The Diploma thesis deals with discrimination of elder job applicants on the job market and focuses on employment agencies. As the population is getting older we need to deal with the necessity to keep workers on the job market longer. Elder people are facing the fact that employers prefer younger workers. Job centres fail in their role of arranging of a job for this group of people. The employment agencies serve as mediator between job applicants and employers and they are thus witnesses of this discrimination. The aim of this thesis is to explore the approach of the employment agencies towards elder job applicants by using the method of document search, semi-structured interviews and Focus Group. The thesis leads to a conclusion that employment agencies are participating on the discrimination as they mostly follow the age requirements stated by the employer. It is caused not only due to an ageistic attitude in a society. It is based on the situation in companies as the companies are not ready to include elder workers, especially manual workers. In case of higher positions the job applicants lack knowledge of foreign language skills. The thesis identifies tax concessions for employment of elder workers as the right instrument to motivate the employers to integrate them in the company.

The thesis is aimed at business plan forming for a company establishment, which would provide services in area of grafic design and advertising. This thesis includes all specifics taken into consideration at business plan realization. The contents of this business plan are the environment analysis, financial plan, evaluation of investments and risk analysis.

This graduation thesis ,,Tendencies of development in regional news service of ČTK" deals with regional news service of ČTK during 2005 - 2009 period and tries to describe its form and latest trends of development. It also features a field trip to one of regional redaction in Plzeň. The results of research quantify data picked from infobank of ČTK, they are compared with findings from field, with theoretical knowledges and also with statements of ČTK in its annual reports. Trends of ČTK general and business regional news service are compared with trends of ČTK domestic and business news service. This thesis is theoretically based on routines of journalist organization, role of regional journalist and standing of press agency in medial system.

The thesis "Ownership Forms of News Agencies in Selected EU Countries" aims to analyze the forms of ownership and other characteristics of the three national news agencies: British agency Press Association, Swedish agency Tidningarnas Telegrambyrå and Spanish agency EFE. Differences and similarities of the news agencies and the three media landscapes of UK, Sweden and Spain are explored within the context of the three media systems (North Atlantic, North/Central European and Mediterranean), described by Hallin and Mancini in their book Comparing Media Systems: Three Models of Media and Politics. The comparison is assessed on the basis of four parameters: development of media markets, political parallelism, professionalization and role of the state in media system. The thesis examines agencies from all possible angles. The conclusion summarizes the most important findings and evaluates the comparative analysis of the news agencies' ownership forms and media systems.

The main object of this thesis was foundation of a travel agency dealing with the golf tourism for wealthy Vietnamese citizens to Europe, organizing tournaments and providing additional services exclusively for the target clientele. In the theoretical part I looked at the introduction of golf as a global sport that is gaining a raising popularity each year, insight into Vietnam especially from the view of its special relationship with the Czech Republic and the definition of an entrepreneurship and a business plan. The practical part then includes the actual business plan with all the necessities and provides information on what, how, to whom and for how much the company wants to offer. The goal of this thesis was to create the right tool for establishing the company and to make a decision of meaning of this project on its basis.

This diploma thesis deals with the corporate culture of selected home care agencies in South Moravian Region. The aim of the thesis is to analyze the existing corporate cultures of selected home care agencies and to propose series of actions to improve the current situation. In the thesis, general characteristics of the corporate culture of home care agencies are determined using the obtained results and their comparison. Academic research deals with the concepts of home care and corporate culture, their components, creation, change and diagnostics. The thesis itself contains information about the selected agencies and evaluation of the results of the investigation, mainly questionnaires. Based on the survey results, an evaluation of corporate cultures is presented, followed by recommendation for improvement. Finally, the general specifics of corporate culture of home care agencies are summarized.

