The diploma thesis deals with the phenomenon singles and its development after 1989 in the territory of the Czech Republic. The implications of the phenomenon singles began gradually to appear after 2000. Theoretical part of the thesis contains explanation of concepts, possible causes of formation of this phenomenon, which in the recent past influenced the demographic indicators closely related to singles. Following practical part describes demographic indicators connected with phenomenon singles using graphs and carto diagrams based on data from the Czech Statistical Office. Also, the socio-economic data from research agency Median, s.r.o. and their research MML-TGI, which better capture the current development of phenomenon singles are shown. The conclusion is whether the hypotheses have been confirmed or refuted.

The theoretical part of diploma thesis "Consumer loyalty - competitive advantage of travel agencies" is focused on specification of tourism product and the main differences in goods and services. This part also deals with principles of loyalty and motivation programmes and includes marketing view of particular forms of sales promotions. The practical part is based on analysis of loyalty and motivation programmes aplicated by travel agencies in the market of the Czech republic during the period under consideration (june 2007 - september 2008). Practical part is also focused on marketing research concentrated on relation between consumers and travel agencies, their knowledge of existing loyalty and motivation programmes and demonstration of theirs effectivity.

Thesis describes the role of creative concepts in ATL and integrated communication. Due to the detail analysis of the advertising creation process defines the key aspects for effective setting of the complex communication campaigns and creative concepts.

The theme of this thesis is "Guerilla marketing and its legal and advertising aspects". Guerilla marketing is a type of marketing tool used for nontraditional, innovative and sometimes shocking advertising campaigns. This thesis contains an analysis of the legal environment regulating this subject. Legal regulation of advertisement in the Czech Republic is a part of both the public and private law regulation. As a part of the thesis a questionnaire survey among the general public was carried out, the public was questioned about knowledge of the concept of guerilla marketing. Another part of the survey was carried out among professionals from communication agencies, their views of the current situation on the advertising market have been compiled. The practical part is concluded by a comparison of the Czech legislation with the legal regulation of advertising in American law.

The master thesis deals with the topic of promotion of Slovak republic in the tourism industry. Its goal is to analyze the activities of Slovak tourist board from 2008 to 2013 in domestic and incoming tourism, including the detached offices abroad and at home. Subsequently it aims to come up with ideas that could lead to potential improvement of the situation in the future, making Slovak republic more visible as a final destination in the international tourism, increasing incoming tourism and supporting domestic tourism.

The aim of the thesis is an analysis of vulnerable groups of population in the Czech labour market, focusing on their characteristics, causes of their riskiness and proposed solutions. The theoretical part of the thesis includes evaluation of the role of The Bureau of Labour and temporary help agencies in mediation of employment to individuals at risk. In the empirical part of the thesis, which is aiming at the group of people under 25 years of age and graduates, the development of youth unemployment in the Czech Republic and EU member states is analysed on the basis of evaluation of Eurostat statistical data. To determine the profile of the aforementioned group and to confirm or refute the presumed causes of riskiness of this group (mentioned in theoretical part), a questionnaire survey has been conducted through The Bureau of Labour in the three regions of the Czech Republic. The benefit of this thesis is recommendation of appropriate policy to remedy the unsatisfactory position of youth in the labour market. From the methodological point of view a method of analysis of statistical data, a method of comparison, a method of structured interviews with experts and questionnaire survey has been used.

The aim of the diploma thesis is to create a comprehensive description of the ECAs, to describe the way of working and the risks that the agency must take. ECAs have long history and are influenced by the many events that contribute to the current form of ECA. The last major event that affected the meaning of the ECA is the recent financial and economic crisis, thanks to which the agency gained an even stronger position than before. In the theoretical part of the diploma thesis will be summarized information about export credit agencies gained from existing bibliography. There will be described various models of ECA, the types of provided services and the risks which are connected with process of granting loans in this part. The analytical part will be focused on a detailed description of the selected export credit agencies. There will be analyzed their way of working, structure, types of products and the impact of the aid. In the conclusion, a comparison is made of selected ECAs using selected indicators. There will be summary of results gained from analysis in the conclusion of the thesis.

The master´s thesis deals with the creation of the business plan for a recruitment agency establishment. In the first part there is a theoretical basis for the following two parts. The second part of thesis mainly analyses the macroenvironment and microenvironment. Third, the proposal part, contains the business plan with all of its components. The main task of this thesis is to assess whether to implement the plan or not.

The main goal of my thesis is to create realistic and applicable marketing agency business plan. The secondary goal is to observe and analyze market status and try to forecast future trends based on Czech and foreign market signals. Marketing agency business plan is based on market analysis and data collection from online sources. Agency is already on the Czech market due to that my thesis include knowledge and experiences from real life business environment. Future forecast of trends in affiliate marketing is based on trends until 2018. Main benefit of my thesis is creating awareness of affiliate marketing in Czech Republic. Affiliate marketing is on the edge of online marketing channels. Another benefit is in future forecast of affiliate marketing trends. Marketing agency business plan is and will be applied in real business environment.

The diploma thesis deals with the challenge in the field of digitalization of the recruitment process of the branch of the personnel agency situated in Brno. The theoretical part contains literature searches in the field of digitalization of the recruitment process of personnel agencies through strategic management and a description of selected analytical-research and evaluation methods used in this area and type of research. The analytical part contains the application of selected analytical-research methods in order to identify key factors for assessing the possibility of digitalizing the local strategy of the Brno branch, whose conclusions enter the COP method for subsequent evaluation. Based on the results obtained, in the design part, a suitable variant of the further direction of the company is chosen and its elaboration into more specific interventions.