Siu, Kit Wah Lydia. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2011. / Includes bibliographical references (p. 201-207). / Abstracts in English and Chinese. / Acknowledgements --- p.i / Chapter Chapter 1 --- Introduction --- p.1 / Aim of the Study --- p.1 / Background --- p.3 / Literature Review --- p.10 / """Conspicuous"" Wine Consumption" --- p.14 / Taste as a Combination of Symbols of Class Distinction --- p.17 / "Hong Kong, a City of Consumption" --- p.19 / Methodology --- p.21 / Challenges and Limitations --- p.25 / Summary of the Thesis --- p.26 / Chapter Chapter 2 --- The Wine Market in Hong Kong --- p.28 / Introduction --- p.28 / Consumption and Identity --- p.29 / The Beginning of Wine Consumption in Hong Kong --- p.33 / The Beginning of the Mass Consumption of Wine in the 1960s --- p.36 / Popularization in the 1980s to the Early 1990s --- p.39 / The Years of Turbulence 1997-2002 --- p.40 / The Current Wine Market --- p.44 / General Market Features --- p.46 / Conclusion --- p.48 / Chapter Chapter 3 --- The Wine-Tasting Community in Hong Kong --- p.51 / Introduction --- p.51 / The Meaning of Taste --- p.52 / Who are the People in the Wine Tasting Community? --- p.58 / Gender --- p.59 / Age --- p.60 / Level of Economic Capital --- p.61 / Education level --- p.62 / Four Types of Wine-Tasting Events --- p.64 / Large-scale Public Tasting Events --- p.64 / Medium-scale Tasting Events --- p.67 / Private Wine-tasting Events --- p.69 / Wine dinners --- p.70 / Conclusion --- p.72 / Chapter Chapter 4 --- The Rituals of Wine Tasting as Expressions of Identity --- p.75 / Introduction --- p.75 / "Sight, Aroma and Flavor" --- p.77 / The Practices of Tasting Rituals in Large-Scale Public Wine-Tasting Events. --- p.80 / Assessment of Sight --- p.84 / Assessment of Aroma --- p.85 / Assessment of Flavor --- p.87 / The Final Step: Spitting --- p.88 / Beyond Tasting: Wine Talk --- p.91 / Conclusion --- p.94 / Chapter Chapter 5 --- The Symbols of Social Distinction in Wine Consumption --- p.99 / Introduction --- p.99 / The Relationship of Wine and Social Distinction --- p.100 / Westernness --- p.102 / Uniqueness --- p.105 / Wealth --- p.107 / Knowledge --- p.112 / Leisure --- p.118 / Art and Aestheticism --- p.121 / Health Consciousness --- p.123 / Conclusion --- p.127 / Chapter Chapter 6 --- Wine as Individual Identity --- p.131 / Introduction --- p.131 / Brief Description of YC and its wine group --- p.133 / Setting --- p.133 / Becoming a member of YC --- p.137 / The structure of the YC wine group --- p.139 / The Core Value: Tasting vs Drinking --- p.143 / Taboos in the YC Wine Group --- p.144 / The Role of Alcohol and Intoxication --- p.145 / Demeaning Wine's Taste --- p.149 / Learning about Taste: Hierarchical or Equal? --- p.154 / Objective Evaluation.. --- p.157 / Subjective Appreciation --- p.160 / Searching for Oneself: a Favorite Wine and a Preferred Taste --- p.165 / Conclusion --- p.171 / Chapter Chapter 7 --- Comparing San Francisco and Hong Kong as to Wine --- p.174 / Introduction --- p.174 / Fieldwork in San Francisco --- p.175 / Drinkers´ة society vs Tasters' society --- p.176 / "Drinkers, Tasters and Producers" --- p.179 / Learning to Taste Wine in San Francisco --- p.182 / The Understanding of Wine and Taste in San Francicso --- p.185 / Chapter Chapter 8 --- Conclusion --- p.192 / Chapter Appendix: --- Reference --- p.201

