A percepção sobre as causas dos acontecimentos faz parte da vida cotidiana. Atribui-se causas aos eventos na busca de entendimento que permita prever, controlar e alterar resultados futuros. Questões como \"Por que não passei na prova?\" e \"Porque fui o primeiro colocado no vestibular?\" conduzem à percepção de uma causa explicativa, seja para o fracasso ou para o sucesso. A Teoria da Atribuição Causal tem sido examinada para compreender e explicar como as pessoas interpretam os determinantes de seu sucesso ou fracasso em situações de desempenho. As causas percebidas estarão relacionadas à percepção de cada indivíduo sobre o evento, o que não implica causalidade real, dado que a ação será efetivada de acordo com a percepção de cada indivíduo sobre o evento. A abordagem teórica utilizada nessa pesquisa foi a Teoria da Atribuição Causal, proposta por Bernard Weiner, no contexto educacional, com foco nas atribuições causais para sucesso e fracasso acadêmicos. Neste cenário, o objetivo principal da pesquisa foi identificar as causas percebidas como explicativas do desempenho acadêmico de estudantes do curso de Ciências Contábeis. Buscou-se também obter evidências e subsidiar a discussão sobre a relação entre o sucesso e o fracasso acadêmico, a modalidade de ensino, a autoestima e o perfil do estudante. Os dados foram coletados por meio de um questionário aplicado aos estudantes de Ciências Contábeis de duas Universidades Federais que oferecem o curso em duas modalidades de ensino (presencial e a distância) e 738 respostas válidas foram obtidas para análise. O questionário foi estruturado em três blocos (I - desempenho e causas percebidas, II - mensuração da autoestima e III - perfil do estudante). Os resultados apresentaram um perfil com idade média dos estudantes de 27,4 anos (34,27 na modalidade EaD e 24,87 na modalidade Presencial). A maioria dos estudantes (83%) exercia atividade remunerada (90% na EaD e 80% na presencial) e as mulheres representaram a maioria dos respondentes (62% na modalidade EaD e 58% na modalidade presencial). As causas internas, especificamente o esforço e a capacidade, foram mais indicadas como explicativas do sucesso acadêmico e as causas externas, especificamente a dificuldade da tarefa, a flexibilidade de horário e a influência negativa do professor, foram as mais indicadas como explicativas do fracasso acadêmico. Como os resultados apontam que os estudantes indicaram com frequência a própria capacidade para explicar o sucesso, pode-se admitir manifestação da tendência autoservidora, que contribui para a manutenção da autoestima, diante da influência positiva na motivação. Entre as causas do sucesso, a capacidade associou-se a um nível mais elevado de autoestima e a causa sorte associou-se a um nível mais baixo de autoestima. Entre as causas do fracasso, a dificuldade da tarefa associou-se ao nível mais baixo de autoestima. Uma análise geral permite observar que os estudantes dedicam pouco tempo aos estudos, atribuem sucesso principalmente a si mesmos e o fracasso a terceiros, e apresentam uma elevada autoestima associada principalmente ao sucesso atribuído à capacidade. Em futuras pesquisas, recomenda-se estudos pilotos, com objetivo de definir outras atribuições causais para elaboração de novos instrumentos de coleta de dados, por meio de abordagem metodológica qualitativa, que possam ampliar os achados e contribuir com a literatura. / The perception about causes of events is part of daily life. Causes are attributed to events in order to be able to make previsions, and control and change future outcomes. Questions like \"why didn\'t I pass the test?\" and \"Why was I the first place in the entrance exam?\" lead to perception of an explanatory cause for failure or success. The Theory of Causal Attribution has been examined to understand and explain how people interpret their success\' or failure\'s determinants in performance situations. The perceived causes will be related to the each individual\'s perception about the event, which does not imply real causality, given that the action takes place according to each individual\'s own perception about the event. The theoretical approach used in this research was the Theory of Causal Attribution, proposed by Bernard Weiner, in the educational context, focusing on causal attributions for academic success and failure. In this context, the main objective of this research was to identify the causes perceived as explanatory of Accounting students\' academic performance. The research also sought to obtain evidence and support to the discussion about the relationship among academic success and failure, the modality of education, self-esteem and students\' profile. The data were collected through a questionnaire administered to Accounting students of two Public Universities offering the Accounting major in two modalities of education (traditional and e-learning), and 738 valid answers were obtained to the analysis. The questionnaire was structured into three parts (I - performance and perceived causes, II - self-esteem measurement and III - students\' profile). The results showed a profile where students are 27.4 years old on average (34.27 in the e-learning modality and 24.87 in the traditional modality). Most students (83%) were working (90% in the e-learning and 80% in the traditional modality) and most respondents (62% in the e-learning and 58% in the traditional modality) were women. The internal causes, specifically effort and ability, were highlighted as explanatory factors for the academic success and the external causes, specifically task difficulty, schedule flexibility and the teacher\'s negative influence, were highlighted as explanatory factors for the academic failure. Since the results show that students often indicate their own ability to explain their success, this indicates a manifestation of the self-serving bias, which contributes to maintaining the self-esteem in the face of motivation\'s positive influence. Among the causes of success, the ability was associated with a higher level of self-esteem and luck was associated with a lower level of self-esteem. Among the causes of failure, the tasks\' difficulty was associated to the lower level of self-esteem. A general analysis allows observing that students spend little time studying, mainly attribute success to themselves and failure to others, and have a high self-esteem mainly associated to the success attributed to capacity. As future researches, pilot studies are recommended in order to set other causal attributions for developing new data collection instruments, through a qualitative approach, that can expand the findings and contribute to the literature.

