Global ETD Search

1	Den lokala morgontidningens annonsavdelning idag och för 15 år sedan : En undersökning baserad på intervjuer av representanter vid sex lokala morgontidningar Norberg, Jonas January 2006 (has links) <p>During the last 15 years the Swedish media market has developed a great deal, thanks to the rise of new media. Literature, articles and investigations have contributed to producing the chapter of background of this essay. How the local newspaper and its organization has changed over time is being accounted in this essay. From the newspaper being the only product on the market to now having a spread out product portfolio. By doing the qualitative interview with research representatives of six local newspapers the aimis to answer the following questions: Who were your competitors 15 years ago? Who are your competitiors today? In what way has the increased competition changed your way of working at the division of advertisement and how do you consider the the increase of mediachannels having affected the customer? How do you see the future? The main results show that all six representatives agree on the fact that the competition has increased during the last 15 years. To be able to survive on a tougher market it is necessary to have a product portfolio containing other media apart from the newspaper. All six representatives mention the importance of parallel publication. The result of this research also shows on discrepancies in customers awareness.</p> Lokal morgontidning Dagspress Annonsavdelning Annonsering Reklam Media and communication studies Medie- och kommunikationsvetenskap
2	Den lokala morgontidningens annonsavdelning idag och för 15 år sedan : En undersökning baserad på intervjuer av representanter vid sex lokala morgontidningar Norberg, Jonas January 2006 (has links) During the last 15 years the Swedish media market has developed a great deal, thanks to the rise of new media. Literature, articles and investigations have contributed to producing the chapter of background of this essay. How the local newspaper and its organization has changed over time is being accounted in this essay. From the newspaper being the only product on the market to now having a spread out product portfolio. By doing the qualitative interview with research representatives of six local newspapers the aimis to answer the following questions: Who were your competitors 15 years ago? Who are your competitiors today? In what way has the increased competition changed your way of working at the division of advertisement and how do you consider the the increase of mediachannels having affected the customer? How do you see the future? The main results show that all six representatives agree on the fact that the competition has increased during the last 15 years. To be able to survive on a tougher market it is necessary to have a product portfolio containing other media apart from the newspaper. All six representatives mention the importance of parallel publication. The result of this research also shows on discrepancies in customers awareness. Lokal morgontidning Dagspress Annonsavdelning Annonsering Reklam Media and communication studies Medie- och kommunikationsvetenskap
3	Den osynliga muren : En intervjustudie av gränsdragningen mellan redaktion och annonsavdelning i svensk lokalpress Tjus, Erik, Mörk, Alexander January 2017 (has links) The relationship between editorial and advertising departments in the written press has always been under discussion. There have been incidents, in the past, where advertisers have tried to exert influence over editorial material. In the pursuit of avoiding this, the journalistic professional identity relies heavily on independency. There is something that distinguishes the difference between the department of advertising and the editorial office, a kind of "invisible wall", one might call it. The editorial part of a newspaper work with journalism, while the advertising department is working with finances, and, according to journalistic principles, the two should never meet. In this study we have investigated the relationship between the advertising department and the editorial office of local newspapers in Sweden. We have done this by making use of qualitative interviews with respondents from these workplaces, and then analyzed their responses with a vertical and horizontal analysis method. We could in our essay, to some extent, conclude that the "invisible wall" may well have changed in recent years. It was previously set in stone, in the form that the contact between the department of advertising and the editorial office was almost non-existent. Today it rather seems to be a question of smaller forms of cooperation. We came to the conclusion that the journalistic profession and the self-image seems to be somewhat unchanged, or at least similar, to what previous research have concluded. But the actual dialogue between the different departments have come to change a bit. Journalism semi-structured qualitative interviews professional identity professional ideology relationship dialogue advertising ad seller editorial communication invisible wall Journalistik semi-strukturerade kvalitativa intervjuer yrkesroll identitet yrkesideologi relation dialog annonsavdelning mediesäljare redaktion kommunikation osynliga muren

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