Thesis (MSc Food Sc (Food Science))--University of Stellenbosch, 2009. / This study focused on a serious quality-related problem in the global wine industry, including the South African Wine Industry, namely cork taint in wine. Annually, large financial losses are incurred by cork suppliers and wine producers, as a result of cork-tainted wine. Although contaminated new unused corks are frequently implicated as the origin of this taint, contaminated cellar equipment and water can also be the source of the problem. An explorative investigation into the incidence of cork taint in South African wines showed that 3.8% of the 133 wines tested, contained 2,4,6-trichloroanisole (TCA) concentrations of 3.5 ng/L and higher, as determined by gas chromatography coupled with electron capture detection (GC-ECD). TCA concentrations higher than 1 ng/L were found in 18% of the wines tested. All affected wines were sealed with solid or agglomerate cork stoppers. These wines were sourced from various wineries in the Western Cape region, South Africa and were of different cultivars. None of the wines sealed with synthetic closures had any detectable TCA, 2,4,6-tribromoanisole (TBA) or pentachloroanisole (PCA) levels and only very low 2,3,4,6- tetrachloroanisole (TeCA) levels (1 ng/L or less). Another group of 28 wines that were rejected by the official South African wine regulatory body on the basis of the presence of mouldy taint during wine certification, was also included in this study. GC-ECD analysis showed that 30% of the wines in this group contained TCA at concentrations of 3.5 ng/L and higher. These results pointed to a relative high incidence of TCA in the wines investigated, especially those sealed with cork stoppers. Although no general conclusions should be made on the incidence of cork taint in the wider wine industry based on the results found within this explorative investigation, these findings confirmed the presence of cork taint in South African wines. Detection threshold values were determined for TCA, TeCA, TBA and PCA in three wine cultivars using the standard ASTM method. Results indicate that factors relating to the wine cultivar seemed to affect threshold values considerably. Our research proposes a detection range rather than an average detection threshold. Detection ranges established for TCA, TeCA, TBA and PCA in Chenin blanc, Pinotage and Shiraz coincide with reported values in literature. This result can be regarded as a valuable expansion of the existing knowledge of detection threshold values. Descriptive sensory analysis indicated significant (P 0.05) changes in the aroma profile of Chenin blanc, Pinotage and Shiraz after TCA, TeCA, TBA or PCA was added to the respective base wines that contained no detectable levels of the haloanisoles. The mouldy taint induced by these haloanisoles were described as mouldy, mouldy-chemical, mouldychlorine, as well as mouldy-acidic. In Chenin blanc, additions of TCA, in the concentration range 1 to 17 ng/L, resulted in a marked increase in the mouldy aroma and was accompanied by an immediate decrease in fruitiness. This change was already evident at added TCA concentrations of 1 ng/L. Similar trends were observed in Pinotage, while the addition of low levels of TCA to Shiraz (2 ng/L) resulted in a significant (P 0.05) decrease in the herbaceous character of the wine. The aroma changes observed were prominent enough to render the wine totally unacceptable in comparison to its original character. Consumers’ degree of liking did not seem to be affected by very low concentration levels of TCA in Chenin blanc, Pinotage or Shiraz, but rejection increased as the concentration increased beyond detection threshold level. A slight gender effect was also noticed. Female consumers appeared to be more sensitive to increasing levels of TCA, whereas male consumers did not respond as negatively to higher concentration levels of TCA. This study makes an important contribution towards understanding the sensory impact of especially TCA contamination in wine, through the establishment of concentration ranges at which these compounds exert a noticeable detrimental effect on the aroma profile of wine. Additional insight into cork taint in wine is provided by the consumer preference studies, where the effects of the taint on the product acceptance by consumers are demonstrated. The development of a modus operandi to ensure that sensory panels provide reliable data, can be regarded as an important contribution to wine-related research. This study is one of the first where advanced sensometric techniques were applied in sensory studies on cork tainted wines.

There are thousands of different wine brands available and wineries have to build a relationship with their customers, a relationship that will create a long-lasting experience. The relationship starts with the first interaction they have with the winery (Alonso et al 2008:978). Visitors to the tasting room create the opportunity to build long-term relationships (O’Neill & Charters 2000:113; Nowak & Newton 2006:157), build and develop brand loyalty (Dodd & Gustafson 1997:43), increase wine sales (Gilinsky et al 2003:18), and improve cash flow (Jago & Issaverdis 2001:18). The subject of repurchasing intentions in the wine industry has attracted the attention of numerous researchers; in particular, the connection between winery visits, brand loyalty and post-visit consumer behaviour (Nella & Christou 2010:2). Nederburg is one of the most prestigious South African wine estates, with a deep-rooted history in South Africa as one of the biggest wine brands. It is 100% owned by wine and spirits giant Distell and presents an ideal case for investigating the influence of the relationship between quality, customer satisfaction and price on repurchasing intentions in the South African wine industry. The purpose of this research was to determine whether the tasting room experience, in combination with a quality product, good pricing and customer-focused operations, leads to higher customer satisfaction and repurchase intentions. The present study indicates that the South African wine industry faces many challenges but it also highlights the various opportunities there are for wine estates to not only increase their sales but also to build long-lasting relationships with consumers. The study concludes with recommendations to the South African wine industry on how to improve their tasting room environment so that they can benefit from the relationship between wine quality, wine price, customer satisfaction and repurchasing intentions.

