Since Taiwan government allowed resident of China visiting Taiwan from July 2008, they have been made over one hundred billion NT dollars profit. The tourism industries also invested over one hundred and sixty billion NT dollars, including travel industry, hotel industry and entertainment industry. The main purpose of foreigners visiting Taiwan is shifting from business to travel as well, and it count up to 58% in 2011. In the meanwhile, B&Bs (bed and breakfast) industry plays an crucial role in the impetus of local cultural development. Different from typical hotel industry, B&Bs give tourists more than just a place to stay, instead, they provide a place which full of local cultural and characteristics to enjoy. The first B&Bs in the world can be traced back to world war two, and the industry in Taiwan has grown rapidly in recent years due to economic growth and society development. The number of legal B&Bs raised from 109 in 2003 to 3261 in 2011. Aside from their own unique characteristics, the reason of their survival in this kind of competitive environment is the chief objective of this thesis. The study attempts to discover the main success factors of these leading specific B&Bs in Taiwan. Through deeply semi-structural interviews with these B&B hosts, this study obtained authentic information. Based on interview outline and recording file recorded in interviews, researcher typed down the scripts of interviews. Thereat, in the basis of research outcomes, researcher acquired the conclusion of this study. Furthermore, researcher addressed research suggestions related to future studies.

Thesis (Ph.D.) - James Cook University, 2007. / Typescript (photocopy) Bibliography: leaves 287-302.

Virginia bed and breakfast operations were researched in order to determine the attitudes/beliefs which were necessary for success in the bed and breakfast industry. The objectives of the study were to: (1) identify demographics of Virginia bed and breakfast operations; (2) identify successful bed and breakfast operations based upon their self definition of success; (3) identify the attitudes and beliefs operators believe are necessary for success in running a bed and breakfast operation and correlate attitudes with operators' actual behaviors; and (4) based upon the operator's self-definition of success, compare the correlations identified in the previous objective between successful and other operators. Data was collected by utilizing a mailed questionnaire. Pearson's correlation was used to determine if there were any relationships present between what attitudes/beliefs bed and breakfast operators perceived to be necessary for success and their actual behavior. Fishers r to z transformation was used ta determine if the relationship between the attitudes/beliefs perceived ta be necessary far success and operator's actual behavior was greater among successful bed and breakfast operations based upon a self definition of success. The results found that the correlation between the attitude/belief, past experience and actual past experience in hotels, restaurants, and large organizations was significant in the success group as well as high knowledge of cash flow/accounting and use of financial data. Stronger correlations were present in interpersonal skills, good relationship with employees and guests in the success group versus other group. Past experience in and knowledge of the bed and breakfast industry as well as family support were significantly correlated in the success group. / Master of Science

Online marketing communication provides some of the cutting edge tools that can be used by guest houses to communicate their product and service offerings. The purpose of this study was to determine which online marketing communication tools can be used, and are in fact currently used by guest houses in Pretoria East. The results obtained from this study can assist guest house owner/managers in Pretoria East with decision-making on the communication of off-line and online marketing communication tools to be included in their marketing strategy. Primary data was collected by means of a survey with guest house owners/managers in Pretoria East. Specific corpographic details of guest houses in Pretoria East were identified. Furthermore, the most frequently used off-line and online marketing communication tools were identified, as well as the number of guest houses that have websites and the content of these websites. The findings suggest that guest houses in Pretoria East have to invest more time and money in implementing certain online marketing communication tools, such as social networking and use of Search Engine Optimisation (SEO). By implementing online marketing communication tools like these, guest houses in Pretoria East could enhance customers‟ awareness of a guest house. This study verified the importance of electronic tools such as the Internet and Web as an integral part of an organisation‟s marketing strategy, specifically for small businesses in the service sector, such as guest houses. / Business Management / M. Com. (Business Management)

