motivation for watching TV as well. It also mentions the approach of people who intentionally try to exclude TV from their life. The text does not omit even the important contemporary determinants of watching TV - Internet and digitization of TV broadcasting. Subsequently, the main methods of TV audience behaviour research in the Czech Republic are introduced. In the empirical part, the main factors that most affect the time spent watching TV are being identified - first through separate elementary analyses and afterwards through searching for a regression model that would best predict the time spent watching TV for individuals and groups based on their socio-demographic and other characteristics. Keywords: television, time spent watching TV, watching TV, ATS, Peoplemeter, TVmeter, TV viewer, TV audience behaviour research

Darbo objektas – fizinio aktyvumo, sveikatos bei savęs vertinimo ryšys su laiku, praleidžiamu prie TV ir kompiuterio. Tyrimo problema. Medikams ir sveikatos specialistams nerimą kelia blogėjanti moksleivių sveikata (Zaborskis ir Makari, 2001; Goštautas ir Šeibokaitė, 2006; Zaborskis ir Vareikienė, 2008). Lyginant Lietuvos 1994 ir 1998 metų tyrimo duomenis su kitų šalių duomenimis, nustatyta didelė nepakankamai fiziškai aktyvių paauglių dalis. Lietuva, pagal nepakankamai fiziškai aktyvių moksleivių dalį, užima paskutiniąsias vietas (Zaborskis ir Makari, 2001). Daugėja moksleivių, laiką leidžiančių prie kompiuterio ir televizoriaus ekranų. 2002 metų tyrimo duomenimis, 50,4 proc. Lietuvos berniukų ir 64,4 proc. mergaičių yra nepakankamai fiziškai aktyvūs (Zaborskis ir Lenciauskienė, 2006). Tyrimų duomenimis maždaug kas trečias (32,2 proc.) 11, 13 ir 15 metų moksleivis savo sveikatą vertina patenkinamai arba blogai (Zaborskis ir Vareikien, 2008). Nepakankamo fizinio aktyvumo ir sveikatos sutrikimų priežasčių reikėtų ieškoti analizuojant šiuolaikinėje visuomenėje populiariausių informacinių technologijų, tokių kaip televizija ir kompiuteris, naudojimo paplitimą tarp moksleivių. Esami tyrimų rezultatai pagrindžia problemos aktualumą ir skatina šios srities mokslinius tyrimus. Darbo tikslas – nustatyti moksleivių fizinio aktyvumo, sveikatos bei savęs vertinimo ryšį su laiku, praleidžiamu prie TV ir kompiuterio. Darbo uždaviniai: 1) Nustatyti moksleivių fizinį aktyvumą lyties... [toliau žr. visą tekstą] / Object of work – relation of physical activity, health and self-evaluation with time spent at TV and computer. Problem of research. Doctors and health experts have worries about the worsening health of students (Zaborskis and Makari, 2001; Goštautas and Šeibokaitė, 2006; Zaborskis and Vareikienė, 2008). When comparing the research data of 1994 and 1998 with the data in other countries, a big part of physically inactive students has been observed. According to the part of physically inactive students, Lithuania takes the last places (Zaborskis and Makari, 2001). The number of students spending time at the computer and TV is increasing. According to the 2002 research, 50,4 per cent of Lithuania’s boys and 64,4 per cent of Lithuania’s girls are not sufficiently active (Zaborskis and Lenciauskienė, 2006). According to the survey, nearly every third (32.2 per cent) of students aged 11, 13 and 15 evaluate their health as satisfactory or bad (Zaborskis and Vareikienė, 2008). Such results show the actuality of the problem and encourage research in this field. The lack of physical activity and health disorders reasons must be sought in today's society information technologies such as analyze the prevalence of use television and computer among school children. Current research results support the relevance of the problemandencourage research in this area. Aim of work - to define the relation of physical activity, health and self-evaluation with time spent at TV and computer. Objectives... [to full text]

Title: Body composition, fitness and life style of children at the younger school age at the Liberec region Objectives: The aim of this work is the evaluation of the body composition of pupils at the younger school age at the Liberec region, to check their fittness and to estimate the correlation between these factors, the amount of physical activity, the way of alimentation and the way of spending their leisure time. Methods: The body composition of the set of 41 children of the age 8 and 10 years (25 boys (i.e. 61%) and 16 girls ( i.e. 39%)) was tested by the measurement on the BODYSTAT apparatus. The fitness of this set was estimated by three motoric tests: the long jump (without run-up), the shuttle run 4x10m and the staying at the over-gripped pull-up. The amount of the physical activity, the way the nutrition and the spending of the leisure time was obtained by the written questionnaire with the help of the modified Dotazník 6. CAV 2001 pro děti a mládež. Results: In the considered set of children, the overweight or obesity was estimated in the case of 10 children (i.e. 24,4%) from BMI percentil graphs and in the case of 5 children (i.e. 12,2%) according to the body fat measured by the BODYSTAT apparatus. The number of obese or overweighted children considered for percentual evaluations in...