The topic of the diploma thesis is the design of a representative building of the Nikolsburg winery, which decided to get rid of the role of mediator of the grapes supply for another winery to produce its own wine. This building is to house a four-star hotel for thirty people, a tasting room with a view of the barrique barrels, a restaurant for forty people and a small wellness area. This newly designed building is located in the outskirts of Mikulov between the nature reserves Turold and Růžový vrch. The basic concept was created depending on the slope of the terrain and the orientation to the cardinal directions. I also tried my best to take advantage of attractive views and limit the view of the technical zone, which is located southwest of the plot. The façade made of ceramic fittings from the Flexbrick company helps me with this intention. An important expressive element of the building is the division of the last floor with hotel rooms, which are oriented to the surrounding landmarks - Mikulov with the Holy Hill and Růžový vrch.

Analytical chemical parameters of six California Port wines and five Portuguese Port wines were evaluated by a variety of techniques, including titrametry, thin-layer and gas-liquid chromatography, and colorimety. Two panels of tasters, separated according to vocational and avocational experience within the wine industry, scored the wines on the basis of eight organoleptic parameters. A modified version of the University of California, Davis wine evaluation score sheet was employed. Additionally, the panelists were requested to list the wines in order of preference and to submit specific written comments on five of the eight parameters. The tasting panelist data were separated according to group and were evaluated by the statistical t-test. The panelists' written comments were compared to the analytical chemical parameters for each wine. The results of the t-test negated a comparison of the order of taster preference with the analytical chemical profiles of the wines. The correlation of analytical chemical data to the mean score values for given organoleptic parameters was similarly rejected on the basis of insufficient sample size. However, several hypothetical correlations based upon the panelists' written comments were suggested.

Abstract The subject of the thesis is architectural study of the Winery hotel Hrůdek with a salon of wines, with a wellness and with a congress centre. The locality of the local name of Hrůdek is situated north of the Velké Pavlovice municipality, at a small hill behind the Upper Fishpond, in place of a former henhouse. The building site, owing to its uphill position, provides admirable view of the Trkmanka stream valley. The object designed is separately standing and due to its emplacement it creates an outstanding view point of neighbourhood. The object is designed in such manner tat it would fit together with the surrounding landscape. There are applied natural materials as wood, stone. Mass of the building is divided into two objects, A and B, connected by means of a subbasement. The public outdoor areas are fixed between these buildings and are terraced. From the upper terrace there is situated entrance into the building A with the reception desk, restaurant, congress hall and wellness. We can get into the building through the connection corridor in the subbasement or from the upper terrace. In the B building B there is situated accommodation of the **** standard. Then leaseable wine-cellars and a wine bar accessible from the lower terrace. The object layout is interestingly solved. Such layout offers to the visitor countless interesting sights and views of the surrounding landscape. Keywords: Winery hotel, wine salon, wellness, congress centre, restaurant, wine-cellars, presentation of wines, tasting cellars

The purpose of this master’s thesis was to design an object situated on South Moravia nearby the Nove Mlyny dam with the view at the Palava Hills. The house is designed as extremely environmental friendly and energy saving in „A“ category according to the SEN-scale of building energy demand. Water purification and water management are part sof the ecological koncept. The primary target of the building is a wine production. It concerns grapes stemming, pressing, fermentation, aging, bottling and bottle stocking. One integral part of the building is an accomodation for 44-60 guests, who have the degustation room, restaurant and natural pool at hand. One last part is the CHKO Pálava information centre where i tis available to get information, internet access, or to use the library or lecture hall.

