在企業對企業電子商務整合中，資料之間異質性以及系統間的互通性是最重要的議題之一。在整合過程中，我們必須考慮網路協定的整合、交易伙伴的整合、商業流程的整合以及商業文件的整合。一個電子商務標準通常會定義這些範圍，但是，電子商務標準都是定義語法部份而較少定義語意部份。在企業對企業電子商務整合過程當中，我們應該調解在商業訊息、商業字彙及資料字典中的語意衝突。 本體論是語意網的關鍵技術，本體論可以呈現出一個領域中語意，並且能夠推論。我們使用本體論的技術解決企業對企業電子商務整合的問題。我們提出了一個以本體論為基礎的方法來分析並研發一個企業對企業電子商務整合應用。透過使用企業對企業電子商務的本體，我們希望可以能夠了解及重覆使用企業對企業電子商務領域的知識。 / Heterogeneity and interoperability are the main issues in B2B integration. We have to consider the integration of different exchange protocols, trading partners, business processes, and business documents. A B2B standard usually specifies those integration dimensions. However, B2B standards are syntactic rather than semantic. B2B integration should conciliate the semantic conflicts between business messages, vocabularies, and data dictionary. Ontology is the key technology enables Semantic Web. Ontology can reason easier and represent the semantic of a domain. We believe that using ontology technology can solve the B2B integration issues. We propose an ontology-based approach to analyze and develop B2B integration model. By using the B2B ontologies, we hope to reuse and understand the domain knowledge.

Submitted by Milena Rubi (milenarubi@ufscar.br) on 2017-10-03T18:12:26Z No. of bitstreams: 1 RIBEIRO_Ricardo_2017.pdf: 6264896 bytes, checksum: f87f238900b3f60b53764d03c85842be (MD5) / Approved for entry into archive by Milena Rubi (milenarubi@ufscar.br) on 2017-10-03T18:12:37Z (GMT) No. of bitstreams: 1 RIBEIRO_Ricardo_2017.pdf: 6264896 bytes, checksum: f87f238900b3f60b53764d03c85842be (MD5) / Approved for entry into archive by Milena Rubi (milenarubi@ufscar.br) on 2017-10-03T18:12:45Z (GMT) No. of bitstreams: 1 RIBEIRO_Ricardo_2017.pdf: 6264896 bytes, checksum: f87f238900b3f60b53764d03c85842be (MD5) / Made available in DSpace on 2017-10-03T18:12:56Z (GMT). No. of bitstreams: 1 RIBEIRO_Ricardo_2017.pdf: 6264896 bytes, checksum: f87f238900b3f60b53764d03c85842be (MD5) Previous issue date: 2017-05-17 / Não recebi financiamento / Machine manufacturers and operations between the integrated solut ions of products and services that meet the needs of customers. This sector is important for national sustainable economic development. However, there is little academic research on the strategy and management of services performed by these companies, as h ighlighted in the bibliometric analysis performed in the present study. Thus, a gift aims to identify and analys e how B2B services marketing strategy executed by companies manufacturing machines and equipment and alignment with a customer expectation. The Research was developed with 4 multinational companies, leaders in the segment in which they operate, and 9 client companies, with a total participation of 29 professionals that work in the areas of marketing, sales, projects, technical technique, HR, maint enance and production. The research has a qualitative approach and is developed throu gh multiple case studies, analys ing in the field, as a service marketing strategy from the perspective of the machine and equipment manufacturers and from the customer per spective, based on a literature review on Service M arketing And industrial marketing. As a result, a conceptual framework is presented which shows that the relationship can be affected by several elements of service marketing, such as product, distribution , people and price. However, the price of technical service does not affect the relationship, but the price of spare parts has been highlighted by some customers, such as motivation to look for another supplier. It is noted that it is industrial marketing as trust and commitment are also affected by other elements of marketing services such as communication, productivity and quality. / Os fabricantes de máquinas e equipamentos fornecem soluções integradas de produtos e serviços que atendem as necessidades dos clientes. Este setor é importante para o desenvolvimento econômico sustentável nacional. No entanto, existem poucas pesquisas acadêmicas sobre as estratégias e gerenciamento de serviços executados por essas empresas , conforme destacado na análise bibliométrica realizada neste trabalho. Assim, a presente pesquisa tem como objetivo identificar e analisar as estratégias de marketing de serviços B2B executadas por empresas fabricantes de máquinas e equipamentos e o alinhamento destas com a expectativa do cliente. A pesquisa foi desenvolvida com 4 empresas multinacionais, líderes no segmento em que atuam, e 9 empresas cliente s, com a participação total de 29 profissionais que atua m nas áreas de marketing, vendas, projetos, assistência técnica, RH, manutenção e produção. A pesquisa possui abordagem qualitativa e foi desenvolvida por meio de estudo de casos múltiplos, analisando em campo , as estratégias de marketing de serviços na perspectiva dos fabricantes de máquinas e equipamentos e na perspectiva dos clientes , tomando como base a revisão da literatura sobre marketing de serviço e marketing industrial. Como resultado , apresenta - se um framework conceitual onde se nota que o relacionamento pode ser afetado por vários elementos de marketing de serviço, como produto, distribuição, pessoas e preço. No entanto, o preço do serviço de assistência técnica não afeta o relacionamento, mas o preço de peças de reposição foi destacado por alguns clientes , como motivação para procurar outro fornecedor. Nota - se que os aspectos do marketing industrial como confiança e comprometimento também são afetados por outros elementos do marketing de serviços, como comunicação, produtividade e qualidade.