Thesis on Financial Analysis of Recruitment Agency examines selected recruitment agencies focusing on agency employment in the Czech Republic and the Slovak Republic in the period from 2010 until 2014. The theoretical part provides general knowledge about the labor market, recruitment agencies and technical financial analysis. The second part is based on the application of general knowledge and evaluates achievements of their evolution in time. To evaluate the evolution of the number of current employees are used elemental characteristics of time series. Based on the data obtained is made a forecast for the development of the number of employees in 2015 and 2016, including an analysis of the structure and evolution of employees by selected characteristics. For assessing the financial health of both recruitment agencies uses horizontal and vertical analysis of financial statements, profitability ratios, liquidity, activity, and indebtedness including comprehensive view of the financial stability of the company using Altman Z'skóre. After a financial analysis of both recruitment agencies thesis presents a comparison on the evolution and structure of employees, assets and capital structure, financial ratios and bankruptcy model.

A topic of this thesis is B2B online in a travel agency. The aim of this thesis is based on an analysis of trade relations between a travel agency and tour operators in the online environment to evaluate their functionality and to suggest possible improvements. The secondary aim is to see how the cooperation between the travel agency and suppliers works.

Theoretical Basis Demographic data show that the world's population has been aging and there are more and more elderly people who need health and social care. The same situation is in our country. Every person lives his/her life in a unique way. With aging changes occur in physical, mental and social aspects. To cope with them requires help, tolerance, respect and patience shown by other people. The current forms of care for seniors are carried out in health facilities, social facilities as well as families. The changes bring about the need to find a new way of life. The most frequent changes occur in self-care which results in increased demands on the care of other people. Some seniors do not need almost any services and some are dependent on permanent comprehensive care. Definitely, the best way for seniors is living at home with the support of their families and the cooperation with home care agencies when health care is necessary. Everyday nursing care for seniors depends on the degree of their self-sufficiency and is extremely challenging. Caring for seniors is often complicated by changes in the behavior of seniors in communication, aggressiveness, disorientation caused by today's relentlessness and memory disorders. Caring for immobile seniors also places an enormous physical strain on nurses. Aims of the Study In this thesis, one goal was set, that is to survey the activities of nurses in nursing care for seniors in selected health care facilities, home care agencies and nursing homes. Methods Used in the Study In the empirical part of this thesis the qualitative research method of observation was used to conduct the research survey. The research survey was conducted through observation, in which the frequency of nursing activities was observed, and the time consumption of selected nursing activities (recording nursing documentation, intramuscular injection administration, subcutaneous injection administration, insulin administration with an insulin pen, capillary blood collection, venous blood collection, a planet urinary catheter insertion in women, blood pressure taking, blood sugar levels testing using a glucometer and colostomy care) were recorded into pre-prepared observation sheets (Appendix 2) and (Appendix 3) in the Home care Agency in České Budějovice from May 1 to July 5, 2013, in the Home for Seniors in České Budějovice from July 8 to July 12, 2013 and in České Budějovice Hospital, plc, in the Aftercare department from July 22 to July 26, 2013. The data sheet with activities when time measurements were carried out was compiled based on a preliminary research, when all the mentioned facilities were visited beforehand to find out which activities were carried out in all the facilities where the research study was conducted. A digital stopwatch was used for measurements. The time measurements are stated in units of time rounded up to the nearest minute. Each nursing activity was measured from its preparation through implementation to completion. Observations were carried out eight hours a day, 5 days a week in each facility. Overall, 160 hours for 3 weeks. Observations were conducted during regular operating hours in the facilities; every day one nurse treating fifteen seniors in each facility was observed. The frequency of nursing activities and the measured values were statistically processed - summed, averaged, and standard deviations were calculated. Results of the Thesis The analysis of the data implies differences in nursing activities carried out by nurses in particular facilities and the time measurements show time differences between particular facilities in nursing activities performance. The goals of this thesis were achieved after the research investigation and the research questions were answered.

This thesis analyses the activity of the agency CzechTourism. The CzechTourism agency has also representation abroad ? 26 branch offices are located around the world. This thesis focuses on the branch office in Italy (Milano). This office has the main aim to introduce the Czech Republic to Italian clients and to awake their needs to travel to our country for a vacation or for a short visit. This branch office has four main segments of support ? golf tourism, scholar tourism, religious tourism and caravanning. Author´s own survey was carried out between October 2010 and February 2011 which analyzed the relation between Italian participants of tourism and the Czech Republic as an important tourism destination in the middle of Europe.