Titel: Redovisningsstudenter & generativ AI  Nivå: Examensarbete på grundnivå (kandidatexamen) i ämnet företagsekonomi. Författare: Jennifer Roos och Josefine Olsson Handledare: Jan Svanberg Datum: 2024 – maj Syfte: Undersöka hur redovisningsstudenter med olika inlärningsstrategier (ytinlärning och djupinlärning) använder generativ AI i sina studier samt att analysera hur generativ AI bidrar till studenternas lärande.    Metod: Studien utgår från en positivistisk forskningsfilosofi och en deduktiv forskningsansats. Metoden består av en kvantitativ forskningsdesign med en tvärsnittsdesign i form av en enkätundersökning som utformar studiens primärdata bestående av 62 respondenter, varav 10 respondenter uteslöts och räknas som bortfall. Datamaterialet har kodats och analyserats i statistikprogrammet SPSS.   Resultat och slutsats: Studiens resultat indikerar att det finns en jämn spridning mellan inlärningsstrategierna yt- och djupinlärning hos redovisningsstudenter samt att fåtalet redovisningsstudenter tillhör båda inlärningsstrategierna. Resultatet visar att generativ AI kan användas i både ytinlärning och djupinlärning och tenderar att accentuera den aktuella inlärningsstrategin.    Examensarbetes bidrag: Studien bidrar med ny, högaktuell och viktig forskning till forskningsgapet gällande hur generativ AI påverkar redovisningsstudenters inlärningsstrategi. Insikterna från studien bidrar till en ökad förståelse kring utformningen av redovisningsutbildningen för att förbereda redovisningsstudenter inför yrket.   Förslag till fortsatt forskning: Framtida forskning kan utöka urvalet för att bättre representera populationen, redovisningsstudenter. Dessutom bör framtida forskning utforska hur andra inlärningsstrategier kan påverka användningen av generativ AI samt undersöka samband mellan variabler som kön, ålder, geografisk plats och kursämne för att identifiera likheter, skillnader och mönster.    Nyckelord: Chatbotar, Djupinlärning, Generativ AI, Inlärningsstrategier, Redovisningsstudenter & Ytinlärning. / Title: Accounting Students & generative AI  Level: Student thesis, final assignment for Bachelor Degree in Business Administration. Author: Jennifer Roos and Josefine Olsson Supervisor: Jan Svanberg Date: 2024 – May                                                     Aim: To investigate how accounting students with different learning strategies (surface learning and deep learning) use generative AI in their studies and to analyze how generative AI contributes to students’ learning.    Method: The study is based on a positivist research philosophy and a deductive research approach. The method is a quantitative research design with a cross-sectional design in the form of a questionnaire that forms the study's primary data consisting of 62 respondents, of which 10 respondents were excluded and counted as non-valid. The data has been coded and analyzed in the statistical program SPSS.   Results and conclusions: The results of the study indicate that there is an even spread between the learning strategies, surface- and deep learning, in accounting students and that the few accounting students belong to both learning strategies. The result shows that generative AI can be used for both surface learning and deep learning and tends to accentuate the current learning strategy.   Contribution of the thesis: The study contributes to new, highly current and important research to the research gap regarding how generative AI affects the learning strategy of accounting students. The insights from the study contribute to an increased understanding of the design of accounting education to prepare accounting students for the profession.   Suggestions for future research: Future research could expand the sample to better represent the population, accounting students. Additionally, future research should explore how other learning strategies may influence the use of generative AI as well as examine relationships between variables such as gender, age, geographic location, and course subject to identify similarities, differences, and patterns. Key words: Accounting Students, Chatbots, Deep learning, Generative AI, Learning strategies & Surface learning.