Online marketing communication provides some of the cutting edge tools that can be used by guest houses to communicate their product and service offerings. The purpose of this study was to determine which online marketing communication tools can be used, and are in fact currently used by guest houses in Pretoria East. The results obtained from this study can assist guest house owner/managers in Pretoria East with decision-making on the communication of off-line and online marketing communication tools to be included in their marketing strategy. Primary data was collected by means of a survey with guest house owners/managers in Pretoria East. Specific corpographic details of guest houses in Pretoria East were identified. Furthermore, the most frequently used off-line and online marketing communication tools were identified, as well as the number of guest houses that have websites and the content of these websites. The findings suggest that guest houses in Pretoria East have to invest more time and money in implementing certain online marketing communication tools, such as social networking and use of Search Engine Optimisation (SEO). By implementing online marketing communication tools like these, guest houses in Pretoria East could enhance customers‟ awareness of a guest house. This study verified the importance of electronic tools such as the Internet and Web as an integral part of an organisation‟s marketing strategy, specifically for small businesses in the service sector, such as guest houses. / Business Management / M. Com. (Business Management)

The purpose of this thesis is to assess the role of bed and breakfasts (B & Bs) in heritage tourism and in the broader historic preservation movement. The thesis evaluates the relationship between B & Bs and heritage tourism, the factors that tend to make B & Bs successful, the role of historic buildings in the B & B industry, and B & Bs as an adaptive reuse strategy. It also identifies barriers that prevent B & Bs from playing a larger role in heritage tourism and historic preservation. The background of both the bed and breakfast and heritage tourism industries are presented. The primary sources for the research were actual bed and breakfast owners. Five B & B owners and their businesses, located throughout the state of Indiana, were selected as case studies. These case studies include: The Carole Lombard House in Fort Wayne, The Lantz House Inn in Centerville, Old Northside B & B in Indianapolis, the Victorian Guest House in Nappanee, and Maple Hill B & B in Middletown. A profile of each case study is presented which addresses some basic questions: why the owner opened the B & B, what type of rehabilitation work, if any, was necessary for the business, whether or not heritage tourism or historic preservation have played an important role in the success of the business, and how the owner believes the B & B has affected the surrounding area. Other sources consulted for thisresearch include professional associations and heritage tourism specialists, as well as a wide variety of publications. All sources are combined to draw conclusions regarding the relationship between B & Bs and heritage tourism. The value and success of B & Bs as a heritage tourism and preservation strategy is discussed, as is the importance of a building's historic character as a factor in a B & B's success as a business. / Department of Architecture

A dissertation submitted in partial fulfilment of the requirements for the Degree of Masters of Technology: Entrepreneurship, Durban Institute of Technology, 2003. / This dissertation documents research that has been motivated by the growth in the bed and breakfast tourist accommodation sector as a result of the increasing number of visitors to and within South Africa and, particularly in the Durban region. In addition, the political and socio-economic transformation during the past decade has opened the way for entrepreneurs to develop alternative forms of tourist accommodation so that more people can benefit from tourism-generated income and contribute to the wealth of their communities. IV Urged on by large hotel companies and the government's aim to raise the quality standards of tourist facilities, the Tourism Grading Council of South Africa (TGCSA) launched a new and voluntary star grading system in November 2001. While this still competes with other grading and quality assurance schemes, bed and breakfast (B&B) establishment owner-managers are becoming more familiar with the benefits of star grading, a process that plays an important role in the marketing of their facilities. The purpose of this study was to theoretically and empirically explore and evaluate the way that grading assists entrepreneurs to perform the marketing function of B&B establishments. It examines the opinions and perceptions of owner-managers who are members of the local KwaZulu-Natal Bed and Breakfast Associations (KWABABA) as well as a number of tourism personalities who, inter alia, are professionally involved in promoting the quality standards of accommodation establishments. The conclusions that have been drawn from the literature review, interviews and questionnaire surveys demonstrate that the majority of B&B owner-managers are somewhat familiar with the star grading system, though only a few have been graded while some still have negative perceptions of the scheme. In order to promote a positive stance it has been recommended that KWABABA and other associations, with whom the B&B hosts network, should become more involved in sharing information, training and assisting B&B employers and employees so that these can become more professional in marketing their products and services to meet the expectations of corporate and leisure tourist. / M

M. Tech. Entrepreneurship / Looks at how bed and breakfast managers in Bushbuckridge perceive the attributes of the internet as an advertising medium. It also looks at the advertising media that are currently used by bed and breakfast accommodations businesses in Bushbuckridge for both local and international customers.