Pesquisa em Comunicação na área de Meios de Processos Audiovisuais que estuda as estratégias de grade de programação de domingo na TV aberta brasileira. Ênfase no domingo em virtude de ser o dia com maior número de telespectadores ligados e por ser um dos dias com maior visibilidade dos produtos veiculados. As principais linhas teóricas utilizadas na interpretação da pesquisa tratam da formação do hábito de ver televisão, do contrato afetivo entre o fluxo da grade de programação e o telespectador e do Princípio da Razão Durante através da teoria do Metáporo. Texto multidisciplinar que reúne teóricos de Comunicação, Estudo de TV, Estudos Culturais, Sociologia, Filosofia para construir um corpo teórico que trata de entender estratégias utilizadas pelas emissoras para montar a grade de programação e de como a grade se torna um específico da TV, um produto audiovisual único e fluído e uma forma discursiva estratégica das empresas de comunicação. / Research in Communication within the Audiovisual Media Process area focused on the broadcast Sunday Brazilian TV programming strategies. It emphasizes the Sunday programming due to be the day with the largest number of viewers watching TV and due to one of the days that gets more visibility to the media products and production. The main theoretical lines used in the research are about the habit of watching TV, the emotional contract established between the programming flow and the TV viewer and also the Princípio da Razão Durante (Ongoing Principle) through the Metaporo´s theory. Multidisciplinary text gathering theories from Communication, TV Studies, Cultural Studies, Sociology and Philosophy to build a theoretic body of work to understand the strategies used by the TV stations and networks to form the programming grid and how the grid becomes TV´s specific language, one fluid and exclusive audiovisual product and also an strategic discursive form belonging to the communication enterprises.

Pesquisa em Comunicação na área de Meios de Processos Audiovisuais que estuda as estratégias de grade de programação de domingo na TV aberta brasileira. Ênfase no domingo em virtude de ser o dia com maior número de telespectadores ligados e por ser um dos dias com maior visibilidade dos produtos veiculados. As principais linhas teóricas utilizadas na interpretação da pesquisa tratam da formação do hábito de ver televisão, do contrato afetivo entre o fluxo da grade de programação e o telespectador e do Princípio da Razão Durante através da teoria do Metáporo. Texto multidisciplinar que reúne teóricos de Comunicação, Estudo de TV, Estudos Culturais, Sociologia, Filosofia para construir um corpo teórico que trata de entender estratégias utilizadas pelas emissoras para montar a grade de programação e de como a grade se torna um específico da TV, um produto audiovisual único e fluído e uma forma discursiva estratégica das empresas de comunicação. / Research in Communication within the Audiovisual Media Process area focused on the broadcast Sunday Brazilian TV programming strategies. It emphasizes the Sunday programming due to be the day with the largest number of viewers watching TV and due to one of the days that gets more visibility to the media products and production. The main theoretical lines used in the research are about the habit of watching TV, the emotional contract established between the programming flow and the TV viewer and also the Princípio da Razão Durante (Ongoing Principle) through the Metaporo´s theory. Multidisciplinary text gathering theories from Communication, TV Studies, Cultural Studies, Sociology and Philosophy to build a theoretic body of work to understand the strategies used by the TV stations and networks to form the programming grid and how the grid becomes TV´s specific language, one fluid and exclusive audiovisual product and also an strategic discursive form belonging to the communication enterprises.

The author aims to focus the work on the formation of audiences from the early days of television. The key is to introduce readers to the beginnings of broadcasting from the perspective of the viewer, not just the overview of the history of television broadcasting in Czechoslovakia. The studied time period is mainly the 50s of 20th century with a brief insight into the interwar period. In the end the author compares the past with current state of television entertainment. The work is methodologically processed by archival research and professional literature in combination with the oral history method using real interviews with narrators. This leads to a comparison of officially available information about the beginnings of television broadcasting with the testimony of their direct audience.However, the result of the research is a mutual agreement in the field of television technology (first receivers), as well as in the sphere of program distribution, in the social area and also it presents how popular was the television in leisure activities of population in the 50s­60s of 20th century.

This diploma thesis has been focused on the relationship of pupils in the 1. -3. grade of elementary school to the contemporary fairy tales. The theoretical part of my work is focused on the fairy tale as a genre (classic folk and modern fairy tale), on the media influence of the fairy tale, on its current status, development trends, the influence of recipient etc. My work has an investigative character too. It has been focused on the reading behavior of pupils, their behavior, the influence of family and school, on the development of reading, respectively focusing on this genre, on the influence of media etc. Based on questionnaires and interviews with pupils and their parents I will try to capture the current status. The research results are compared with the theoretical part and are supported with the attachment. The results are interpreted in the conclusion.