This diploma thesis deals with the activities of non profit organizations, specifically foundations operating in the Czech Republic and abroad. The aim of this work is to evaluate the international activities of non profit organizations. In this work, there are specified non profit organizations, their activities and development. In the second part of the thesis there are foundations analyzed according to position, object of activity and foundation capital. Foundations are also divided by location into these, which are in the Czech Republic and those, which are operating abroad. After that, the work focuses on specific activities carried out by the foundations. The conclusion describes ten international foundations in details.

The thesis is focused on Project Management issues, specifically on Project lifecycle in the Československá obchodní banka a.s. After a brief introduction of the company, it describes the organizational structure and the existing Project lifecycle, which is applied in the company. This state is analyzed and at the end of each phase there are drawn identified weak points. Based on an analysis and using theoretical knowledge of international standards and methodologies of Project Management is designed an own draft proposal of the Project lifecycle project, including input and output documents, RACI matrix and process model for each stage. After evaluation of the own solution by project managers there is created a set of proposals and other recommendations.

Name of the thesis is Healthy lifestyle of young population. Teoretic part explains elementary concepts, which related with this topic, highlights the main principles of healthy lifestyle and describes risky behavior at adolescents. Attention is given to programs and projects which support sports and healthy food for adolescents. Besides legislation and financing examined institution is define institutional analysis from the Bronislaw Malinowski in last chapter of teoretic part. Institucional analysis from the Bronislaw Malinowski is applied in practice in the empirical part of the thesis, concretely on Elementary school Město Touškov. From this analysis enables to determine whether the institution fulfils its public role regarding healthy lifestyle of its pupils and whether it has enough resources for this purpose. The values of the pupil´s BMI is used to determine whether the activities of the institution have an effect on the health condition of the pupils. Another step is describing the provision, which the school apllies for pupils of first class. After overal evaluation is recommendation for school and better healthy lifestyle of young population.

The diploma thesis deals with the institutions for leisure time in the capital city of the Czech republic. This is a House of children and youth, whose founded by the capital city of Prague.The thesis is divided into two parts, theoretical and part of the research. In the first part of the thesis is defined by the concept, development and function of leisure time and different views on leisure time. Is indicated here, what does the pedagogy of leisure time mean. A large section is devoted to institutions and institutions for leisure time. Defined forms of institutions for leisure time activities and their functioning. In the theoretical part is explained what is meant by universal institutional structure, which is an important basis for institutional analysis in the research section. The research part of the thesis deals with the characteristics all the information about the House Children and Youth in Prague 7. The most important part of the research is the analysis of the institutional follow-up to the House of children and youth. The aim is to assess whether and the extent to which the institution carries out its percent of the mission. In the final discussion summarizes the recommendations that could lead to improve the operation of the institution.

Physical activity has been lately discussed around the whole world mainly because of its impact on human health. Due to huge technical development and current life style it turns out that the society is almost inactive. Physical activity is completely insufficient which brings a lot of negative effects on an individual and their health. The aim of thesis was to study the specialized literature in the field of physical activity and its impact on human health, processing of the given literature in the ´research part´ of my thesis and summary of that literature. Further parts of thesis are devoted to gathering of the necessary data, analyzing the results from IPAQ - long (International Physical Activity Questionnaire) questionnaire and monitoring the results from pedometer. To ascertain the amount of physical activity I opted for the IPAQ-long fulfilled by 120 probed people and also for the monitoring of the number of steps a day for a period of one week. The monitoring was performed on 30 individuals with the help of pedometers. The pedometers were individually set for the given person. According to the information gathered from the questionnaires and monitoring with the pedometer is obvious that some individuals miss physical activity in the field of intensive load and the number of steps in a day. Overall, it is possible to say, that according to the recommendation made by USDHHS, all respondents comply with the standard recommended for and adult individual in case of staying healthy.

The diploma work deals with marketing activities of Tchibo Praha, spol. s r. o., selling not only coffee at the Czech market but also develops a specific concept of sale of consumer goods. The work includes the analysis of existing marketing activities of the company. The market research follows afterwards. The whole work is headed to evaluation of the Tchibo Praha position at the coffee market and especially at the consumer goods' market. After finding certain imperfections there are determined recommendations for further company development.

The thesis describes the influence of BTL activities (especially sales promotion) to the brand development. The theoretical part covers the background which is necessary for the practical part. It focuses on the commercial communications, sales promotion, consumer competitions and brand. Because in the practical part the questionnaire is made marketing research is also mentioned. The practical part introduces Unilever CR and the role of Customer Marketing department in marketing structure. The following part introduces Rexona brand, its portfolio and also the projects which were implemented in 2008. Then the market of deodorants and distribution channels are characterized. Sales promotion of Rexona and its competitors are analyzed. Then the results of survey, which focuses on consumption and shoping habits, are interpreted. Finally the recommendations for sales promotion are formulated.

This Master's Thesis deals with marketing activities in the General Hospital and Policlinic Lučenec n.o. The goal of this thesis is the detection and evaluation of marketing activities used in General Hospital and Policlinic Lučenec n.o. The main task of this thesis is the evaluation of the satisfaction questionnaires hospitalized patients, which the hospital does not have worked. And a subsequent evaluation of own research specialized on employee satisfaction, which brings near the aspect of hospital employee satisfaction and thereby providing insight into internal marketing of hospital. Both studies are conducted in the form of completely anonymous questionnaires. The work contains the results of research on which recommendations are addressed.

Thesis's Topic: Analysis of the activities at the Regional Fire and Rescue Service in Hradec Kralove region. Aim of the thesis: Analysis of the activities of the fire brigade in Hradec Kralove region for some period. Method: Searches of available sources, data's collection and collaboration with professional firefighters of the Fire and Rescue Service in Hradec Kralove. Results: All of the selected based on statistics yearbooks Fire Rescue Service. The results include a data for Hradec Kralove region. Keywords: Fireman, activity, region, rescue

This diploma thesis deals with the study of the different effects of the use of monetary policy instruments on lending activity in Bank-based and Market-based financial systems. Empirical analysis is based on the use of BMA to limit uncertainty associated with the selection of the wrong determinants, and then uses a regression model of time series with the inclusion of delayed indicators that demonstrate the different impact of credit determinants in financial systems based on banking and commercial mediation.