Within the context of debates concerning the impact of media on audiences, this study takes the form of a qualitative audience reception analysis; to investigate how a particular group of female audiences situated in Zimbabwe interprets televised HIV/AIDS prevention advertisements. It examines the extent to which the social context influences the audiences’ acceptance or rejection of preferred readings encoded in the texts. The study is situated within the broad theoretical and methodological framework of both the communication for development and the cultural studies approaches to the study of the media. Data for the investigation was collected through the focus group and in-depth interview methods as well as through the websites and organisational documents produced by the encoders of the advertisements. The findings indicate that the female audiences’ interpretative strategies were informed by their lived experience as well as pre-existing knowledge. Based on the findings it can be deduced that, contrary to earlier beliefs and media theories such as that of the “hypodermic needle” theory the audience of public communication is not a passive homogenous mass that easily succumbs to media influences, rather the audience is active in the production of meaning, but under determinate conditions in particular contexts. The texts, the producing institutions and the social history of the audiences supply these conditions.

Submitted in fulfillment of the requirements for the degree of Master of Management Science: Public Management (Peace-building), Durban University of Technology, Durban, South Africa, 2016. / The purpose of the study was to assess or investigate the forms, causes and effects of violence towards lone women from Pumula Township, Bulawayo, Zimbabwe. In finding these it seeks to prevent violence towards these lone women. It is noted that structural male dominant culture and inequality are the major causes of violence towards lone women in Pumula; this is also similar in Sub-Saharan Africa. Many studies on lone women have been done worldwide and to the best of my knowledge, none that seeks for substantive solutions has been done in Bulawayo. This study was exploratory and qualitative in nature. This was done through a forum, focus group interviews and personal interviews. The data in the forum was collected by an advisory team and the researcher was the facilitator in all interviews. The major method of data collection was the focus group interviews. Also for triangulation purposes, and to complement the focus group interviews, individual interviews were done. Stakeholders’ workshops and lone women workshops were conducted to propose the means that could be used to reduce violence against lone women. Ethical standards were observed during the study. The findings of the study indicate that violence towards lone women is caused by a patriarchal culture and the social norms that make lone women to be stigmatised, ostracised and discriminated against because of their status. The confiscation of their property after the death of their spouses, or divorce, the struggle to shelter and care for their children often causes lone women ill-health and low self-esteem. They also find it difficult to find time for self as they are the breadwinners. It was proposed that the community and the lone women work together to curb violence against lone women and to combat all the injustices that are happening within society. Women empowerment and development can eradicate violence against the lone women. / M

Rural women in Zimbabwe are disproportionately represented among the poor. Among the interventions taken to mitigate the poverty suffered by women is the concept of income-generating projects (lGPs). Government, non-governmental organisations and donor agencies support the IGPs. After years of channeling resources through the IGPs to alleviate the poverty of mostly rural women, it is necessary that we take stock of the benefits that have been realised. The aim of this thesis is to identify the benefits and pitfalls of the IGPs in alleviating poverty. A case study of two projects in Chinamora communal lands in Zimbabwe demonstrates that IGPs do provide some benefits to participants and their households. Limited funding for start-up capital and lack of viable markets are among the major impediments to increased benefits. There is evidence that women can successfully organise themselves and explore previously male dominated areas of production such as carpentry. This suggests that IGPs do have the potential to somewhat alleviate poverty. making it necessary for the supporting institutions to seriously consider improving the shortcomings presently plaguing IGPs. / Thesis (M.Sc.)-University of Natal, Durban, 2000.

This study investigates the Zimbabwean women listeners of a gender-focused radio programme Nguva yevanhukadzi (Time for Women) to find out what meanings they take from the programme. Located within the broad theoretical framework of cultural studies and drawing on audience reception theories, the study focuses on the ways in which Shona-speaking women bring their understandings of their social roles, derived from their lived socio-cultural experiences of patriarchy, to their decoding of the text. The study was set in Harare’s high-density suburb of Mbare and used the qualitative research methods of individual and focus group interviews. The study was conducted against the backdrop of the signing of the Global Political Agreement (GPA) of September 2008, which ended the impasse among the warring political parties, ZANU PF, MDC-T and MDC and introduced a new era of collectively tackling socio-economic development, including redressing gender disparities through women’s empowerment. This study examines the factors shaping the audiences’ readings of the programme and seeks to establish whether the mass media has determining power on its audience in the reception of messages or if the audiences (women) have interpretive freedom. Using Hall’s (1980) Encoding/ Decoding model, the study examines the factors that influence the audiences’ choice in making preferred, negotiated or oppositional readings and the arguments they advance in line with those readings. While the interviews revealed that most of the female listeners “negotiated” the dominant encoded meanings, seeking their relevance to their varied situations and contexts (O’ Sullivan et al. 1994:152; Ang 1990: 159), of interest is the manner in which the women dealt with the discourse of patriarchy within the context of promoting women empowerment. The contestation between women empowerment and addressing patriarchy reflected the subverted notions of maintaining the status quo, while applauding the women’s commitment and ability to interrogate the practicality of issues under discussion and drawing lessons relevant to their day to day lives prior to making the preferred reading. As such, the study revealed that preferred readings are not always automated, but can be a result of intense interrogation among media audiences.