Thesis (M.A.)--Memorial University of Newfoundland, 2001. / Restricted until June 2003. Bibliography: leaves 169-171.

Tourism is viewed as an important industry to help local economies overcome poverty and low rates of employment. The economic benefits of a growing tourism industry cannot be disputed in a South Africa where unemployment levels remain above international averages. However, whether South Africa is successfully exploiting opportunities to grow the industry sustainably remains questionable. Many attempts have been made to help the industry implement sustainable tourism practices, especially amongst accommodation establishments. However, policies formulated, initiatives designed and current industry norms and standards make very little distinction between various sizes and categories of establishments. As a result, smaller establishments are lumped together with larger establishments and solutions developed do not address the unique needs of this sector. This study introduces the concept of a smaller accommodation establishment (SAE). While the adoption of sustainable tourism practices within tourism remains unsatisfactory, this study focuses on illustrating the importance of the SAE sector specifically within the tourism sector. It proposes that SAEs are defined and categorised in a format that will allow for greater comparisons in performance – both in relation to each other and in relation to their larger counterparts. This will also allow for the collection of more meaningful data towards establishing baselines and benchmarks. Through a detailed literature review, this study investigates reasons why the adoption of sustainable tourism practices has been lower than desired by SAEs. The research first and foremost focuses on how to define sustainable tourism and responsible tourism and how to define an SAE so as to create a context for the remainder of the research. The literature review used the Porter’s Five Forces model to analyse the relative sustainability of the sector, and proposed the main barriers to implementation of sustainable tourism practices amongst SAEs. It then set out to answer the question: "What framework and mechanisms could be used to help SAEs overcome the barriers to implementing sustainable tourism, thus enabling sustainable growth and development of SAEs as a sub-sector of the tourism industry?" In answering the above question, the study used the Delphi method of reaching consensus to test the views industry experts in relation to the definition and categorisation of SAEs, the size of the sector, the relative importance of the sector in the overall South African economy as well as the potential barriers to SAEs implementing sustainable tourism practices. The study then tested these findings through a broad industry survey that collected qualitative and quantitative data from SAE owners and managers across South Africa. The findings of the broad industry survey confirmed the findings of the literature review and industry expert questionnaires. It added additional data that provided perspectives on the uptake of sustainable tourism practices amongst SAEs and helped to set some baselines for the SAE sector. It also added additional dimensions to be considered in the development of the framework. Finally, the research utilised focus groups and individual interviews with SAE owners and managers to determine the validity of the findings from the previous sections. From the inputs of the literature review and the three data collection phases, this research develops a comprehensive framework for the implementation of sustainable tourism practices amongst SAEs. The framework is a flexible, adaptable and scalable tool that assists in communicating a specific approach that could be utilised by many role players in the SAE sustainable tourism implementation arena, including the SAE owners, public sector entities, private sector business, industry professionals and community members. The essence of the proposed framework is to support the implementation of sustainable tourism practise amongst SAEs, thus enhancing the overall sustainability of the smaller accommodation sector while also addressing the sustainability of the cluster. The framework includes recommendations on how SAEs should be defined and categorised, as well as how sustainable tourism should be defined. The use of the proposed framework helps to draw the attention of sustainability efforts to clusters of SAEs rather than individual businesses and adds to local competitiveness through engaging the supply chains of accommodation establishments. Combining mechanisms such as incentives and change processes, route development and policy formulation guides the framework to provide collaborative holistic approaches to overcoming the barriers of sustainable tourism practices. The framework also recommends holistic indicators of success that do not only represent the performance of individual businesses, but also of business clusters, the tourism sector and the impacted communities. Within clusters, greater cohesion amongst role players will provide greater negotiation power in various aspects such as cost reduction and more favourable policy formulation processes which involves a greater base of role players. Through the adoption of guiding questions within the framework, each of the role players is able to take responsibility their actions and decisions / Environmental Sciences / Ph. D. (Environmental Management)