Made available in DSpace on 2009-11-18T19:00:49Z (GMT). No. of bitstreams: 1 ACF155.pdf: 526538 bytes, checksum: be4ca3ee68364433f3fecaac30bb476d (MD5) Previous issue date: 2007 / The general objective of this research is to verify which attributes are most relevant to a stock photography agency that represent the purchaser's standards of choice. For this objective to be accomplished, qualitative interviews with the customers of stock photography agencies had been made in order to raise the attributes considered with relevance in the process of choice for the Brazilian stock photography agency market. The levels of each attribute to be tested had arisen through the mapping of the products and services offered by the competition and the relative weight assigned to each one of the attributes related to the research in the choices for a stock photography agency. A transversal study was made with a sample of stock photography agencies customers from Brazil¿s Southeastern region. For the analysis of this data, a survey method was used, that, according to MALHOTRA (2006: 182), involves a structuralized questionnaire to be answered by an interview that elucidates specific information, in which the questions had a predetermined order. This questionnaire was presented through interviews on the Internet. The method adopted for this analysis was a joint analysis. A sampling of 1000 customer stock photography agencies were selected, which were represented by a didactic book editor, advertising agencies, editorial companies, etc., in the states of Rio de Janeiro, São Paulo, Espírito Santo and Minas Gerais. They had been obtained by 16 stimulations, or cards, for the application of the companies. Of the sample of 1000 customers of stock photography agencies, 7,8% responded to the research. The attribute most relevant in accordance with the presented results is the availability of images in high resolution for layout. Its relative importance was 40,78%. At the end of the study, the management implications were propitiated to the stock photography agencies managers inabling them to be more competitive. / O objetivo geral desta pesquisa é verificar quais são os atributos mais relevantes de um banco de imagens que representem os padrões de escolha dos compradores deste mercado. Para que tal objetivo fosse alcançado, foram realizadas entrevistas qualitativas com os clientes de banco de imagens a fim de levantar os atributos considerados relevantes no processo de escolha do mesmo dentre os bancos de imagens existentes no mercado brasileiro. Levantaram-se os níveis de cada atributo a ser testado, através do mapeamento dos produtos e serviços ofertados pela concorrência, e estimou-se o peso relativo a cada um dos atributos relacionados na pesquisa na escolha de um banco de imagem. Realizou-se uma pesquisa descritiva, um estudo transversal único de onde foi extraída de uma população de clientes de bancos de imagem no Brasil uma amostra de clientes de banco de imagem da região Sudeste. Para a análise destes dados, utilizou-se o método de levantamento, que, segundo MALHOTRA (2006:182), envolve um questionário estruturado a ser respondido pelos entrevistados que elucida informações específicas, no qual as perguntas possuíam uma ordem predeterminada. Este questionário foi apresentado através de entrevistas pela Internet. O método adotado para a análise dos dados foi análise conjunta. Para este estudo foi selecionada uma amostra de 1000 clientes de bancos de imagens, que são representados por agências de publicidade, editoras de livros didáticos, empresas de editoriais etc, nos estados do Rio de Janeiro, São Paulo, Espírito Santo e Minas Gerais, e foram obtidos 16 estímulos ou cartões para a aplicação junto às empresas. Da amostra de 1000 clientes de bancos de imagem, 7,8% responderam à pesquisa. Através desta pesquisa verificou-se que o atributo mais relevante foi a disponibilidade de imagens em alta resolução para layout. Sua importância relativa foi de 40,78%. No final do estudo, as implicações gerenciais propiciaram aos tomadores de decisão de bancos de imagens fatores que poderão torná-los mais competitivos.

