This Master’s thesis deals with the analysis of current situation in the Czech travel industry and also the analysis of internet advertisement development. On the basis of findings, the work brings the specific proposal, how to effectively present the travel agency offer on the internet.

This Master's thesis deals with entrepreneurial prospectus of Invia.cz, Ltd company. The aim of the thesis is to propose a motion of the customer loyalty programme for the clients of the travel agency. The objective of my thesis is to create a simple and attractive loyalty programme, which will contribute to the creation of long-term relationship between the company and its clients as well as to gaining and obtaining customers in the competitive environment.

Presented diploma thesis deals with creation of a business plan, It is devided into three main parts – theoretical, analythical and practical. The theoretical part is dedicated to explain all related terms and legal aspects of the business. Next part includes all necesarry analyses for creation of a business plan. Last part of this thesis introduces the concept for establishment of recruitment agency.

The diploma thesis deals with marketing activities, specifically with communication mix of the travel agency INVIA.CZ. The goal of the thesis is to improve the company marketing communications with its customers by proposals that affect the elements of communication mix. The thesis is divided into 3 parts – theoretical, which contains important information from the field, analytical, which evaluates the current state of the company and its surroundings and proposals part, which includes suggestions to meet the set goal of thesis.

Cílem této diplomové práce je vytvoření kompetenčního modelu HR konzultanta působícího v mezinárodní personální agentuře. V první části práce se věnuji terminologické definici pojmů a popisu kompetenčních modelů, které jsou zaměřeny na HR profesionály. V praktické části práce jsem čerpala z analýzy popisu pracovního místa, rozhovoru s HR konzultantem a dotazníku. Dotazník byl distribuován mezi HR konzultanty působící ve zkoumané agentuře. Výstupem této analýzy je popis kompetencí a sestavený kompetenční model. V závěru této diplomové práce uvádím, jaké jsou praktické možnosti využití kompetenčního modelu.

The aim of this thesis was to find the answers on question how the situation, when the institutionalisation of cooperation among the Member States in the field of armament policy is taking the place, but some of its actor - in the present case Czech Republic - are not respecting the existing rules, is explained by the new institutionalism, one of the middle range theories of European Integration. The defence industries of the Member States of the EU went through deep transformation process in the 1990's in order to be able to meet the government requirements for the military equipment for its armed forces. Suitable military equipment of the European armies is one of the prerequisites for the success of military missions, which take place either within NATO or the European Security and Defence policy. The rise of European cooperation among Member States led to the creation of several organizations, such an as OCCAR or European Defence Agency. The latter is considered by the Member States as an important move on the way towards the creation of European Defence and Equipment Market. Also the role of European Commission has quite changed during last decade. EC is issuing new rules to be obeyed by the Member States, especially in the field of defence procurement. Today the European Commission does not...

This thesis focuses on the weddings, which has been assisted by a wedding agency. The work focuses mainly on the wedding day, on capturing the distribution of tasks and competences in planning and acting of participants (fiancés, parents and organizers) and the factors leading to it. The aim of the research is to examine the practices of the couples and focus on the distribution of power, gender stereotypes and moments that are negotiated between generations in the context of traditions and financial capital. The thesis describes the social concept of a relationship and captures the factors associated with the form of contemporary relationships such as the change of love, intimacy and sexuality in the relationship. The key period is a transition to a modern, respectively a postmodern form of this relationship in our territory that will serve as the basis for my analysis. Wedding will be also described as a changing event with several components that can significantly affect the course of the wedding - especially the traditions, customs and roles and tasks of individual wedding actors associated with their wedding competences which have an economic character. Keywords: wedding, love, power, gender, tradition, wedding agency, financial capital

The diploma thesis deals with the issue of adaptation process of foreign workers in clients of personnel agency services with a focus on Ukrainian employees, the diploma thesis futher specializes in cooperation of personnel agency with its clients of services to which the personnel agency places Ukrainian employees. The aim of the diploma thesis is to identify and analyze the course of adaptation process of Ukrainian employees in clients of personnel agency services, to create own system of adaptation process of Ukrainian employees taking into account legislative, intercultural, psychological and management aspects in clients of personnel agency services and then compare it with real adaptation process of Ukrainian employees in the clients of the personnel agency ManpowerGroup s.r.o. The empirical research finds out how the personnel agency cooperates with clients in the adaptation process of Ukrainian workers and aims to answer the research question whether the ukrainian worker's adaptation process is more involved in the adaptation process than its clients, the new Ukrainian employer. Key words: migration policy, ukrainian workers, specifics of ukrainian nationaliy, personnel agency, adaptation process

The thesis aims to determine the scope and extent of the European defence industrial sector influence on the process of European defence formation, or more precisely in the field of defence and security cooperation (ESDP/CSDP). The question of the European defence sector's role in shaping the defence and security cooperation in Europe has not been properly explored, thereby it provides an ideal topic of choice for my thesis, The thesis is divided into three main parts: the introduction, the analysis consisting of five sections and finally the conclusion. The thesis analyzes an industrial sector itself, while exploring the process of creation of internal market within the framework of the Roundtable of European Industrialist initiative. It then moves on to discuss the European military industrial complex and it argues for the need to introduce a new term "European Defence Industrialists" in order to improve our understanding of defence cooperation in the EU. As for the thesis theoretical approach, a classical IR theoretical approach in general and classical theoretical take on European integration have proved insufficient. Therefore, the thesis explores the specific environment of European industrial sector with the aid of the liberal economics approaches. In so doing, it establishes that liberal...

The thesis explores quantitative relationship between space R&D expenditures and economic growth of the EU Member States. So far, there hasn’t been done quantitative research on the causal relationship of these two variables in Europe. The paper attempts to compose appropriate review of the previous research and to find the best method to evaluate the aforementioned relationship. It presents limitations in available literature in this field, as well as limitations in suitable methodology and available data. For our panel dataset we chose Granger causality. The results of the research show that there is no significant quantitative relationship - space expenditures per capita don’t Granger cause real GDP per capita, and vice versa. In the end, we provide recommendations for the EU policy, as well as for the national policies. Researchers should try to use unified time periods as well as corresponding type of data, measures, and methodology.