Följande studie syftar till att undersöka hur en rödvinsflaskas etikett kan designas för att attrahera målgruppen millennials och samtidigt förmedla vinets smak. För att göra detta gjordes en undersökning av målgruppens preferenser genom en kvantitativ inledande studie, följt av en förstudie som undersökte tidigare studier och även designteori. I designprocessen användes den insamlade informationen från den inledande studien och förstudien för att ta designbeslut. Tre etikettalternativ togs fram som sedan validerades med målgruppen i form av en fokusgrupp. Fokusgruppen innefattade delar med kvantitativa enkäter samt smaktest. Resultatet av studien visar att ett av de tre alternativen tenderar att attrahera målgruppen mer och samtidigt förmedla vinets smak mer än de andra. Detta alternativ heter Text över hela och har vit text på en svart bakgrund över hela etiketten. Texten är vinets smaknoter, varumärkesnamn, sort, ursprung samt årtal. All text är lika stor med lika marginaler, dock är vissa ord satt i en högre vikt för att öka läsbarheten. Varumärket är även rött för att det ska bli tydligt vad som är namnet på vinet.

The main subject of this diploma project was to design an architectural proposal of Moravian Wine Centre in Brno, Czech Republic. To design a polyfunctional building with a concept of new use of an existing network of underground cellars became the main goal of the proposal. The building is divided into seven functional units where services in the fields of culture, education, gastronomy, recreation and wine production will be provided. The form and shape of MVC is based on the idea of making a passable connection between two important urban spaces Exhibition Centre Brno, and the Zluty Kopec area. The next aim was to create a public space for cultural events and recreation. Part of the assignment was to deal with smaller urban planning of adjacent properties and to react to Brno's planning policy. The new park type of green line, axially connecting those two points of Exhibition Centre and Zluty Kopec, and a new access road from the street "Vinarska" were proposed. Parking spaces are divided into above-ground and underground in order to restrict parking on street. An automatic parking system is part of the object MVC Brno.

This study delves into the intricacies of the language used in wine reviews, focusing on the adoption of standardised wine vocabularies, specifically the original Wine Aroma Wheel (Noble A. C. et al., 1984) and the Wine Lexicon of the Wine and Spirit Education Trust (WSET Level 4 Systematic Approach to Tasting Wine®, 2023). It investigates the extent to which professional wine reviewers adhere to these standard lexicons or opt for individualistic expression. An essential component of the research identifies and analyses emerging terms in wine reviews, shedding light on the evolving nature of wine discourse. The study's findings indicate that while standardised vocabularies are influential and foundational, there remains room for individualised expression in conveying the nuanced sensory experience of wine tasting. Additionally, the research highlights the importance of these emergent terms and their potential to enrich existing wine vocabularies. Given the global nature of the wine industry, the study underscores the need for a more inclusive and adaptive linguistic approach. To this end, the research suggests the potential benefits of a controlled vocabulary system tailored for the wine sector. Despite its inherent challenges, such a system could streamline wine descriptions, promoting a more consistent understanding across diverse audiences along with better communication among professionals. / Questo studio approfondisce la complessità del linguaggio utilizzato nelle recensioni di vino, focalizzando sull'adozione di linguaggi standardizzati e in particolare su "The Wine Aroma Wheel" (Noble A. C. et al., 1984) e su "The Wine Lexicon of the Wine and Spirit Education Trust" (WSET Level 4 Systematic Approach to Tasting Wine®, 2023). La ricerca intende concentrarsi nella misura in cui i recensori professionisti di vino aderiscono a questi linguaggi controllati, o preferiscono optare per un'espressione individuale. Una parte sostanziale della ricerca che identifica ed analizza i termini emergenti nelle recensioni di vino, rivela l'evoluzione del discorso sul vino. I risultati dello studio indicano che, sebbene i linguaggi standardizzati siano influenti e fondamentali, lasciano ancora spazio all'espressione personale a descrivere l'esperienza sensoriale della degustazione del vino. Inoltre, i risultati sottolineano l'importanza dei termini emergenti e la loro potenzialità di arricchire i linguaggi inerenti al discorso di vino. Considerando la visione olistica dell'industria vinicola, questo studio mette in rilievo la necessità di un approccio linguistico più inclusivo e flessibile. In tal senso, si propongono i benefici impliciti di un sistema di linguaggio controllato su misura per il settore vinicolo. Nonostante le complessità che possano insorgere, un sistema di questo tipo potrebbe semplificare la descrizione del vino, promuovendo sia l'intesa reciproca tra gruppi di persone diversi, che una migliore comunicazione tra i professionisti nel mondo del vino.