This study examines the current level of library patronage among accounting students both in the distance and a contact learning institution in South Africa. There is a relative absence of studies of academic library usage by accounting students. The low level of library usage, that is, low level of library visits and poor research skills of undergraduate accounting students has been attributed to the difficulty in integrating accounting curriculum with information literacy. However, the challenge facing academic librarians is persuading both academic faculty and accounting students to integrate information literacy into their curriculum and to convince individual students to make time in their schedules for library usage. In South Africa, this problem is compounded when it is a requirement of the accreditation body, The South African Institute of Chartered Accountants (SAICA), which requires academic departments to integrate library usage into the accounting curriculum for their programme to be accredited. The study examines the current level of library patronage among accounting students both in a distance and a contact learning institution in South Africa. The sub-objectives of the study were to investigate the reasons for low level of library patronage among accounting students in South African Universities; to determine what features would make the use of a library for locating information that is relevant and attractive to university accounting students in a contact and a distance learning institution in South Africa; and to investigate what, if any, improvements to library service can be made to make the use of the library of significant importance. Using a survey research method that utilises a structured questionnaire, this study gathered data from a sample of 500 accounting students from a distance and a contact learning institution in South Africa, out of which 379 returned completed questionnaire, representing 76%. The finding indicates that as with most accounting students across the world, South African students are no exception because of the peculiarity and design of their programme curriculum that provides recommended texts for students’ usage. The findings further show that the apathy of library services patronage among university accounting students in South Africa is exacerbated by lecturers who seldom give assignments or tasks that require the students to search for information beyond the recommended textbooks. Findings indicate that the most significant factor that influences accounting students of universities to patronise library resources are the expertise and interaction of the library staff. This is supported by the Expectation-Confirmation Theory framework which posits that patrons will continue to use library services only if their perceived perception of the usefulness of the services are satisfied. In this case, accounting students from both institutions examined in this study confirm the Expectation-Confirmation Theory framework of satisfaction being based on the perception of the library services they receive. The study recommends that in motivating accounting students to patronise library services, library management needs to understand the discipline-specific teaching and learning practices and collaborate with curriculum developers in the accounting discipline to incorporate the use of library services in their programme. Further study is encouraged to include all universities that offer accounting programmes in South Africa for a more robust finding. / Information Science / M. Inf. (Information Science)

The accounting profession continually has problems with hiring and keeping qualified staff; and many accounting scandals have shown a lack of ethical behavior on the part of Certified Public Accountants (CPA). This suggest a misfit between those in the profession and the ethics that the profession strives towards. Research has shown that the congruity of personal values with organizational values, person-organization fit (P-O fit), is an important factor in the hiring, socialization, and retention of employees. In addition, ethical behavior has been found related to P-O fit. Accounting educators have been called upon to address these problems by inculcating accounting students with the values of the accounting profession. This research firstly reports on the results of a comparison of the personal values of upper level accounting students in Georgia with the personal values of CPA leaders in Georgia. Personal value priorities were measured with the Rokeach Value Survey (RVS). The findings indicated that these samples of Georgia CPA leaders (N = 193) and accounting students (N = 516) significantly differed in the priority given to 24 of the 36 (66.7%) RVS values. This result suggests a lack of P-O fit between accounting students and the accounting profession. Secondly, this research reports on the effectiveness of two education interventions designed to improve the P-O fit of accounting students: a Curriculum Modification Intervention and a Value Self-Confrontation (VSC) Intervention. These education interventions were delivered online as part of the content of two distance learning classes on accounting ethics. The curriculum of both classes were augmented with content aimed at increasing the priority given to the value of courageous. The two classes were designated as either Group 1 or Group 2. Group 1 received only the Curriculum Modification Intervention. Group 2 received both the Curriculum Modification Intervention and the VSC Intervention, which was targeted at increasing the priority given to the four values of capable, courageous. honest, and responsible—values related to the Code of Professional Conduct and Bylaws (2012) of the American Institute of Certified Public Accountants. The results indicated that Group 1, from the beginning to the end of class (short-term value change), did not increase the priority given to courageous. Thus, the stand-alone Curriculum Modification Intervention did not result in the desired effect. Group 2, on the other hand, did increase the short-term priority given to all four of the targeted values. Moreover, Group 2 increased the long-term priority given to two of the four targeted values: capable and courageous. The higher priority given to these values at the end of class persisted for 15-16 weeks. The effect sizes indicated practical significance. These results suggest that the VSC Intervention was effective at inducing both short-term and long-term value change in the priority given to values of importance to the ethics of the accounting profession. These findings have implications for CPA firms, specifically with regard to hiring ethically “fitting” staff and fostering an ethical culture in accounting firms. The results of this research also provide input that may be helpful in improving accounting pedagogy, especially the pedagogy of accounting ethics education and distance education. Key words: person-organization fit, P-O fit, CPA firm turnover, personal values, value change, value self-confrontation, VSC, Rokeach Value Survey, RVS, Certified Public Accountant, CPA, ethics education, accounting students, online education, distance learning. / Business Management / D.B.L.

South Africa has a low throughput rate in the public higher education sector which leads to severe skill shortages that are urgently required by the country. In particular, the financial skills shortages are severe, especially those of accountants and chartered accountants. Keeping in mind the vastness of the University of South Africa’s (Unisa’s) market share of accounting students in South Africa, it is important to understand the distinct challenges related to retention and throughput of students pursuing an accounting qualification at an open distance learning institution such as Unisa. If one considers the landscape of accounting education in South Africa, the unique challenges faced by accounting students at Unisa and the recent scholarly addresses on retention and throughput of distance education students, as well as the disadvantaging factors with which Unisa students are faced, this study contributes to the theoretical comprehension of students’ retention and throughput rates in accounting education at postgraduate level. The focus of the current study was mainly on non-academic factors affecting the performance of accounting students at postgraduate level, since much research has already been done on academic factors that affect the performance of accounting students. Many studies are focussed on students at undergraduate level; therefore, in this study, postgraduate students studying towards becoming a chartered accountant were chosen. / Financial Accounting / M. Phil. (Accounting Sciences)