My diploma thesis analyses present situation in the area of marketing management in the company offering predominantly services. According to completed analysis in the conclusion of my thesis I offer suggestions which lead to improving of the company management and which also lead to rise of the competitiveness and profit of the company and other important economical indicators.

The diploma thesis deals with formulation of business plan for travel agency. In according to the theoretical background and analysis is prepared a business plan that will be used as a base for establishing successful business.

The master´s thesis deals with the processing of a business plan to establish a wedding agency, which will operate in South Moravia. The thesis includes theoretical principles, which are the basis for the practical part. In the design part are created detail services for apart from the competition. Next is prepared financial part, which aids to conclude if the agency to establish.

The aim of this thesis is to analyse the information system of translation agency NK Translators s.r.o. Furthermore, changes and functionality extensions should be proposed in order to improve the existing system and subsequently these proposals should be implemented and embedded into the system of the company. The agency uses this information system for the registration of customers and freelance translators and mainly for the project management (the term project means a translation job, a proofreading or an interpretation). Up until now, the agency has been operating with the first version of this system that has been in use for three years. Currently, the emphasis is put on both user-friendly interface and process automatisation so the expansion of the information system represents a significant potential for an effective way of running business. The system is programmed as a web application and mainly uses technologies such as PHP, HTML and JavaScript.

The work deals with the development of advertising and marketing channels used by real estate agency on the Czech real estate market. Detailed phase defines the different types of advertisings and actors entering in the real estate market, as between sellers and buyers than among the intermediaries as well. If the real estate agency want to apply or increase sales through certain advertising, is the task of this work determine which target groups to use for specific kind of advertising.

Employment agencies and agency employment Abstract The topic of this thesis are employment agencies and agency employment. Employment agencies play an important role in the labor market. Their activities involve finding a job for individuals, finding employees for employers, providing advisory services and information services and, of course, the institute referred to as agency employment. Agency employment was incorporated into the Czech law in 2004. The text of this thesis is divided into five chapters. The first chapter is focused on the definition of basic terms related to agency employment and also on the definition of individual entities involved in the agency employment process. The second chapter is devoted to the topic of the development of legal regulation of agency employment. The attention is focused on the development of international law. The third chapter is focused on the employment agencies themselves. The penultimate chapter describes the mutual legal relations that arise between the various entities involved in the agency employment process. These entities are the user, the employment agency and the temporary agency worker. The final chapter deals with selected topics related to the agency employment - specifically the issue of comparable work and salary conditions between a temporary...

Agency Employment Abstract My diploma thesis is focused on the agency employment. The institute of agency employment was integrated to our system of the legal regulations in 2004 and nowadays it is a very popular alternative of traditional employment. Employers perceived it as an institute that enables them to react quickly and effectively to the changes which take place on the labour market and therefore gain the needed employees in the right time. I decided to write about this topic mainly because agency employment is very interesting issue with great business opportunities, but unfortunately the Czech regulation isn't as complex and clear as it could be. Therefore, I find this topic quite intriguing. The thesis is divided into introduction, conclusion and six more chapters. First chapter introduces the term and origin of the institute of agency employment within the Czech system of legal regulations. Next chapter focuses on the legal regulation of agency employment. Firstly, I mention very briefly history of the agency employment legislation, then I focus on the international legislation of the agency employment and last but not least I also give a short excursion into European legislation. In the third and fourth chapter I analyse in depth private law aspects of the agency employment and then also...

Temporary agency work Abstract The theme of this thesis is temporary agency work. Temporary agency work has been a part of the global conversation on flexible employment for most of the 20th century. Now, thanks to the labor market changes and the changes in the attitude toward "atypical work", it's becoming more relevant than ever. The main objective of the legislative efforts related to temporary agency work on global, European and national level is to find the right balance between the necessary flexibility and protection for temporary agency workers. Temporary agency work is a relatively new institute to the Czech legal system and as a result of that, the national legislation is still developing. This thesis is divided into four chapters that are, except for chapter two, focusing on the current legislation of temporary agency work in the Czech Republic. The first chapter provides a definition of temporary agency work and classifies it as "atypical work". It also points out its place in the Czech legal framework as a form of employment intermediation. The second chapter describes the evolution of the legislation on temporary agency work on an international and European level. Special attention is paid to conventions adopted by International Labour Organization and in particular to the Convention C181 -...

Temporary agency employment - legal theory and application practice The title of this diploma thesis is "Temporary agency employment - Legal theory and application practice ", where temporary agency employment being is characterized as flexible form or provision of labor force. The main aim of this work is to summarize the regulations of temporary agency employment and to point out problematic its most critical flaws. The thesis additionally highlights the most important differences compared to regulations in force in neighboring countries. The first chapter defines the central attributes of temporary agency employment, including flexibility and secondment. It further formalizes how temporary agency employment differs from similar concept of outsourcing. The main law text sources are subsequently presented and set to the historical law context of the Czech Republic. The third chapter defines the main players partaking in temporary agency employment, with focus on how permissions are obtained, the deposit obligation and the bankruptcy insurance. The fourth chapter deals with interplay of labor and commercial law, including the definition of individual terms of the contract. Next, the liabilities of all parties are explained, with particular focus on regulation of salary and employment terms,...

The thesis "Influence of the Czech News Agency's coverage on the content of sport sections of Internet portals Aktuálně.cz, iDnes.cz and Sport.cz" examines the influence of agency news on the production of sports sections of selected news servers on the basis of quantitative content analysis. In the theoretical part of the thesis, basic information about news agencies, the Czech News Agency (hereinafter referred to as "ČTK"), sports, sports journalism and online media is described. The concept of agenda setting is also explained and the analysed internet portals are briefly described. The practical part of the thesis presents, in addition to an explanation of the research methodology used, the analysis itself, which was carried out on a total of 1882 articles from all three servers for the period from 17th September 2020 to 30th September 2020. Based on the data obtained, all six research questions are subsequently answered. Five questions concern the correspondence of the published texts with the agency news and the claimed authorship, while the last one focuses on the authorship of the published photographs. The data obtained from the analysis are supplemented in each subchapter by the statements of the sports editors of the servers in question, who were contacted by e-mail and asked to complete...