This diploma thesis deals with a research carried out at Prague travel agencies using the Mystery shopping method and the follow-up evaluation and recommendation of a suitable form of selling in a respective region. The aim of the work is to evaluate the travel agencies from the point of view of the quality of the offered products, provided services, the agents´knowledge and the general interaction with them. The theoretic part consists of chapters that explain the key concepts and definitions of tourism and their forms of selling. In the methodical part the Mystery shopping method is discribed from the point of view of the historiy and evaluation of the work including the research period. The practical part is dedicated to the analysis of the data obtained during the Mystery shopping realized at travel agencies and includes three parts. The first research has the form of an online require in which the agents´ability of offering and follow-up selling of a product is evaluated. This research is carried out through the email communication. The second research concerns ordering tours on web portal where the agents´willingness to arrange further services for a tour is evaluated. This research is carried out through the phone communication. The third Mystery shopping research is realized personally at individual travel agents offices and the agent´s direct communication and dealing with the customer as well as his professionality are evaluated.

The thesis is focused on extensive issues of the debt recovery process in practice in the Czech Republic. This work clearly describes various options of debt collection from the perspective of a creditor. At the same time it provides us with an overview of difficult situations to which a debtor can get by reluctance to pay his obligations and unwillingness to communicate. The theoretical part describes the procedure of debt recovery in the Czech Republic. The practical part is focused on processing and analyzing of data from a real debt recovery process of a company with fictitious name Claim Czech, s. r. o. The output of this analysis is a summary of the features of the claim that is optimal for the debt recovery process of the company not only from a perspective of face value, but also from a geographic and demographic viewpoint. An integral part of the practical section is also a comparison of two nearly identical claims where the difference in the financial burden of a borrower according to his active or passive communication with a creditor is shown.

The aim of the diploma thesis is creat a business plan for a sport agency and evaluate the feasibility and return of the project. The literature search defines the fundamental theoretical aspects associated with the business at first. It is also defines the structure of a business project where its individual parts theoretically described. Custom work is already consist from the a specific business plan which was assembled of the basis of the established information. At first there is a description of a company and then the analysis of company enviroment consisting of macro and micro analysis. Next is detailed description of business opportunities with defines the neccesary human resources and marketing plan. Conclusion of the work deals with the evaluation of economic conditions and the feasibility of a business project sports agency.

The Master´s thesis is dealing with characteristic of a firm in competitive environment. The theoretical part describes various forms of markets, both perfect and imperfect competition. Furthermore, in this part will be characterized the concept of marketing mix, internal and external environment of a company, and also selected analyses from both these environments. The main part of the thesis is focused on three media agencies, which will be described in detail. Also, locations where these agencies operate will be described. Locations determine positions of these firms in the market and their respective competitive powers. In the analysis section, I will apply the Porter Five Forces model and the SWOT analysis on these selected firms. Subsequently, I will be dealing with advertisement since it is a crucial part of the marketing mix, very important for comparison of the agencies. The practical part will present a research and a questionnaire. The research is focused on the influence of advertisement on public. The questionnaire is dealing with cultural events. The thesis compares total revenues, analyses results of the investigation, and proposes ways that the selected agencies could achieve better position in the market.

The thesis examines and evaluates the influence of the financing of receivables through factoring on the financial health of the recruitment agency Grafton Recruitment s.r.o. operating in the Czech Republic. The first part deals with the theoretical background of the company's assets and capital structure and with alternative sources of the company's funding focusing on factoring and it describes the financial analysis and the basic definition of the activity of recruitment agencies. The second part presents the above mentioned recruitment agency and applies theoretical knowledge to the data taken from financial statements starting by the fiscal year 2012 and ending by 2016, through selected methods of financial analysis. The next step is analyzing receivables according to the payment deadlines, which are processed from the company's internal accounting, then describing methods of use of factoring in the company and assessing its expenses. The final evaluation of the factoring effect on the company's financial health is based on results of horizontal and vertical analysis of the balance sheet and of profit and loss account, as well as on the indexes of profitability, activity, indebtedness and liquidity. The end includes aspects of the factoring impact on the rating of the company's financial health based on practical experiences.

