Submitted by Sara Ribeiro (sara.ribeiro@ucb.br) on 2017-08-18T20:34:45Z No. of bitstreams: 1 RaianeMaiaradosSantosPereiraDissertacao2015.pdf: 2165252 bytes, checksum: 560f5ad1fe5b29f39b489f295ffe8157 (MD5) / Approved for entry into archive by Sara Ribeiro (sara.ribeiro@ucb.br) on 2017-08-18T20:34:52Z (GMT) No. of bitstreams: 1 RaianeMaiaradosSantosPereiraDissertacao2015.pdf: 2165252 bytes, checksum: 560f5ad1fe5b29f39b489f295ffe8157 (MD5) / Made available in DSpace on 2017-08-18T20:34:52Z (GMT). No. of bitstreams: 1 RaianeMaiaradosSantosPereiraDissertacao2015.pdf: 2165252 bytes, checksum: 560f5ad1fe5b29f39b489f295ffe8157 (MD5) Previous issue date: 2015-03-03 / Sedentary lifestyle is increasing rapidly, affecting not only adults but children and adolescents, technological development has encouraged this lifestyle. However, this reality need tools that implementing health information, the use of educational software may promote learning and capacity to do healthy choices. Health education provides formal opportunities for students to acquire knowledge and learn essential life skills that can foster healthy behaviors, such as physical activity and healthy eating. Thus, this study aimed to develop and test an health educational website for encourages healthy choices in children. A total of thirty nine school children (twenty two girls; 18.0??3,3kg/m??; 19,2??8,9%), with ages between 8-10yr (eutrophic, level of physical activity between moderate and active, socioeconomic class "B"), students from 2nd to 5th grade of elementary school, both public (61.5%) and private schools. The website received the name TODDS Kids (Every Day Fun and Healthy). First, a pilot study was realized with 15 children. TODDS was built in HTML5 format, at the platform Wix with support of Physical Education and Nutrition professionals. Children accessed the website for one hour, when had contact with pictures, videos, stories and short texts about physical activity and healthy eating. They had opportunity to access other sites that discuss the same topic, as well as access to an educational tool to encourage healthy habits known as "Agendinha" a kind of daily colorful diary, available for download and with instructions for use. Thereafter, children answered a questionnaire to assess the perception of the site and their contents. 97.4% of children said they would like to access the site again, all of them said that could indicate the site to a friend. The colors, images and information were well evaluated (above 9.0 points). When asked about the practice of physical activity, 92.3% reported that would be more active, and 87.2% would like to eat more healthy foods. Parents were consulted, ten days after intervention, to check how the tool could have influenced the healthy behaviors, most of them related positive changes to physical activity and healthy eating of their children. Through the results, we concluded that TODDS Kids showed an efficient tool for changes in healthy lifestyles in children. However, other studies are needed with prolonged follow-up with children and their families after browsing the website. / O desenvolvimento tecnol??gico tem estimulado h??bitos sedent??rios e m?? alimenta????o. No entanto, a utiliza????o de softwares educativos tem-se mostrado potentes ferramentas contextualizadas que auxiliam na conscientiza????o e aprendizagem das crian??as. O presente estudo objetivou elaborar e testar um website educativo para est??mulo e conscientiza????o de crian??as sobre h??bitos saud??veis, bem como, um instrumento pedag??gico de apoio ao professor de Educa????o F??sica e demais profissionais da ??rea da sa??de e educa????o. Para isso, a amostra foi composta por 39 crian??as (22 meninas; 18,0??3,3 kg/m??, 19,2??8,9%G), com idade entre 8 e 10 anos (eutr??ficas, n??vel de atividade f??sica moderado a fisicamente ativo e classe socioecon??mica ???B???), estudantes do 2?? ao 5?? ano do ensino fundamental, tanto de escolas p??blicas (61,5%) quanto particulares. O website foi nomeado de TODDS Kids (Todo Dia Divertido e Saud??vel). Ap??s sua cria????o e aplica????o de estudo piloto em 15 crian??as, o mesmo foi aprimorado. Foi constru??do no formato HTML5, pela plataforma Wix com apoio de profissionais da Educa????o F??sica e Nutri????o. As crian??as navegaram no site durante uma hora, nesse per??odo tiveram acesso a figuras, v??deos, hist??rias e pequenos textos sobre pr??tica de atividade f??sica e alimenta????o saud??vel. Tamb??m foi disponibilizado o acesso a outros sites que abordam o mesmo tema, bem como acesso a um instrumento educacional de incentivo a h??bitos saud??veis conhecida como ???Agendinha???, dispon??vel para download e com instru????es para utiliza????o. Ap??s isso, aplicou-se um question??rio para avaliar a percep????o do site pela crian??a, al??m dos conhecimentos absorvidos sobre atividade f??sica e alimenta????o saud??vel. 97,4% das crian??as responderam que gostariam de acessar o site outras vezes, todas indicariam o site a um amigo. As cores, imagens e informa????es foram bem avaliadas, com atribui????o de notas acima de 9,0 pelas crian??as. Quando questionadas acerca da pr??tica de atividade fisica, 92,3% relataram sentir vontade de aumentar a quantidade da pr??tica, e 87,2% gostariam de ingerir maior quantidade de alimentos saud??veis. A fim de se verificar o quanto a ferramenta poderia ter influenciado na altera????o das esc olhas alimentares e pr??tica de atividade f??sica das crian??as, realizou-se inqu??rito telef??nico com alguns pais, dez dias ap??s a interven????o, a maioria afirmou que notaram altera????es positivas para estes aspectos no comportamento de seus filhos. Por meio dos resultados obtidos, foi poss??vel concluir queo website TODDS Kids exerceu efeito positivo na conscientiza????o sobre h??bitos saud??veis das crian??as estudadas, contribuindo para uma altera????o inicial nas escolhas de pr??tica de atividade f??sica e alimentar das mesmas ap??s at?? dez dias do acesso ao site. Para maiores esclarecimentos se faz necess??rio estudo com acompanhamento prolongado das crian??as e de sua fam??lia ap??s navega????o no website.

Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2016-07-06T20:28:39Z No. of bitstreams: 1 SoniaSoares_TESE.pdf: 3014929 bytes, checksum: 28ded32b676619d3b1e9f34c0e2f9349 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2016-07-07T21:55:59Z (GMT) No. of bitstreams: 1 SoniaSoares_TESE.pdf: 3014929 bytes, checksum: 28ded32b676619d3b1e9f34c0e2f9349 (MD5) / Made available in DSpace on 2016-07-07T21:55:59Z (GMT). No. of bitstreams: 1 SoniaSoares_TESE.pdf: 3014929 bytes, checksum: 28ded32b676619d3b1e9f34c0e2f9349 (MD5) Previous issue date: 2015-11-20 / Esta tese defende a ado??o de uma perspectiva filos?fico-pr?tica para o debate sobre o tema da alimenta??o saud?vel, tendo em vista os problemas atuais de sa?de (da fome ? obesidade) que afetam a seguran?a alimentar e nutricional e constituem objeto de pol?ticas p?blicas. Utiliza, para isso, elementos pol?ticos, ?ticos, pedag?gicos e antropol?gicos da filosofia de Immanuel Kant, como contribui??es ? pr?tica do profissional Nutricionista comprometido com a defesa e a realiza??o do direito humano ? alimenta??o adequada (DHAA). Pressuposto este direito, pretende avan?ar em rela??o ? perspectiva dominante nas pol?ticas e programas sociais que utilizam o argumento da utilidade, propondo considerar a alimenta??o saud?vel tamb?m um dever de virtude, segundo a doutrina kantiana dos deveres para consigo. Apresenta o caso da libera??o de sementes transg?nicas no Brasil como um exemplo de viola??o do direito ? alimenta??o que afeta negativamente a seguran?a alimentar, fruto do desacordo entre a pol?tica e a moral na atua??o do governo. Conclui que a realiza??o do DHAA exige o compromisso tanto do Estado como de cada cidad?o e que a filosofia de Kant pode trazer importantes contribui??es para a fundamenta??o da pr?tica do profissional Nutricionista que precisa estar esclarecido acerca do tema. / This thesis proposes the adoption of a practical and philosophic approach to the discussion about what should be a healthy food, in view of the actual problems concerning this subject (from famine to obesity), which affect food and nutritional security and constitute target of many official policies. In order to handle this task, this work resorts to ethic, pedagogical and anthropological concepts inherent to Immanuel Kant?s philosophy, as valuable contributions to the practice of the professional nutritionist committed to the support and accomplishment of the human right to adequate nutrition (DHAA). Under this assumption, it intends to surpass the prevailing idea inside the social programs and policies favoring the utilitarian argument. It considers rather that a healthy food is also a duty of virtue, according to the Kantian duties to one-self. The liberation of transgenic seeds in Brazil comes up as an example of the violation of the right to food security and affects it negatively, resulting from the conflict between politics and moral faced by the Brazilian government. This paper concludes that DHAA realization requires not only a committed state, but also committed citizens and suggests that Kant?s philosophy should offer important contributions to supporting the practice of the professional nutritionist, awarding him the necessary information about this matter.