Made available in DSpace on 2009-11-18T19:00:58Z (GMT). No. of bitstreams: 0 Previous issue date: 2003 / The evolution of Information Technology (IT) - principally the Internet - from the academic realm to the business arena has generated discussions concerning the impact of this process on existing business models. The Brazilian government has been working to adjust its legal framework in order to take advantage of the benefits the new business environment offers the public sector. The primary objective of this study is to identify the benefits accruing to the Caixa Econômica Federal, in terms of improved efficiency, from the implementation of its online shopping site, MRO (maintenance, repair and operation). Using a simplified case study methodology, an analysis of the strategic importance of the implementation of the Caixa Econômica Federal' 5 shopping site is provided, specifically focused on how the relevant technological, organizational, and cultural' aspects have influenced the efficiency of the institution's productive processes. While the results obtained are significant with respect to investmentrecovery time, and promising in terms of the possibilities they offer for reducing the institution's administrative costs, of greater relevance is the site's potential as a mechanism for adding value to the bank's financiai performance. In this context, the Caixa Econômica Federal's challenge is to wed the market opportunities arising from the expertise that has been acquired to the idle capacity generated by productivity gains, and, in this way, to develop a product that provides vast revenue generating potential. / A evolução da Tecnologia da Informação (TI) - mormente da Internet -, deslocando-se do meio acadêmico para a área de negócios, tem gerado discussões sobre seu impacto em modelos de negócios existentes. O Governo Brasileiro vem adequando a sua base legal, de forma a aproveitar os benefícios que esse novo ambiente de negócios pode trazer à estrutura pública. Este trabalho tem como principal objetivo identificar os benefícios alcançados pela Caixa Econômica Federal, no que se refere a melhorias na sua eficiência, ao implantar o seu site de compras MRO (Manutenção, Reparo e Operação). Através de metodologia de estudo de caso simples, busca-se analisar a importância estratégica da implantação do site de compras da Caixa Econômica Federal, investigando como as dimensões tecnológica, organizacional e cultural influenciaram a eficiência de seus processos produtivos. Embora os resultados obtidos sejam expressivos em relação ao tempo de recuperação do investimento, e promissores em relação ao potencial de reduzir custos administrativos da empresa, um fator considerado extremamente relevante é que o site tem grande potencial para agregar valor à performance financeira do banco. Neste contexto, a Caixa Econômica Federal deve aliar a oportunidade mercadológica gerada pela expertise desenvolvida, com a ociosidade que se cria com os ganhos de produtividade no processo, formando, assim, um produto com grande capacidade de geração de receita.

Diploma thesis is dedicated to utilization of marketing tools to increase conversion and customer satisfaction in the company Branding Manual s.r.o., which deals with graphic design and information technology. Through the analytical approach are evaluated advantages and weaknesses of the company. On the basis of these facts were proposed and calculated the improvements.

Electronic message transfer is the key element in enterprise application integration (EAI) and the privacy of data transferred must be protected by the systems involved in the message transfer from origin to the destination. The recent data privacy regulation such as GDPR (General Data Protection Regulation) has enforced the organizations to ensure the privacy of the personal data handled with obligations to provide visibility and control over to the data owner. Privacy concerns with relevant to sensitive data embedded and transferred through business-to-business (B2B) middleware platforms in enterprise architecture are mostly at risk with the legacy nature of the products and the complexity of system integrations. This poses a great threat and challenge to organizations processing sensitive data over the interconnected systems in complying with regulatory requirements.  This research proposes a solution design to address the data privacy issues related to personal data handled in an enterprise application integration framework. Where electronic messages used to transfer personally identifiable information (PII). The proposal consisting of a design called “Safety Locker” to issue unique tokens related to encrypted PII elements stored in a persistence data storage based on Apache Ignite. While adding REST API interfaces to access the application functionality such as tokenization, de-tokenization, token management and accessing audit logs. The safety locker can run as a standalone application allowing clients to access its functionality remotely utilizing hypertext transfer protocol (HTTP). The design allows the data controllers to ensure the privacy of PII by embedding tokens generated from the application within the electronic messages transferred through interconnected systems. The solution design is evaluated through a proof of concept implementation, which can be adapted, enhanced to apply in EAI implementations.

This diploma thesis deals with the development of the business activities of Ideal Media. It operates in the e-business market. Based on the theoretical knowledge, the analysis of the external and internal environment will be carried out in this work. The reason is to assess the current market situation and the company. The result of the work is to provide suggestions and recommendations for the development of the company's business activities.

The thesis focuses on the development of business activities of the company TV PROBBE s.r.o on a foreign market. The bussiness activities of the company include production, wholesale and retail of pet food and pet-supplies. The theoretical part summarizes the findings which serve as a base for the other parts of the thesis. The analytical part evaluates the current situation of the company's external and internal environment. The last part contains recommendations, the implementation of which should lead to the development of the company's business activities.

The content of this Master thesis is the creation of the car repair shop services informational security model and also the creation of commensurate e-commerce system solution for this car repair shop.

The diploma thesis focuses on the issue of an introduction of a concrete company on the new market in the field of industrial markets (B2B). The theoretical part of the thesis analyses the issue of marketing plan creation and defines the relations, the process of creation and applicable methods. In the analytical part of the thesis the theoretical results are applied on the company MCAE Systems Ltd, which wants to offer their product on the casting market. The proposal part of the thesis proposes a possible process of penetration to the casting market.