The work is purely desk study and its target is presented the historical development of the organisations working with the outdoor activities in the Czech Republic. It studies the basics of some organisations, for exemples Pionýr, Junák and the others, and its following development. A change of the political and social feedback to its organisations and its following development just to the present time.

The aim of the thesis is to reveal the relationship between lower secondary school pupils in cities Semily and Prague and regular physical activity, depending on the interests of their parents. Specific objectives included the determination of the relationship of students to physical activities, finding their parents' relationship to these activities and the subsequent determination of the cross-correlation of these two relationships. After gathering and subsequent analysis of the relevant sources a questionnaire has been compiled. The questionnaire survey was conducted at selected lower secondary schools in cities Semily and Prague. After subsequent data collection a comparison of schools in both regions was conducted. Research has shown that in terms of regular physical activity pupils in Prague are more active than those in Semily. In Prague 73 % of pupils regularly perform physical activities, while in Semily it is 56 %. Another output is information that 79 % of parents in Semily are (or were in the past) regularly physically active. In Prague the figure is 82 %. The main finding of the thesis is a very strong link between physical activity of pupils and physical activity of their parents. 93 % of physically active students in Semily have parents who are also physically active, in Prague it...

v anglickém jazyce The diploma thesis was focused on the measurements of intensity of physical exercise of pre-school children. The main goal was to monitor the intensity of physical exercise (PE) of pre-school children (five to six years old). The partial objectives were: to compare the level of intensity of the PE outside and inside; to compare the level of intensity of controlled and free PE and to compare the intensity of PE between boys and girls during controlled and free PE. In the first part, the thesis presented findings about healthy exercise of pre-school children. In the second part, the actual measurements of the intensity of PE were included. Nineteen children participated in the measuring which was carried out by sporttesters Polar RS300X. The results showed that the lowest intensity was measured during the free PE inside and the highest intensity during the controlled PE outside. However, none of the activities brought the recommended degree of intensity. Keyewords: kindergarten, preschool, children, physical activity, intensity PA, measurement, heart rate monitor

Subject of this thesis "Analysis of the Possibility to Draw Financial Means on the European Union's Funds for the Financing of Developing Activities in Municipalities, a concrete manifestation on an example of a municipality (town)" is to find to what extent towns look after their area development and how they use the possibility to draw financial means from the EU funds. The first part tackles the status of a municipality at present and possibilities of changes. The second part deals with the town's economy; the third focuses on possibilities of drawing subsidies at various levels of public administration to fund development activities of towns, mainly through EU funds. On those theoretical grounds, development potential of a concrete town is analysed and in consequence, future development activities and their possibility is explored.

This thesis considers an evaluating the fulfilling a Social Services Community Plan in the town Pribram. First described the basic starting point of community planning. After that follows mapping the current status of community planning in the town Pribram by the scheduled activities. The fulfilling of Social services community plan in the town Pribram is first evaluated for each priority area and in the end as a whole. The thesis also contains proposals to improve the situation.

In this thesis will be research the non-state non-profit organizations acting in free time activities in the districts Benešov and Rakovník by using the questionnaire. It deals with the theoretical background of the problem. The target was to chart these organizations, find out how they perceive their market position, chat threats they feel. Another target was to using the survey to find out the differences between the particular districts. The relationship of the younger to the older organizations is also the subject of the research, as well as the influence of the capital city of Prague on the organization.

Due to the liberalization of the international trade, there is an increase in food imports to the Czech Republic. However, many producers are not able to face this competition and are forced to end up their business. This leads to the decrease in the production of agricultural commodities and foodstuffs which also reduces the food self-sufficiency of the Czech Republic. Therefore the Ministry of Agriculture (MA) runs activities in order to promote domestic food and the competition "Regionální potravina" is one of those activities. The related campaigns are aimed at both the producers and consumers. The aims of this thesis are to find out how producers perceive the competition Regionální potravina and activities of the MA and whether producers observe that competition and activities of MA have some positive effects. Another aim is to find out whether consumers know the competition Regionální potravina and activities of MA, whether they buy this food and whether they prefer to buy Czech food. The theoretical part concerns especially marketing and legislation related to the promotion of domestic food. The practical part is based on a survey among producers and consumers. Based on the results of this survey, the recommendations for the Ministry of Agriculture are set out.

McDonald's is an international company that has its fast food restaurants located all over the world, including the Czech Republic. The aim of this thesis is the analysis of socially responsible activities of McDonald's in the Czech Republic. On that basis and on the basis of survey conducted on emploees and customers I will design each step of strategies and recommendations in the area of CSR.

The subject of this thesis is to determine a business strategy, that will allow the company Farmet a.s. to increase its sales and to strengthen the position on the markets. The theoretical part describes methods and procedures that are further being referred to in the main part. The main part consists of the internal and the external environment analysis, as well as the SWOT analysis. Based on the actual accounting data and with regards to the current company position, there are several proposed strategies of possible business development. These strategic options are evaluated in terms of their individual profitability and risk. The final part of this thesis determines the optimum strategy and describes its implementation in more detail.

The aim of this thesis is the real representation of the company's business Auqa Angels EUROPE s.r.o. - a brief description of each area inside the company, know-how, product description, pricing and insight into the distribution system and the importance of sales personnel in the company. The author is concerned with the individual marketing activities of this small company and evaluate their effectiveness. Furthermore, this work aims at a competitive comparison in the Czech market with bottled water and evaluate the awareness of the brand and its positioning among consumers. The basic hypothesis is low Aqua Angels brand awareness among consumers thanks non wholesale marketing activities and narrow target group and pessimistic view of the drinking regime of Czech population. Part of this thesis is also the overall assessment of the current situation of Aqua Angels EUROPE s.r.o. and recommendation of appropriate workable solutions in areas where deficiencies are determined.