Submitted by Caroline Xavier (caroline.xavier@pucrs.br) on 2017-06-29T14:05:20Z No. of bitstreams: 1 DIS_SERGIO_SILVA_DEMOLINER_COMPLETO.pdf: 1809107 bytes, checksum: aaa1034fd0bae826bf118796e9fdc48a (MD5) / Made available in DSpace on 2017-06-29T14:05:20Z (GMT). No. of bitstreams: 1 DIS_SERGIO_SILVA_DEMOLINER_COMPLETO.pdf: 1809107 bytes, checksum: aaa1034fd0bae826bf118796e9fdc48a (MD5) Previous issue date: 2017-03-22 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES / Researchers of social psychology and marketing professionals have historically demonstrated interest in understanding the psychological processes involved in the techniques applied to influence consumer choice. The effect of previous commitment as an influencer on choice behavior (CC effect) was largely studied in the field of social influence. However, studies of the CC effect have been limited to the influence caused in consumer choice when he chooses for himself and neglected when he chooses for other people. Authors in the field of consumers choices have studied the differences between choosing for themselves versus choosing for others, justified by the psychological distance (CLT ? Construal Level Theory). Studies that analyzed the relations between both theories (CC and CLT) are rare. Some evidences demonstrated the moderator effect of the psychological distance (in its temporal dimension) on the CC effect. The present study aimed to analyze the effect of previous commitment on consumer choice (CC) not only for himself but for others and to check if the social dimension of the psychological distance also plays a role of moderator in the CC effect. For this study it was developed an experiment 2 (Commitment: Yes versus No) x 2 (Type of Decision: for Himself versus for Others) with 180 American participants (between subjects). The experimental group was driven to a commitment manipulation favorable to a healthy cause. There after all the participants were exposed to a choice simulation when they could choose a healthy or an indulgent product. Half of the group was asked to make a choice for themselves and the other half was asked to make a choice for another person. The data was analyzed using logistic regression and ?t? test, according to the type of analysis required. The results demonstrated that the CC effect occurs not only when the consumer chooses for himself but also when he chooses for others. However, the moderator effect of social dimension of psychological distance (CLT) in the CC effect was not confirmed. From these evidences it can be inferred that the previous commitment can be an efficient technique to influence people to make healthier food choices, specially due to the frequency consumers buy food for other people (ex. Family fathers or mothers). / Pesquisadores da psicologia social e profissionais de marketing, historicamente, t?m demonstrado interesse na compreens?o dos processos psicol?gicos envolvidos nas t?cnicas aplicadas para influenciar as escolhas do consumidor. O efeito do comprometimento pr?vio como influenciador do comportamento de escolha (efeito CC) foi amplamente estudado no campo da influ?ncia social. No entanto, o estudo do efeito CC tem se limitado ? influ?ncia causada no consumidor quando este escolhe para si e, negligenciado, quando ele escolhe para outras pessoas. Autores do campo da escolha do consumidor t?m estudado as diferen?as entre as escolhas para si vs. escolhas para o outro, justificada pela dist?ncia psicol?gica (CLT ? Construal Level Theory). Raros s?o os estudos que analisaram as rela??es entre ambas as teorias (CC e CLT). Algumas evid?ncias demonstraram o efeito moderador da dist?ncia psicol?gica (em sua dimens?o temporal) no efeito CC. O presente estudo buscou analisar o efeito do comprometimento pr?vio na escolha do consumidor (CC), tanto nas escolhas para si quanto para o outro, e verificar se dimens?o social da dist?ncia psicol?gica tamb?m exerce papel moderador no efeito CC. Para isso, desenvolveu-se um experimento 2 (Comprometimento: Sim vs. N?o) x 2 (Tipo de Decis?o: para Si vs. para o Outro) com 180 participantes americanos (entre-sujeitos). O grupo experimental passou por uma manipula??o de comprometimento em favor de uma causa saud?vel. Em seguida, todos foram expostos a uma situa??o de escolha por um produto saud?vel ou indulgente. Metade do grupo foi solicitada a fazer escolha para si e a outra metade a escolher para outra pessoa. Os dados foram analisados utilizando-se regress?o log?stica e teste t, conforme o tipo de an?lise necess?ria. Os resultados demonstraram que o efeito CC ocorre n?o apenas quando o consumidor escolhe para si, mas tamb?m quando escolhe para o outro. No entanto, n?o confirmou o efeito moderador da dimens?o social da dist?ncia psicol?gica no efeito CC, sugerindo que podem haver diferentes n?veis de influ?ncia da dist?ncia psicol?gica (CLT) no efeito CC. A partir dessas evid?ncias pode-se inferir que o comprometimento pr?vio pode ser uma eficiente t?cnica para influenciar as pessoas a fazerem escolhas de alimenta??o mais saud?veis, dada a frequ?ncia com a qual os consumidores compram alimentos para outras pessoas (ex.: pais e m?es de fam?lia).