Text in English / In Zimbabwe, women are concentrated in rural areas where there are limited resources. For human development to be achieved, the welfare of women needs to be taken into consideration. Some NGOs operating in the country aim at advancing and improving the status of women and promote gender equality through socio-economic empowerment programmes. This study aimed at determining the impact of three selected local NGO’s programmes at grassroots level. The study revealed that progress has been made in transforming the general livelihoods of the women who are members of these organisations at grassroots level but there are various issues which these NGO’s have to consider so as to improve their effectiveness. / Development Studies / M.A. (Development Studies)

Text in English / In Zimbabwe, women are concentrated in rural areas where there are limited resources. For human development to be achieved, the welfare of women needs to be taken into consideration. Some NGOs operating in the country aim at advancing and improving the status of women and promote gender equality through socio-economic empowerment programmes. This study aimed at determining the impact of three selected local NGO’s programmes at grassroots level. The study revealed that progress has been made in transforming the general livelihoods of the women who are members of these organisations at grassroots level but there are various issues which these NGO’s have to consider so as to improve their effectiveness. / Development Studies / M. A. (Development Studies)

African-American and Zimbabwean women live and do theology from different cultural and contextual worldviews, although they share the same skin colour. The narrative stories of three Zimbabwean and one African-American Christian women and how they share inter culturally the struggle of identity, identity-formation and survival/liberation while maintaining their cultural uniqueness form die basis of this research project. These shared experiences can offer significant contributions to the broader feminist liberation theology. The Christian faith has served as a shared source of sustenance, resilience, healing and renewal as well as a shared source for constructive and affirming identity-formation for Zimbabwean and African-American women. Consequently, building strong relationships that address contextual issues facing women of Africa and the Diaspora, as suggested by this research, offers significant opportunities for eliminating some of the barriers and boundaries that prevent Zimbabwean and African- American women from enjoying the quality of life that God meant for everyone. / Christian Spirituality, Church History and Missiology / M.Th. (Missiology)

My mini-dissertation gives the autobiography of Talent Nyathi, who was born in rural Zimbabwe in 1961. Talent was unwillingly conscripted into the Zimbabwean Liberation Struggle. On her return to Zimbabwe, she has worked tirelessly for the education of her compatriots. Talent's story casts light on subject-formation in conditions of difficulty, suffering and victimization. Doubly oppressed by her race and gender, Talent has nevertheless shown a remarkable capacity for self-empowerment and the empowerment of others. Her story needs to be heard because it will inspire other women and other S/subjects and because it is a corrective to both the notions of a heroic Struggle and the `victim' stereotype of Africa. Together with Talent's autobiography, my mini-dissertation offers extensive notes that situate her life story in the context of contemporary postcolonial, literary and gender theory and further draws out the significance of her individual `history-from-below'. / English Studies / M.A.

The study investigated Zimbabwean Christian and Muslim women who had experienced domestic violence with a view to finding out the extent to which these women used provisions of the Domestic Violence Act of 2006. The study was conducted in urban Masvingo and its surroundings. The methodology applied to the empirical investigation was qualitative and was informed by the phenomenological, feminist and pragmatic theoretical frameworks. Data was collected, by means of in-depth semi-structured interviews, from 30 participants, 22 Christian and 8 Muslim, who were selected using purposive sampling and snowball sampling techniques. In investigating the women’s experiences, some questions guided the study. These include: Where and to what extent does a select group of Christian and Muslim women who fall victim to domestic violence normally seek help? How do religious and cultural beliefs and practices influence the response to domestic violence by the abused as well as those to whom they report? To what extent do religious communities prevent selected victims of domestic violence from seeking legal assistance? Data was analysed by coding responses according to themes. The study revealed that the participants perceived domestic violence as having diverse causes and most of them saw their religion as crucial in addressing their plight. It emerged that a majority of the participants sought help from their religious communities as well as relatives and friends. Mixed responses emanated from these sources of help. The most common response, based largely on religious and cultural beliefs, was to encourage participants to avoid reporting to authorities. It also emerged that most of the participants were not willing to seek help from the police, courts or legal practitioners to seek redress because of the advice they received as well as their own internalised beliefs. Religious, social, and economic factors prevented most participants from appealing to provisions of the Domestic Violence Act.It was concluded that the Zimbabwean Domestic Violence Act had limited usefulness for participants because of religious, social and economic factors. It was recommended that if relevant stakeholders could jointly work together, domestic violence would be alleviated. Recommendations for further research were also made. / Religious Studies & Arabic / D. Litt. et Phil. (Religious Studies)

My mini-dissertation gives the autobiography of Talent Nyathi, who was born in rural Zimbabwe in 1961. Talent was unwillingly conscripted into the Zimbabwean Liberation Struggle. On her return to Zimbabwe, she has worked tirelessly for the education of her compatriots. Talent's story casts light on subject-formation in conditions of difficulty, suffering and victimization. Doubly oppressed by her race and gender, Talent has nevertheless shown a remarkable capacity for self-empowerment and the empowerment of others. Her story needs to be heard because it will inspire other women and other S/subjects and because it is a corrective to both the notions of a heroic Struggle and the `victim' stereotype of Africa. Together with Talent's autobiography, my mini-dissertation offers extensive notes that situate her life story in the context of contemporary postcolonial, literary and gender theory and further draws out the significance of her individual `history-from-below'. / English Studies / M.A.