The topic of my master thesis is the valuation of Pixelfield, s.r.o. company. The introduction and the theoretical part present basic and advanced procedure with valuating a company. An emphasis is put on the financial analysis and on the financial plan. In the practical part I apply and analyze findings on a company, which makes business in digital marketing and IT. The primary objective is to apply the theoretical knowledge and valuate the company according to the official proceeding. The secondary objective is to confront the valuation with a real situation - that means the real amount of money that possible investors offer. Further I use other possible solutions how to valuate a company and again to confront it with a real situation.

Business plan -- Full service advertising agency try to develop the basic vision of project realization. In theoretical part of paper I schedule the processes inside of the agency using available sources: the behavior of the client when choosing the agency, negotiation, rewarding, inner structure, process of creation of advertising budget. Also here is possible to find the reason for using of the services of advertising agency, types of advertising agencies, the reward and standard steps to create advertising plan. In part about business plan I shortly describe what is a business plan and which parts this document should contained. Practical part is divided into basic capitols: elevator pitch, information about owner and management, the opportunity, the place of business, technical-technological part, suppliers, market and competitors. Also there is possible to find sales strategy and financial plan -- balance sheet, Cash Flow, operation statement, financial indicators. The risk is described by expert evaluation, by sensitivity analyses of basic variables and by determination of break even

The aim of the thesisis an analysis of EU credit rating agencies legal regulation in comparison with regulation in the USA. This analysis outlines the crucial and less important aspects of regulation in EU and USA. One of Chapters of this study is also describing the reflection of EU credit rating agencies regulation to Czech law. The thesis is composed of five chapters. First of them explains basic context and position of credit rating agencies. Chapter two is focused on EU legislation. Chapter Three briefly describes the position of credit rating agencies in the Czech Republic. Chapter Four illustrates the credit rating agencies legal regulation in USA. The text is mainly focused on Two of the EU regulations and, regarding the US legislation, on the Credit Rating Agency Reform Act, part of the Dodd - Frank Act and some of the more important rules conducted by Security Exchange Commission. The comparison of both legal systems is placed in Chapter Five and completed with commentary.

The aim of this thesis is to analyze the online sales of the travel agency New Travel.cz for the past year 2010 and then use the particular results of the analysis and find out and characterize the major market segments of this company. The travel agency gets through the market segmentation better general view of it's customers and consumer's behavior and comapny can effectively focusing their marketing activities. This analysis can be regarded as pilot project of the New Travel.cz., therefore, deals only with the sale of the previous year. This analysis will serve as a source of information needed to progression of the new generation database of tours and administrative interface of travel agency New Travel.cz.

Charakteristika ratingu. Dělení a druhy ratingu (rating emise × rating emitenta; dlouhodobý rating × krátkodobý rating; mezinárodní rating × lokální rating). Obecné požadavky kladené na rating. Proces tvorby ratingu. Vyžádaný rating. Nevyžádaný rating. Ratingový proces na bázi volně přístupných informací. Uplatňované ratingové systémy. Ratingová kriteria. Využití a interpretace ratingové známky. Funkce ratingu. Rating v souvislosti s BASEL II. Rating v souvislosti s hospodářskými krizemi.

This dissertation aims at analysis of marketing mix of advertising agency. Besides main 4P (Product, Price, Place, Promotions) contains other 3P (Personnel, Process, Physical evidence), because the product of the agency are services. The dissertations includes also SWOT and BCG analysis, in which provides information about positive and negative aspects of work of the agency. The separate chapter is dedicated to outsourcing, on which the advertising agency FILIP Media concentrates.

- Agency employment The title of my diploma thesis is agency employment. Agency employment was incorporated into the Czech law in 2004. It is an institute that is used in practice for its flexibility, which employers and also the agency employees appreciate. The area of agency employment is very specific and wide. The aim of the work is to define the basic notions associated with the agency employment, including the definition of the concept of agency employment itself and related issues. The diploma thesis consists of eight main chapters. In the first one, I set out basic law regulation of the agency employment. The second chapter defines notions associated with the agency employment, and which are necessary to know. The third chapter defines concept of agency employment itself and in the next subchapter are differences between secondment and temporary assignment of the agency employee to the user. The fourth and fifth chapter are devoted to entities involved in the process of agency employment. These entities are the labor agency, the user and the agency employee. The equal working conditions and salary conditions of the agency employee and the issues associated with that are discussed in sixth chapter. The end of the diploma thesis is focused on practical part of the theme. Economical model of...

The diploma thesis Performing arts agencies and their activities investigates a potential of booking agencies and touring theatre projects. It perceives them as the instrument of prolonging economic life and enhancing self - sufficiency of projects made by independent theatre companies and individual artists. Examples of foreign booking agencies aim to show what kind of services these agencies provide and in what manner they facilitate artists in the development of their careers. Second part of the thesis surveys specific situation in Czech Republic. It determines main obstacles which refrain touring projects of independent theatre companies and individual artists from being efficient. The results of this thesis are a design of subject that could substitute booking agency in Czech settings and also a proposal of whole system changes that would allow efficient touring projects of Czech independent theatre companies and individual artists.

Main point of this work is to describe known aproaches to strategic brand management and to implement this aproaches on the real data from automotive industry. This whole topic is analyzed from media agency point of view.

Práce analyzuje rozvoj internetové cestovní agentury - české mikrofirmy ? a to od vzniku agentury až po současnost, z hlediska jejích cílů, strategií a dosažených výsledků. Podrobněji se zabývá hodnocením kvality a účinností internetových prezentací sledované cestovní agentury a srovnává je s prezentacemi konkurentů. Cestovní agentuře jsou na základě provedené analýzy doporučeny konkrétní postupy v oblasti SEO a SEM.