Syfte: Syftet med uppsatsen är att ge en beskrivning av arbetstidsförkortningens påverkan på attraktionsfaktorerna, genom att studera högutbildade personer inom Generation Z samt arbetsgivare som har implementerat arbetstidsförkortning. Metod: Studien har avsett att undersöka arbetstidsförkortningens påverkan på attraktionsfaktorerna gentemot högutbildade personer inom Generation Z. Empirisk data har varit grunden för undersökningen som sedan har jämförts med befintlig teori, vilket innebär att en induktiv forskningsansats har antagits. Studien har tillämpat en tvärsnittsundersökning där kvalitativa intervjuer varit grunden för den empiriska datainsamlingen. Slutsats: Arbetstidsförkortning har visat sig ha en positiv effekt på attraktionsfaktorerna gentemot arbetstagare. Det kan däremot vara av vikt för företag som planerar att implementera arbetstidsförkortning i syfte att attrahera personal att se över dess påverkan på den sociala arbetsmiljön. Företag som har implementerat arbetstidsförkortning har visat sig ha ny kompetent personal mer lättillgängligt än andra företag. / Purpose: The aim of the paper is to provide a description of the impact of working time reduction on the attractiveness factors, by studying highly educated people within Generation Z and employers who have implemented work time reduction. Method: The study aimed to investigate the impact of work time reduction on the attraction factors towards highly educated people within Generation Z. Empirical data has been the basis for the study, which has then been compared with existing theory, which means that an inductive research approach has been adopted. The study has applied a cross-sectional survey where qualitative interviews have been the basis for the empirical data collection.  Conclusion: Work time reduction has been shown to have a positive effect on employee attraction factors. However, it may be important for companies planning to implement work time reduction in order to attract staff to consider its impact on the social working environment. Firms that have implemented work time reduction have been found to have skilled labour more readily available than other firms.

The main aim of this research study was to explore attraction factors pertaining to the literature and to the occupational context of nursing personnel who have exhibited employment interest in a managed care organisation. A qualitative research approach was adopted in which semi-structured interviews were held to collect rich exploratory data from the purposeful sample of nine applicants with nursing qualifications. Twenty-five themes were identified through interpretive data analysis as being important factors in the pre-interview attraction process. The highest ranking of these were identified to be opportunities for professional and personal growth and the relationship with the managed care client, followed by salary and working hours. This study contributes knowledge to Personnel and Career Psychology in the field of Industrial and Organisational Psychology and is pertinent to organisations recruiting nurses, advising them in the formulation of contextually appropriate attraction strategies that attend to the most notable attraction factors / Industrial & Organisational Psychology / M.Com. (Industrial and Organizational Psychology)

År 2010 verkställdes det politiska beslutet om att låta värnplikten vila och satsa på ett anställt försvar och istället infördes frivillig militär utbildning i form av Grundläggande militär utbildning. Regeringen anser att ungdomsverksamheterna, vilka bedrivs av frivilligorganisationer som exempelvis Sjövärnskåren, är en viktig del i rekryteringen till Försvarsmakten. Syftet med uppsatsen är att ta reda på om Sjövärnskåren skapar attraktionskraft för Försvarsmakten och i vilken utsträckning det motiverar ungdomar till att söka vidare till GMU och den nu vilande värnplikten. Denna uppsats baseras på en kvantitativ metod i form av ett frågeformulär, baserat på Herzbergs tvåfaktorsteori samt Hackman och Oldhams modell. Enkäten gick ut till 47 personer med bakgrund i Sjövärnskåren och som påbörjat Grundläggande militär utbildning, Specialistofficersutbildningen eller Officersprogrammet mellan åren 2010 och 2013. Enligt denna undersökning har Sjövärnskåren gjort Försvarsmakten attraktiv för ungdomarna som gått på sommarskolorna. Framförallt har detta skett genom att befälen på sommarskolorna föregått med bra exempel som ledare och representanter för Försvarsmakten. En slutsats som har dragits är att Sjövärnskåren nog kan anses som en bra rekryteringsgrund där det militära livet får testas på och utvärderas, samt leder till motiverade och engagerade rekryter. / In 2010, the political decision was implemented to abolish conscription and build the Swedish Armed Forces on employed soldiers and sailors. Instead of conscription, voluntary military training was introduced in the way of basic military training. The government believes that youth activities, conducted by NGOs such as the Swedish Sea Cadet Corps, are a vital part of recruitment to the Swedish Armed Forces. The purpose of this paper is to find out if the Swedish Sea Cadet Corps can make the Swedish Armed Forces attractive and to what extent it motivates young people to apply for basic military training and the now resting conscription. This paper is founded on a quantitative method in the form of a questionnaire, based on Herzberg’s Motivation-Hygiene theory and Hackman and Oldham’s model. The survey was sent to 47 people with a background in the Swedish Sea Cadet Corps and who began the basic military training, NCO training or Officer training, between 2010 and 2013. According to this survey, the Swedish Sea Cadet Corps made the Swedish ​​Armed Forces attractive to young people who attended the Swedish Sea Cadet Corps’ summer camps. This was, in particular, thanks to the officers at the summer camps, who acted by being good examples of leaders and representatives of the Swedish Armed Forces. One conclusion made is that the Swedish Sea Cadet Corps could be considered as a good recruitment base, where youngsters can try and evaluate military life, which thereafter can lead to motivated and committed recruits.

The main aim of this research study was to explore attraction factors pertaining to the literature and to the occupational context of nursing personnel who have exhibited employment interest in a managed care organisation. A qualitative research approach was adopted in which semi-structured interviews were held to collect rich exploratory data from the purposeful sample of nine applicants with nursing qualifications. Twenty-five themes were identified through interpretive data analysis as being important factors in the pre-interview attraction process. The highest ranking of these were identified to be opportunities for professional and personal growth and the relationship with the managed care client, followed by salary and working hours. This study contributes knowledge to Personnel and Career Psychology in the field of Industrial and Organisational Psychology and is pertinent to organisations recruiting nurses, advising them in the formulation of contextually appropriate attraction strategies that attend to the most notable attraction factors / Industrial and Organisational Psychology / M.Com. (Industrial and Organizational Psychology)