At present, every employer is aware of how important it is to have a reliable employee. The busy time forces the employer to save costs. Costs include time. These costs can be saved by a personal agency. The personal agency specializes in recruiting and selecting employees. We must be familiar with basic concepts, history of human resources and the problems connected with this area. The procedures that the selected agency uses in its processes are observed. Data are obtained from three different personal agencies and personnel departments are gathered through standardized and non-standardized interviews and questionnaire surveys. Results are obtained from graphs. Based on the data and their analysis, problem areas are defined and appropriate recommendations to staffing agencies are made.

Diploma thesis focuses on an issue regarding the state interventions into market economy and provides the explanation, how does different economic ideas approach this issue and whether they support or deny the state interventions. It focuses in detail on support that is provided towards exporting companies. Czech Republic has two export credit agencies, firstly Export Guarantee and Insurance Corporation (EGAP) and secondly Czech Export Bank (CEB). This diploma thesis analyses only EGAP´s structure and quantifies the impact of its existence on Czech economy. In a first part we analyze historical evolution of ideologies that deals with state interventions and market failures in connection with support for exporters. It continues by description how international institutions like WTO or OECD work. Rules for export credit agencies, which summarize Consensus OECD, are closely analyzed. From this point forward the practical part begins to focus on EGAP´s structure. Firstly we describe the mechanism of support through the specific insurance products for exporters, following by analysis of uncommon structure of premium rate. The diploma thesis presents EGAP´s different approach in areas of regulation, structure of shareholders and uncommon risks insuring from regular commercial insurance company. In the last part we describe the procedure of evaluating the output of EGAP´s support for its whole existence. The analysis measures the profits and losses in related areas that were supported by EGAP´s insurance products. Mainly these areas are following: Accumulated loss of EGAP, The amount of profit amongst supported exporters, The amount of profit amongst financing banks and in the end the analysis of the positive impact on the unemployment in Czech Republic. The result should show, how convenient is for government to possess such an institution, especially nowadays when all developed countries do own similar institutions.

This thesis deals with the establishment and development of the East German press agency Allgemeiner Deutscher Nachrichtendienst (ADN). History and main development changes and tendencies of the agency are described here from its foundation in 1946 till the beginning of 1990. The chapter about cooperation between the East German agency ADN and the Czechoslovak News Agency CTK is part of the main body of the text about the ADN. The paper also gives a brief outline of history of the Soviet occupation zone of Germany and the German Democratic Republic (GDR) from 1945 till the end of 1989. Further, the view on the media sphere of the GDR and its main attributes and characteristics form a part of the paper. Regulation and control system of the media in East Germany in the second half of the 20th century is also introduced in this part.

1 Abstract: This paper brings a specific look into the world of marketing agencies working in market research through the job satisfaction and employee loyalty constructs. In the theoretical framework is presented conceptual and definitional problem of job satisfaction, which is consequently supplied by other theories like work engagement, work commitment or employee loyalty. Author's goal is to describe these theoretical concepts as interdependent, but simultaneously able to work separately and with support of other factors, which lead to their increasing or decreasing. In the empirical part of the framework are information used in praxis through the concrete marketing agency working in market research. Work environment is presented like dynamical example of modern company with explanation how works these aspects of job satisfaction and loyalty right there. Empirical research is realized with help of well-known methodological instruments used for measurement of these constructs to analyse and describe work environment of this company with a goal to identify the level of different aspects of job satisfaction and employee loyalty. Keywords: Job satisfaction, employee loyalty, work motivation, marketing agency

The aim of this diploma thesis is to analyze the Czech labor market and assess whether there is manpower for the group AGROFERT. Furthermore to analyze foreign markets and identify potential foreign workers. Based on the analysis and theoretical knowledge of agency employment to assess whether an internal labor agency for the group AGROFERT would help solve the current problem - a shortage of workers. The thesis is divided into 2 parts - theoretical and practical. The theoretical part defines basic background of labor markets and an explanation of key concepts in the issue of agency employment and employment of foreign nationals. The conclusion summarizes the results of the analysis and proposals of measures that could improve the current situation.