The subject of the thesis was ``Market research and the prospectus of a particular company providing personal services{\crqq} applied to the Wedding Agency MERCI with its main product - the ``turnkey wedding{\crqq}. The thesis principally aimed to analyze current market conditions as well as to propose a specific business plan. Proposing a founding budget, creating a form to learn the needs and desires of clients and finding out the background details necessary for drawing up an income tax return was one of the sub-objectives. An electronic questionnaire enquiry indicated that an interest in services of a wedding agency remains and that the potential of possible customers is sufficient for founding another small company in this sphere of business. The investment intensity is acceptable for the company{\crq}s founder, as all the costs concerning the founding of the wedding agency come from own resources. Four budgets of financially different weddings were drawn up as background information for the theoretical calculation of the trading income and the subsequent drawing up an individual income tax return. Furthermore, current market conditions were analyzed, particularly those of the general and trade surroundings, giving a base to the proposal of a specific business plan, including the proposal of the business budget as well as to a fictitious income tax return for the first year of business activities. The objectives of the thesis were met.

The aim of this diploma thesis is to create a general outline reflecting promotion of the Czech Republic in tourism in past 10 years. The first chapter specifies the key issues dealt with in the thesis namely theoretical definitions of tourist destination, marketing and management of the destination and its characteristics. For instance creation of regional touristic products (packages), which are essential in terms of representation of the Czech Republic in foreign markets. The following part deals with promotion and image of the Czech Republic as a tourist destination. The third chapture describes development of efforts to promote the Czech Republic as a tourist destination as well as the role of organizations that control the whole promotion. The last section outlines, evaluates and compares individual marketing strategies, campaigns and activities of the national agency CzechTourism from its beginning until 2007.

The diploma thesis deals with analysis of the language school's (Bonna Lingua) position in the region of Ústí nad Labem city. This work analysis the position of the company to its surroundings and also examines in detail the internal processes. It also suggests possibilities which may lead to an improved position.

Thesis describes level of current use of internet within Advanced Search Technology and suggests further possibilities of internet tools involvement into the company business processes. Main target of the thesis is to monitor processes of current business model, to identify the tools used in them and define role of the tools for particular process. Thesis further analyses the use of these tools regarding current trends, company competitors and the data observed by questionaire sent to employees, candidates and competitors of Advanced Search Technology. Minor target is to find an innovative use of new tools or identify potential of use of the currently used tools. The thesis contains a proposal for networking platform within online communities Facebook and LinkedIn.

The main goal of this thesis is to describe and analyse methods, which were used by countries affected by the Asian financial crisis to resolve related problems and also analyse how these solutions affected public debt. For this purpose I chose three Asian countries, Thailand, Indonesia and South Korea. These countries have one in common, their governments decided to establish Asset Management company to resolve problems of bank sector. This thesis describes how they were successful in their aspirations and fallout of financial crises on choosen countries.

The thesis looks at a detailed evaluation of the potential merger of two travel agents (Travel Agent Obnova Ltd., and Travel Agent Marcela Drašnarová). The first part deals with a comprehensive analysis of both companies. The theoretical characteristic of financial analysis builds its practical implementation on the example of Travel Agent Obnova. Qualitative analysis is based on PEST analysis, competitive analysis and SWOT analysis for the two above mentioned companies. The second part is devoted to the integration of enterprises in the tourism sector as part of the globalization process. The paper presents specific examples of merger based on real experience. In conclusion, the thesis characterizes and assesses the options for the integration of those travel agents.

The topic of this diploma thesis is Temporary agency work in the Czech Republic. Diploma thesis is logically divided into two main parts. The first part is predominantly theoretical. Within this topic the basic definitions and its mutual relationship are analyzed in detail. The thesis is mainly focused on analysis of current legislation and its history from 2004 till present. The second part of the diploma thesis is based on the survey published through questionnaire. The questionnaire has logical structure and therefore it is possible to deduce the position and experience of the respondents with the held topic. In conclusion, there are proposals to improve the current regulation of temporary agency work which could contribute to an increase of positive attitudes towards agency employment in the Czech Republic.

The aim of this diploma thesis lies in detail description of the whole Schengen system including its links to the general EU legal framework and in critical analysis of selected issues that the Schengen system is currently facing. The first chapter of the thesis deals with a general legal framework of the free movement of persons and the area of freedom, security and justice. The second chapter is devoted to the formation, development, actual legal framework and territorial scope of the Schengen system. Further there is a detail description of schengen cooperation with emphasis put on the protection of external borders and FRONTEX agency. By using a journal articles and relevant case law of the Court of Justice of the EU the third chapter is aiming to analyze selected issues of realization of Schengen system and to name its current challanges.

The subject of the thesis is the institutional framework of anti-corruption policy, in particular its anchorage in the form of specialized anti-corruption bodies, referred to as anti-corruption agencies. The aim is to address three main research questions: What specialized anti-corruption bodies exist in the world? How do specialized anti-corruption bodies operate in individual countries? What anti-corruption bodies do exist currently in the Czech Republic and what recommendations can be drawn from the foreign institutional arrangements? To answer them, the current state of research, recommendations and standards for the design and operation of specialized anti-corruption bodies is analysed first. The comparison of anti-corruption agencies in Lithuania, Latvia and Slovenia follows. On this basis, the current situation in the Czech Republic is assessed and recommendations are made. Partial aim of the thesis is to present international discussions and documents, the current state of reseach on this topic in the Czech language, as a comprehensive professional processing of this field is still missing.

Master thesis focuses on issues of corporate identity of advertising agency NIOSPORT agency, a.s. The aim of this thesis is to analyze corporate identity of company NIOSPORT agency, a.s. In the theoretical part is explained what is a corporate identity, which elements are included and why it is so important for companies. Then there is a definition of an image with an emphasis on its distinction from the concept of corporate identity, explained the interdependence between corporate identity and corporate strategy, and then is paid attention on advertising agencies in general. The practical part consists of a description of a particular advertising agency NIOSPORT agency, a.s., the results of empirical research, evaluation of the image of agency and finally of recommendations for the future, arising from the theoretical part, analyzing corporate documents and of the depth interviews with the director, staff and clients of advertising agency.